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At a Glance
Market Segments
Small-Business (77.5% of reviews)
Small-Business (55.4% of reviews)
Entry-Level Pricing
$0 per month
Free Trial
Agile CRM
Star Rating
(355)4.0 out of 5
Market Segments
Small-Business (77.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0 per month
Browse all 4 pricing plansZoho Marketing Automation
Star Rating
(90)4.2 out of 5
Market Segments
Small-Business (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Agile CRM excels in ticket creation user experience with a score of 9.0, making it highly efficient for customer support teams, while Zoho Marketing Automation has a lower score in this area, indicating potential room for improvement.
- Reviewers mention that Zoho Marketing Automation outperforms Agile CRM in email deliverability management with a score of 8.4 compared to Agile's 6.7, highlighting its effectiveness in ensuring emails reach their intended recipients.
- G2 users indicate that Agile CRM's contact and account management features are rated at 7.7, which is lower than Zoho's capabilities, suggesting that users may find Zoho's tools more robust for managing customer relationships.
- Users on G2 report that Zoho Marketing Automation shines in automated email responses with a score of 8.5, while Agile CRM's score of 7.5 suggests that Zoho provides a more seamless experience for automated communications.
- Reviewers say that Agile CRM's customization options are rated at 7.8, which is competitive, but Zoho's 8.0 indicates slightly better flexibility for tailoring the software to specific business needs.
- Users report that Zoho Marketing Automation's lead nurturing capabilities are rated at 8.6, significantly higher than Agile's 7.1, suggesting that Zoho offers more effective tools for engaging and converting leads into customers.
Pricing
Entry-Level Pricing
Agile CRM
Free
$0
per month
For 10 Users
- 1000 Contacts & Companies
- Custom Data Fields
- Lead Scoring
Zoho Marketing Automation
Free Trial
Free Trial
With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan.
- Get started with Zoho Marketing Automation with Free trial
Free Trial
Agile CRM
Free Trial is available
Zoho Marketing Automation
Free Trial is available
Ratings
Meets Requirements
8.1
314
8.1
70
Ease of Use
8.1
313
8.1
70
Ease of Setup
7.8
167
7.8
38
Ease of Admin
8.1
162
7.6
32
Quality of Support
7.9
307
8.1
64
Has the product been a good partner in doing business?
8.0
161
8.1
32
Product Direction (% positive)
7.6
310
8.6
68
Features by Category
Sales Force Automation
7.8
32
|
Verified
Not enough data
7.5
28
Not enough data
7.4
31
|
Verified
Not enough data
7.6
33
|
Verified
Not enough data
7.1
29
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
7.4
29
|
Verified
Not enough data
7.0
27
|
Verified
Not enough data
7.5
29
|
Verified
Not enough data
Marketing Automation
7.0
32
|
Verified
Not enough data
7.7
30
|
Verified
Not enough data
7.1
33
|
Verified
Not enough data
6.6
31
|
Verified
Not enough data
Customer Support
6.9
31
|
Verified
Not enough data
6.5
32
|
Verified
Not enough data
6.5
32
|
Verified
Not enough data
6.2
31
|
Verified
Not enough data
6.9
30
|
Verified
Not enough data
Reporting & Analytics
7.1
29
|
Verified
Not enough data
7.0
32
|
Verified
Not enough data
6.8
28
|
Verified
Not enough data
Mobile & Social
7.8
25
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
7.8
24
|
Verified
Not enough data
Platform
7.4
11
|
Verified
Not enough data
7.5
10
|
Verified
Not enough data
7.5
12
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
6.9
12
|
Verified
Not enough data
8.1
8
|
Verified
Not enough data
Integration
8.0
11
|
Verified
Not enough data
7.3
11
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
7.4
21
|
Verified
8.2
42
7.1
21
|
Verified
8.6
42
6.7
21
|
Verified
8.5
42
7.5
21
|
Verified
8.7
45
Online Marketing
7.5
20
|
Verified
8.2
44
8.0
19
|
Verified
7.8
43
7.8
17
|
Verified
8.0
38
7.5
18
|
Verified
8.1
40
7.7
17
|
Verified
7.9
44
Lead Management
7.9
21
|
Verified
8.6
46
7.5
20
|
Verified
Feature Not Available
7.2
19
|
Verified
8.2
45
7.8
20
|
Verified
8.2
46
7.1
21
|
Verified
8.5
46
7.4
20
|
Verified
8.2
46
8.1
20
|
Verified
8.2
46
7.9
20
|
Verified
8.6
44
Campaign Management
7.9
21
|
Verified
8.3
42
8.2
19
|
Verified
7.5
42
8.3
19
|
Verified
8.3
43
8.5
18
7.5
40
Social
8.0
17
|
Verified
8.0
42
8.4
17
|
Verified
8.0
41
8.8
17
|
Verified
8.5
40
8.4
17
|
Verified
8.0
42
8.0
17
|
Verified
7.9
42
Reporting & Analytics
8.6
20
|
Verified
8.4
46
8.9
19
|
Verified
8.2
44
7.7
18
|
Verified
7.8
43
8.7
19
|
Verified
7.8
44
8.0
18
|
Verified
7.3
41
Platform
8.0
5
|
Verified
7.7
35
8.3
5
|
Verified
8.4
36
8.0
5
|
Verified
8.5
35
7.7
5
|
Verified
7.4
34
7.3
5
|
Verified
7.8
31
8.3
5
|
Verified
8.4
35
7.7
5
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.7
5
|
Verified
8.3
37
8.3
5
|
Verified
7.9
36
8.0
5
|
Verified
7.9
36
Ticket and Case Management
9.0
10
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Help Desk
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication Channels
9.2
10
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.0
10
|
Verified
Not enough data
7.5
10
|
Verified
Not enough data
7.8
9
|
Verified
Not enough data
Platform
6.3
5
Not enough data
7.8
6
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
8.3
5
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.3
5
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
7.3
5
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
9.0
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.6
6
Not enough data
Internal Use
7.8
6
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
9.2
8
Not enough data
8.3
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
8.3
7
|
Verified
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.2
18
Not enough data
6.8
18
Not enough data
7.5
17
Not enough data
Customizations
6.8
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.1
16
Not enough data
6.9
17
Not enough data
Generative AI
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
7.9
25
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
7.2
23
|
Verified
Not enough data
7.1
21
Campaign Activity
Not enough data
8.5
24
|
Verified
Not enough data
7.9
24
|
Verified
Not enough data
8.3
24
|
Verified
Not enough data
8.2
23
|
Verified
Not enough data
8.0
23
|
Verified
Not enough data
7.1
22
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Agile CRM and Zoho Marketing Automation are categorized as Marketing Automation
Unique Categories
Agile CRM is categorized as Landing Page Builders, Pop-Up Builder, Email Tracking, Help Desk, Live Chat, CRM, and Online Form Builder
Zoho Marketing Automation is categorized as Marketing Analytics, WhatsApp Marketing, and SMS Marketing
Reviews
Reviewers' Company Size
Agile CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Marketing Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.9%
Information Technology and Services
13.2%
Computer Software
6.9%
Financial Services
4.6%
Internet
4.3%
Other
56.0%
Marketing and Advertising
19.3%
Information Technology and Services
12.0%
Computer Software
8.4%
Retail
6.0%
Financial Services
4.8%
Other
49.4%
Alternatives
Discussions
Any power users who are making Agile deliver ?
1 Comment
JJ
I used to find it great, but we are moving away to One Page CRM for managing prospects and leads, and Woodpecker for cold email.
Could you use tags to...Read more
Why are you tear down their state-of-the-art product?
1 Comment
AM
They keep pushing their new product, and AgileCRM is not being maintained. Campaigns are not working and no one is fixing it. We are looking to switch.Read more
What is Agile CRM used for?
1 Comment
B
Agile CRM is a type of customer relationship management software that aims to improve and simplify different areas of managing and interacting with...Read more
How can I use this?
1 Comment
Official Response from Zoho Marketing Automation
You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.
Use this link to start...Read more
What are the four key features of marketing automation software?
1 Comment
Official Response from Zoho Marketing Automation
A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with...Read more
Is Zoho a marketing automation tool?
1 Comment
Official Response from Zoho Marketing Automation
Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.
Zoho Marketing Automation is an omnichannel marketing...Read more
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