Link copied to clipboard # Salesforce Marketing Cloud vs iContact Comparison - What are their main differences? Share [ Export ](/compare/agentforce-marketing-formerly-salesforce-marketing-cloud/icontact/export.csv) Salesforce Marketing CloudiContact[+ Add Product](#) Pricing **Salesforce Marketing Cloud** **Starting at $1,250.00** Per Month · Pro **iContact** **Free** · iContact Free **Pricing Insights** from reviews Time to Implement **Salesforce Marketing Cloud** 3 months Based on 427 responses **iContact** 1 monthFaster Based on 211 responses Return on Investment **Salesforce Marketing Cloud** 15 months Based on 305 responses **iContact** 12 months3 months sooner Based on 156 responses Perceived Cost **Salesforce Marketing Cloud** $$$$$ **iContact** $$$$$ Average Discount **Salesforce Marketing Cloud** 15%5% more **iContact** 10% **Pros & Cons** from reviews **Salesforce Marketing Cloud** [ Ease of Use (341) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1671807&qs=pros-and-cons#reviews)[ Automation (197) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1672276&qs=pros-and-cons#reviews)[ Learning Curve (209) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1669128&qs=pros-and-cons#reviews)[ Steep Learning Curve (152) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1668371&qs=pros-and-cons#reviews) **iContact** [ Ease of Use (4) ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489750&qs=pros-and-cons#reviews)[ Contact Management (2) ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=1466099&qs=pros-and-cons#reviews)[ Limited Features (2) ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489775&qs=pros-and-cons#reviews)[ Campaign Issues (1) ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489832&qs=pros-and-cons#reviews) Integrations **Salesforce Marketing Cloud** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a97b9f1db5fb047add69c0bdedf5939/amazon-simple-storage-service-s3.jpg "Product Avatar Image") Amazon Simple Storage... ](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1a70cdd349865c820ee875c1e18cada7/data-360-formerly-salesforce-data-cloud.jpeg "Product Avatar Image") Data 360 (formerly Salesforce Data Cloud) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image") Dynamic Yield ](https://www.g2.com/products/dynamic-yield/reviews)[ View all ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/integrations) **iContact** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cf3585642187318ab772bcc30b80ad5a/wordpress-org.png "Product Avatar Image") WordPress.org ](https://www.g2.com/products/wordpress-org/reviews)[ View all ](https://www.g2.com/products/icontact/integrations) Screenshots **Salesforce Marketing Cloud** ![Salesforce Marketing Cloud screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/58105/1.-einstein-overview.png) **iContact** ![iContact screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/72694/Screen-Shot-2022-07-29-at-12.12.23-PM.png) **Ratings** from reviews Meets Requirements **Salesforce Marketing Cloud** 8.2 8.23,303 **iContact** 8.4 8.41,074 Ease of Use **Salesforce Marketing Cloud** 7.6 7.63,787 **iContact** 8.3 8.31,079 Ease of Setup **Salesforce Marketing Cloud** 7.3 7.32,254 **iContact** 8.4 8.4485 Ease of Admin **Salesforce Marketing Cloud** 7.8 7.81,719 **iContact** 8.5 8.5483 Quality of Support **Salesforce Marketing Cloud** 7.7 7.73,118 **iContact** 8.7 8.71,016 Has the product been a good partner in doing business? **Salesforce Marketing Cloud** 8.0 8.01,686 **iContact** 8.8 8.8474 Product Direction (% positive) **Salesforce Marketing Cloud** 7.5 7.53,188 **iContact** 7.5 7.51,047 **Features** ratings from reviews Email Marketing Not enough data 8.6 788 Marketing Automation 7.7 1,366 Not enough data Attribution 8.5 51 Not enough data Lead Capture 7.8 57 Not enough data Push Notification 9.2 35 Not enough data A/B Testing 8.4 17 Not enough data Loyalty Management 9.2 16 Not enough data Landing Page Builders 7.8 53 Not enough data AI Marketing Agents 9.5 215 Not enough data Customer Journey Analytics 8.0 59 Not enough data Customer Journey Mapping 8.4 122 Not enough data Personalization Engines 8.8 49 Not enough data SMS Marketing 8.9 41 Not enough data Mobile Marketing 8.7 56 Not enough data Marketing Analytics 8.2 148 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 28.3% Mid-Market(51-1000 emp.) 47.4% Enterprise(\> 1000 emp.) 24.4% Small-Business(50 or fewer emp.) 28.3% Mid-Market(51-1000 emp.) 47.4% Enterprise(\> 1000 emp.) 24.4% Small-Business(50 or fewer emp.) 63.8% Mid-Market(51-1000 emp.) 26.4% Enterprise(\> 1000 emp.) 9.9% Small-Business(50 or fewer emp.) 63.8% Mid-Market(51-1000 emp.) 26.4% Enterprise(\> 1000 emp.) 9.9% **Reviewers' Industry** [![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) Salesforce Marketing Cloud Computer Software 12.8% Marketing and Advertising 12.0% Information Technology and Services 10.2% Financial Services 5.2% Internet 3.3% Other 56.5% [![iContact](https://images.g2crowd.com/uploads/product/hd_favicon/1487565450/icontact.svg "iContact")](https://www.g2.com/products/icontact/reviews) iContact Marketing and Advertising 10.8% Information Technology and Services 4.7% Non-Profit Organization Management 4.6% Financial Services 3.8% Real Estate 3.6% Other 72.5% Alternatives **Salesforce Marketing Cloud Alternatives** ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach") [ Bloomreach ](/products/bloomreach-bloomreach/reviews) ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") [ SAP Engagement Cloud... ](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) **iContact Alternatives** ![Intuit Mailchimp Email Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-email-marketing.svg "Intuit Mailchimp Email Marketing") [ Intuit Mailchimp Email... ](/products/intuit-mailchimp-email-marketing/reviews) ![Constant Contact](https://images.g2crowd.com/uploads/product/hd_favicon/d0637309afa730e835c2875436d214a5/constant-contact.svg "Constant Contact") [ Constant Contact ](/products/constant-contact/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![Campaign Monitor](https://images.g2crowd.com/uploads/product/hd_favicon/ed729d8d9d12e23a7ae064134edd88e0/campaign-monitor%282%29.svg "Campaign Monitor") [ Campaign Monitor ](/products/campaign-monitor/reviews)