# Agentforce Marketing (formerly Salesforce Marketing Cloud) vs CleverTap Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CleverTap excels in **ease of use** , with users appreciating its intuitive interface that simplifies customer engagement processes. One user highlighted how CleverTap allows for managing all communication channels in one place, enhancing the overall user experience.
- **Users say** that Agentforce Marketing (formerly Salesforce Marketing Cloud) offers robust **automation capabilities** , particularly in personalizing content and integrating with Salesforce. Reviewers noted its effectiveness in centralizing customer engagement efforts across multiple channels, which can be a significant advantage for businesses with complex marketing needs.
- **According to verified reviews** , CleverTap's **customer insights and segmentation features** are highly praised, enabling businesses to tailor their communications effectively. Users mentioned that the platform captures various trends in user behavior, making every interaction more relevant and contextual.
- **Reviewers mention** that Agentforce Marketing shines in its **email campaign management** , with high ratings for features like building and personalizing emails. Users appreciate the platform's ability to automate email responses and manage deliverability, which is crucial for maintaining engagement.
- **G2 reviewers highlight** that CleverTap provides excellent **support and resources** , with many users noting the quality of assistance they receive. This support is complemented by the platform's predictive analytics capabilities, which help businesses anticipate customer needs and improve engagement strategies.
- **Users report** that while Agentforce Marketing has strong features, it sometimes faces challenges in **setup and configuration** , with some reviewers mentioning a steeper learning curve compared to CleverTap. This can impact the initial user experience, especially for teams looking for quick implementation.



| | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 4,627 | 664 | 
| **Largest Market Segment** | Mid-Market (47.8% of reviews) | Mid-Market (53.1% of reviews) | 
| **Entry Level Price** | Starting at $1,250.00 Per Month | $75.00 Per Month | 

---
## Top Pros & Cons

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (341 reviews)
- Automation (197 reviews)

Cons:
- Learning Curve (218 reviews)
- Steep Learning Curve (154 reviews)

### CleverTap

Pros:
- Analytics (45 reviews)
- Customer Support (45 reviews)

Cons:
- Learning Curve (29 reviews)
- Missing Features (16 reviews)

---
## Ratings Comparison
| Rating | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
  | **Meets Requirements** | 8.2 (3298 reviews) | 8.8 (554 reviews) | 
  | **Ease of Use** | 7.6 (3595 reviews) | 8.9 (557 reviews) | 
  | **Ease of Setup** | 7.3 (2070 reviews) | 8.5 (343 reviews) | 
  | **Ease of Admin** | 7.8 (1715 reviews) | 9.0 (248 reviews) | 
  | **Quality of Support** | 7.7 (3113 reviews) | 9.0 (545 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (1682 reviews) | 9.3 (246 reviews) | 
  | **Product Direction (% positive)** | 7.5 (3185 reviews) | 9.5 (538 reviews) | 

---
## Pricing

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

### CleverTap

#### Entry-Level Pricing

Plan: Essentials

Price: $75.00 Per Month

Description: Get started with the fundamentals of engagement to drive meaningful customer interactions

Key Features:
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize

[Browse all 3 editions](https://www.g2.com/products/clevertap/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1331 |
| **CleverTap** | 8.4/10 | 219 |

#### Email Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Building and Personalizing Emails** | 7.9 (1186 reviews) | 9.0 (173 reviews) | 
| **Sending Outbound Emails** | 8.4 (1177 reviews) | 8.9 (166 reviews) | 
| **Manage Email Deliverability** | 8.1 (1153 reviews) | 8.9 (161 reviews) | 
| **Automated Email Responses** | 8.2 (1077 reviews) | 8.8 (151 reviews) | 

#### Online Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (1068 reviews) | 8.1 (130 reviews) | 
| **Dynamic Content** | 7.4 (897 reviews) | 8.7 (157 reviews) | 
| **A/B Testing** | 7.5 (846 reviews) | 9.1 (168 reviews) | 
| **Mobile Optimized** | 7.2 (918 reviews) | 9.1 (157 reviews) | 
| **Search Tracking and Optimization** | 7.3 (855 reviews) | 8.2 (134 reviews) | 

#### Lead Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (1036 reviews) | 8.9 (140 reviews) | 
| **Data Quality Management** | 7.6 (996 reviews) | 8.6 (139 reviews) | 
| **Segmentation** | 8.0 (1056 reviews) | 9.2 (175 reviews) | 
| **Lead Scoring and Grading** | 7.9 (1025 reviews) | 8.4 (123 reviews) | 
| **Lead Nurturing** | 8.1 (1028 reviews) | 8.6 (137 reviews) | 
| **Online Behavior Tracking** | 7.8 (967 reviews) | 8.6 (150 reviews) | 
| **Automated Alerts and Tasks** | 7.9 (924 reviews) | 8.6 (142 reviews) | 
| **CRM Lead Integration** | 8.3 (1042 reviews) | 8.8 (138 reviews) | 

#### Campaign Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Program Management** | 7.6 (881 reviews) | 8.8 (149 reviews) | 
| **Event / Webinar Marketing** | 7.6 (771 reviews) | 8.1 (137 reviews) | 
| **Calendaring** | 7.1 (670 reviews) | 8.1 (130 reviews) | 
| **Budgeting** | 6.7 (201 reviews) | 7.8 (125 reviews) | 

#### Social

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Social Listening** | 6.3 (377 reviews) | Feature Not Available | 
| **Social Sharing** | 6.6 (567 reviews) | 7.9 (130 reviews) | 
| **Social Campaigns** | 6.9 (217 reviews) | 7.9 (135 reviews) | 
| **Social Media Engagement** | 7.0 (204 reviews) | 7.7 (128 reviews) | 
| **Social Media Advertising** | 6.9 (178 reviews) | 8.0 (134 reviews) | 

#### Reporting & Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Basic Reporting** | 7.4 (1076 reviews) | 9.0 (165 reviews) | 
| **Web Analytics** | 6.9 (892 reviews) | 8.4 (151 reviews) | 
| **ROI Analytics** | 6.6 (772 reviews) | 8.4 (148 reviews) | 
| **Revenue Analytics** | 6.5 (718 reviews) | 8.5 (142 reviews) | 
| **SEO / Keyword Analytics** | 6.5 (703 reviews) | 7.3 (122 reviews) | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Customization ** | 7.0 (646 reviews) | 8.7 (157 reviews) | 
| **Workflow Capability** | 7.9 (217 reviews) | 8.7 (138 reviews) | 
| **User, Role, and Access Management** | 8.0 (681 reviews) | 9.2 (155 reviews) | 
| **Internationalization** | 7.4 (170 reviews) | 8.3 (122 reviews) | 
| **Sandbox / Test Environments** | 7.4 (131 reviews) | 8.6 (129 reviews) | 
| **Performance and Reliability** | 8.0 (673 reviews) | 8.8 (144 reviews) | 
| **Output Document Generation** | 7.8 (141 reviews) | 8.5 (122 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (14 reviews) | 6.9 (9 reviews) | 
| **Multi-step Planning** | 6.8 (10 reviews) | 7.8 (9 reviews) | 
| **Cross-system Integration** | 7.2 (12 reviews) | 7.4 (9 reviews) | 
| **Adaptive Learning** | 7.0 (10 reviews) | 7.6 (9 reviews) | 
| **Proactive Assistance** | 5.8 (8 reviews) | 7.6 (9 reviews) | 
| **Decision Making** | 7.4 (9 reviews) | 7.2 (9 reviews) | 

#### Integration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (670 reviews) | 8.6 (161 reviews) | 
| **Integration APIs** | 7.7 (544 reviews) | 8.5 (153 reviews) | 
| **Breadth of Partner Applications** | 7.4 (500 reviews) | 8.2 (137 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | 9.0/10 | 249 |

#### User Identification

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Demographics** | Not enough data | 8.6 (197 reviews) | 
| **User Segmentation** | Not enough data | 9.2 (212 reviews) | 
| **Geolocation** | Not enough data | 8.6 (183 reviews) | 

#### Tracking & Reporting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 9.2 (204 reviews) | 
| **Real-Time Insights** | Not enough data | 9.0 (201 reviews) | 
| **Attribution** | Not enough data | 8.7 (181 reviews) | 
| **Dashboard** | Not enough data | 8.8 (211 reviews) | 
| **User Path Tracking** | Not enough data | 8.8 (187 reviews) | 
| **User Activity History** | Not enough data | 9.1 (192 reviews) | 

#### Metrics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Engagement** | Not enough data | 9.1 (165 reviews) | 
| **Exit Tracking** | Not enough data | 9.0 (94 reviews) | 
| **Retention** | Not enough data | 9.0 (157 reviews) | 
| **Return** | Not enough data | 9.0 (140 reviews) | 
| **Conversions** | Not enough data | 9.1 (161 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | N/A | N/A |

#### Messenger

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | N/A | N/A |

#### Lead Generation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 32 |
| **CleverTap** | 8.5/10 | 283 |

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Customize** | 9.3 (29 reviews) | 9.0 (241 reviews) | 
| **Scheduling** | 9.2 (28 reviews) | 9.3 (256 reviews) | 
| **Retarget** | 9.1 (29 reviews) | 8.9 (241 reviews) | 
| **Segmentation** | 9.2 (28 reviews) | 9.2 (260 reviews) | 
| **Triggered Notifications** | 9.2 (30 reviews) | 9.3 (242 reviews) | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Campaign Performance** | 9.2 (28 reviews) | 8.9 (251 reviews) | 
| **Audience Insights** | 9.3 (27 reviews) | 8.8 (238 reviews) | 

#### Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **A/B Testing** | 9.0 (27 reviews) | 8.9 (239 reviews) | 
| **Personalization** | 9.5 (28 reviews) | 9.0 (246 reviews) | 
| **Rich Notifications** | 9.4 (27 reviews) | 9.0 (237 reviews) | 
| **Integrations** | 8.9 (29 reviews) | 8.7 (218 reviews) | 

#### Agentic AI - Push Notification

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (6 reviews) | 6.5 (8 reviews) | 
| **Adaptive Learning** | 9.3 (5 reviews) | 7.1 (8 reviews) | 
| **Proactive Assistance** | 9.0 (5 reviews) | 6.7 (8 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 48 |
| **CleverTap** | 9.3/10 | 86 |

#### Segmentation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **A/B Testing** | 9.0 (39 reviews) | 9.4 (71 reviews) | 
| **Customer Profiles** | 8.5 (41 reviews) | 9.5 (69 reviews) | 

#### Targeting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Behavioral Targeting** | 9.2 (41 reviews) | 9.5 (67 reviews) | 
| **Contextual Targeting** | 9.0 (40 reviews) | 9.4 (67 reviews) | 

#### Triggered Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Geofencing** | 8.5 (26 reviews) | 9.3 (58 reviews) | 
| **Triggered Emails** | 8.2 (21 reviews) | 9.4 (67 reviews) | 
| **Triggered Messages** | 8.9 (32 reviews) | 9.4 (67 reviews) | 

#### Personalized Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Recommendation Engine** | 8.7 (31 reviews) | 9.2 (60 reviews) | 
| **Personalized Discounts** | 8.9 (24 reviews) | 8.5 (59 reviews) | 
| **Website Personalization** | 8.9 (39 reviews) | 9.0 (56 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 38 |
| **CleverTap** | N/A | N/A |

#### Text Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Bulk SMS** | 9.1 (31 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.8 (30 reviews) | Not enough data | 
| **Text Scheduler** | 8.8 (27 reviews) | Not enough data | 
| **Automatic Replies** | 8.6 (28 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.9 (28 reviews) | Not enough data | 
| **MMS Marketing** | 8.6 (29 reviews) | Not enough data | 
| **Personalization** | 9.1 (30 reviews) | Not enough data | 
| **Transactional SMS** | 8.9 (30 reviews) | Not enough data | 

#### SMS Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Reporting** | 9.0 (27 reviews) | Not enough data | 
| **Automation** | 9.3 (31 reviews) | Not enough data | 
| **White Label** | 8.4 (29 reviews) | Not enough data | 
| **Text-to-Landline** | 7.8 (29 reviews) | Not enough data | 
| **Short Codes** | 8.4 (26 reviews) | Not enough data | 
| **API Integration** | 8.7 (30 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 118 |
| **CleverTap** | 8.7/10 | 192 |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Templates** | 8.3 (106 reviews) | 8.6 (162 reviews) | 
| **Exporting** | 8.3 (106 reviews) | 8.6 (157 reviews) | 
| **Multi-user Access and Collaboration** | 8.4 (103 reviews) | 8.9 (151 reviews) | 
| **Multiple Personas** | 8.4 (86 reviews) | 8.8 (137 reviews) | 
| **Data Analytics ** | 8.5 (88 reviews) | 8.8 (141 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (14 reviews) | 8.3 (7 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.5/10 | 50 |
| **CleverTap** | N/A | N/A |

#### Attribution Modeling

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Single-Touch Attribution** | 8.4 (31 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 8.9 (29 reviews) | Not enough data | 
| **Algorithmic Attribution** | 8.7 (23 reviews) | Not enough data | 
| **Cross-Device Attribution** | 8.3 (26 reviews) | Not enough data | 
| **Offline Attribution** | 8.7 (27 reviews) | Not enough data | 
| **Custom Attribution** | 8.4 (30 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **B2B Attribution** | 8.5 (39 reviews) | Not enough data | 
| **B2C Attribution** | 8.3 (27 reviews) | Not enough data | 
| **Marketing Channels** | 8.6 (34 reviews) | Not enough data | 
| **Integrations** | 8.2 (37 reviews) | Not enough data | 

#### Reporting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Dashboards** | 7.8 (41 reviews) | Not enough data | 
| **Data Visualizations** | 7.6 (39 reviews) | Not enough data | 
| **Custom Reporting** | 7.6 (42 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 55 |
| **CleverTap** | N/A | N/A |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (42 reviews) | Not enough data | 
| **Journey Optimization** | 8.0 (44 reviews) | Not enough data | 

#### Platform Data

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Journey Reporting** | 7.7 (49 reviews) | Not enough data | 
| **Trends Reporting** | 7.4 (45 reviews) | Not enough data | 
| **Dashboards** | 7.8 (49 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Journey Mapping** | 8.7 (47 reviews) | Not enough data | 
| **Integrations** | 8.0 (43 reviews) | Not enough data | 
| **Automated Alerts** | 8.5 (43 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 53 |
| **CleverTap** | N/A | N/A |

#### Page Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Drag and Drop** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.8 (48 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (47 reviews) | Not enough data | 
| **Content Library** | 8.0 (43 reviews) | Not enough data | 

#### Page Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **A/B Testing** | 8.0 (42 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (39 reviews) | Not enough data | 
| **Web Analytics** | 7.9 (45 reviews) | Not enough data | 
| **SEO** | 7.4 (36 reviews) | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **E-Commerce Integration** | 7.9 (35 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (46 reviews) | Not enough data | 
| **Domain Integration** | 8.0 (40 reviews) | Not enough data | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **AI Text Generation** | 7.9 (11 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 54 |
| **CleverTap** | N/A | N/A |

#### Lead Monitoring

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Features** | 8.2 (47 reviews) | Not enough data | 
| **Performance** | 8.0 (46 reviews) | Not enough data | 
| **Identification** | 7.8 (45 reviews) | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Cross-system Integration** | 8.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Mobile** | 7.5 (44 reviews) | Not enough data | 
| **Websites** | 7.9 (48 reviews) | Not enough data | 
| **Social Media** | 7.1 (43 reviews) | Not enough data | 
| **Data** | 7.5 (46 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Export/Import** | 7.7 (45 reviews) | Not enough data | 
| **Reporting** | 7.6 (49 reviews) | Not enough data | 

#### Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Forms** | 7.7 (48 reviews) | Not enough data | 
| **Personalization** | 8.1 (48 reviews) | Not enough data | 
| **Templates** | 7.7 (45 reviews) | Not enough data | 
| **Integration** | 8.2 (46 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |
| **CleverTap** | N/A | N/A |

#### Loyalty Experience

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Loyalty Engine** | 9.2 (13 reviews) | Not enough data | 
| **Rewards** | 9.4 (12 reviews) | Not enough data | 
| **Membership** | 9.2 (12 reviews) | Not enough data | 
| **Personalization** | 9.7 (13 reviews) | Not enough data | 
| **Gamification** | 8.5 (12 reviews) | Not enough data | 
| **Loyalty Cards** | 9.2 (12 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Communication Tools** | 9.2 (14 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 9.6 (14 reviews) | Not enough data | 
| **Loyalty Analytics** | 9.5 (13 reviews) | Not enough data | 
| **Localization** | 8.8 (13 reviews) | Not enough data | 
| **Integrations** | 9.2 (12 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 10.0 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 15 |
| **CleverTap** | N/A | N/A |

#### Computing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **WYSIWYG** | 8.9 (6 reviews) | Not enough data | 
| **AI/Machine Learning** | 8.6 (6 reviews) | Not enough data | 
| **Little to No Coding** | 8.0 (10 reviews) | Not enough data | 

#### Experimental Design

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Multivariate testing capacities** | 8.3 (5 reviews) | Not enough data | 
| **Concurrent Testing** | 8.7 (5 reviews) | Not enough data | 
| **Mobile Testing** | 7.7 (5 reviews) | Not enough data | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Reporting and Analytics** | 8.1 (6 reviews) | Not enough data | 
| **Heatmaps** | 8.7 (5 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | 8.5/10 | 33 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Transactional Messages** | Not enough data | 8.4 (27 reviews) | 
| **Bulk WhatsApp Messaging** | Not enough data | 8.8 (30 reviews) | 
| **Conversational Messaging** | Not enough data | 8.0 (28 reviews) | 
| **Personalization** | Not enough data | 8.9 (29 reviews) | 
| **Promotional Messages** | Not enough data | 8.6 (30 reviews) | 
| **Automated Replies** | Not enough data | 8.6 (29 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Segmentation** | Not enough data | 8.4 (29 reviews) | 
| **API Integration** | Not enough data | 8.6 (28 reviews) | 
| **WhatsApp Commerce** | Not enough data | 8.1 (26 reviews) | 
| **Analytics** | Not enough data | 8.7 (28 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 64 |
| **CleverTap** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **End-to-End Campaign Execution** | 9.2 (12 reviews) | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | 9.8 (20 reviews) | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | 9.2 (6 reviews) | Not enough data | 
| **Personalized Content Creation** | 9.5 (10 reviews) | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | 10.0 (5 reviews) | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Event & Data Ingestion** | 8.3 (9 reviews) | Not enough data | 
| **CRM & CDP Integration** | 9.1 (23 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | N/A | N/A |

#### Marketing Distribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 52 |
| **CleverTap** | 8.6/10 | 282 |

#### Analysis

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Application Attribution** | 8.7 (46 reviews) | 8.6 (193 reviews) | 
| **Campaign Analysis** | 9.1 (46 reviews) | 8.9 (237 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.3 (39 reviews) | 8.7 (179 reviews) | 
| **Custom Dashboards** | 8.9 (38 reviews) | 8.9 (180 reviews) | 

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Proximity Marketing** | 8.7 (44 reviews) | 8.5 (189 reviews) ✓ Verified | 
| **Push Notifications** | 9.0 (43 reviews) | 9.3 (245 reviews) ✓ Verified | 
| **Bulk SMS** | 8.8 (44 reviews) | 8.8 (190 reviews) | 
| **Two-Way Text Messaging** | 8.8 (42 reviews) | 8.3 (151 reviews) | 
| **Email Campaigns** | 9.4 (37 reviews) | 9.1 (183 reviews) | 
| **Audience Segmentation** | 9.1 (37 reviews) | 9.3 (204 reviews) | 

#### Engagement

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Coupons and Promotions** | 8.4 (42 reviews) | 8.6 (165 reviews) | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Optimization** | 8.9 (42 reviews) | 8.8 (202 reviews) | 
| **Integrations - Mobile Marketing** | 8.8 (43 reviews) | 8.8 (202 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (43 reviews) | 8.6 (174 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | 8.3 (14 reviews) | 
| **Multi-step Planning** | 8.1 (6 reviews) | 8.1 (12 reviews) | 
| **Cross-system Integration** | 8.1 (6 reviews) | 7.5 (12 reviews) | 
| **Adaptive Learning** | 7.8 (6 reviews) | 8.1 (12 reviews) | 
| **Proactive Assistance** | 8.1 (6 reviews) | 8.1 (14 reviews) | 
| **Decision Making** | 8.3 (6 reviews) | 8.2 (14 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 140 |
| **CleverTap** | 8.4/10 | 301 |

#### Marketing Operations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **ROI Tracking** | 8.0 (92 reviews) | 8.4 (218 reviews) ✓ Verified | 
| **Data Collection** | 8.5 (111 reviews) | 8.8 (248 reviews) ✓ Verified | 
| **Customer Insights** | 8.1 (103 reviews) | 8.8 (255 reviews) ✓ Verified | 
| **Multi-User Access** | 8.7 (106 reviews) | 9.0 (238 reviews) ✓ Verified | 
| **Spend Management** | 7.5 (76 reviews) | 8.1 (101 reviews) | 
| **White Label** | 7.9 (69 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Campaign Insights** | 8.6 (100 reviews) | 8.9 (262 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.5 (121 reviews) | 8.7 (266 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.3 (89 reviews) | 8.6 (239 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.5 (103 reviews) | 8.8 (234 reviews) ✓ Verified | 
| **Brand Optimization** | 8.1 (92 reviews) | 8.6 (223 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.9 (74 reviews) | 8.5 (176 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (5 reviews) | 7.6 (9 reviews) | 
| **Cross-system Integration** | 7.9 (7 reviews) | 7.0 (9 reviews) | 
| **Proactive Assistance** | 8.0 (5 reviews) | 7.1 (8 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | 9.1/10 | 177 |

#### Metrics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Engagement** | Not enough data | 9.1 (165 reviews) | 
| **Exit Tracking** | Not enough data | 9.0 (94 reviews) | 
| **Retention** | Not enough data | 9.0 (157 reviews) | 
| **Return** | Not enough data | 9.0 (140 reviews) | 
| **Conversions** | Not enough data | 9.1 (161 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | 9.0/10 | 172 |

#### Variation Testing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.1 (123 reviews) | 
| **WYSIWYG Editor** | Not enough data | 8.4 (101 reviews) | 
| **Conversion Goal** | Not enough data | 8.9 (103 reviews) | 
| **Percentage of Traffic** | Not enough data | 9.0 (117 reviews) | 
| **Confidence Level** | Not enough data | 9.0 (37 reviews) | 
| **Multivariant Testing** | Not enough data | 9.1 (107 reviews) | 

#### Reporting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Segmentation** | Not enough data | 9.2 (139 reviews) | 
| **Reports and Dashboards** | Not enough data | 9.0 (137 reviews) | 

#### Personalization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Standard Targeting** | Not enough data | 9.0 (123 reviews) | 
| **Custom Targeting** | Not enough data | 9.1 (121 reviews) | 
| **Data Segmentation** | Not enough data | 9.2 (105 reviews) | 

#### Administration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.8 (131 reviews) | 
| **QA Testing** | Not enough data | 8.5 (46 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (137 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.1 (141 reviews) | 

---
## Categories
**Shared Categories (6):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (10):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Attribution Software](https://www.g2.com/categories/attribution), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Personalization Software](https://www.g2.com/categories/personalization)

**Unique to CleverTap (3):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Small-Business** | 28.0% | 27.9% | 
| **Mid-Market** | 47.8% | 53.1% | 
| **Enterprise** | 24.2% | 19.0% | 

### By Industry

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.2%
- **Marketing and Advertising:** 12.4%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 5.0%
- **Internet:** 3.4%
- **Non-Profit Organization Management:** 2.9%
- **Retail:** 2.8%
- **Hospital & Health Care:** 2.7%
- **Education Management:** 2.3%
- **Insurance:** 1.9%
- **Other:** 43.2%

#### CleverTap

- **Financial Services:** 16.8%
- **Information Technology and Services:** 6.2%
- **Internet:** 5.7%
- **Entertainment:** 5.4%
- **Retail:** 5.2%
- **Marketing and Advertising:** 5.1%
- **Health, Wellness and Fitness:** 4.4%
- **Telecommunications:** 3.3%
- **Food & Beverages:** 3.2%
- **Consumer Goods:** 2.8%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud)

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (772 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (634 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14847 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14707 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1136 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)

### Alternatives to CleverTap

- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (766 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (634 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1208 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (779 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (842 reviews)

---
## Top Discussions

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form)

Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

### CleverTap

- Title: [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) — 5 comments, 2 upvotes
  > **Top comment:** "very nice industry"
- Title: [How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?](https://www.g2.com/discussions/how-do-i-track-uninstallers-is-there-a-way-to-find-out-exactly-about-my-uninstaller-base) — 2 comments, 1 upvote
  > **Top comment:** "You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first."
- Title: [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) — 1 comment, 1 upvote
  > **Top comment:** "Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement...."
- Title: [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) — 1 comment, 1 upvote
  > **Top comment:** "I initially invested a total sum of $95,000 over a period of 18 weeks. My bonus/profit was $170,000, every attempt to make withdrawal failed and I was..."
- Title: [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) — 1 comment, 1 upvote
  > **Top comment:** "Catalina, CleverTap Journeys are ideal for engaging users across the lifecycle of your app (including new users). Check this link for few use cases and the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-clevertap)