# Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Braze Comparison --- ## AI Generated Summary - **G2 reviewers report** that Braze excels in user-friendliness, making it easy for marketers to get started without extensive technical skills. Users appreciate the intuitive interface, which allows them to run cross-channel campaigns efficiently, integrating email, in-app messaging, and push notifications seamlessly. - **Users say** that Agentforce Marketing (formerly Salesforce Marketing Cloud) offers robust automation capabilities, particularly in personalizing content and centralizing customer engagement efforts. Reviewers highlight its strong integration with Salesforce, which enhances their marketing analytics and data processing. - **Reviewers mention** that while Braze has a higher overall satisfaction score, Agentforce Marketing is noted for its strong performance in email campaign management, with users praising its ability to manage email deliverability and automated responses effectively. - **According to verified reviews** , Braze's support team receives high marks for responsiveness and helpfulness, contributing to a smoother user experience. In contrast, Agentforce Marketing users have reported mixed experiences with support, indicating room for improvement in this area. - **G2 reviewers highlight** that Agentforce Marketing shines in its customization options, allowing users to tailor their marketing strategies extensively. However, some users feel that the platform can be complex to navigate, especially for those new to marketing automation. - **Users appreciate** Braze's ability to deliver personalized marketing communications quickly, leveraging AI to understand user behavior. This capability is seen as a significant advantage for marketers looking to engage their audience effectively, while Agentforce Marketing users have noted that its AI features, while powerful, may require a steeper learning curve. | | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.5 out of 5 | | **Total Reviews** | 4,628 | 1,702 | | **Largest Market Segment** | Mid-Market (47.8% of reviews) | Mid-Market (55.8% of reviews) | | **Entry Level Price** | Starting at $1,250.00 Per Month | Contact Us | --- ## Top Pros & Cons ### Agentforce Marketing (formerly Salesforce Marketing Cloud) Pros: - Ease of Use (341 reviews) - Automation (197 reviews) Cons: - Learning Curve (218 reviews) - Steep Learning Curve (154 reviews) ### Braze Pros: - Ease of Use (385 reviews) - Intuitive (188 reviews) Cons: - Missing Features (140 reviews) - Learning Curve (139 reviews) --- ## Ratings Comparison | Rating | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Meets Requirements** | 8.2 (3298 reviews) | 8.5 (1006 reviews) | | **Ease of Use** | 7.6 (3596 reviews) | 8.3 (1268 reviews) | | **Ease of Setup** | 7.3 (2072 reviews) | 7.6 (742 reviews) | | **Ease of Admin** | 7.8 (1716 reviews) | 8.5 (365 reviews) | | **Quality of Support** | 7.7 (3113 reviews) | 8.5 (953 reviews) | | **Has the product been a good partner in doing business?** | 8.0 (1683 reviews) | 8.9 (373 reviews) | | **Product Direction (% positive)** | 7.5 (3184 reviews) | 9.2 (958 reviews) | --- ## Pricing ### Agentforce Marketing (formerly Salesforce Marketing Cloud) #### Entry-Level Pricing Plan: Pro Price: Starting at $1,250.00 Per Month Description: Personalized marketing automation with email solutions Key Features: - Email Marketing - Content Creation - Integration with Salesforce Sales Cloud [Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing) #### Free Trial No ### Braze #### Entry-Level Pricing Plan: Braze Go Price: Contact Us Description: For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging. Key Features: - Core Braze features & functionality [Browse all 4 editions](https://www.g2.com/products/braze/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1330 | | **Braze** | 7.6/10 | 680 | #### Email Marketing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Building and Personalizing Emails** | 7.9 (1186 reviews) | 8.8 (576 reviews) | | **Sending Outbound Emails** | 8.4 (1177 reviews) | 8.8 (541 reviews) | | **Manage Email Deliverability** | 8.1 (1153 reviews) | 8.4 (543 reviews) | | **Automated Email Responses** | 8.2 (1077 reviews) | 8.4 (451 reviews) | #### Online Marketing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Landing Pages and Forms** | 7.4 (1068 reviews) | 6.9 (356 reviews) | | **Dynamic Content** | 7.4 (897 reviews) | 8.4 (487 reviews) | | **A/B Testing** | 7.5 (846 reviews) | 8.7 (525 reviews) | | **Mobile Optimized** | 7.2 (918 reviews) | 8.4 (492 reviews) | | **Search Tracking and Optimization** | 7.3 (855 reviews) | 7.3 (372 reviews) | | **Conversion Rate Optimization** | Not enough data | Not enough data | | **Multivariate Testing** | Not enough data | Not enough data | | **Customizable Forms** | Not enough data | Not enough data | #### Lead Management | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Marketing Lead Database** | 8.0 (1036 reviews) | 7.5 (392 reviews) | | **Data Quality Management** | 7.6 (996 reviews) | 7.5 (397 reviews) | | **Segmentation** | 8.0 (1056 reviews) | 8.6 (544 reviews) | | **Lead Scoring and Grading** | 7.9 (1025 reviews) | 6.8 (324 reviews) | | **Lead Nurturing** | 8.1 (1028 reviews) | 7.4 (354 reviews) | | **Email Tracking** | 7.8 (967 reviews) | 7.5 (382 reviews) | | **Automated Alerts and Tasks** | 7.9 (924 reviews) | Feature Not Available | | **CRM Lead Integration** | 8.3 (1042 reviews) | 7.8 (384 reviews) | | **Third-Party Integrations** | Not enough data | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | | **Social Marketing** | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **Multi-Channel Marketing** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **ROI Tracking** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Campaign Segmentation** | Not enough data | Not enough data | | **Search Marketing** | Not enough data | Not enough data | | **SMS Marketing** | Not enough data | Not enough data | | **Website Visitor Tracking** | Not enough data | Not enough data | #### Campaign Management | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Program Management** | 7.6 (881 reviews) | Feature Not Available | | **Event / Webinar Marketing** | 7.6 (771 reviews) | Feature Not Available | | **Calendaring** | 7.1 (670 reviews) | Feature Not Available | | **Budgeting** | 6.7 (201 reviews) | Feature Not Available | | **Campaign Management** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | #### Social | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Social Listening** | 6.3 (377 reviews) | Feature Not Available | | **Social Sharing** | 6.6 (567 reviews) | 6.7 (326 reviews) | | **Social Campaigns** | 6.9 (217 reviews) | Feature Not Available | | **Social Media Engagement** | 7.0 (204 reviews) | Feature Not Available | | **Social Media Advertising** | 6.9 (178 reviews) | 6.6 (329 reviews) | | **Drip Campaigns** | Not enough data | Not enough data | | **Multi-Campaign** | Not enough data | Not enough data | #### Reporting & Analytics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Basic Reporting** | 7.4 (1076 reviews) | 7.7 (538 reviews) | | **Web Analytics** | 6.9 (892 reviews) | Feature Not Available | | **ROI Analytics** | 6.6 (772 reviews) | Feature Not Available | | **Revenue Analytics** | 6.5 (718 reviews) | 6.6 (399 reviews) | | **SEO / Keyword Analytics** | 6.5 (703 reviews) | Feature Not Available | | **Behavior Analytics** | Not enough data | Not enough data | | **Real-Time Analytics** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Website Analytics** | Not enough data | Not enough data | | **Visual Analytics** | Not enough data | Not enough data | | **Sales Analytics** | Not enough data | Not enough data | #### Platform | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Customization ** | 7.0 (646 reviews) | 8.3 (459 reviews) | | **Workflow Capability** | 7.9 (217 reviews) | Feature Not Available | | **User, Role, and Access Management** | 8.0 (681 reviews) | 8.6 (448 reviews) | | **Internationalization** | 7.4 (170 reviews) | 7.7 (351 reviews) | | **Sandbox / Test Environments** | 7.4 (131 reviews) | 7.7 (402 reviews) | | **Performance and Reliability** | 8.0 (673 reviews) | 8.5 (439 reviews) | | **Output Document Generation** | 7.8 (141 reviews) | Feature Not Available | | **Lead Generation** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **List Management** | Not enough data | Not enough data | | **Mobile Access** | Not enough data | Not enough data | #### Agentic AI - Marketing Automation | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Autonomous Task Execution** | 8.2 (14 reviews) | 6.5 (39 reviews) | | **Multi-step Planning** | 6.8 (10 reviews) | 6.6 (37 reviews) | | **Cross-system Integration** | 7.2 (12 reviews) | 6.8 (38 reviews) | | **Adaptive Learning** | 7.0 (10 reviews) | 6.5 (37 reviews) | | **Proactive Assistance** | 5.8 (8 reviews) | 6.4 (37 reviews) | | **Decision Making** | 7.4 (9 reviews) | 6.4 (36 reviews) | | **Campaign Planning** | Not enough data | Not enough data | #### Integration | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Data Import & Export Tools** | 8.0 (670 reviews) | 7.9 (456 reviews) | | **Integration APIs** | 7.7 (544 reviews) | 8.1 (439 reviews) | | **Breadth of Partner Applications** | 7.4 (500 reviews) | 7.9 (395 reviews) | | **Social Media Integration** | Not enough data | Not enough data | #### Additional Functionality | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Social Promotion** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Live Chat** | Not enough data | Not enough data | | **Customer Journey Mapping** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Mass Texting** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Email Templates** | Not enough data | Not enough data | | **Automated Scheduling** | Not enough data | Not enough data | | **Campaign Scheduling** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Social Media Monitoring** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Lead Capture** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | | **Marketing Automation** | Not enough data | Not enough data | | **Event Triggered Actions** | Not enough data | Not enough data | | **Marketing Calendar** | Not enough data | Not enough data | | **Customizable CTAs** | Not enough data | Not enough data | | **Multi-Channel Communication** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | ### Artificial Intelligence | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Braze** | N/A | N/A | #### Additional Functionality | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Tagging** | Not enough data | Not enough data | | **Natural Language Processing** | Not enough data | Not enough data | | **Data Extraction** | Not enough data | Not enough data | | **Multi-Language** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Speech Recognition** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Data Storage Management** | Not enough data | Not enough data | | **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Collaboration Tools** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **For eCommerce** | Not enough data | Not enough data | | **Role-Based Permissions** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **Document Management** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Trend Analysis** | Not enough data | Not enough data | | **Machine Learning** | Not enough data | Not enough data | | **Access Controls/Permissions** | Not enough data | Not enough data | | **Alerts/Escalation** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Mobile App** | Not enough data | Not enough data | | **Multiple Data Sources** | Not enough data | Not enough data | | **For Sales Teams/Organizations** | Not enough data | Not enough data | | **Sentiment Analysis** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Chatbot** | Not enough data | Not enough data | | **Workflow Automation** | Not enough data | Not enough data | ### Conversational Marketing | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Braze** | N/A | N/A | #### Messenger | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Sequencing** | Not enough data | Not enough data | | **AI** | Not enough data | Not enough data | | **Video Chat** | Not enough data | Not enough data | | **Customization Interface** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | #### Channels | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Social Media Integration** | Not enough data | Not enough data | | **Website** | Not enough data | Not enough data | | **Text Message (SMS)** | Not enough data | Not enough data | | **Voice Assistants** | Not enough data | Not enough data | | **Other** | Not enough data | Not enough data | | **Multi-Channel Marketing** | Not enough data | Not enough data | #### Customers | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Audience Targeting** | Not enough data | Not enough data | | **Profiles** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | | **Lead Gathering** | Not enough data | Not enough data | | **Sales Conversion** | Not enough data | Not enough data | | **Customer Service Analytics** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | #### Agentic AI - Conversational Marketing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Multi-Language** | Not enough data | Not enough data | #### Additional Functionality | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Customizable Fields** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Real-Time Notifications** | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | | **Human Handover** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Product Recommendations** | Not enough data | Not enough data | | **Customer Experience Management** | Not enough data | Not enough data | | **SMS Messaging** | Not enough data | Not enough data | | **Appointment Management** | Not enough data | Not enough data | | **Chat/Messaging** | Not enough data | Not enough data | | **Real-Time Monitoring** | Not enough data | Not enough data | | **Lead Distribution** | Not enough data | Not enough data | | **Campaign Segmentation** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | | **Real-time Conversations** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | | **Autoresponders** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **One-to-One Messaging** | Not enough data | Not enough data | | **Communication Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Lead Capture** | Not enough data | Not enough data | | **Appointment Scheduling** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Event Triggered Actions** | Not enough data | Not enough data | | **Chatbot** | Not enough data | Not enough data | | **Group Messaging** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Customer Database** | Not enough data | Not enough data | | **Multi-Channel Communication** | Not enough data | Not enough data | | **Email Automation** | Not enough data | Not enough data | | **Surveys & Feedback** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Braze** | N/A | N/A | #### Lead Generation | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### Push Notification | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 32 | | **Braze** | 8.1/10 | 571 | #### Campaigns | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Customize** | 9.3 (29 reviews) | 8.6 (450 reviews) | | **Scheduling** | 9.2 (28 reviews) | 9.0 (487 reviews) | | **Retarget** | 9.1 (29 reviews) | 8.6 (444 reviews) | | **Segmentation** | 9.2 (28 reviews) | 8.8 (497 reviews) | | **Triggered Notifications** | 9.2 (30 reviews) | 9.0 (472 reviews) | | **Customer Segmentation** | Not enough data | Not enough data | #### Analytics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Campaign Performance** | 9.2 (28 reviews) | 8.2 (497 reviews) | | **Audience Insights** | 9.3 (27 reviews) | 7.7 (454 reviews) | | **Drip Campaigns** | Not enough data | Not enough data | #### Optimization | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **A/B Testing** | 9.0 (27 reviews) | 8.7 (477 reviews) | | **Personalization** | 9.5 (28 reviews) | 8.8 (493 reviews) | | **Rich Notifications** | 9.4 (27 reviews) | 8.3 (393 reviews) | | **Integrations** | 8.9 (29 reviews) | 8.1 (399 reviews) | | **App Notifications** | Not enough data | Not enough data | | **SMS Notifications** | Not enough data | Not enough data | | **Web Notifications** | Not enough data | Not enough data | #### Agentic AI - Push Notification | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Autonomous Task Execution** | 8.6 (6 reviews) | 6.3 (41 reviews) | | **Adaptive Learning** | 9.3 (5 reviews) | 6.6 (41 reviews) | | **Proactive Assistance** | 9.0 (5 reviews) | 6.4 (40 reviews) | | **AI/Machine Learning** | Not enough data | Not enough data | #### Additional Functionality | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Multi-Channel Marketing** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Communication Management** | Not enough data | Not enough data | | **Event Triggered Actions** | Not enough data | Not enough data | | **Multi-Language** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | | **Geotargeting** | Not enough data | Not enough data | | **Customer Journey Mapping** | Not enough data | Not enough data | | **Subscriber Management** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Visual Workflow Management** | Not enough data | Not enough data | | **Authentication** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Notification Editor** | Not enough data | Not enough data | | **Workflow Automation** | Not enough data | Not enough data | ### Personalization Engines | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 49 | | **Braze** | 7.7/10 | 228 | #### Segmentation | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **A/B Testing** | 9.0 (39 reviews) | 8.8 (214 reviews) | | **Customer Profiles** | 8.5 (41 reviews) | 8.5 (200 reviews) | #### Targeting | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Behavioral Targeting** | 9.2 (41 reviews) | 8.6 (195 reviews) | | **Contextual Targeting** | 9.0 (40 reviews) | 8.5 (178 reviews) | #### Triggered Content | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Geofencing** | 8.5 (26 reviews) | 7.8 (118 reviews) | | **Triggered Emails** | 8.2 (21 reviews) | 9.1 (203 reviews) | | **Triggered Messages** | 8.9 (32 reviews) | 9.1 (197 reviews) | #### Personalized Content | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Recommendation Engine** | 8.7 (31 reviews) | 7.4 (117 reviews) | | **Personalized Discounts** | 8.9 (24 reviews) | 7.1 (111 reviews) | | **Website Personalization** | 8.9 (39 reviews) | 7.0 (108 reviews) | #### Agentic AI - Personalization Engines | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.0 (9 reviews) | | **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | | **Adaptive Learning** | Not enough data | 7.5 (10 reviews) | | **Natural Language Interaction** | Not enough data | 6.7 (9 reviews) | | **Proactive Assistance** | Not enough data | 6.9 (9 reviews) | | **Decision Making** | Not enough data | 6.5 (9 reviews) | ### Email Template Builder | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Braze** | 7.2/10 | 151 | #### Templates | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Text and Themes** | Not enough data | 7.8 (128 reviews) | | **Stock Images** | Not enough data | Feature Not Available | | **Proofing** | Not enough data | 7.5 (125 reviews) | | **Mobile Responsive** | Not enough data | 7.9 (130 reviews) | #### Edit | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Pre-Made** | Not enough data | 7.1 (124 reviews) | | **Build** | Not enough data | 8.4 (129 reviews) | | **HTML** | Not enough data | 7.9 (128 reviews) | #### Logistics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Analytics** | Not enough data | 7.2 (128 reviews) | | **Issues** | Not enough data | 7.1 (123 reviews) | | **Integrations** | Not enough data | 7.6 (124 reviews) | | **Shareable Link** | Not enough data | Feature Not Available | #### Generative AI | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **AI Text Generation** | Not enough data | 6.8 (87 reviews) | | **AI Text Summarization** | Not enough data | Feature Not Available | #### Agentic AI - Email Template Builder | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Autonomous Task Execution** | Not enough data | 5.6 (31 reviews) | | **Cross-system Integration** | Not enough data | 5.6 (31 reviews) | ### SMS Marketing | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 38 | | **Braze** | 7.7/10 | 80 | #### Text Messaging | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Bulk SMS** | 9.1 (31 reviews) | 8.6 (69 reviews) | | **Two-Way Text Messaging** | 8.8 (30 reviews) | 7.9 (67 reviews) | | **Text Scheduler** | 8.8 (27 reviews) | 8.7 (68 reviews) | | **Automatic Replies** | 8.6 (28 reviews) | 8.2 (65 reviews) | | **Automatic URL Shortening** | 8.9 (28 reviews) | 8.1 (64 reviews) | | **MMS Marketing** | 8.6 (29 reviews) | 8.1 (65 reviews) | | **Personalization** | 9.1 (30 reviews) | 8.7 (67 reviews) | | **Transactional SMS** | 8.9 (30 reviews) | 8.3 (66 reviews) | | **Link Shortening** | Not enough data | Not enough data | | **SMS Messaging** | Not enough data | Not enough data | | **Scheduled Messaging** | Not enough data | Not enough data | | **Chat/Messaging** | Not enough data | Not enough data | | **2-Way Messaging** | Not enough data | Not enough data | #### SMS Platform | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Reporting** | 9.0 (27 reviews) | 7.9 (64 reviews) | | **Marketing Automation** | 9.3 (31 reviews) | 8.5 (63 reviews) | | **White Label** | 8.4 (29 reviews) | Feature Not Available | | **Text-to-Landline** | 7.8 (29 reviews) | Feature Not Available | | **Short Codes** | 8.4 (26 reviews) | 8.4 (63 reviews) | | **API Integration** | 8.7 (30 reviews) | 7.9 (63 reviews) | | **QR Codes** | Not enough data | Not enough data | #### Agentic AI - SMS Marketing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.3 (16 reviews) | | **Multi-step Planning** | Not enough data | 6.5 (16 reviews) | | **Cross-system Integration** | Not enough data | 6.5 (16 reviews) | | **Natural Language Interaction** | Not enough data | 6.8 (16 reviews) | | **Proactive Assistance** | Not enough data | 6.6 (16 reviews) | | **Decision Making** | Not enough data | 6.4 (16 reviews) | | **Third-Party Integrations** | Not enough data | Not enough data | | **Campaign Planning** | Not enough data | Not enough data | | **Multi-Language** | Not enough data | Not enough data | #### AI Automation - SMS Marketing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **AI SMS** | Not enough data | Not enough data | #### AI Content Generation - SMS Marketing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **AI SMS** | Not enough data | Not enough data | #### Additional Functionality | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Campaign Scheduling** | Not enough data | Not enough data | | **Reputation Management** | Not enough data | Not enough data | | **Polls/Voting** | Not enough data | Not enough data | | **Compliance Management** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Landing Pages/Web Forms** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Text-to-Win** | Not enough data | Not enough data | | **Mobile Coupons** | Not enough data | Not enough data | | **Natural Language Processing** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | | **Drip Campaigns** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Communication Management** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Keyword Tracking** | Not enough data | Not enough data | | **Multi-Campaign** | Not enough data | Not enough data | | **Mass Texting** | Not enough data | Not enough data | | **Interaction Tracking** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Consent Management** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Open Rate Tracking** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Automated Responses** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Templates** | Not enough data | Not enough data | | **Survey Builder** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Real-Time Notifications** | Not enough data | Not enough data | | **Customizable Fields** | Not enough data | Not enough data | | **Reminders** | Not enough data | Not enough data | | **Mobile Alerts** | Not enough data | Not enough data | | **Automated Scheduling** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **MMS** | Not enough data | Not enough data | | **Event Triggered Actions** | Not enough data | Not enough data | | **Mobile Keywords** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | | **Autoresponders** | Not enough data | Not enough data | | **Survey/Poll Management** | Not enough data | Not enough data | ### Customer Journey Mapping | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 118 | | **Braze** | N/A | N/A | #### Platform Basics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Customizable Templates** | 8.3 (106 reviews) | Not enough data | | **Exporting** | 8.3 (106 reviews) | Not enough data | | **Multi-user Access and Collaboration** | 8.4 (103 reviews) | Not enough data | | **Multiple Personas** | 8.4 (86 reviews) | Not enough data | | **Data Analytics ** | 8.5 (88 reviews) | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | | **Behavioral Analytics** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Website Analytics** | Not enough data | Not enough data | | **Visual Analytics** | Not enough data | Not enough data | #### Agentic AI - Customer Journey Mapping | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Autonomous Task Execution** | 8.2 (14 reviews) | Not enough data | #### Additional Functionality | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Multi-Channel Marketing** | Not enough data | Not enough data | | **Map Creation** | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **Single Sign On** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Customer Database** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Data Linking** | Not enough data | Not enough data | | **Whiteboard** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Collaboration Tools** | Not enough data | Not enough data | | **Brainstorming** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | | **Customer Journey Mapping** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Real-Time Notifications** | Not enough data | Not enough data | | **Tagging** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Surveys & Feedback** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Communication Management** | Not enough data | Not enough data | | **Attribution Modeling** | Not enough data | Not enough data | | **Action Management** | Not enough data | Not enough data | | **Map Sharing** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Customer Touchpoints** | Not enough data | Not enough data | | **Customer Experience Management** | Not enough data | Not enough data | | **Diagramming** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Storyboarding** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | ### Attribution | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.5/10 | 50 | | **Braze** | N/A | N/A | #### Attribution Modeling | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Single-Touch Attribution** | 8.4 (31 reviews) | Not enough data | | **Multi-Touch Attribution** | 8.9 (29 reviews) | Not enough data | | **Algorithmic Attribution** | 8.7 (23 reviews) | Not enough data | | **Cross-Device Attribution** | 8.3 (26 reviews) | Not enough data | | **Offline Attribution** | 8.7 (27 reviews) | Not enough data | | **Custom Attribution** | 8.4 (30 reviews) | Not enough data | | **Cross Channel Attribution** | Not enough data | Not enough data | #### Agentic AI - Attribution | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Marketing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **B2B Attribution** | 8.5 (39 reviews) | Not enough data | | **B2C Attribution** | 8.3 (27 reviews) | Not enough data | | **Multi-Channel Marketing** | 8.6 (34 reviews) | Not enough data | | **Third-Party Integrations** | 8.2 (37 reviews) | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | #### Reporting | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Dashboards** | 7.8 (41 reviews) | Not enough data | | **Data Visualizations** | 7.6 (39 reviews) | Not enough data | | **Custom Reporting** | 7.6 (42 reviews) | Not enough data | #### Additional Functionality | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **AI/Machine Learning** | Not enough data | Not enough data | | **Multi-Channel Management** | Not enough data | Not enough data | | **Multi-Campaign** | Not enough data | Not enough data | | **Campaign Segmentation** | Not enough data | Not enough data | | **Channel Management** | Not enough data | Not enough data | | **Advertising Management** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Campaign Planning** | Not enough data | Not enough data | | **Customer Activity Tracking** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Customer Journey Mapping** | Not enough data | Not enough data | | **Affiliate Management** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Lead Capture** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **Attribution Modeling** | Not enough data | Not enough data | | **ROI Tracking** | Not enough data | Not enough data | | **Conversion Rate Optimization** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Visitor Tracking** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | | **Dashboard Creation** | Not enough data | Not enough data | | **Website Analytics** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | ### Customer Journey Analytics | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 55 | | **Braze** | 7.4/10 | 120 | #### Platform Basics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Dynamic Segmentation** | 7.9 (42 reviews) | 8.3 (110 reviews) | | **Journey Optimization** | 8.0 (44 reviews) | 8.5 (108 reviews) | #### Platform Data | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Journey Reporting** | 7.7 (49 reviews) | 7.6 (109 reviews) | | **Trends Reporting** | 7.4 (45 reviews) | 7.4 (103 reviews) | | **Dashboards** | 7.8 (49 reviews) | 7.6 (110 reviews) | | **Advanced Data Filtering** | 7.9 (44 reviews) | 7.5 (107 reviews) | #### Platform Additional Functionality | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Journey Mapping** | 8.7 (47 reviews) | 7.7 (105 reviews) | | **Integrations** | 8.0 (43 reviews) | 7.6 (105 reviews) | | **Automated Alerts** | 8.5 (43 reviews) | Feature Not Available | #### Agentic AI - Customer Journey Analytics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.5 (31 reviews) | | **Cross-system Integration** | Not enough data | 6.6 (31 reviews) | | **Adaptive Learning** | Not enough data | 6.7 (30 reviews) | | **Proactive Assistance** | Not enough data | 6.6 (30 reviews) | ### Landing Page Builders | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 53 | | **Braze** | N/A | N/A | #### Page Customization | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Drag and Drop** | 7.6 (47 reviews) | Not enough data | | **Templates** | 7.8 (48 reviews) | Not enough data | | **Advanced Customization** | 7.8 (47 reviews) | Not enough data | | **Content Library** | 8.0 (43 reviews) | Not enough data | | **Email Templates** | Not enough data | Not enough data | #### Page Optimization | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **A/B Testing** | 8.0 (42 reviews) | Not enough data | | **Mobile Responsive** | 7.5 (39 reviews) | Not enough data | | **Web Analytics** | 7.9 (45 reviews) | Not enough data | | **SEO** | 7.4 (36 reviews) | Not enough data | | **Real-Time Analytics** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | #### Integrations | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **E-Commerce Integration** | 7.9 (35 reviews) | Not enough data | | **Third-Party Integrations** | 7.9 (46 reviews) | Not enough data | | **Domain Integration** | 8.0 (40 reviews) | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Multi-Channel Marketing** | Not enough data | Not enough data | #### Generative AI | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **AI Text Generation** | 7.9 (11 reviews) | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | #### Agentic AI - Landing Page Builders | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | #### Additional Functionality | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Campaign Segmentation** | Not enough data | Not enough data | | **Form Builder** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Website Management** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Drip Campaigns** | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **Event Triggered Actions** | Not enough data | Not enough data | | **Website Publishing Options** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | | **Conversion Rate Optimization** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Customizable Forms** | Not enough data | Not enough data | | **SEO Management** | Not enough data | Not enough data | | **Real Time Editing** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Forms Management** | Not enough data | Not enough data | | **Widgets** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Customizable Fields** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Autoresponders** | Not enough data | Not enough data | | **WYSIWYG Editor** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Design Management** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | | **Responsive Web Design** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Lead Capture** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Web Forms** | Not enough data | Not enough data | ### Lead Capture | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 54 | | **Braze** | N/A | N/A | #### Lead Monitoring | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Features** | 8.2 (47 reviews) | Not enough data | | **Performance** | 8.0 (46 reviews) | Not enough data | | **Identification** | 7.8 (45 reviews) | Not enough data | | **Lead Capture** | Not enough data | Not enough data | #### Agentic AI - Lead Capture | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Cross-system Integration** | 8.3 (5 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Data Capture | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Mobile** | 7.5 (44 reviews) | Not enough data | | **Websites** | 7.9 (48 reviews) | Not enough data | | **Social Media** | 7.1 (43 reviews) | Not enough data | | **Data** | 7.5 (46 reviews) | Not enough data | #### Analytics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Export/Import** | 7.7 (45 reviews) | Not enough data | | **Reporting** | 7.6 (49 reviews) | Not enough data | #### Customization | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Web Forms** | 7.7 (48 reviews) | Not enough data | | **Personalization** | 8.1 (48 reviews) | Not enough data | | **Templates** | 7.7 (45 reviews) | Not enough data | | **Integration** | 8.2 (46 reviews) | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Customizable Forms** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | #### Additional Functionality | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Lead Segmentation** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Pipeline Management** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Multi-Campaign** | Not enough data | Not enough data | | **Prospecting Tools** | Not enough data | Not enough data | | **Customizable Fields** | Not enough data | Not enough data | | **Lead Distribution** | Not enough data | Not enough data | | **Event Triggered Actions** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Chat/Messaging** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | | **Real-Time Notifications** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Surveys & Feedback** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Data Extraction** | Not enough data | Not enough data | | **Lead Notifications** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Dashboard** | Not enough data | Not enough data | | **Business Card/Badge Scanning** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | | **Customer Database** | Not enough data | Not enough data | | **Autoresponders** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Forms Management** | Not enough data | Not enough data | | **Visitor Tracking** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Campaign Planning** | Not enough data | Not enough data | | **Lead Scoring** | Not enough data | Not enough data | | **Email Tracking** | Not enough data | Not enough data | | **Drip Campaigns** | Not enough data | Not enough data | | **Campaign Segmentation** | Not enough data | Not enough data | | **Lead Verification/Validation** | Not enough data | Not enough data | | **Source Tracking** | Not enough data | Not enough data | | **Calendar Management** | Not enough data | Not enough data | | **Reminders** | Not enough data | Not enough data | | **Interaction Tracking** | Not enough data | Not enough data | | **Opportunity Management** | Not enough data | Not enough data | | **Sales Reports** | Not enough data | Not enough data | | **Document Storage** | Not enough data | Not enough data | | **Sales Trend Analysis** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **For Sales Teams/Organizations** | Not enough data | Not enough data | | **Sales Forecasting** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Task Management** | Not enough data | Not enough data | ### Loyalty Management | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 | | **Braze** | N/A | N/A | #### Loyalty Experience | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Loyalty Engine** | 9.2 (13 reviews) | Not enough data | | **Rewards** | 9.4 (12 reviews) | Not enough data | | **Membership** | 9.2 (12 reviews) | Not enough data | | **Personalization** | 9.7 (13 reviews) | Not enough data | | **Gamification** | 8.5 (12 reviews) | Not enough data | | **Loyalty Cards** | 9.2 (12 reviews) | Not enough data | #### Loyalty Platform | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Communication Tools** | 9.2 (14 reviews) | Not enough data | | **Customer Relationship Management (CRM)** | 9.6 (14 reviews) | Not enough data | | **Loyalty Analytics** | 9.5 (13 reviews) | Not enough data | | **Localization** | 8.8 (13 reviews) | Not enough data | | **Integrations** | 9.2 (12 reviews) | Not enough data | | **Gift Card Management** | Not enough data | Not enough data | | **Membership Management** | Not enough data | Not enough data | | **Discount Management** | Not enough data | Not enough data | | **Survey/Poll Management** | Not enough data | Not enough data | | **Rewards Management** | Not enough data | Not enough data | | **Promotions Management** | Not enough data | Not enough data | | **eCommerce Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Communication Management** | Not enough data | Not enough data | #### Agentic AI - Loyalty Management | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | | **Cross-system Integration** | 9.4 (6 reviews) | Not enough data | | **Adaptive Learning** | 10.0 (6 reviews) | Not enough data | | **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | #### Additional Functionality | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Customizable Templates** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Transaction History** | Not enough data | Not enough data | | **SMS Marketing** | Not enough data | Not enough data | | **Referral Tracking** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Customer Surveys** | Not enough data | Not enough data | | **Member Portal** | Not enough data | Not enough data | | **Campaign Planning** | Not enough data | Not enough data | | **Client Portal** | Not enough data | Not enough data | | **Loyalty Program** | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **Customer History** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Multi-Campaign** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | | **Social Promotion** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Customer Database** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Point of Sale (POS)** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Multi-Channel Marketing** | Not enough data | Not enough data | | **Customer Activity Tracking** | Not enough data | Not enough data | ### A/B Testing | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 15 | | **Braze** | N/A | N/A | #### Computing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **WYSIWYG** | 8.9 (6 reviews) | Not enough data | | **AI/Machine Learning** | 8.6 (6 reviews) | Not enough data | | **Little to No Coding** | 8.0 (10 reviews) | Not enough data | | **Generative AI** | Not enough data | Not enough data | #### Experimental Design | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Multivariate testing capacities** | 8.3 (5 reviews) | Not enough data | | **Split Testing** | 8.7 (5 reviews) | Not enough data | | **Mobile Testing** | 7.7 (5 reviews) | Not enough data | | **AI Assisted Testing** | Not enough data | Not enough data | | **AI Generated Variations** | Not enough data | Not enough data | | **Multivariate Testing** | Not enough data | Not enough data | #### Analytics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Reporting and Analytics** | 8.1 (6 reviews) | Not enough data | | **Heatmaps** | 8.7 (5 reviews) | Not enough data | | **Visual Analytics** | Not enough data | Not enough data | #### Additional Functionality | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Alerts/Notifications** | Not enough data | Not enough data | | **Surveys & Feedback** | Not enough data | Not enough data | | **Mobile Access** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | | **Visual Editor** | Not enough data | Not enough data | | **Conversion Rate Optimization** | Not enough data | Not enough data | | **Access Controls/Permissions** | Not enough data | Not enough data | | **Campaign Segmentation** | Not enough data | Not enough data | | **Widgets** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Funnel Analysis** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | | **Landing Pages/Web Forms** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Geotargeting** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | | **Assessment Management** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Statistical Analysis** | Not enough data | Not enough data | #### Agentic AI - A/B Testing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | ### WhatsApp Marketing | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Braze** | 8.5/10 | 15 | #### WhatsApp Messaging - WhatsApp Marketing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Transactional Messages** | Not enough data | 8.5 (14 reviews) | | **Bulk WhatsApp Messaging** | Not enough data | 9.0 (13 reviews) | | **Conversational Messaging** | Not enough data | 8.5 (13 reviews) | | **Personalization** | Not enough data | 8.9 (12 reviews) | | **Promotional Messages** | Not enough data | 8.6 (12 reviews) | | **Automated Replies** | Not enough data | 8.3 (12 reviews) | #### WhatsApp Business Platform - WhatsApp Marketing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Segmentation** | Not enough data | 8.5 (12 reviews) | | **API Integration** | Not enough data | 8.2 (13 reviews) | | **WhatsApp Commerce** | Not enough data | Feature Not Available | | **Analytics** | Not enough data | 8.2 (13 reviews) | ### Personalization | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Braze** | 6.3/10 | 34 | #### Agentic AI - Personalization | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.5 (33 reviews) | | **Cross-system Integration** | Not enough data | 6.2 (32 reviews) | | **Adaptive Learning** | Not enough data | 6.4 (32 reviews) | | **Natural Language Interaction** | Not enough data | 6.3 (33 reviews) | | **Proactive Assistance** | Not enough data | 6.2 (32 reviews) | | **Decision Making** | Not enough data | 6.2 (32 reviews) | | **Third-Party Integrations** | Not enough data | Not enough data | #### AI Personalization - Personalization | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Predictive Recommendations** | Not enough data | Not enough data | | **Audience Segmentation** | Not enough data | Not enough data | | **Adaptive Content** | Not enough data | Not enough data | #### Additional Functionality | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **AI Copilot** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | | **Visual Analytics** | Not enough data | Not enough data | | **Real-Time Analytics** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | | **Website Personalization** | Not enough data | Not enough data | | **Recommendations** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | | **Content Analytics** | Not enough data | Not enough data | | **Behavioral Targeting** | Not enough data | Not enough data | | **Account Based Marketing** | Not enough data | Not enough data | | **Website Analytics** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | | **Multi-Channel Marketing** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Abandoned Cart Saver** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Contextual Targeting** | Not enough data | Not enough data | | **Experience Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **WYSIWYG Editor** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Multi-Campaign** | Not enough data | Not enough data | | **Campaign Segmentation** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Customizable Forms** | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | ### RCS Business Messaging | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Braze** | N/A | N/A | #### Messaging - RCS Business Messaging | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Personalization** | Not enough data | Not enough data | | **Rich Media** | Not enough data | Not enough data | | **Interactive Messages** | Not enough data | Not enough data | | **Branded Templates** | Not enough data | Not enough data | | **Automation** | Not enough data | Not enough data | | **Conversational RCS** | Not enough data | Not enough data | | **Transactional RCS** | Not enough data | Not enough data | | **Promotional RCS** | Not enough data | Not enough data | #### Security / Verification - RCS Business Messaging | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Verified Sender** | Not enough data | Not enough data | | **Encryption** | Not enough data | Not enough data | | **Authentication** | Not enough data | Not enough data | #### Analytics / Deliverability - RCS Business Messaging | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Read Receipts** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | | **SMS Fallback** | Not enough data | Not enough data | #### AI - RCS Business Messaging | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **AI** | Not enough data | Not enough data | ### AI Marketing Agents | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 64 | | **Braze** | N/A | N/A | #### Performance Optimization & Learning - AI Marketing Agents | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Send-Time Optimization** | Not enough data | Not enough data | | **Autonomous A/B Testing** | Not enough data | Not enough data | #### Autonomous Campaign Orchestration - AI Marketing Agents | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **End-to-End Campaign Execution** | 9.2 (12 reviews) | Not enough data | | **Goal-Based Campaign Planning** | Not enough data | Not enough data | | **Cross-Channel Orchestration** | 9.8 (20 reviews) | Not enough data | | **Conversational Campaign Setup** | Not enough data | Not enough data | | **Real-Time Campaign Adaptation** | Not enough data | Not enough data | #### AI Content Generation - AI Marketing Agents | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Dynamic Content Optimization** | Not enough data | Not enough data | | **AI Copy Generation** | 9.2 (6 reviews) | Not enough data | | **Personalized Content Creation** | 9.5 (11 reviews) | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | | **Ad Optimization** | Not enough data | Not enough data | #### Audience Intelligence & Segmentation - AI Marketing Agents | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Predictive Modeling** | Not enough data | Not enough data | | **Behavioral Triggering** | Not enough data | Not enough data | | **Predictive Audience Segmentation** | 10.0 (5 reviews) | Not enough data | | **Marketing Automation** | Not enough data | Not enough data | | **AI Writing Assistant** | Not enough data | Not enough data | #### Integrations & Data Connectivity - AI Marketing Agents | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Event & Data Ingestion** | 8.3 (9 reviews) | Not enough data | | **CRM & CDP Integration** | 9.1 (23 reviews) | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | #### Additional Functionality | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Grammar Check** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **For Marketing and Advertising** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Content Ideas** | Not enough data | Not enough data | | **Trend Analysis** | Not enough data | Not enough data | | **SMS Marketing** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **Chat/Messaging** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Competitor Monitoring** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Content Marketing** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | | **Behavior Analytics** | Not enough data | Not enough data | | **AI/Machine Learning** | Not enough data | Not enough data | | **Text Editing** | Not enough data | Not enough data | | **Collaboration Tools** | Not enough data | Not enough data | | **Dashboard** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **SEO Management** | Not enough data | Not enough data | | **Natural Language Processing** | Not enough data | Not enough data | | **Product Recommendations** | Not enough data | Not enough data | | **Tone Selection** | Not enough data | Not enough data | | **Chatbot** | Not enough data | Not enough data | | **Keyword Research Tools** | Not enough data | Not enough data | | **Marketing Management** | Not enough data | Not enough data | | **Brand Guidelines** | Not enough data | Not enough data | | **Omnichannel Outreach** | Not enough data | Not enough data | ### Account-Based Execution | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Braze** | N/A | N/A | #### Marketing Distribution | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Segmentation ** | Not enough data | Not enough data | | **Personalized Messaging ** | Not enough data | Not enough data | | **Website Personalization ** | Not enough data | Not enough data | | **Email Campaigns ** | Not enough data | Not enough data | | **Digital Advertising** | Not enough data | Not enough data | | **Direct Mail** | Not enough data | Not enough data | #### Campaign Planning | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Strategy Mapping ** | Not enough data | Not enough data | | **Prioritized Accounts ** | Not enough data | Not enough data | | **Trending Accounts ** | Not enough data | Not enough data | | **Sales Activation** | Not enough data | Not enough data | #### Integrations | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Ad Network Integrations ** | Not enough data | Not enough data | | **Buyer Intent Data Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | ### Mobile Marketing | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 52 | | **Braze** | 7.5/10 | 554 | #### Analysis | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Application Attribution** | 8.7 (46 reviews) | 7.5 (381 reviews) | | **Campaign Analysis** | 9.1 (46 reviews) | 7.7 (473 reviews) ✓ Verified | | **Uninstall Tracking** | 8.3 (39 reviews) | 7.1 (342 reviews) ✓ Verified | | **Activity Dashboard** | 8.9 (38 reviews) | 6.9 (374 reviews) ✓ Verified | | **Multi-Channel Attribution** | Not enough data | Not enough data | | **ROI Tracking** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | #### Campaigns | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Proximity Marketing** | 8.7 (44 reviews) | 7.5 (329 reviews) ✓ Verified | | **Alerts/Notifications** | 9.0 (43 reviews) | 9.0 (466 reviews) ✓ Verified | | **Bulk SMS** | 8.8 (44 reviews) | 7.6 (311 reviews) | | **Two-Way Text Messaging** | 8.8 (42 reviews) | 6.6 (232 reviews) | | **Email Campaigns** | 9.4 (37 reviews) | 8.9 (446 reviews) ✓ Verified | | **Audience Segmentation** | 9.1 (37 reviews) | 8.7 (468 reviews) ✓ Verified | | **Campaign Segmentation** | Not enough data | Not enough data | | **Drip Campaigns** | Not enough data | Not enough data | | **Multi-Campaign** | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **Multi-Channel Marketing** | Not enough data | Not enough data | | **Location-Based Marketing** | Not enough data | Not enough data | | **SMS Marketing** | Not enough data | Not enough data | | **Real-Time Notifications** | Not enough data | Not enough data | | **Mobile Alerts** | Not enough data | Not enough data | #### Engagement | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Coupons and Promotions** | 8.4 (42 reviews) | 7.4 (269 reviews) | | **Social Promotion** | Not enough data | Not enough data | #### Platform | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Optimization** | 8.9 (42 reviews) | 8.3 (390 reviews) | | **Integrations - Mobile Marketing** | 8.8 (43 reviews) | 8.2 (370 reviews) ✓ Verified | | **Internationalization** | 8.6 (43 reviews) | 7.9 (323 reviews) | | **Social Media Integration** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | #### Agentic AI - Mobile Marketing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Autonomous Task Execution** | 8.1 (6 reviews) | 6.8 (44 reviews) | | **Multi-step Planning** | 8.1 (6 reviews) | 6.7 (42 reviews) | | **Cross-system Integration** | 8.1 (6 reviews) | 6.7 (40 reviews) | | **Adaptive Learning** | 7.8 (6 reviews) | 6.6 (40 reviews) | | **Proactive Assistance** | 8.1 (6 reviews) | 6.6 (41 reviews) | | **Decision Making** | 8.3 (6 reviews) | 6.6 (42 reviews) | | **Campaign Planning** | Not enough data | Not enough data | #### Additional Functionality | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Visual Analytics** | Not enough data | Not enough data | | **Autoresponders** | Not enough data | Not enough data | | **Landing Pages/Web Forms** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Campaign Scheduling** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Text-to-Win** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Contextual Targeting** | Not enough data | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | | **Mobile Access** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Coupons** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Real-Time Analytics** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Event Triggered Actions** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Reminders** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 140 | | **Braze** | N/A | N/A | #### Marketing Operations | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **ROI Tracking** | 8.0 (92 reviews) | Not enough data | | **Data Collection** | 8.5 (111 reviews) | Not enough data | | **Customer Insights** | 8.1 (103 reviews) | Not enough data | | **Multi-User Access** | 8.7 (106 reviews) | Not enough data | | **Spend Management** | 7.5 (76 reviews) | Not enough data | | **White Label** | 7.9 (69 reviews) | Not enough data | | **Multi-Channel Data Collection** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Keyword Tracking** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | | **Campaign Tracking** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **SEO Management** | Not enough data | Not enough data | | **Tag Management** | Not enough data | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Click Tracking** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Channel Management** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | #### Campaign Activity | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Campaign Insights** | 8.6 (100 reviews) | Not enough data | | **Reports and Dashboards** | 8.5 (121 reviews) | Not enough data | | **Campaign Stickiness** | 8.3 (89 reviews) | Not enough data | | **Multichannel Tracking** | 8.5 (103 reviews) | Not enough data | | **Brand Optimization** | 8.1 (92 reviews) | Not enough data | | **Predictive Analytics** | 7.9 (74 reviews) | Not enough data | | **Multi-Campaign** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Website Analytics** | Not enough data | Not enough data | | **Conversion Rate Optimization** | Not enough data | Not enough data | | **Drip Campaigns** | Not enough data | Not enough data | | **Visual Analytics** | Not enough data | Not enough data | | **Real-Time Analytics** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | #### Agentic AI - Marketing Analytics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Autonomous Task Execution** | 8.3 (5 reviews) | Not enough data | | **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | | **Proactive Assistance** | 8.0 (5 reviews) | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | #### Additional Functionality | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Event Marketing** | Not enough data | Not enough data | | **Social Promotion** | Not enough data | Not enough data | | **Multi-Channel Marketing** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | | **Campaign Segmentation** | Not enough data | Not enough data | | **Customizable Forms** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | | **Email Templates** | Not enough data | Not enough data | | **Web Forms** | Not enough data | Not enough data | | **Lead Capture** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | | **Campaign Planning** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Campaign Scheduling** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Autoresponders** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Event Triggered Actions** | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Customizable Fields** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Ad hoc Reporting** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Data Source Connectors** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Multi-Channel Attribution** | Not enough data | Not enough data | | **Customer Journey Mapping** | Not enough data | Not enough data | | **KPI Monitoring** | Not enough data | Not enough data | | **Cohort Analysis** | Not enough data | Not enough data | ### AI Agents | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Braze** | N/A | N/A | #### Agentic AI - AI Agents | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (8):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (8):** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Attribution Software](https://www.g2.com/categories/attribution), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Unique to Braze (3):** [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder) --- ## Reviewer Demographics ### By Company Size | Segment | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | |---|---|---| | **Small-Business** | 28.0% | 16.8% | | **Mid-Market** | 47.8% | 55.8% | | **Enterprise** | 24.2% | 27.4% | ### By Industry #### Agentforce Marketing (formerly Salesforce Marketing Cloud) - **Computer Software:** 13.2% - **Marketing and Advertising:** 12.3% - **Information Technology and Services:** 10.2% - **Financial Services:** 5.0% - **Internet:** 3.4% - **Non-Profit Organization Management:** 2.9% - **Retail:** 2.8% - **Hospital & Health Care:** 2.7% - **Education Management:** 2.3% - **Insurance:** 1.9% - **Other:** 43.3% #### Braze - **Financial Services:** 12.6% - **Marketing and Advertising:** 7.2% - **Information Technology and Services:** 6.2% - **Health, Wellness and Fitness:** 6.0% - **Retail:** 5.5% - **Food & Beverages:** 5.4% - **Entertainment:** 4.8% - **Computer Software:** 3.6% - **Consumer Goods:** 3.1% - **Consumer Services:** 2.7% - **Other:** 42.8% --- ## Alternatives ### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (789 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1240 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (651 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14962 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1415 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1361 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14790 reviews) - [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1141 reviews) - [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews) ### Alternatives to Braze - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1415 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1361 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (789 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (768 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (651 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1240 reviews) - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (570 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2628 reviews) --- ## Top Discussions ### Agentforce Marketing (formerly Salesforce Marketing Cloud) - Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments > **Top comment:** "Hello, The process of automating email campaigns is as follows: determine campaign goals and communication purpose. Then create a DE (Data Extension) to..." - Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments > **Top comment:** "yes" - Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments > **Top comment:** "This is tool for Email Marketing " - Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form) Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..." - Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed." ### Braze No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze)