Compare Aha! and UserTesting 
At a Glance
Market Segments
Mid-Market (48.4% of reviews)
Enterprise (41.8% of reviews)
Entry-Level Pricing
Contact Us 5 users
Contact Us Per Year
Aha!
Star Rating
(359)4.4 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 5 users
Free Trial is available
Browse all 4 pricing plansUserTesting
Star Rating
(787)4.4 out of 5
Market Segments
Enterprise (41.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Browse all 2 pricing plansAha! vs UserTesting
When assessing the two solutions, reviewers found UserTesting easier to use, set up, and administer. However, reviewers preferred doing business with Aha! overall.
- Reviewers felt that Aha! meets the needs of their business better than UserTesting.
- When comparing quality of ongoing product support, reviewers felt that Aha! is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Aha! over UserTesting.
Pricing
Entry-Level Pricing
Aha!
Startup
Contact Us
5 users
The Startup pack is for early stage companies
- Limited to early stage companies.
UserTesting
Team-based Unlimited
Contact Us
Per Year
With a team-based unlimited plan, a team, department, or division (defined through a mutually agreed-upon enterprise scope) can run unlimited tests within a Fair Use policy and enjoy full access to the UserTesting platform. It’s ideal for organizations looking to scale experience research across multiple departments and geographies. Predictable contract terms provide budgeting and procurement certainty.
- Global participant panel across 60+ countries
- Enterprise-grade security and compliance (SOC2, ISO 27001, GDPR, HIPPA)
- Test builder and template gallery
Free Trial
Aha!
Free Trial is available
UserTesting
Free Trial is available
Ratings
Meets Requirements
8.8
301
8.6
600
Ease of Use
7.8
306
8.4
631
Ease of Setup
7.7
177
8.6
297
Ease of Admin
8.1
163
8.7
231
Quality of Support
9.2
266
9.0
523
Has the product been a good partner in doing business?
9.2
160
8.8
226
Product Direction (% positive)
8.7
302
8.1
590
Features by Category
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Productivity Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tasks
8.7
44
|
Verified
Not enough data
8.7
45
|
Verified
Not enough data
8.3
46
|
Verified
Not enough data
8.4
43
|
Verified
Not enough data
8.0
43
|
Verified
Not enough data
8.2
38
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
7.6
37
|
Verified
Not enough data
Projects
8.9
41
|
Verified
Not enough data
8.7
38
|
Verified
Not enough data
8.7
43
|
Verified
Not enough data
8.0
34
|
Verified
Not enough data
8.5
44
|
Verified
Not enough data
6.0
26
Not enough data
7.4
29
Not enough data
8.1
37
|
Verified
Not enough data
Feature Not Available
Not enough data
6.6
30
|
Verified
Not enough data
7.7
34
|
Verified
Not enough data
Resource Management
7.1
35
|
Verified
Not enough data
7.5
35
|
Verified
Not enough data
7.7
37
|
Verified
Not enough data
Project Monitoring
7.6
32
|
Verified
Not enough data
7.5
36
|
Verified
Not enough data
8.4
44
|
Verified
Not enough data
Generative AI
6.4
12
Not enough data
6.3
12
Not enough data
Agentic AI - Project Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Response Methods
Not enough data
7.5
317
|
Verified
Not enough data
8.7
374
|
Verified
Not enough data
8.7
296
|
Verified
Not enough data
7.1
182
|
Verified
Not enough data
8.2
352
|
Verified
Participant Selection
Not enough data
7.4
126
Not enough data
5.5
81
Not enough data
6.9
107
Not enough data
8.2
374
|
Verified
Insights
Not enough data
7.7
345
|
Verified
Not enough data
7.7
312
|
Verified
Not enough data
7.4
313
|
Verified
Generative AI
Not enough data
6.6
84
Analytics
7.7
81
Not enough data
Execution
8.4
101
Not enough data
8.2
97
Not enough data
8.1
95
Not enough data
Roadmapping
9.1
119
Not enough data
8.7
109
Not enough data
Design Tools
7.5
6
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.3
8
Not enough data
9.2
8
Not enough data
Communication Tools
Not enough data
Not enough data
8.6
7
Not enough data
Integrations
Not enough data
Not enough data
8.0
5
Not enough data
Software Offering
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Agentic AI - Collaborative Whiteboard
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visual Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mind Map Availability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mind Mapping
Not enough data
Not enough data
Not enough data
Not enough data
Knowledge Pages
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Knowledge Dissemination
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Source
Not enough data
8.0
114
Not enough data
8.4
131
Not enough data
8.4
131
Not enough data
7.7
83
Not enough data
8.3
155
Feedback Management
Not enough data
7.7
144
Not enough data
7.7
159
Not enough data
8.2
177
Not enough data
8.2
162
Insights
Not enough data
Feature Not Available
Not enough data
7.3
162
Not enough data
7.7
173
Agentic AI - Demo Automation
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Analytics
Not enough data
6.8
20
Not enough data
6.7
19
Not enough data
6.8
18
Not enough data
Feature Not Available
Customization
Not enough data
6.9
18
Not enough data
6.2
17
Not enough data
6.2
18
Not enough data
5.8
17
Generative AI
Not enough data
Feature Not Available
Not enough data
7.3
19
Agentic AI - Experience Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Feedback
8.5
49
Not enough data
8.7
50
Not enough data
Idea Sources
8.9
46
Not enough data
9.0
54
Not enough data
Idea Collection
7.3
37
Not enough data
6.3
38
Not enough data
6.1
33
Not enough data
7.3
35
Not enough data
6.6
32
Not enough data
Integrations
5.7
34
Not enough data
8.1
44
Not enough data
Agentic AI - Idea Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
6.1
22
Not enough data
7.9
24
Not enough data
6.5
22
Not enough data
6.5
24
Survey Customization
Not enough data
6.0
25
Not enough data
5.8
24
Not enough data
6.5
24
Not enough data
4.9
23
Survey Insights
Not enough data
6.3
24
Not enough data
Feature Not Available
Not enough data
7.1
24
Not enough data
6.8
24
Agentic AI - Survey
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
7.6
11
5.7
5
8.3
7
6.4
6
Survey Management
8.6
13
9.0
35
|
Verified
8.5
10
8.3
83
|
Verified
9.9
12
8.6
107
|
Verified
8.5
11
8.5
100
|
Verified
Process Management
9.0
13
8.0
102
|
Verified
8.6
12
Feature Not Available
9.2
13
8.3
82
|
Verified
8.8
13
Feature Not Available
System Management
9.7
12
8.8
89
|
Verified
8.8
11
9.2
15
|
Verified
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
8.0
115
Not enough data
7.4
108
Not enough data
8.7
127
Not enough data
Planning
7.5
121
Not enough data
8.2
128
Not enough data
8.4
130
Not enough data
8.5
136
Not enough data
8.2
128
Not enough data
Workflow Management
7.3
96
Not enough data
8.1
132
Not enough data
7.0
79
Not enough data
7.6
95
Not enough data
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Aha! and UserTesting are categorized as Enterprise Feedback Management
Unique Categories
Aha! is categorized as Collaborative Whiteboard, Strategy and Innovation Roadmapping Tools, Product Management, Idea Management, Project Management, Diagramming, Knowledge Base, and Mind Mapping
UserTesting is categorized as Consumer Video Feedback, User Research, Experience Management, Survey, and Consumer Insights Platforms
Reviews
Reviewers' Company Size
Aha!
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UserTesting
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.1%
Information Technology and Services
18.1%
Hospital & Health Care
6.7%
Internet
5.5%
Financial Services
4.4%
Other
40.2%
Financial Services
10.3%
Computer Software
9.7%
Information Technology and Services
8.8%
Retail
6.5%
Consumer Goods
3.9%
Other
60.8%
Discussions
What is a feature in Aha?
2 Comments
Official Response from Aha!
Features are the fundamental units of work. They represent everything that has to be done to achieve your strategic vision, and because you can link them...Read more
How does the trial work?
1 Comment
Official Response from Aha!
Aha! Roadmaps, Aha! Ideas, and Aha! Develop all offer a free 30 day trial with no credit card required. The trials are fully featured and contain sample demo...Read more
Is the trial really free?
1 Comment
Official Response from Aha!
Yes the trial is free! There is no credit card is required to start your 30 day trial. You can start your free trial today for Roadmaps, Ideas, or Develop by...Read more
Will you consider building out videos and demos for specific prospective users?
2 Comments
SG
The usertesting.com sales team is very informed and supportive. Im pretty sure if you contacted them directly. They will arrange a demo for you. Read more
Can you send me documentation on how iterative product design feedback is better served with 5 inter
1 Comment
LB
Depends on whether you are looking for usability issues or quantitative results (i.e., benchmarking). Both are of value.Read more
Best Practices
1 Comment
LB
I agree and we've also had this as a barrier that we have not been able to solve. Wish it would use software that they normally use.Read more
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