Compare Agile CRM and SAP Engagement Cloud (formerly SAP Emarsys) 
At a Glance
Market Segments
Small-Business (77.2% of reviews)
Mid-Market (54.0% of reviews)
Entry-Level Pricing
$0 per month
$
Agile CRM
Star Rating
(360)4.0 out of 5
Market Segments
Small-Business (77.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0 per month
Browse all 4 pricing plansSAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(585)4.3 out of 5
Market Segments
Mid-Market (54.0% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Agile CRM excels in providing a consolidated platform for contact management, deal tracking, and email marketing, making it a practical choice for small businesses looking for an all-in-one solution. Users appreciate how this integration enhances team collaboration and simplifies their workflow.
- Users say that SAP Engagement Cloud (formerly SAP Emarsys) stands out for its advanced automation capabilities, particularly in campaign management. Reviewers highlight features like push notifications and automated workflows for abandoned carts, which help businesses effectively engage with their customers.
- According to verified reviews, Agile CRM is praised for its user-friendly interface, which encourages adoption among teams. Users mention that its simplicity allows for effective end-to-end management of sales pipelines, making it accessible for those who may not be tech-savvy.
- Reviewers mention that SAP Engagement Cloud offers robust personalization features, leveraging real-time data and AI insights to tailor campaigns. This capability is particularly appreciated by users who need to reach diverse customer segments effectively.
- G2 reviewers highlight that while Agile CRM has a strong focus on ease of use and setup, it may not always meet the complex needs of larger organizations. Some users express challenges in configuring the software to fit specific workflows, which could be a consideration for growing businesses.
- Users report that SAP Engagement Cloud's intelligent design and extensive API support facilitate easy data import and export, enhancing its usability for mid-market companies. This flexibility is a significant advantage for businesses that require seamless integration with other tools.
Pricing
Entry-Level Pricing
Agile CRM
Free
$0
per month
For 10 Users
- 1000 Contacts & Companies
- Custom Data Fields
- Lead Scoring
SAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Agile CRM
Free Trial is available
SAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
8.1
318
8.3
404
Ease of Use
8.1
318
8.2
409
Ease of Setup
7.8
172
7.1
215
Ease of Admin
8.2
165
8.2
172
Quality of Support
7.9
311
8.4
398
Has the product been a good partner in doing business?
7.9
164
8.5
173
Product Direction (% positive)
7.7
314
8.9
377
Features by Category
Sales Force Automation
8.1
37
|
Verified
Not enough data
7.5
29
Not enough data
7.6
34
|
Verified
Not enough data
7.7
35
|
Verified
Not enough data
7.2
30
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
7.4
29
|
Verified
Not enough data
7.0
27
|
Verified
Not enough data
7.5
30
|
Verified
Not enough data
Marketing Automation
7.3
35
|
Verified
Not enough data
7.7
32
|
Verified
Not enough data
7.2
35
|
Verified
Not enough data
6.7
32
|
Verified
Not enough data
Customer Support
7.0
33
|
Verified
Not enough data
6.6
33
|
Verified
Not enough data
6.5
33
|
Verified
Not enough data
6.2
31
|
Verified
Not enough data
6.9
30
|
Verified
Not enough data
Reporting & Analytics
7.0
30
|
Verified
Not enough data
7.1
33
|
Verified
Not enough data
6.8
28
|
Verified
Not enough data
Mobile & Social
7.9
26
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
7.9
25
|
Verified
Not enough data
Platform
7.2
12
|
Verified
Not enough data
7.6
13
|
Verified
Not enough data
7.6
13
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
7.1
13
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
Integration
8.0
11
|
Verified
Not enough data
7.1
12
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
7.4
21
|
Verified
8.7
264
|
Verified
7.1
21
|
Verified
8.7
248
|
Verified
6.7
21
|
Verified
8.5
258
|
Verified
7.5
21
|
Verified
8.3
233
|
Verified
Online Marketing
7.5
20
|
Verified
7.0
158
|
Verified
8.0
19
|
Verified
8.0
191
|
Verified
7.8
17
|
Verified
8.1
218
|
Verified
7.5
18
|
Verified
8.0
215
|
Verified
7.7
17
|
Verified
7.8
158
Lead Management
7.9
21
|
Verified
7.9
174
|
Verified
7.5
20
|
Verified
7.8
192
|
Verified
7.2
19
|
Verified
8.5
242
|
Verified
7.8
20
|
Verified
7.8
161
|
Verified
7.1
21
|
Verified
8.0
158
|
Verified
7.4
20
|
Verified
8.2
183
|
Verified
8.1
20
|
Verified
7.8
146
|
Verified
7.9
20
|
Verified
8.2
144
|
Verified
Campaign Management
7.9
21
|
Verified
8.2
182
|
Verified
8.2
19
|
Verified
7.8
122
8.3
19
|
Verified
7.6
113
|
Verified
8.5
18
7.0
84
Social
8.0
17
|
Verified
7.3
93
8.4
17
|
Verified
7.5
103
|
Verified
8.8
17
|
Verified
7.4
101
|
Verified
8.4
17
|
Verified
7.4
93
|
Verified
8.0
17
|
Verified
7.5
104
|
Verified
Reporting & Analytics
8.6
20
|
Verified
8.0
237
|
Verified
8.9
19
|
Verified
7.8
176
|
Verified
7.7
18
|
Verified
7.6
165
|
Verified
8.7
19
|
Verified
7.4
173
|
Verified
8.0
18
|
Verified
7.4
109
Platform
8.0
5
|
Verified
7.5
153
|
Verified
8.3
5
|
Verified
8.1
135
|
Verified
8.0
5
|
Verified
8.5
152
|
Verified
7.7
5
|
Verified
7.9
106
|
Verified
7.3
5
|
Verified
6.8
107
|
Verified
8.3
5
|
Verified
8.5
137
|
Verified
7.7
5
|
Verified
7.6
103
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Integration
7.7
5
|
Verified
7.8
158
|
Verified
8.3
5
|
Verified
7.6
151
|
Verified
8.0
5
|
Verified
7.4
117
|
Verified
Ticket and Case Management
9.0
10
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Help Desk
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication Channels
9.2
10
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.0
10
|
Verified
Not enough data
7.5
10
|
Verified
Not enough data
7.8
9
|
Verified
Not enough data
Platform
6.3
5
Not enough data
7.8
6
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
19
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
21
Not enough data
8.9
19
Personalized Content
Not enough data
8.4
20
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Design and Customization
8.3
5
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.3
5
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
7.3
5
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
9.0
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.6
6
Not enough data
Internal Use
7.8
6
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
9.2
8
Not enough data
8.3
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
8.3
7
|
Verified
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.2
18
Not enough data
6.8
18
Not enough data
7.5
17
Not enough data
Customizations
6.8
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.1
16
Not enough data
6.9
17
Not enough data
Generative AI
Not enough data
Not enough data
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Agile CRM and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as Marketing Automation
Unique Categories
Agile CRM is categorized as Landing Page Builders, Pop-Up Builder, Email Tracking, Help Desk, Live Chat, CRM, and Online Form Builder
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as SMS Marketing, Personalization Engines, Push Notification, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Marketing Analytics, Transactional Email, Mobile Marketing, and Digital Analytics
Reviews
Reviewers' Company Size
Agile CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Information Technology and Services
13.3%
Computer Software
6.8%
Financial Services
4.5%
Internet
4.2%
Other
55.8%
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.4%
Alternatives
Discussions
Any power users who are making Agile deliver ?
1 Comment
JJ
I used to find it great, but we are moving away to One Page CRM for managing prospects and leads, and Woodpecker for cold email.
Could you use tags to...Read more
Why are you tear down their state-of-the-art product?
1 Comment
AM
They keep pushing their new product, and AgileCRM is not being maintained. Campaigns are not working and no one is fixing it. We are looking to switch.Read more
What is Agile CRM used for?
1 Comment
B
Agile CRM is a type of customer relationship management software that aims to improve and simplify different areas of managing and interacting with...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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