# Agility CMS vs Optimizely Content Management System Comparison | | Agility CMS | Optimizely Content Management System | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.0 out of 5 | | **Total Reviews** | 199 | 197 | | **Largest Market Segment** | Small-Business (44.7% of reviews) | Mid-Market (47.0% of reviews) | | **Entry Level Price** | $1,425.00 | No pricing available | --- ## Top Pros & Cons ### Agility CMS Pros: - Ease of Use (19 reviews) - Content Management (14 reviews) Cons: - Learning Curve (13 reviews) - Complex Setup (7 reviews) ### Optimizely Content Management System Pros: - Features (16 reviews) - Flexibility (16 reviews) Cons: - Learning Curve (11 reviews) - Learning Difficulty (9 reviews) --- ## Ratings Comparison | Rating | Agility CMS | Optimizely Content Management System | |---|---|---| | **Meets Requirements** | 9.0 (163 reviews) | 8.2 (168 reviews) | | **Ease of Use** | 8.8 (166 reviews) | 7.9 (170 reviews) | | **Ease of Setup** | 8.4 (92 reviews) | 7.3 (125 reviews) | | **Ease of Admin** | 8.6 (72 reviews) | 7.5 (109 reviews) | | **Quality of Support** | 8.8 (157 reviews) | 7.8 (149 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (73 reviews) | 8.1 (98 reviews) | | **Product Direction (% positive)** | 8.6 (162 reviews) | 7.8 (156 reviews) | --- ## Pricing ### Agility CMS #### Entry-Level Pricing Plan: Starter Price: $1,425.00 Description: For the small but growing. Ideal for a single website and small teams. **All available packages include access to Pages and Web Studio. Key Features: - 10 Users - 50k Entries - 1 Sitemap [Browse all 3 editions](https://www.g2.com/products/agility-cms/pricing) #### Free Trial Yes ### Optimizely Content Management System #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Web Content Management | Product | Score | Reviews | |---|---|---| | **Agility CMS** | 8.3/10 | 140 | | **Optimizely Content Management System** | 7.6/10 | 161 | #### Content | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **Content Authoring** | 9.0 (120 reviews) ✓ Verified | 8.3 (143 reviews) ✓ Verified | | **Rich Text Editor** | 8.8 (123 reviews) ✓ Verified | 8.0 (143 reviews) ✓ Verified | | **Versioning** | 8.7 (114 reviews) ✓ Verified | 8.0 (137 reviews) ✓ Verified | | **Plug-ins/Widgets/Apps** | 7.8 (95 reviews) | 7.2 (135 reviews) ✓ Verified | | **Approval Process** | 8.5 (101 reviews) ✓ Verified | 7.7 (127 reviews) ✓ Verified | | **Content Scheduling** | 8.4 (111 reviews) ✓ Verified | 7.9 (135 reviews) ✓ Verified | | **Asset Management** | 8.4 (120 reviews) ✓ Verified | 7.6 (136 reviews) ✓ Verified | | **Internal Search** | 7.8 (110 reviews) ✓ Verified | 6.9 (139 reviews) ✓ Verified | | **Content Repository** | 8.5 (115 reviews) ✓ Verified | 7.9 (134 reviews) ✓ Verified | #### Design | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **Breadth of Pre-Built Templates** | 7.8 (93 reviews) ✓ Verified | 6.4 (119 reviews) ✓ Verified | | **Mobile** | 7.9 (99 reviews) | 7.1 (123 reviews) ✓ Verified | | **Branding/Themes** | 7.9 (96 reviews) | 7.5 (120 reviews) ✓ Verified | | **Customization** | 8.1 (110 reviews) | 7.8 (130 reviews) ✓ Verified | #### Platform | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **User Community** | 7.8 (86 reviews) ✓ Verified | 7.2 (126 reviews) | | **SEO** | 8.5 (110 reviews) ✓ Verified | 7.7 (131 reviews) | | **Flexible Navigation Structures** | 8.4 (106 reviews) ✓ Verified | 7.8 (133 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.6 (110 reviews) ✓ Verified | 8.0 (137 reviews) ✓ Verified | | **Enterprise Scalability** | 8.6 (100 reviews) ✓ Verified | 8.2 (116 reviews) ✓ Verified | | **Internationalization** | 8.6 (95 reviews) ✓ Verified | 8.2 (120 reviews) ✓ Verified | | **Dashboards and Reports** | 8.4 (94 reviews) ✓ Verified | 6.9 (125 reviews) ✓ Verified | | **API / Integrations** | 8.6 (88 reviews) ✓ Verified | 7.7 (125 reviews) ✓ Verified | #### Agentic AI - Web Content Management | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **Cross-system Integration** | 6.3 (5 reviews) | Not enough data | | **Natural Language Interaction** | 6.7 (5 reviews) | Not enough data | ### Digital Experience Platforms (DXP) | Product | Score | Reviews | |---|---|---| | **Agility CMS** | N/A | N/A | | **Optimizely Content Management System** | N/A | N/A | #### Analytics | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **Web Analytics** | 8.0 (11 reviews) | Not enough data | | **Campaign Tracking** | 8.9 (11 reviews) | Not enough data | | **Audience Insights** | 8.3 (10 reviews) | Not enough data | | **Reports & Dashboards** | 8.5 (11 reviews) | Not enough data | | **Personalization** | 8.7 (10 reviews) | Not enough data | | **Marketing Automation** | 8.1 (8 reviews) | Not enough data | #### Content Management | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **Customizable Templated Workflows** | 8.9 (11 reviews) | Not enough data | | **Asset Management** | 9.3 (12 reviews) | Not enough data | | **Portals and Sites** | 9.2 (11 reviews) | Not enough data | #### Design & Development | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **No-Code App Development** | 8.8 (11 reviews) | Not enough data | | **Low-Code App Development** | 8.9 (11 reviews) | Not enough data | | **Self-Service Capabilities** | 9.1 (11 reviews) | Not enough data | #### Agentic AI - Digital Experience Platforms | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### WebOps Platforms | Product | Score | Reviews | |---|---|---| | **Agility CMS** | 9.4/10 | 15 | | **Optimizely Content Management System** | 7.4/10 | 15 | #### Functionality | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **Developer Tools** | 9.9 (12 reviews) | 7.3 (13 reviews) | | **Automation** | 9.6 (13 reviews) | 6.3 (12 reviews) | | **Website Staging** | 9.2 (13 reviews) | 7.2 (13 reviews) | #### Management | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **Web Content Dedication** | 9.2 (15 reviews) | 7.6 (14 reviews) | | **Website Hosting** | 9.7 (13 reviews) | 8.3 (14 reviews) | | **Role-Based Permissions** | 9.4 (14 reviews) | 7.7 (13 reviews) | #### Support | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **CMS Variety** | 9.4 (15 reviews) | 7.4 (14 reviews) | | **Multi-CMS Support** | 8.5 (12 reviews) | 7.8 (12 reviews) | | **Compliance** | 9.4 (15 reviews) | 7.4 (13 reviews) | ### Headless CMS | Product | Score | Reviews | |---|---|---| | **Agility CMS** | 8.4/10 | 62 | | **Optimizely Content Management System** | 7.8/10 | 15 | #### Publishing | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **Automated Publishing** | 8.8 (50 reviews) ✓ Verified | 8.2 (14 reviews) | | **Multi-language** | 8.8 (44 reviews) ✓ Verified | 8.8 (14 reviews) | | **AR/VR Capability** | 8.0 (32 reviews) ✓ Verified | 6.4 (14 reviews) | #### Development | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **Image Management** | 8.5 (52 reviews) ✓ Verified | 7.8 (15 reviews) | | **Reuseable Content** | 9.0 (51 reviews) ✓ Verified | 7.7 (14 reviews) | | **Unlimited Environments** | 8.2 (46 reviews) ✓ Verified | 7.4 (14 reviews) | | **Form Builder** | 7.8 (44 reviews) ✓ Verified | 7.9 (15 reviews) | #### Analytics | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **Personalization** | 8.2 (47 reviews) | 8.2 (15 reviews) | | **Content Performance** | 8.5 (49 reviews) | 8.0 (15 reviews) | #### Agentic AI - Headless CMS | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | ### Enterprise Content Management (ECM) | Product | Score | Reviews | |---|---|---| | **Agility CMS** | N/A | N/A | | **Optimizely Content Management System** | N/A | N/A | #### Agentic AI - Enterprise Content Management (ECM) | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### File Management | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **File Type Support** | Not enough data | Not enough data | | **Metadata** | Not enough data | Not enough data | | **OCR Scanning** | Not enough data | Not enough data | | **Versioning** | Not enough data | Not enough data | | **Collaboration** | Not enough data | Not enough data | | **Document Assembly** | Not enough data | Not enough data | | **Form Creation** | Not enough data | Not enough data | | **Portals and Sites** | Not enough data | Not enough data | | **Disposition** | Not enough data | Not enough data | | **Search** | Not enough data | Not enough data | | **Web Interface** | Not enough data | Not enough data | | **Mobile Apps** | Not enough data | Not enough data | #### Workflow | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **Process Automation** | Not enough data | Not enough data | | **Conditions** | Not enough data | Not enough data | | **Activities** | Not enough data | Not enough data | | **Records Management** | Not enough data | Not enough data | | **Case Management** | Not enough data | Not enough data | #### Platform | Feature | Agility CMS | Optimizely Content Management System | |---|---|---| | **Internationalization** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Reporting and Auditing** | Not enough data | Not enough data | | **System of Record Integration** | Not enough data | Not enough data | | **APIs** | Not enough data | Not enough data | --- ## Categories **Shared Categories (3):** [WebOps Platforms](https://www.g2.com/categories/webops-platforms), [Headless CMS Software](https://www.g2.com/categories/headless-cms), [Web Content Management Software](https://www.g2.com/categories/web-content-management) **Unique to Agility CMS (2):** [Enterprise Content Management (ECM) Systems](https://www.g2.com/categories/enterprise-content-management-ecm), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) --- ## Reviewer Demographics ### By Company Size | Segment | Agility CMS | Optimizely Content Management System | |---|---|---| | **Small-Business** | 44.7% | 17.7% | | **Mid-Market** | 42.1% | 47.0% | | **Enterprise** | 13.2% | 35.4% | ### By Industry #### Agility CMS - **Information Technology and Services:** 14.2% - **Computer Software:** 8.4% - **Higher Education:** 5.8% - **Banking:** 4.7% - **Marketing and Advertising:** 4.7% - **Education Management:** 4.2% - **Non-Profit Organization Management:** 4.2% - **Accounting:** 3.2% - **Entertainment:** 3.2% - **Hospital & Health Care:** 2.6% - **Other:** 44.7% #### Optimizely Content Management System - **Information Technology and Services:** 19.0% - **Computer Software:** 8.9% - **Financial Services:** 5.6% - **Marketing and Advertising:** 5.6% - **Higher Education:** 5.0% - **Retail:** 4.5% - **Insurance:** 3.4% - **Airlines/Aviation:** 2.8% - **Electrical/Electronic Manufacturing:** 2.8% - **Government Administration:** 2.2% - **Other:** 40.2% --- ## Alternatives ### Alternatives to Agility CMS - [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews) - [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews) - [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.4/5 stars (303 reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (573 reviews) - [Kontent.ai](https://www.g2.com/products/kontent-ai/reviews) — 4.3/5 stars (195 reviews) - [Butter CMS](https://www.g2.com/products/butter-cms/reviews) — 4.6/5 stars (206 reviews) - [Strapi](https://www.g2.com/products/strapi/reviews) — 4.5/5 stars (204 reviews) - [Hygraph](https://www.g2.com/products/hygraph/reviews) — 4.4/5 stars (716 reviews) - [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews) - [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews) ### Alternatives to Optimizely Content Management System - [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews) - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (593 reviews) - [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (549 reviews) - [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9528 reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (674 reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews) - [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews) - [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.4/5 stars (303 reviews) --- ## Top Discussions ### Agility CMS - Title: [more drag and drop building options would be nice](https://www.g2.com/discussions/24628-more-drag-and-drop-building-options-would-be-nice) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Thank you for your feedback, we have shared this with our product team. " - Title: [Do you offer discounts to Non-Profits?](https://www.g2.com/discussions/non-profit-discounts) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes we do. We believe in supporting the world and making a difference and we have special pricing and packages for Non-Profits. Please reach out to us..." - Title: [What current Headless SDKs do you support?](https://www.g2.com/discussions/current-headless-sdks-as-of-march-2019) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Our current SDKs include an advanced ASP.NET SDK for WebForms, MVC and .Net Core as well as a full Javascript SDK." - Title: [Where is the platform hosted?](https://www.g2.com/discussions/where-is-the-platform-hosted) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "The Agility Manager itself is hosted in either Canada or the USA. You choose. Where you host your content end-point (website, apps, etc) is completely up..." ### Optimizely Content Management System - Title: [Does Episerver offer product education?](https://www.g2.com/discussions/education-and-certification) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "You can choose for business users and developers online, as live virtual instruction, and in our training centers worldwide. You can see our current training..." - Title: [What is Episerver DXC?](https://www.g2.com/discussions/what-is-episerver-dxc) — 1 comment > **Top comment:** "Episerver DXC is a cloud-based WCMS that combines content management, digital commerce and personalization capabilities into one platform. It uses data and..." - Title: [Is Episerver open source?](https://www.g2.com/discussions/is-episerver-open-source) — 1 comment > **Top comment:** "The main product itself is closed source; however, there are open-source first and third-party addons." - Title: [Is Episerver a CMS?](https://www.g2.com/discussions/is-episerver-a-cms) — 1 comment > **Top comment:** "YES - an old-style CMS built on MS .Net. Not headless " --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agility-cms-vs-optimizely-content-management-system)