Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Agillic 
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Mid-Market (52.2% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
No pricing available
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,443)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansAgillic
Star Rating
(25)4.2 out of 5
Market Segments
Mid-Market (52.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AgillicSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across emails and social campaigns. This capability is particularly beneficial for businesses looking to enhance their marketing strategies through deep segmentation and personalization.
- Users say Agillic stands out for its personalization engine, which is highly effective for customizing content on a large scale. Reviewers appreciate how this feature, combined with strong data utilization, has led to improved click-through rates and lead generation, making it a strong contender for businesses focused on targeted marketing.
- According to verified reviews, Salesforce Marketing Cloud has a robust CRM integration that supports complex, data-driven marketing journeys. Users highlight its effectiveness in managing customer relationships and delivering personalized experiences, which is crucial for maintaining customer engagement.
- Reviewers mention that Agillic's in-app messaging feature is particularly useful for onboarding and promotions. This functionality allows businesses to deliver timely messages, enhancing user experience and engagement, which is a significant advantage for companies looking to improve customer interactions.
- G2 reviewers note that while Salesforce Marketing Cloud has a larger user base and more reviews, Agillic's quality of support is frequently highlighted as superior. Users appreciate the responsive and helpful support options available, which can be a deciding factor for businesses needing reliable assistance.
- Users report that Salesforce Marketing Cloud's ease of use is somewhat lower compared to Agillic, with some finding the setup process more complex. In contrast, Agillic's intuitive interface and streamlined setup process are often praised, making it a more accessible option for teams with limited technical expertise.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Agillic
No pricing availableFree Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableAgillic
No trial information availableRatings
Meets Requirements
8.2
3,280
8.9
19
Ease of Use
7.6
3,457
8.1
19
Ease of Setup
7.3
1,945
8.8
10
Ease of Admin
7.8
1,715
8.6
7
Quality of Support
7.7
3,094
8.8
19
Has the product been a good partner in doing business?
8.0
1,680
9.3
7
Product Direction (% positive)
7.5
3,173
9.4
18
Features by Category
Email Marketing
7.9
1174
8.9
14
8.4
1171
9.0
14
8.1
1151
9.1
13
8.2
1069
9.2
10
Online Marketing
7.4
1064
7.6
11
7.4
890
9.4
12
7.5
842
8.3
12
7.2
918
8.8
12
7.3
854
7.9
7
Lead Management
8.0
1033
9.4
9
7.6
995
9.0
8
8.0
1044
8.9
11
7.9
1025
7.9
8
8.1
1025
7.9
8
7.8
965
8.7
9
7.9
923
8.5
8
8.3
1034
9.4
9
Campaign Management
7.6
875
8.7
9
7.6
771
8.0
9
7.1
669
Feature Not Available
6.7
201
Feature Not Available
Social
6.3
376
9.3
7
6.6
566
8.6
6
6.9
216
Feature Not Available
7.0
203
Feature Not Available
6.9
177
8.5
8
Reporting & Analytics
7.4
1068
6.8
12
6.9
892
6.9
9
6.5
770
8.3
7
6.5
716
8.6
6
6.5
703
9.2
6
Platform
7.0
632
7.6
7
7.8
191
Feature Not Available
8.0
679
8.3
6
7.4
168
8.1
6
7.4
129
9.3
7
8.0
670
7.1
8
7.8
139
9.0
5
Agentic AI - Marketing Automation
7.2
9
Feature Not Available
6.5
9
Feature Not Available
7.2
10
Feature Not Available
6.9
9
Feature Not Available
5.8
8
Feature Not Available
7.1
8
Feature Not Available
Integration
8.0
668
8.5
8
7.7
535
8.5
8
7.4
497
8.3
5
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
Not enough data
9.2
28
9.3
7
9.1
29
8.7
5
9.2
28
8.6
6
9.2
30
8.3
7
Analytics
9.2
28
8.3
5
9.3
27
6.7
6
Optimization
9.0
27
8.1
6
9.5
28
9.0
7
9.4
27
Not enough data
8.9
28
7.8
6
Agentic AI - Push Notification
8.6
6
Feature Not Available
9.3
5
Feature Not Available
9.0
5
Feature Not Available
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
9.7
6
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Text Messaging
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Feature Not Available
8.6
29
Feature Not Available
9.1
30
9.0
5
8.9
29
Not enough data
SMS Platform
9.0
27
5.6
6
9.2
28
9.4
6
8.4
29
Feature Not Available
7.8
29
Feature Not Available
8.4
26
Not enough data
8.6
29
9.7
5
Agentic AI - SMS Marketing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Social Media Advertising
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social Functionality
Not enough data
Not enough data
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Page Customization
7.6
46
8.6
6
7.8
47
7.6
7
7.8
47
8.7
5
8.0
43
8.6
7
Page Optimization
8.0
42
8.3
7
7.5
39
9.0
7
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Feature Not Available
7.9
46
9.4
6
8.0
40
9.2
6
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Feature Not Available
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.4
42
Not enough data
Platform
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Agillic are categorized as SMS Marketing, Push Notification, Landing Page Builders, Marketing Automation, and Personalization Engines
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as Mobile Marketing, A/B Testing, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Lead Capture, Loyalty Management, Marketing Analytics, and Personalization
Agillic is categorized as Social Media Advertising
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Agillic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.3%
Retail
9.1%
Marketing and Advertising
9.1%
Education Management
9.1%
Accounting
4.5%
Business Supplies and Equipment
4.5%
Other
63.6%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
Agillic has no discussions with answers
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