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At a Glance
Market Segments
Small-Business (63.9% of reviews)
Small-Business (67.6% of reviews)
Entry-Level Pricing
Starting at $29.00
Free 1 user Per Month
Ahrefs
Star Rating
(621)4.5 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansApollo.io
Star Rating
(9,306)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Ahrefs excels in its backlink analysis feature, providing comprehensive insights that help users understand their link profile better, while Apollo.io is praised for its robust lead generation tools that streamline the sales process.
- Users report that both platforms offer a free entry-level price, making them accessible for small businesses, but Apollo.io has a larger market segment presence, with 67.6% of reviews coming from small businesses compared to Ahrefs' 63.3%.
- Reviewers mention that Apollo.io has a slight edge in ease of use, scoring 9.0 compared to Ahrefs' 8.8, with users appreciating its intuitive interface and straightforward navigation.
- G2 users highlight that while both products have similar ease of setup scores (8.9), Apollo.io shines in ease of administration, scoring 9.1, indicating a more user-friendly experience for managing accounts and settings.
- Users on G2 report that Ahrefs has a solid quality of support score of 8.3, but Apollo.io outperforms with an 8.8, with reviewers mentioning faster response times and more helpful resources.
- Reviewers mention that Apollo.io is seen as a better partner in business, scoring 9.2 compared to Ahrefs' 8.7, with users appreciating the proactive updates and product direction, which scored 9.4 for Apollo.io versus 8.9 for Ahrefs.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Free Trial
Ahrefs
Free Trial is available
Apollo.io
Free Trial is available
Ratings
Meets Requirements
9.0
492
9.1
7,366
Ease of Use
8.8
498
9.0
7,463
Ease of Setup
8.9
235
8.9
3,696
Ease of Admin
8.8
183
9.1
2,430
Quality of Support
8.3
411
8.8
6,311
Has the product been a good partner in doing business?
8.7
176
9.2
2,413
Product Direction (% positive)
8.9
467
9.4
7,087
Features by Category
Data Availability
Not enough data
8.8
2611
Not enough data
8.9
2578
Not enough data
8.6
2414
Not enough data
7.5
592
Data Accuracy
Not enough data
8.3
2550
Not enough data
8.6
2501
Not enough data
7.4
576
Agentic AI - Sales Intelligence
Not enough data
7.7
188
Not enough data
7.7
186
Not enough data
7.6
184
Not enough data
7.5
185
Not enough data
7.3
183
Not enough data
7.6
183
Platform
Not enough data
8.4
1147
Not enough data
8.8
1725
|
Verified
Not enough data
9.0
1849
Not enough data
8.6
1684
|
Verified
Not enough data
7.7
1337
|
Verified
Not enough data
8.3
1339
Features
Not enough data
8.9
2128
Not enough data
8.6
1878
Not enough data
8.5
1945
|
Verified
Not enough data
8.7
2070
|
Verified
Not enough data
9.0
2409
|
Verified
Not enough data
8.2
1654
Not enough data
8.3
1078
Not enough data
8.4
1866
|
Verified
Not enough data
8.5
1794
|
Verified
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Lead Management
Not enough data
8.5
586
Not enough data
7.8
579
Not enough data
8.4
576
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Campaign Execution
Not enough data
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Agentic AI - Account Data Management
Not enough data
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
7.6
673
Not enough data
8.3
713
Not enough data
8.4
709
Not enough data
8.0
678
Organization
Not enough data
8.3
683
Not enough data
8.3
683
Not enough data
8.3
677
Performance Analysis
Not enough data
7.9
698
Not enough data
8.4
715
Sales Analysis
Not enough data
7.8
686
Not enough data
8.0
691
Generative AI
Not enough data
7.9
570
Not enough data
7.9
568
Agentic AI - AI Sales Assistant
Not enough data
7.9
37
Not enough data
8.1
37
Not enough data
8.1
37
Not enough data
8.2
37
Not enough data
8.0
37
Not enough data
7.8
36
Not enough data
8.4
36
Diagnosis
Not enough data
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Tracking
Not enough data
8.0
404
Not enough data
7.8
395
Not enough data
8.3
402
Not enough data
7.9
398
Not enough data
7.9
389
Reporting
Not enough data
8.2
392
Not enough data
8.1
389
Not enough data
7.8
384
Not enough data
7.5
383
Agentic AI - Email Deliverability
Not enough data
7.7
67
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Integrated Workflows
Not enough data
8.6
2256
|
Verified
Not enough data
9.0
2608
|
Verified
Not enough data
8.0
1831
|
Verified
Not enough data
8.4
2054
Not enough data
8.5
2176
|
Verified
Not enough data
8.4
1910
Not enough data
8.4
1932
Repeatability and Reportability
Not enough data
8.5
2065
|
Verified
Not enough data
8.7
2132
|
Verified
Not enough data
8.7
2119
|
Verified
Not enough data
8.3
1986
|
Verified
Not enough data
Feature Not Available
AI and Automation
Not enough data
8.6
2159
Not enough data
8.5
2133
Not enough data
8.5
1991
Not enough data
8.3
1936
Not enough data
8.2
1778
Generative AI
Not enough data
7.8
980
Agentic AI - Sales Engagement
Not enough data
7.4
120
Not enough data
7.6
118
Not enough data
7.2
120
Not enough data
7.3
120
Not enough data
7.2
119
Not enough data
7.1
122
Not enough data
7.5
121
Dialing Options
Not enough data
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Agent Tools
Not enough data
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Automation
Not enough data
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Agentic AI - Auto Dialer
Not enough data
8.2
10
Not enough data
8.2
10
AI Capabilities - Auto Dialer
Not enough data
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Call Analytics
Not enough data
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Agent Performance Management
Not enough data
8.4
116
Not enough data
8.3
115
Not enough data
8.6
118
Generative AI
Not enough data
8.6
105
Agentic AI - Conversation Intelligence
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Grammar
Not enough data
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Formatting
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content
Not enough data
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Product Type
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.4
172
Not enough data
8.4
173
Data Availability
Not enough data
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Platform Additional Functionality
Not enough data
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
97
Not enough data
8.3
103
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
88
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
97
Not enough data
8.3
99
Not enough data
SEO Auditing & Monitoring
8.3
196
Not enough data
8.7
183
Not enough data
8.6
180
Not enough data
8.5
180
Not enough data
Agentic AI - SEO Tools
7.1
16
Not enough data
7.2
16
Not enough data
7.7
16
Not enough data
6.9
16
Not enough data
7.0
16
Not enough data
7.5
16
Not enough data
7.6
16
Not enough data
SEO Content & Rankings
9.1
389
Not enough data
8.8
379
Not enough data
8.5
358
Not enough data
7.8
182
Not enough data
8.1
169
Not enough data
SEO Reporting
9.0
379
Not enough data
8.2
202
Not enough data
7.8
185
Not enough data
Feature Not Available
Not enough data
Generative AI
6.2
68
Not enough data
6.2
67
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Voice
Not enough data
Feature Not Available
Not enough data
8.3
45
Transcription
Not enough data
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Editing
Not enough data
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Integration
Not enough data
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Agentic AI - Transcription
Not enough data
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Lead Intelligence
Not enough data
8.9
3305
|
Verified
Not enough data
8.9
3153
|
Verified
Not enough data
8.8
3344
|
Verified
Not enough data
8.8
3027
|
Verified
Not enough data
9.2
3128
Agentic AI - Lead Intelligence
Not enough data
8.0
77
Lead Monitoring
Not enough data
8.7
903
Not enough data
8.5
898
Not enough data
8.4
894
Agentic AI - Lead Capture
Not enough data
7.7
104
Not enough data
7.5
103
Data Capture
Not enough data
8.0
891
Not enough data
8.4
855
Not enough data
8.1
851
Not enough data
8.5
879
Analytics
Not enough data
8.6
876
Not enough data
8.5
864
Customization
Not enough data
8.1
852
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
873
Matching
Not enough data
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Routing
Not enough data
8.2
152
Not enough data
8.3
148
Not enough data
8.3
150
Not enough data
8.6
147
Platform Operations
Not enough data
8.3
149
Not enough data
8.3
145
Not enough data
8.3
148
Not enough data
8.0
148
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
CRM Data Enrichment
Not enough data
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Account Management
Not enough data
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Calendar View
Not enough data
7.6
60
Not enough data
7.6
60
Shared Calendar
Not enough data
7.5
59
Not enough data
7.6
60
Accessibility
Not enough data
7.9
59
Not enough data
7.5
60
Integration
Not enough data
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Notifications
Not enough data
7.7
59
Not enough data
7.5
57
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Calendar
Not enough data
8.3
11
Integrations
Not enough data
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.8
88
Branding & Customizatio
Not enough data
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Automatic Rules & Configurations
Not enough data
8.7
93
Not enough data
8.7
88
Not enough data
8.4
88
Agentic AI - Business Scheduling
Not enough data
7.6
20
Not enough data
8.1
20
Generative AI
Not enough data
7.8
703
Not enough data
Feature Not Available
Agentic AI - Email Verification
Not enough data
7.9
95
Meeting Prep - AI Meeting Assistants
Not enough data
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Meeting Automation - AI Meeting Assistants
Not enough data
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Meeting Insights - AI Meeting Assistants
Not enough data
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Accessibility - AI Meeting Assistants
Not enough data
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Agentic AI - AI Meeting Assistants
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
7.9
79
Not enough data
7.6
79
Agentic AI - Visitor Identification
Not enough data
8.5
8
Agentic AI - Lead Scoring
Not enough data
8.2
50
Not enough data
8.4
50
Not enough data
8.1
48
Not enough data
8.1
49
Attribution
Not enough data
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Discovery
Not enough data
9.1
369
Not enough data
8.6
343
Not enough data
8.7
362
Management
Not enough data
8.5
334
Not enough data
8.7
356
Platform
Not enough data
8.7
338
Not enough data
8.8
345
Agentic AI - Sales Performance Management
Not enough data
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Incentives
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Personalization
Not enough data
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
241
Not enough data
8.3
236
Administrative
Not enough data
8.4
236
Not enough data
8.4
231
Not enough data
8.2
231
Agentic AI - Email Tracking
Not enough data
7.8
91
Not enough data
7.7
91
Not enough data
7.7
91
Not enough data
7.7
90
Not enough data
7.5
90
Not enough data
7.6
89
Not enough data
7.6
89
Analytics
Not enough data
8.4
732
Not enough data
8.3
720
Not enough data
8.0
709
Customizations
Not enough data
8.5
720
Not enough data
8.8
725
Not enough data
8.4
725
Not enough data
8.3
717
Not enough data
8.5
707
Generative AI
Not enough data
7.9
619
Agentic AI - Outbound Call Tracking
Not enough data
7.8
45
Not enough data
7.9
45
Calling
Not enough data
8.1
333
Not enough data
7.9
325
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Contacts
Not enough data
8.3
322
Not enough data
8.1
315
Not enough data
8.3
320
Insights
Not enough data
8.3
317
Not enough data
8.2
315
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Agentic AI - Sales Coaching
Not enough data
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Training
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Feedback
Not enough data
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
55
Agentic AI - Marketing Account Intelligence
Not enough data
8.1
16
Not enough data
8.1
15
Not enough data
7.9
15
Not enough data
7.8
15
Lead Intelligence
Not enough data
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Lead Management
Not enough data
9.0
1012
Not enough data
8.6
902
Not enough data
9.0
1029
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Data Availability - Marketing Account Intelligence
Not enough data
8.3
97
Data Accuracy - Marketing Account Intelligence
Not enough data
8.3
96
Tools
Feature Not Available
Not enough data
8.3
90
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
83
Not enough data
Feature Not Available
Not enough data
7.0
73
Not enough data
Feature Not Available
Not enough data
8.9
91
Not enough data
Agentic AI - Content Analytics
7.0
5
Not enough data
7.3
5
Not enough data
8.3
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Apollo.io are categorized as AI Writing Assistant
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, Local SEO, Content Analytics, Media Monitoring, SEO Tools, and Answer Engine Optimization (AEO)
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.3%
Computer Software
12.0%
Information Technology and Services
9.1%
Internet
7.5%
Financial Services
2.6%
Other
31.5%
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Alternatives
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
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