# Agillic vs SAP Engagement Cloud (formerly SAP Emarsys) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP Engagement Cloud excels in user experience, with many praising its **intuitive dashboard** that simplifies the process of creating automations and campaigns. Users appreciate how quickly they can get started without extensive training, making it a strong choice for teams looking for efficiency.
- **Users say** that Agillic shines in its **personalization capabilities** , with feedback highlighting its effectiveness in delivering tailored content at scale. The in-app messaging feature is particularly noted for enhancing onboarding and promotional efforts, allowing users to connect with their audience more effectively.
- **According to verified reviews** , SAP Engagement Cloud has a significant advantage in overall satisfaction, reflected in its higher G2 Score. Users frequently mention the platform's ability to integrate relational data from various systems, which enhances communication strategies and campaign effectiveness.
- **Reviewers mention** that Agillic offers a smoother setup experience, with many users noting its **flexibility and scalability**. This makes it a suitable option for enterprises that anticipate growth and need a solution that can adapt to changing requirements.
- **Users highlight** that while SAP Engagement Cloud provides robust features for email marketing, such as automated responses and deliverability management, Agillic's focus on **data-driven marketing** strategies allows for more effective campaign execution, particularly in complex environments.
- **G2 reviewers indicate** that support quality is a strong point for both platforms, but Agillic receives higher marks for its customer service. Users appreciate the responsive support options available, which can be crucial for teams needing quick resolutions to technical issues.



| | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 25 | 635 | 
| **Largest Market Segment** | Mid-Market (52.2% of reviews) | Mid-Market (53.5% of reviews) | 
| **Entry Level Price** | No pricing available | $ | 

---
## Top Pros & Cons

### Agillic

Pros:
- Analytics (2 reviews)
- Customer Support (2 reviews)

Cons:
- Expensive (3 reviews)
- Difficult Setup (2 reviews)

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (76 reviews)
- Automation (61 reviews)

Cons:
- Missing Features (43 reviews)
- Learning Curve (42 reviews)

---
## Ratings Comparison
| Rating | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
  | **Meets Requirements** | 8.9 (19 reviews) | 8.3 (405 reviews) | 
  | **Ease of Use** | 8.1 (19 reviews) | 8.2 (411 reviews) | 
  | **Ease of Setup** | 8.8 (10 reviews) | 7.1 (217 reviews) | 
  | **Ease of Admin** | 8.6 (7 reviews) | 8.2 (172 reviews) | 
  | **Quality of Support** | 8.8 (19 reviews) | 8.4 (399 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (7 reviews) | 8.5 (173 reviews) | 
  | **Product Direction (% positive)** | 9.4 (18 reviews) | 8.9 (379 reviews) | 

---
## Pricing

### Agillic

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | 8.5/10 | 14 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 295 |

#### Email Marketing

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.9 (14 reviews) | 8.7 (264 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.0 (14 reviews) | 8.7 (248 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 9.1 (13 reviews) | 8.5 (258 reviews) ✓ Verified | 
| **Automated Email Responses** | 9.2 (10 reviews) | 8.3 (233 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Landing Pages and Forms** | 7.6 (11 reviews) | 7.0 (158 reviews) ✓ Verified | 
| **Dynamic Content** | 9.4 (12 reviews) | 8.0 (191 reviews) ✓ Verified | 
| **A/B Testing** | 8.3 (12 reviews) | 8.1 (218 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.8 (12 reviews) | 8.0 (215 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.9 (7 reviews) | 7.8 (158 reviews) | 

#### Lead Management

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Lead Database** | 9.4 (9 reviews) | 7.9 (174 reviews) ✓ Verified | 
| **Data Quality Management** | 9.0 (8 reviews) | 7.8 (192 reviews) ✓ Verified | 
| **Segmentation** | 8.9 (11 reviews) | 8.5 (243 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.9 (8 reviews) | 7.8 (161 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.9 (8 reviews) | 8.0 (159 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.7 (9 reviews) | 8.2 (183 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.5 (8 reviews) | 7.8 (146 reviews) ✓ Verified | 
| **CRM Lead Integration** | 9.4 (9 reviews) | 8.2 (144 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Program Management** | 8.7 (9 reviews) | 8.2 (182 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.0 (9 reviews) | 7.8 (122 reviews) | 
| **Calendaring** | Feature Not Available | 7.6 (113 reviews) ✓ Verified | 
| **Budgeting** | Feature Not Available | 7.0 (84 reviews) | 

#### Social

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Listening** | 9.3 (7 reviews) | 7.3 (93 reviews) | 
| **Social Sharing** | 8.6 (6 reviews) | 7.5 (103 reviews) ✓ Verified | 
| **Social Campaigns** | Feature Not Available | 7.4 (101 reviews) ✓ Verified | 
| **Social Media Engagement** | Feature Not Available | 7.4 (93 reviews) ✓ Verified | 
| **Social Media Advertising** | 8.5 (8 reviews) | 7.5 (104 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Basic Reporting** | 6.8 (12 reviews) | 8.0 (238 reviews) ✓ Verified | 
| **Web Analytics** | 6.9 (9 reviews) | 7.8 (176 reviews) ✓ Verified | 
| **ROI Analytics** | 8.3 (7 reviews) | 7.6 (165 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.6 (6 reviews) | 7.4 (173 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 9.2 (6 reviews) | 7.4 (109 reviews) | 

#### Platform

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customization ** | 7.6 (7 reviews) | 7.5 (153 reviews) ✓ Verified | 
| **Workflow Capability** | Feature Not Available | 8.1 (136 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (6 reviews) | 8.5 (152 reviews) ✓ Verified | 
| **Internationalization** | 8.1 (6 reviews) | 7.9 (106 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 9.3 (7 reviews) | 6.8 (107 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.1 (8 reviews) | 8.5 (137 reviews) ✓ Verified | 
| **Output Document Generation** | 9.0 (5 reviews) | 7.6 (103 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 6.5 (29 reviews) | 
| **Multi-step Planning** | Feature Not Available | 6.1 (28 reviews) | 
| **Cross-system Integration** | Feature Not Available | 6.4 (30 reviews) | 
| **Adaptive Learning** | Feature Not Available | 6.4 (29 reviews) | 
| **Proactive Assistance** | Feature Not Available | 6.6 (29 reviews) | 
| **Decision Making** | Feature Not Available | 6.7 (29 reviews) | 

#### Integration

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (8 reviews) | 7.8 (159 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (8 reviews) | 7.6 (152 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.3 (5 reviews) | 7.4 (117 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |

#### Metrics

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 7.8 (35 reviews) | 
| **Engagement** | Not enough data | 8.1 (38 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.0 (30 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.0 (34 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.1 (33 reviews) | 
| **Retention** | Not enough data | 8.3 (35 reviews) | 
| **Return** | Not enough data | 7.8 (33 reviews) | 
| **Conversions** | Not enough data | 8.3 (36 reviews) | 
| **Funnels** | Not enough data | 8.0 (33 reviews) | 

#### Reporting

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.0 (40 reviews) | 
| **Trending** | Not enough data | 8.1 (37 reviews) | 
| **Retroactive Reporting** | Not enough data | 7.8 (35 reviews) | 
| **Segmentation** | Not enough data | 8.6 (39 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (37 reviews) | 
| **Unification Across Devices** | Not enough data | 7.9 (32 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 7.7 (37 reviews) | 

#### Other

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (35 reviews) | 
| **Site Search Reporting** | Not enough data | 8.0 (32 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.0 (29 reviews) | 
| **Campaign Tracking** | Not enough data | 8.4 (36 reviews) | 
| **E-Commerce** | Not enough data | 8.2 (31 reviews) | 
| **Promotional Messages** | Not enough data | 8.4 (31 reviews) | 
| **Administration Alerts** | Not enough data | 7.7 (34 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (8 reviews) | 
| **Decision Making** | Not enough data | 7.1 (8 reviews) | 

#### Administration

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.1 (38 reviews) | 
| **QA Testing** | Not enough data | 7.5 (36 reviews) | 
| **Performance and Reliability** | Not enough data | 8.3 (40 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (40 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |

#### Administration

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Template Creation** | Not enough data | 8.2 (82 reviews) | 
| **Preset Template Availability** | Not enough data | 7.9 (75 reviews) | 
| **Custom Unsubscribe** | Not enough data | 7.8 (75 reviews) | 
| **Email Segmentation** | Not enough data | 8.6 (85 reviews) | 
| **Detailed Server Logs** | Not enough data | 7.1 (58 reviews) | 
| **Notifications** | Not enough data | 7.8 (65 reviews) | 

#### Integrations

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Webhooks** | Not enough data | 7.8 (48 reviews) | 
| **Event Tracking API** | Not enough data | 7.8 (58 reviews) | 
| **Mail Send API** | Not enough data | 8.0 (58 reviews) | 
| **Spam Filter Testing** | Not enough data | 7.7 (58 reviews) | 

#### Platform

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 8.1 (55 reviews) | 
| **Multiple Domains** | Not enough data | 7.9 (54 reviews) | 
| **Dedicated IP** | Not enough data | 8.3 (49 reviews) | 
| **Documentation** | Not enough data | 7.8 (64 reviews) | 
| **Sender Reputation Management** | Not enough data | 8.2 (59 reviews) | 
| **Tracking & Reporting** | Not enough data | 8.4 (73 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.0 (55 reviews) | 
| **Performance and Reliability** | Not enough data | 8.4 (70 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |

#### Diagnosis

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **IP Address ** | Not enough data | 6.9 (61 reviews) | 
| **Domains** | Not enough data | 7.3 (66 reviews) | 
| **Content ** | Not enough data | 7.8 (72 reviews) | 
| **Policy Compliance** | Not enough data | 7.4 (65 reviews) | 

#### Tracking

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Processing Time** | Not enough data | 7.3 (70 reviews) | 
| **Placement ** | Not enough data | 7.1 (61 reviews) | 
| **Open Rate** | Not enough data | 8.2 (86 reviews) | 
| **Time to Open** | Not enough data | 8.0 (80 reviews) | 
| **Alerts** | Not enough data | 7.3 (59 reviews) | 

#### Reporting

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.2 (93 reviews) | 
| **Domain Reputation** | Not enough data | 7.6 (80 reviews) | 
| **Brand Reputation** | Not enough data | 7.6 (72 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 7.6 (77 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (18 reviews) | 
| **Decision Making** | Not enough data | 7.2 (18 reviews) | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |

#### Analytics

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web Analytics** | Not enough data | 8.8 (8 reviews) | 
| **Campaign Tracking** | Not enough data | 8.8 (8 reviews) | 
| **Audience Insights** | Not enough data | 9.0 (8 reviews) | 
| **Reports & Dashboards** | Not enough data | 8.9 (9 reviews) | 
| **Personalization** | Not enough data | 8.1 (8 reviews) | 
| **Marketing Automation** | Not enough data | 9.1 (9 reviews) | 

#### Content Management

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 9.2 (10 reviews) | 
| **Asset Management** | Not enough data | 8.5 (9 reviews) | 
| **Portals and Sites** | Not enough data | Feature Not Available | 

#### Design & Development

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **No-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Low-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Self-Service Capabilities** | Not enough data | 8.2 (10 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |

#### Administration

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Integration** | Not enough data | 7.0 (10 reviews) | 
| **Geofencing** | Not enough data | 7.0 (10 reviews) | 
| **Wi-Fi Marketing** | Not enough data | 6.5 (9 reviews) | 
| **Beacons** | Not enough data | 6.5 (8 reviews) | 
| **IP Geolocation** | Not enough data | 7.5 (10 reviews) | 

#### Agentic AI - Location-Based Marketing Features

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geolocation** | Not enough data | 7.7 (11 reviews) | 
| **Campaign Automation** | Not enough data | 8.0 (10 reviews) | 
| **Analytics** | Not enough data | 8.2 (11 reviews) | 
| **Security Compliance** | Not enough data | 7.6 (11 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |

#### Visitor Behavior

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (94 reviews) ✓ Verified | 
| **Targeting** | Not enough data | 8.8 (101 reviews) ✓ Verified | 
| **Guided Selling** | Not enough data | 8.2 (79 reviews) ✓ Verified | 

#### Templates

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Library** | Not enough data | 8.0 (96 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.6 (98 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.5 (95 reviews) ✓ Verified | 

#### Personalization

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation** | Not enough data | 8.6 (104 reviews) ✓ Verified | 
| **Content** | Not enough data | 8.4 (93 reviews) ✓ Verified | 
| **Cart Abandonment** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.4 (69 reviews) ✓ Verified | 
| **Personalization Engine** | Not enough data | 8.7 (86 reviews) ✓ Verified | 
| **Product Recommendations** | Not enough data | 8.6 (100 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Personalized Messaging** | Not enough data | 8.7 (92 reviews) ✓ Verified | 

#### Multichannel

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web** | Not enough data | 8.3 (86 reviews) ✓ Verified | 
| **Email** | Not enough data | 8.9 (117 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 8.4 (89 reviews) ✓ Verified | 

#### Administration 

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 8.7 (105 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | 8.5 (111 reviews) ✓ Verified | 
| **User Data** | Not enough data | 8.5 (102 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.2 (90 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 5.2 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 5.4 (8 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | 8.3/10 | 7 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |

#### Campaigns

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customize** | Not enough data | 7.7 (24 reviews) | 
| **Scheduling** | 9.3 (7 reviews) | 8.3 (26 reviews) | 
| **Retarget** | 8.7 (5 reviews) | 7.9 (24 reviews) | 
| **Segmentation** | 8.6 (6 reviews) | 8.3 (27 reviews) | 
| **Triggered Notifications** | 8.3 (7 reviews) | 8.0 (24 reviews) | 

#### Analytics

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | 8.3 (5 reviews) | 7.6 (24 reviews) | 
| **Audience Insights** | 6.7 (6 reviews) | 7.3 (24 reviews) | 

#### Optimization

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | 8.1 (6 reviews) | 7.6 (24 reviews) | 
| **Personalization** | 9.0 (7 reviews) | 8.2 (25 reviews) | 
| **Rich Notifications** | Not enough data | 7.0 (22 reviews) | 
| **Integrations** | 7.8 (6 reviews) | 7.4 (23 reviews) | 

#### Agentic AI - Push Notification

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 6.5 (13 reviews) | 
| **Adaptive Learning** | Feature Not Available | 6.4 (13 reviews) | 
| **Proactive Assistance** | Feature Not Available | 6.4 (13 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | 9.7/10 | 6 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |

#### Segmentation

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (20 reviews) | 
| **Customer Profiles** | Not enough data | 8.9 (19 reviews) | 

#### Targeting

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.7 (19 reviews) | 
| **Contextual Targeting** | Not enough data | 8.3 (17 reviews) | 

#### Triggered Content

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geofencing** | Not enough data | 8.1 (15 reviews) | 
| **Triggered Emails** | 9.7 (6 reviews) | 8.9 (21 reviews) | 
| **Triggered Messages** | Not enough data | 8.9 (19 reviews) | 

#### Personalized Content

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.4 (20 reviews) | 
| **Personalized Discounts** | Not enough data | 9.0 (15 reviews) | 
| **Website Personalization** | Not enough data | 8.6 (17 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 8.1 (6 reviews) | 
| **Cross-system Integration** | Feature Not Available | 8.1 (6 reviews) | 
| **Adaptive Learning** | Feature Not Available | 8.3 (6 reviews) | 
| **Natural Language Interaction** | Feature Not Available | 7.8 (6 reviews) | 
| **Proactive Assistance** | Feature Not Available | 7.8 (6 reviews) | 
| **Decision Making** | Feature Not Available | 8.1 (6 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | 8.4/10 | 7 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 |

#### Text Messaging

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.3 (23 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.4 (18 reviews) | 
| **Text Scheduler** | Not enough data | 8.5 (24 reviews) | 
| **Automatic Replies** | Not enough data | 7.7 (17 reviews) | 
| **Automatic URL Shortening** | Feature Not Available | 8.0 (20 reviews) | 
| **MMS Marketing** | Feature Not Available | 7.1 (18 reviews) | 
| **Personalization** | 9.0 (5 reviews) | 8.3 (23 reviews) | 
| **Transactional SMS** | Not enough data | 7.9 (19 reviews) | 

#### SMS Platform

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reporting** | 5.6 (6 reviews) | 7.8 (23 reviews) | 
| **Automation** | 9.4 (6 reviews) | 8.6 (23 reviews) | 
| **White Label** | Feature Not Available | 7.4 (17 reviews) | 
| **Text-to-Landline** | Feature Not Available | 6.9 (15 reviews) | 
| **Short Codes** | Not enough data | 7.1 (16 reviews) | 
| **API Integration** | 9.7 (5 reviews) | 8.2 (19 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 5.4 (9 reviews) | 
| **Multi-step Planning** | Feature Not Available | 5.4 (9 reviews) | 
| **Cross-system Integration** | Feature Not Available | 6.1 (9 reviews) | 
| **Natural Language Interaction** | Feature Not Available | 5.6 (9 reviews) | 
| **Proactive Assistance** | Feature Not Available | 5.2 (9 reviews) | 
| **Decision Making** | Feature Not Available | 5.6 (9 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |

#### Platform Basics

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.6 (50 reviews) | 
| **Journey Optimization** | Not enough data | 8.6 (48 reviews) | 

#### Platform Data

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.1 (45 reviews) | 
| **Trends Reporting** | Not enough data | 8.0 (47 reviews) | 
| **Dashboards** | Not enough data | 8.4 (51 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Mapping** | Not enough data | 7.8 (44 reviews) | 
| **Integrations** | Not enough data | 8.1 (42 reviews) | 
| **Automated Alerts** | Not enough data | 7.9 (40 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (9 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Platform Interoperability

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Social Functionality

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Functionality** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Dashboard** | Feature Not Available | Not enough data | 
| **Campaign Optimization** | Feature Not Available | Not enough data | 
| **Reach** | Feature Not Available | Not enough data | 
| **Bulk Editing** | Feature Not Available | Not enough data | 
| **Batch Uploading** | Feature Not Available | Not enough data | 
| **Brand Safety** | Feature Not Available | Not enough data | 
| **Fraud Protection** | Feature Not Available | Not enough data | 
| **Frequency Capping** | Feature Not Available | Not enough data | 
| **Budget Pacing** | Feature Not Available | Not enough data | 
| **Creative Optimization** | Feature Not Available | Not enough data | 
| **Rich Media Capabilties** | Feature Not Available | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | Feature Not Available | Not enough data | 

#### Targeting

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Targeting** | Feature Not Available | Not enough data | 
| **Retargeting** | Feature Not Available | Not enough data | 
| **Geo-Targeting** | Feature Not Available | Not enough data | 
| **Contextual Targeting** | Feature Not Available | Not enough data | 

#### Platform

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API / Integrations** | Feature Not Available | Not enough data | 
| **Custom Reports** | Feature Not Available | Not enough data | 
| **User, Role, and Access Management** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | Feature Not Available | Not enough data | 
| **Enterprise Scalability** | Feature Not Available | Not enough data | 
| **Customization** | Feature Not Available | Not enough data | 
| **Workflow Capability** | Feature Not Available | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | Feature Not Available | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | 8.7/10 | 7 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Page Customization

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Drag and Drop** | 8.6 (6 reviews) | Not enough data | 
| **Templates** | 7.6 (7 reviews) | Not enough data | 
| **Advanced Customization** | 8.7 (5 reviews) | Not enough data | 
| **Content Library** | 8.6 (7 reviews) | Not enough data | 

#### Page Optimization

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | 8.3 (7 reviews) | Not enough data | 
| **Mobile Responsive** | 9.0 (7 reviews) | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **SEO** | Not enough data | Not enough data | 

#### Integrations

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **E-Commerce Integration** | Feature Not Available | Not enough data | 
| **Email Marketing Integration** | 9.4 (6 reviews) | Not enough data | 
| **Domain Integration** | 9.2 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |

#### Loyalty Experience

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 8.4 (15 reviews) | 
| **Rewards** | Not enough data | 8.6 (15 reviews) | 
| **Membership** | Not enough data | 8.4 (17 reviews) | 
| **Personalization** | Not enough data | 8.5 (22 reviews) | 
| **Gamification** | Not enough data | 7.4 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 7.8 (13 reviews) | 

#### Loyalty Platform

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Communication Tools** | Not enough data | 8.7 (15 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 8.7 (18 reviews) | 
| **Loyalty Analytics** | Not enough data | 8.3 (15 reviews) | 
| **Localization** | Not enough data | 8.5 (16 reviews) | 
| **Integrations** | Not enough data | 8.8 (18 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |

#### Analysis

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.0 (43 reviews) | 
| **Campaign Analysis** | Not enough data | 8.3 (68 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 7.7 (38 reviews) | 
| **Custom Dashboards** | Not enough data | 8.1 (54 reviews) | 

#### Campaigns

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.9 (42 reviews) ✓ Verified | 
| **Push Notifications** | Not enough data | 8.4 (46 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.4 (39 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 7.8 (32 reviews) | 
| **Email Campaigns** | Not enough data | 9.1 (64 reviews) | 
| **Audience Segmentation** | Not enough data | 8.8 (62 reviews) | 

#### Engagement

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.1 (52 reviews) | 

#### Platform

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Optimization** | Not enough data | 8.4 (59 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.1 (28 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 6.0 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 5.4 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (7 reviews) | 
| **Decision Making** | Not enough data | 7.4 (7 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |

#### Marketing Operations

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.0 (70 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.5 (83 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.3 (80 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.8 (81 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.3 (94 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.4 (101 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.1 (74 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.0 (75 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (72 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.1 (73 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (16 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Agillic** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Agillic (2):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (11):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Agillic | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Small-Business** | 34.8% | 23.9% | 
| **Mid-Market** | 52.2% | 53.5% | 
| **Enterprise** | 13.0% | 22.6% | 

### By Industry

#### Agillic

- **Retail:** 9.1%
- **Marketing and Advertising:** 9.1%
- **Education Management:** 9.1%
- **Accounting:** 4.5%
- **Business Supplies and Equipment:** 4.5%
- **Computer & Network Security:** 4.5%
- **Computer Games:** 4.5%
- **Consumer Goods:** 4.5%
- **E-Learning:** 4.5%
- **Higher Education:** 4.5%
- **Other:** 40.9%

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.0%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.2%

---
## Alternatives

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### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

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- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (767 reviews)
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- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14702 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14842 reviews)

---
## Top Discussions

### Agillic

No discussions available for this product.

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agillic-vs-sap-engagement-cloud-formerly-sap-emarsys)