# Agorapulse vs Odoo Social Marketing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Agorapulse excels in user satisfaction, boasting a significantly higher overall score compared to Odoo Social Marketing. Users appreciate its intuitive interface, with one reviewer noting, "The tool is very easy to use," which is crucial for agencies looking to streamline their social media management.
- **According to verified reviews** , Agorapulse's customer support is highly rated, with users highlighting the "highly responsive" support team. This level of service contrasts with Odoo Social Marketing, where users have expressed mixed feelings about support quality, indicating a potential area for improvement.
- **Users say** that Agorapulse offers a robust set of features that enhance productivity, such as the built-in UTM builder and link-in bio functionality, making it easier for agencies to manage their clients' social media presence effectively. In comparison, while Odoo Social Marketing is praised for its cost-effectiveness, some users feel it lacks the same depth of features.
- **Reviewers mention** that Agorapulse shines in ease of setup and administration, with many finding the onboarding process straightforward. This is particularly beneficial for small businesses that may not have extensive technical resources, whereas Odoo Social Marketing's setup process has not received the same level of acclaim.
- **Users appreciate** the comprehensive analytics provided by Odoo Social Marketing, which helps in tracking campaign performance and turning social engagement into sales leads. However, Agorapulse also offers solid analytics features, and users have noted its effectiveness in social engagement, suggesting that both platforms have strengths in this area.
- **According to recent feedback** , Agorapulse is favored for its overall user experience, with a strong emphasis on usability and feature integration. In contrast, while Odoo Social Marketing is recognized for its affordability, some users feel that it may not fully meet their needs in terms of advanced social media management capabilities.



| | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 973 | 25 | 
| **Largest Market Segment** | Small-Business (71.9% of reviews) | Small-Business (62.5% of reviews) | 
| **Entry Level Price** | Starting at $79.00 1 User | No pricing available | 

---
## Top Pros & Cons

### Agorapulse

Pros:
- Ease of Use (15 reviews)
- Centralized Management (14 reviews)

Cons:
- Expensive (6 reviews)
- High Pricing (5 reviews)

### Odoo Social Marketing

Pros:
- Affordable (2 reviews)
- Ease of Use (2 reviews)

Cons:
- AI Limitations (1 reviews)
- Insight Limitations (1 reviews)

---
## Ratings Comparison
| Rating | Agorapulse | Odoo Social Marketing | 
|---|---|---|
  | **Meets Requirements** | 8.5 (750 reviews) | 7.8 (22 reviews) | 
  | **Ease of Use** | 9.0 (763 reviews) | 7.8 (22 reviews) | 
  | **Ease of Setup** | 9.1 (517 reviews) | 9.0 (5 reviews) | 
  | **Ease of Admin** | 9.1 (496 reviews) | Not enough data | 
  | **Quality of Support** | 9.1 (694 reviews) | 7.9 (22 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (479 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 9.1 (702 reviews) | 8.8 (20 reviews) | 

---
## Pricing

### Agorapulse

#### Entry-Level Pricing

Plan: Standard

Price: Starting at $79.00 1 User

Description: Free for 30 Days

Key Features:
- 10 social profiles 
- Unlimited Post Scheduling
- Unified Publishing Calendar

[Browse all 4 editions](https://www.g2.com/products/agorapulse/pricing)

#### Free Trial

Yes

### Odoo Social Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agorapulse** | 8.1/10 | 317 |
| **Odoo Social Marketing** | N/A | N/A |

#### Social Analytics

| Feature | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **Competitor Analysis** | 7.7 (194 reviews) | Not enough data | 
| **Follower Analysis** | 8.3 (198 reviews) | Not enough data | 
| **Post Performance** | 8.8 (275 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 7.0 (61 reviews) | Not enough data | 
| **Attribution** | 8.0 (170 reviews) | Not enough data | 
| **Hashtag Analytics** | 7.9 (93 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.7 (74 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **Report Customizability** | 8.1 (241 reviews) | Not enough data | 
| **Report Exporting** | 8.8 (260 reviews) | Not enough data | 
| **Scalability** | 8.9 (245 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Agorapulse** | N/A | N/A |
| **Odoo Social Marketing** | 8.9/10 | 5 |

#### Campaigns

| Feature | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **Customize** | Not enough data | 8.7 (5 reviews) | 
| **Scheduling** | Not enough data | 9.0 (5 reviews) | 
| **Retarget** | Not enough data | 9.0 (5 reviews) | 
| **Segmentation** | Not enough data | 8.7 (5 reviews) | 
| **Triggered Notifications** | Not enough data | 9.0 (5 reviews) | 

#### Analytics

| Feature | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.0 (5 reviews) | 
| **Audience Insights** | Not enough data | 8.7 (5 reviews) | 

#### Optimization

| Feature | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.7 (5 reviews) | 
| **Personalization** | Not enough data | 8.7 (5 reviews) | 
| **Rich Notifications** | Not enough data | 9.3 (5 reviews) | 
| **Integrations** | Not enough data | 8.7 (5 reviews) | 

#### Agentic AI - Push Notification

| Feature | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Agorapulse** | 8.5/10 | 599 |
| **Odoo Social Marketing** | 8.7/10 | 16 |

#### Content & Collaboration

| Feature | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **Content Calendar** | 9.1 (232 reviews) | 9.2 (14 reviews) | 
| **Content Library** | 8.7 (180 reviews) | 8.5 (13 reviews) | 
| **Shared Inbox** | 8.9 (213 reviews) | 8.3 (12 reviews) | 
| **Approval Workflows** | 8.6 (186 reviews) | 8.2 (14 reviews) | 
| **Users and Permissions** | 8.9 (217 reviews) | 8.6 (12 reviews) | 
| **Content Creation** | 8.3 (134 reviews) | 8.7 (13 reviews) | 

#### Social Management

| Feature | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **Social Analytics** | 8.8 (504 reviews) | 9.2 (16 reviews) | 
| **Social Publishing** | 8.8 (529 reviews) | 8.7 (15 reviews) | 
| **Campaign Optimization** | 8.5 (435 reviews) | 8.4 (16 reviews) | 
| **Social Engagement** | 8.9 (527 reviews) | 9.2 (16 reviews) | 
| **Social Ads** | 7.4 (80 reviews) | 8.5 (13 reviews) | 
| **Campaign Planning** | 8.3 (123 reviews) | 9.0 (13 reviews) | 
| **Hashtag Capabilites** | 7.5 (34 reviews) | 8.9 (9 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Agorapulse** | 8.1/10 | 311 |
| **Odoo Social Marketing** | N/A | N/A |

#### Monitoring & Listening

| Feature | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **Social Measurement** | 8.7 (216 reviews) | Not enough data | 
| **Influencer Identification** | Feature Not Available | Not enough data | 
| **Brand Monitoring** | 8.5 (77 reviews) | Not enough data | 
| **Keyword Tracking** | 8.2 (70 reviews) | Not enough data | 
| **Trend Analysis** | 7.7 (62 reviews) | Not enough data | 
| **Competitor Analysis** | 7.5 (61 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **Sentiment Analysis** | 7.9 (164 reviews) | Not enough data | 
| **Social Reporting** | 8.6 (269 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.4 (80 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.4 (66 reviews) | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Agorapulse** | N/A | N/A |
| **Odoo Social Marketing** | 5.0/10 | 6 |

#### Generative AI

| Feature | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (5 reviews) | 
| **AI Text Summarization** | Not enough data | 4.3 (5 reviews) | 
| **AI Text-to-Speech** | Not enough data | 4.0 (5 reviews) | 

#### Communication

| Feature | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 3.6 (6 reviews) | 
| **Notifications** | Not enough data | 5.6 (6 reviews) | 
| **Targeted Emails** | Not enough data | 6.9 (6 reviews) | 
| **In-App Messaging** | Not enough data | Not enough data | 
| **Co-Browsing** | Not enough data | 5.0 (5 reviews) | 

####  Internal Use

| Feature | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **Customization ** | Not enough data | 4.2 (6 reviews) | 
| **Conversation Archiving** | Not enough data | 6.1 (6 reviews) | 
| **Lead Development** | Not enough data | 3.0 (5 reviews) | 
| **Knowledge Base** | Not enough data | 4.0 (5 reviews) | 
| **Team Inbox ** | Not enough data | 6.7 (6 reviews) | 
| **Customer Profiles** | Not enough data | 5.3 (6 reviews) | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

**Unique to Agorapulse (3):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Odoo Social Marketing (2):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Live Chat Software](https://www.g2.com/categories/live-chat)


---
## Reviewer Demographics

### By Company Size

| Segment | Agorapulse | Odoo Social Marketing | 
|---|---|---|
| **Small-Business** | 71.9% | 62.5% | 
| **Mid-Market** | 21.9% | 29.2% | 
| **Enterprise** | 6.2% | 8.3% | 

### By Industry

#### Agorapulse

- **Marketing and Advertising:** 29.3%
- **Non-Profit Organization Management:** 4.4%
- **Internet:** 4.4%
- **Information Technology and Services:** 4.1%
- **Computer Software:** 2.2%
- **Online Media:** 2.0%
- **Leisure, Travel & Tourism:** 1.8%
- **Public Relations and Communications:** 1.8%
- **Real Estate:** 1.8%
- **Higher Education:** 1.7%
- **Other:** 46.4%

#### Odoo Social Marketing

- **Marketing and Advertising:** 25.0%
- **Information Technology and Services:** 8.3%
- **Design:** 8.3%
- **Business Supplies and Equipment:** 8.3%
- **Manufacturing:** 4.2%
- **Consulting:** 4.2%
- **Writing and Editing:** 4.2%
- **Restaurants:** 4.2%
- **Plastics:** 4.2%
- **Online Media:** 4.2%
- **Other:** 25.0%

---
## Alternatives

### Alternatives to Agorapulse

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7346 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6604 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2658 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1215 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
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- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Fanbooster](https://www.g2.com/products/fanbooster/reviews) — 4.4/5 stars (312 reviews)

### Alternatives to Odoo Social Marketing

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7346 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1039 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2942 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6604 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [Gorgias](https://www.g2.com/products/gorgias/reviews) — 4.6/5 stars (563 reviews)
- [Sprinklr Service](https://www.g2.com/products/sprinklr-service/reviews) — 4.3/5 stars (749 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)

---
## Top Discussions

### Agorapulse

- Title: [Are we able to respond to comments?](https://www.g2.com/discussions/40469-are-we-able-to-respond-to-comments) — 5 comments, 1 upvote
  > **Top comment:** "Yes you are "
- Title: [Is Agorapulse free?](https://www.g2.com/discussions/is-agorapulse-free) — 3 comments
  > **Top comment:** "No."
- Title: [When is GMB Integration going to be implemented?](https://www.g2.com/discussions/when-is-gmb-integration-going-to-be-implemented) — 3 comments, 1 upvote
  > **Top comment:** "Hi Austin, 

Our public beta for GMB starts this week! Interested users will need to activate the Beta feature “Google My Business Reviews” and only new..."
- Title: [How is the best way to deal with comments that add no value to the post ?  (tags only, emojis only)](https://www.g2.com/discussions/how-is-the-best-way-to-deal-with-comments-that-add-no-value-to-the-post-tags-only-emojis-only) — 2 comments, 1 upvote
  > **Top comment:** "Just like them, as long as it's appropriate."
- Title: [How often does a recommendation of new services actually get implemented?](https://www.g2.com/discussions/32289-how-often-does-a-recommendation-of-new-services-actually-get-implemented) — 2 comments, 1 upvote
  > **Top comment:** "Hey Corey,

I'm Sebastien, Agorapulse's Head of Product. First of all, thanks for asking. That's a very legitimate question and probably the most difficult..."

### Odoo Social Marketing

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agorapulse-vs-odoo-social-marketing)