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At a Glance
Market Segments
Small-Business (77.5% of reviews)
Mid-Market (54.4% of reviews)
Entry-Level Pricing
$0 per month
$
Agile CRM
Star Rating
(355)4.0 out of 5
Market Segments
Small-Business (77.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0 per month
Browse all 4 pricing plansSAP Emarsys
Star Rating
(542)4.3 out of 5
Market Segments
Mid-Market (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Agile CRM offers a free entry-level price, making it an attractive option for small businesses looking to manage customer relationships without upfront costs. In contrast, Emarsys does not have a free tier, which may deter budget-conscious users.
- Reviewers mention that Emarsys excels in email marketing capabilities, particularly in "Building and Personalizing Emails" and "Sending Outbound Emails," where it scores 8.8 compared to Agile CRM's 7.4. This indicates that Emarsys may provide more advanced features for users focused on email campaigns.
- G2 users highlight that Agile CRM has a strong performance in "Ticket Creation User Experience" and "Workflow," both rated at 9.0, suggesting that it offers a seamless experience for customer support management. Emarsys, while strong in marketing automation, does not match this level of user satisfaction in ticketing features.
- Users on G2 report that Emarsys shines in "Marketing ROI Analytics" with a score of 9.2, indicating robust analytics capabilities that help businesses measure the effectiveness of their marketing efforts. Agile CRM, on the other hand, scores lower at 6.5 in this area, which may limit insights for users focused on marketing performance.
- Reviewers mention that Agile CRM's "Ease of Setup" is rated at 7.8, which is higher than Emarsys's 7.3. This suggests that users may find Agile CRM easier to implement, making it a better choice for teams with limited technical resources.
- Users say that Emarsys provides superior "Customer Support" with a quality rating of 8.6, compared to Agile CRM's 8.0. This difference indicates that users may receive more effective assistance and resources when using Emarsys, which can be crucial for businesses needing reliable support.
Pricing
Entry-Level Pricing
Agile CRM
Free
$0
per month
For 10 Users
- 1000 Contacts & Companies
- Custom Data Fields
- Lead Scoring
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Agile CRM
Free Trial is available
SAP Emarsys
No trial information availableRatings
Meets Requirements
8.1
314
8.3
400
Ease of Use
8.1
313
8.2
405
Ease of Setup
7.8
167
7.1
212
Ease of Admin
8.1
162
8.2
171
Quality of Support
7.9
307
8.4
396
Has the product been a good partner in doing business?
8.0
161
8.5
172
Product Direction (% positive)
7.6
310
8.9
373
Features by Category
Sales Force Automation
7.8
32
|
Verified
Not enough data
7.5
28
Not enough data
7.4
31
|
Verified
Not enough data
7.6
33
|
Verified
Not enough data
7.1
29
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
7.4
29
|
Verified
Not enough data
7.0
27
|
Verified
Not enough data
7.5
29
|
Verified
Not enough data
Marketing Automation
7.0
32
|
Verified
Not enough data
7.7
30
|
Verified
Not enough data
7.1
33
|
Verified
Not enough data
6.6
31
|
Verified
Not enough data
Customer Support
6.9
31
|
Verified
Not enough data
6.5
32
|
Verified
Not enough data
6.5
32
|
Verified
Not enough data
6.2
31
|
Verified
Not enough data
6.9
30
|
Verified
Not enough data
Reporting & Analytics
7.1
29
|
Verified
Not enough data
7.0
32
|
Verified
Not enough data
6.8
28
|
Verified
Not enough data
Mobile & Social
7.8
25
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
7.8
24
|
Verified
Not enough data
Platform
7.4
11
|
Verified
Not enough data
7.5
10
|
Verified
Not enough data
7.5
12
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
6.9
12
|
Verified
Not enough data
8.1
8
|
Verified
Not enough data
Integration
8.0
11
|
Verified
Not enough data
7.3
11
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
7.4
21
|
Verified
8.7
261
|
Verified
7.1
21
|
Verified
8.7
246
|
Verified
6.7
21
|
Verified
8.5
257
|
Verified
7.5
21
|
Verified
8.3
231
|
Verified
Online Marketing
7.5
20
|
Verified
7.0
157
|
Verified
8.0
19
|
Verified
8.0
190
|
Verified
7.8
17
|
Verified
8.1
217
|
Verified
7.5
18
|
Verified
8.0
214
|
Verified
7.7
17
|
Verified
7.7
157
Lead Management
7.9
21
|
Verified
7.9
173
|
Verified
7.5
20
|
Verified
7.8
192
|
Verified
7.2
19
|
Verified
8.5
238
|
Verified
7.8
20
|
Verified
7.8
161
|
Verified
7.1
21
|
Verified
8.0
158
|
Verified
7.4
20
|
Verified
8.2
183
|
Verified
8.1
20
|
Verified
7.8
146
|
Verified
7.9
20
|
Verified
8.2
144
|
Verified
Campaign Management
7.9
21
|
Verified
8.2
181
|
Verified
8.2
19
|
Verified
7.8
122
8.3
19
|
Verified
7.6
113
|
Verified
8.5
18
7.0
84
Social
8.0
17
|
Verified
7.3
93
8.4
17
|
Verified
7.5
103
|
Verified
8.8
17
|
Verified
7.4
101
|
Verified
8.4
17
|
Verified
7.4
93
|
Verified
8.0
17
|
Verified
7.5
104
|
Verified
Reporting & Analytics
8.6
20
|
Verified
8.0
236
|
Verified
8.9
19
|
Verified
7.8
176
|
Verified
7.7
18
|
Verified
7.6
165
|
Verified
8.7
19
|
Verified
7.4
173
|
Verified
8.0
18
|
Verified
7.4
109
Platform
8.0
5
|
Verified
7.6
152
|
Verified
8.3
5
|
Verified
8.0
134
|
Verified
8.0
5
|
Verified
8.5
151
|
Verified
7.7
5
|
Verified
7.9
105
|
Verified
7.3
5
|
Verified
6.8
106
|
Verified
8.3
5
|
Verified
8.5
136
|
Verified
7.7
5
|
Verified
7.6
102
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Integration
7.7
5
|
Verified
7.9
157
|
Verified
8.3
5
|
Verified
7.7
150
|
Verified
8.0
5
|
Verified
7.4
116
|
Verified
Ticket and Case Management
9.0
10
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Help Desk
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication Channels
9.2
10
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.0
10
|
Verified
Not enough data
7.5
10
|
Verified
Not enough data
7.8
9
|
Verified
Not enough data
Platform
6.3
5
Not enough data
7.8
6
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
18
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Personalized Content
Not enough data
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Design and Customization
8.3
5
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.3
5
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
7.3
5
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
9.0
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.6
6
Not enough data
Internal Use
7.8
6
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
9.2
8
Not enough data
8.3
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
8.3
7
|
Verified
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.2
18
Not enough data
6.8
18
Not enough data
7.5
17
Not enough data
Customizations
6.8
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.1
16
Not enough data
6.9
17
Not enough data
Generative AI
Not enough data
Not enough data
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Agile CRM and SAP Emarsys are categorized as Marketing Automation
Unique Categories
Agile CRM is categorized as Landing Page Builders, Pop-Up Builder, Email Tracking, Help Desk, Live Chat, CRM, and Online Form Builder
SAP Emarsys is categorized as SMS Marketing, Personalization Engines, Push Notification, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Marketing Analytics, Transactional Email, Mobile Marketing, and Digital Analytics
Reviews
Reviewers' Company Size
Agile CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.9%
Information Technology and Services
13.2%
Computer Software
6.9%
Financial Services
4.6%
Internet
4.3%
Other
56.0%
Retail
28.2%
Apparel & Fashion
10.4%
Consumer Goods
5.4%
Marketing and Advertising
4.8%
Sporting Goods
3.9%
Other
47.4%
Alternatives
Discussions
Any power users who are making Agile deliver ?
1 Comment
JJ
I used to find it great, but we are moving away to One Page CRM for managing prospects and leads, and Woodpecker for cold email.
Could you use tags to...Read more
Why are you tear down their state-of-the-art product?
1 Comment
AM
They keep pushing their new product, and AgileCRM is not being maintained. Campaigns are not working and no one is fixing it. We are looking to switch.Read more
What is Agile CRM used for?
1 Comment
B
Agile CRM is a type of customer relationship management software that aims to improve and simplify different areas of managing and interacting with...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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