# Agentforce 360 Platform (formerly Salesforce Platform), Twilio Segment vs Tealium Customer Data Hub Comparison

| | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 4,002 | 565 | 474 | 
| **Largest Market Segment** | Mid-Market (45.6% of reviews) | Mid-Market (47.6% of reviews) | Enterprise (50.6% of reviews) | 
| **Entry Level Price** | $25/user/month*  (billed annually) | $120 Per month | Contact Us | 

---
## Top Pros & Cons

### Agentforce 360 Platform (formerly Salesforce Platform)

Pros:
- Ease of Use (1592 reviews)
- Features (780 reviews)

Cons:
- Learning Curve (561 reviews)
- Complexity (525 reviews)

### Twilio Segment

Pros:
- Ease of Use (5 reviews)
- Easy Integration (5 reviews)

Cons:
- Expensive (5 reviews)
- Pricing Issues (3 reviews)

### Tealium Customer Data Hub

Pros:
- Ease of Use (59 reviews)
- Data Management (56 reviews)

Cons:
- Learning Curve (64 reviews)
- Difficult Learning (47 reviews)

---
## Ratings Comparison
| Rating | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
  | **Meets Requirements** | 8.9 (2366 reviews) | 8.9 (429 reviews) | 8.7 (329 reviews) | 
  | **Ease of Use** | 8.5 (3135 reviews) | 8.7 (431 reviews) | 7.7 (360 reviews) | 
  | **Ease of Setup** | 8.4 (1914 reviews) | 8.5 (247 reviews) | 7.6 (253 reviews) | 
  | **Ease of Admin** | 8.5 (805 reviews) | 8.9 (237 reviews) | 7.9 (180 reviews) | 
  | **Quality of Support** | 8.5 (2110 reviews) | 8.6 (369 reviews) | 8.9 (313 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (800 reviews) | 8.8 (225 reviews) | 8.9 (176 reviews) | 
  | **Product Direction (% positive)** | 8.7 (2329 reviews) | 8.3 (389 reviews) | 8.8 (322 reviews) | 

---
## Pricing

### Agentforce 360 Platform (formerly Salesforce Platform)

#### Entry-Level Pricing

Plan: Platform Starter

Price: $25 /user/month*  (billed annually)

Description: Users access apps built with the following services:


Key Features:
- Access 10 custom objects
- 200 APIs calls /user/day
- Lightning App Builder 

[Browse all 3 editions](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/pricing)

#### Free Trial

Yes

### Twilio Segment

#### Entry-Level Pricing

Plan: Team

Price: $120 Per month

Key Features:
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations

[Browse all 3 editions](https://www.g2.com/products/twilio-segment/pricing)

#### Free Trial

Yes

### Tealium Customer Data Hub

#### Entry-Level Pricing

Plan: Custom

Price: Contact Us

Description: Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.

Key Features:
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.

[Learn more about Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Data Masking

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 9.1/10 | 16 |
| **Twilio Segment** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Data Masking

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Sensitive Fields** | 9.5 (14 reviews) | Not enough data | Not enough data | 
| **Dynamic Masking** | 9.2 (14 reviews) | Not enough data | Not enough data | 
| **Static Masking** | 9.1 (13 reviews) | Not enough data | Not enough data | 
| **Consistent Masking** | 9.2 (13 reviews) | Not enough data | Not enough data | 
| **Random Masking** | 8.6 (13 reviews) | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **Twilio Segment** | 8.5/10 | 115 |
| **Tealium Customer Data Hub** | 7.3/10 | 23 |

#### Administration

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Data Modelling** | Not enough data | 8.6 (86 reviews) | 7.4 (21 reviews) | 
| **Recommendations** | Not enough data | 8.2 (68 reviews) | 7.3 (18 reviews) | 
| **Workflow Management** | Not enough data | 8.7 (77 reviews) | 7.1 (21 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 8.0 (85 reviews) | 7.0 (19 reviews) | 

#### Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Business Glossary** | Not enough data | 8.2 (43 reviews) | 7.2 (15 reviews) | 
| **Data Discovery** | Not enough data | 8.5 (52 reviews) | 6.9 (16 reviews) | 
| **Data Profililng** | Not enough data | 8.6 (49 reviews) | 7.3 (16 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.1 (48 reviews) | 6.9 (17 reviews) | 
| **Data Lineage** | Not enough data | 8.6 (46 reviews) | 7.8 (17 reviews) | 

#### Compliance

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 8.9 (96 reviews) | 8.4 (19 reviews) | 
| **Training and Guidelines** | Not enough data | 8.7 (80 reviews) | 6.8 (19 reviews) | 
| **Policy Enforcement** | Not enough data | 8.8 (85 reviews) | 7.6 (18 reviews) | 
| **Compliance Monitoring** | Not enough data | 8.7 (83 reviews) | 7.2 (19 reviews) | 

#### Security

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Access Control** | Not enough data | 9.0 (56 reviews) | 7.7 (16 reviews) | 
| **Roles Management** | Not enough data | 8.4 (54 reviews) | 8.1 (16 reviews) | 
| **Compliance Management** | Not enough data | 8.9 (50 reviews) | 7.6 (17 reviews) | 

#### Data Quality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Data Preparation** | Not enough data | 8.7 (99 reviews) | 7.6 (17 reviews) | 
| **Data Distribution** | Not enough data | 9.1 (98 reviews) | 7.2 (16 reviews) | 
| **Data Unification** | Not enough data | 9.3 (98 reviews) | 8.1 (16 reviews) | 

#### Maintainence

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Data Quality Management** | Not enough data | 9.0 (53 reviews) | 7.9 (17 reviews) | 
| **Policy Management** | Not enough data | 8.7 (46 reviews) | 8.0 (17 reviews) | 

#### Generative AI

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (7 reviews) | 5.6 (11 reviews) | 
| **AI Text Summarization** | Not enough data | 7.4 (7 reviews) | 5.6 (11 reviews) | 

#### Agentic AI - Data Governance

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.5 (8 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (8 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.1 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.3 (8 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.3 (8 reviews) | 

### Workplace Innovation Platforms

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.9/10 | 370 |
| **Twilio Segment** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Administration

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Application Deployment** | 8.9 (281 reviews) | Not enough data | Not enough data | 
| **Native Deployment** | 8.8 (272 reviews) | Not enough data | Not enough data | 
| **Data Security** | 9.3 (294 reviews) | Not enough data | Not enough data | 
| **Access Control** | 9.0 (294 reviews) | Not enough data | Not enough data | 
| **Scalability** | 9.2 (296 reviews) | Not enough data | Not enough data | 
| **Lifecycle Management** | 9.0 (283 reviews) | Not enough data | Not enough data | 

#### Automation

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Workflow Automation** | 9.0 (321 reviews) | Not enough data | Not enough data | 
| **Workflow Mapping** | 8.9 (307 reviews) | Not enough data | Not enough data | 
| **Real-Time Updates** | 9.1 (314 reviews) | Not enough data | Not enough data | 

#### Development

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Application Templates** | 8.9 (284 reviews) | Not enough data | Not enough data | 
| **UI Code Extending** | 8.6 (245 reviews) | Not enough data | Not enough data | 
| **WYSIWYG Editor** | 8.5 (235 reviews) | Not enough data | Not enough data | 
| **Collaborative Development** | 9.0 (265 reviews) | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **Twilio Segment** | 8.1/10 | 181 |
| **Tealium Customer Data Hub** | 7.9/10 | 164 |

#### Data Sourcing

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | 8.5 (142 reviews) ✓ Verified | 8.4 (123 reviews) ✓ Verified | 
| **Expandability** | Not enough data | 8.7 (148 reviews) ✓ Verified | 8.8 (138 reviews) ✓ Verified | 
| **Content Marketing** | Not enough data | Feature Not Available | Feature Not Available | 
| **Multiple Devices** | Not enough data | 8.6 (138 reviews) ✓ Verified | 8.5 (128 reviews) ✓ Verified | 

#### Intelligence

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | 8.0 (123 reviews) ✓ Verified | 7.7 (109 reviews) ✓ Verified | 
| **Predictive Modeling** | Not enough data | 6.9 (85 reviews) ✓ Verified | 7.0 (85 reviews) ✓ Verified | 
| **Recommendation Engine** | Not enough data | Feature Not Available | 7.2 (92 reviews) ✓ Verified | 

### Privileged Access Management (PAM)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **Twilio Segment** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Administration

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Policy, User, and Role Management** | Not enough data | Not enough data | Not enough data | 
| **Approval Workflows** | Not enough data | Not enough data | Not enough data | 
| **Automated Provisioning** | Not enough data | Not enough data | Not enough data | 
| **Bulk Changes** | Not enough data | Not enough data | Not enough data | 
| **Centralized Management** | Not enough data | Not enough data | Not enough data | 
| **Self-Service Access Requests** | Not enough data | Not enough data | Not enough data | 

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Multi-Factor Authentication** | Not enough data | Not enough data | Not enough data | 
| **Single Sign-On** | Not enough data | Not enough data | Not enough data | 
| **BYOD support** | Not enough data | Not enough data | Not enough data | 
| **Password Vault** | Not enough data | Not enough data | Not enough data | 
| **Centralized management** | Not enough data | Not enough data | Not enough data | 
| **Role-based security** | Not enough data | Not enough data | Not enough data | 
| **Live notifications** | Not enough data | Not enough data | Not enough data | 
| **Live session recording & playback** | Not enough data | Not enough data | Not enough data | 
| **Hide passwords** | Not enough data | Not enough data | Not enough data | 
| **Temporary, time-limited privilege** | Not enough data | Not enough data | Not enough data | 

#### Monitoring

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Audit Logging** | Not enough data | Not enough data | Not enough data | 
| **Activity Logging** | Not enough data | Not enough data | Not enough data | 
| **Anomaly Detection** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Audit log** | Not enough data | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | Not enough data | 

### Cloud Migration

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.8/10 | 119 |
| **Twilio Segment** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Data Migration** | 9.2 (104 reviews) | Not enough data | Not enough data | 
| **Data Variety** | 9.1 (99 reviews) | Not enough data | Not enough data | 
| **Alerts and Logging** | 8.9 (99 reviews) | Not enough data | Not enough data | 
| **Data Replication** | 8.7 (96 reviews) | Not enough data | Not enough data | 

#### Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Backup and Recovery** | 9.1 (96 reviews) | Not enough data | Not enough data | 
| **Integration Variety** | 9.0 (98 reviews) | Not enough data | Not enough data | 
| **Access and Security** | 9.2 (102 reviews) | Not enough data | Not enough data | 
| **Real time Monitoring** | 9.1 (99 reviews) | Not enough data | Not enough data | 

#### Security

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Data Protection** | 9.3 (103 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Cloud Migration

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.9 (14 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.5 (14 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.3 (15 reviews) | Not enough data | Not enough data | 

### Data Privacy Management

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **Twilio Segment** | 8.9/10 | 35 |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Data Subject Access Requests** | Not enough data | 9.1 (27 reviews) | Not enough data | 
| **Identity Verification** | Not enough data | 8.4 (18 reviews) | Not enough data | 
| **Privacy Impact Assessments** | Not enough data | 8.8 (26 reviews) | Not enough data | 
| **Data Mapping - survey-based** | Not enough data | 9.0 (24 reviews) | Not enough data | 
| **Data Mapping - automated** | Not enough data | 8.7 (25 reviews) | Not enough data | 
| **Data Discovery** | Not enough data | 9.1 (25 reviews) | Not enough data | 
| **Data Classification** | Not enough data | 9.0 (26 reviews) | Not enough data | 
| **De-identification/pseudonymization** | Not enough data | 8.7 (25 reviews) | Not enough data | 
| **Breach notification** | Not enough data | 8.6 (24 reviews) | Not enough data | 
| **Consent management** | Not enough data | 8.7 (29 reviews) | Not enough data | 
| **Website tracking scanning** | Not enough data | 9.0 (27 reviews) | Not enough data | 
| **Data access governance** | Not enough data | 9.0 (28 reviews) | Not enough data | 

### Consent Management Platform (CMP)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 9.0/10 | 30 |
| **Twilio Segment** | 8.7/10 | 25 |
| **Tealium Customer Data Hub** | 7.7/10 | 21 |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Dashboard** | 9.1 (27 reviews) | 9.0 (21 reviews) | 7.3 (16 reviews) | 
| **Reporting** | 9.2 (27 reviews) | 8.7 (21 reviews) | 8.0 (18 reviews) | 
| **Integrations** | 9.2 (28 reviews) | 9.1 (24 reviews) | 8.4 (20 reviews) | 
| **End-user management** | 9.0 (27 reviews) | 8.3 (21 reviews) | 8.2 (16 reviews) | 
| **Audit trails** | 9.0 (25 reviews) | 8.5 (18 reviews) | 7.9 (16 reviews) | 
| **APIs** | 8.8 (25 reviews) | 8.6 (23 reviews) | 7.5 (16 reviews) | 
| **Mobile SDK** | 8.7 (24 reviews) | 8.7 (20 reviews) | 6.9 (17 reviews) | 
| **Customizable design** | 8.9 (27 reviews) | 8.3 (15 reviews) | 7.1 (16 reviews) | 
| **Server-side storage** | 9.1 (25 reviews) | 8.7 (18 reviews) | 7.9 (15 reviews) | 

### Customer Identity and Access Management (CIAM)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.8/10 | 347 |
| **Twilio Segment** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Self-registration and self-service** | 8.6 (300 reviews) | Not enough data | Not enough data | 
| **Authentication** | 9.1 (317 reviews) | Not enough data | Not enough data | 
| **Scalability** | 9.2 (314 reviews) | Not enough data | Not enough data | 
| **Consent and preference management** | 8.9 (305 reviews) | Not enough data | Not enough data | 
| **Social login** | 8.6 (290 reviews) | Not enough data | Not enough data | 
| **Customer data linking** | 9.1 (320 reviews) | Not enough data | Not enough data | 

#### AI Authentication Risk Management - Customer Identity and Access Management (CIAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Adaptive MFA** | 9.3 (9 reviews) | Not enough data | Not enough data | 
| **Anomaly Detection** | 8.7 (10 reviews) | Not enough data | Not enough data | 
| **Fraudulent Login Detection** | 9.8 (10 reviews) | Not enough data | Not enough data | 
| **Adaptive Authentication Policies** | 9.0 (7 reviews) | Not enough data | Not enough data | 
| **Risk-Based Authentication** | 9.2 (10 reviews) | Not enough data | Not enough data | 

#### AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Behavioral Biometric Analysis** | 7.9 (8 reviews) | Not enough data | Not enough data | 
| **Liveness Detection** | 8.1 (9 reviews) | Not enough data | Not enough data | 

#### AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Account Recovery Assistants** | 8.8 (10 reviews) | Not enough data | Not enough data | 
| **Constraint Enforcement** | 7.7 (8 reviews) | Not enough data | Not enough data | 

### Identity and Access Management (IAM)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.6/10 | 92 |
| **Twilio Segment** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **User provisioning** | 8.6 (74 reviews) | Not enough data | Not enough data | 
| **Password manager** | 8.7 (76 reviews) | Not enough data | Not enough data | 
| **Single Sign-on** | 8.9 (78 reviews) | Not enough data | Not enough data | 
| **Enforces policies** | 8.7 (74 reviews) | Not enough data | Not enough data | 
| **Authentication** | 9.3 (76 reviews) | Not enough data | Not enough data | 
| **Multi-factor authentication** | 9.1 (78 reviews) | Not enough data | Not enough data | 

####  Type

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **On-premises solution** | 8.7 (73 reviews) | Not enough data | Not enough data | 
| **Cloud-solution** | 8.7 (75 reviews) | Not enough data | Not enough data | 

####  Reporting

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Tracking** | 8.8 (73 reviews) | Not enough data | Not enough data | 
| **Reporting** | 8.9 (74 reviews) | Not enough data | Not enough data | 
| **Access & Permission Change Reporting** | 9.0 (14 reviews) | Not enough data | Not enough data | 
| **Compliance & Audit Trail Export** | 9.4 (12 reviews) | Not enough data | Not enough data | 

#### Authentication & Authorization - Identity and Access Management (IAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Adaptive & Contextual Access Control** | 8.3 (12 reviews) | Not enough data | Not enough data | 

#### Administration & Governance - Identity and Access Management (IAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Identity Lifecycle Management** | 8.8 (12 reviews) | Not enough data | Not enough data | 
| **Self‑Service Account Management** | 8.3 (12 reviews) | Not enough data | Not enough data | 

#### Generative AI - Identity and Access Management (IAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **AI‑Driven Access Anomaly Detection** | 7.5 (12 reviews) | Not enough data | Not enough data | 
| **Automated Policy Tuning** | 7.2 (12 reviews) | Not enough data | Not enough data | 
| **Predictive Role Recommendations** | 7.6 (12 reviews) | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **Twilio Segment** | N/A | N/A |
| **Tealium Customer Data Hub** | 8.0/10 | 38 |

#### Platform Basics

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 8.2 (31 reviews) | 
| **Journey Optimization** | Not enough data | Not enough data | 7.8 (29 reviews) | 

#### Platform Data

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 8.1 (32 reviews) | 
| **Trends Reporting** | Not enough data | Not enough data | 8.3 (30 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 8.2 (31 reviews) | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 7.8 (30 reviews) | 

#### Platform Additional Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 7.7 (30 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.0 (33 reviews) | 
| **Automated Alerts** | Not enough data | Not enough data | 7.7 (30 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.4 (21 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.9 (21 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.8 (20 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.1 (20 reviews) | 

### DevOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 9.3/10 | 77 |
| **Twilio Segment** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Configuration Management** | 9.2 (61 reviews) | Not enough data | Not enough data | 
| **Access Control** | 9.2 (63 reviews) | Not enough data | Not enough data | 
| **Orchestration** | 9.2 (62 reviews) | Not enough data | Not enough data | 

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Automation** | 9.3 (63 reviews) | Not enough data | Not enough data | 
| **Integrations** | 9.3 (62 reviews) | Not enough data | Not enough data | 
| **Extensibility** | 9.4 (62 reviews) | Not enough data | Not enough data | 

#### Processes

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Pipeline Control** | 9.2 (62 reviews) | Not enough data | Not enough data | 
| **Workflow Visualization** | 9.4 (62 reviews) | Not enough data | Not enough data | 
| **Continuous Deployment** | 9.2 (62 reviews) | Not enough data | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **Twilio Segment** | 8.5/10 | 53 |
| **Tealium Customer Data Hub** | 8.2/10 | 17 |

#### Development 

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.9 (47 reviews) | 8.1 (15 reviews) | 
| **Custom Connectors** | Not enough data | 8.1 (39 reviews) | 7.6 (14 reviews) | 

#### Management 

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.0 (46 reviews) | 8.8 (14 reviews) | 
| **Data Mapping** | Not enough data | 8.6 (43 reviews) | 8.1 (14 reviews) | 

#### Integration Options

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **ERP Systems** | Not enough data | 8.4 (23 reviews) | 8.6 (14 reviews) | 
| **Accounting Systems** | Not enough data | 8.4 (23 reviews) | 7.7 (14 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | 8.8 (39 reviews) | 8.3 (14 reviews) | 
| **EDI** | Not enough data | 8.5 (20 reviews) | 8.3 (13 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **Twilio Segment** | N/A | N/A |
| **Tealium Customer Data Hub** | 8.3/10 | 10 |

#### Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 8.0 (10 reviews) | 
| **Reference Data Management** | Not enough data | Not enough data | 8.0 (10 reviews) | 
| **Data Lineage** | Not enough data | Not enough data | 8.3 (10 reviews) | 
| **Metadata Management** | Not enough data | Not enough data | 8.5 (10 reviews) | 

#### Functionality 

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 8.0 (10 reviews) | 
| **Match & Merge** | Not enough data | Not enough data | 7.7 (10 reviews) | 
| **Relationship Mapping** | Not enough data | Not enough data | 8.8 (10 reviews) | 
| **User Interface** | Not enough data | Not enough data | 8.0 (10 reviews) | 

#### Security

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Data Governance** | Not enough data | Not enough data | 8.8 (10 reviews) | 
| **Data Masking** | Not enough data | Not enough data | 8.7 (10 reviews) | 

### Drag and Drop App Builder

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.5/10 | 87 |
| **Twilio Segment** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **App complexity** | 7.9 (73 reviews) | Not enough data | Not enough data | 
| **App Variety** | 8.4 (67 reviews) | Not enough data | Not enough data | 
| **Customized Branding** | 8.6 (65 reviews) | Not enough data | Not enough data | 
| **Application Templates** | 8.4 (65 reviews) | Not enough data | Not enough data | 

#### Data Control

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Data Migration** | 8.5 (64 reviews) | Not enough data | Not enough data | 
| **Data Synchronization** | 8.6 (66 reviews) | Not enough data | Not enough data | 
| **Data Security** | 9.0 (66 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Drag and Drop App Builder

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Adaptive Learning** | 8.8 (20 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.5 (20 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | Not enough data | 

### Application Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.9/10 | 163 |
| **Twilio Segment** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Ease of Use** | 9.0 (137 reviews) | Not enough data | Not enough data | 
| **File Management** | 8.8 (130 reviews) | Not enough data | Not enough data | 
| **Multi-Language Support** | 8.7 (121 reviews) | Not enough data | Not enough data | 
| **Customization** | 9.1 (130 reviews) | Not enough data | Not enough data | 
| **Straight-Out-the-Box Functionality** | 8.7 (128 reviews) | Not enough data | Not enough data | 
| **Help Guides** | 8.8 (123 reviews) | Not enough data | Not enough data | 
| **Patching & Updates** | 9.0 (121 reviews) | Not enough data | Not enough data | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **Twilio Segment** | 7.9/10 | 7 |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Data Management 

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Data Modeling** | Not enough data | 7.9 (7 reviews) | Not enough data | 
| **Auditing** | Not enough data | 8.1 (7 reviews) | Not enough data | 
| **Observability** | Not enough data | 6.7 (7 reviews) | Not enough data | 
| **Data mapping** | Not enough data | 8.1 (6 reviews) | Not enough data | 
| **Reporting** | Not enough data | 6.9 (6 reviews) | Not enough data | 

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Debugging** | Not enough data | 8.3 (7 reviews) | Not enough data | 
| **Workflow Automations** | Not enough data | 7.6 (7 reviews) | Not enough data | 
| **Notifications** | Not enough data | 8.7 (5 reviews) | Not enough data | 
| **API Integrations** | Not enough data | 7.8 (6 reviews) | Not enough data | 
| **Programmed trigger of data sync** | Not enough data | 8.7 (5 reviews) | Not enough data | 
| **Incremental data sync** | Not enough data | 8.3 (5 reviews) | Not enough data | 
| **Data audit** | Not enough data | 6.9 (6 reviews) | Not enough data | 

#### Security

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Security Compliance** | Not enough data | 8.3 (5 reviews) | Not enough data | 
| **Data Encryption** | Not enough data | 7.7 (5 reviews) | Not enough data | 

#### Generative AI

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.8/10 | 27 |
| **Twilio Segment** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.9 (21 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.8 (20 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.7 (20 reviews) | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **Twilio Segment** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 

### Low-Code Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.9/10 | 356 |
| **Twilio Segment** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Application Design

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **UI Code Extending** | 8.6 (227 reviews) | Not enough data | Not enough data | 
| **Programming Code Extending** | 8.6 (230 reviews) | Not enough data | Not enough data | 
| **Customized Branding** | 8.7 (249 reviews) | Not enough data | Not enough data | 
| **Application Templates** | 8.6 (239 reviews) | Not enough data | Not enough data | 
| **Workflows** | 8.9 (271 reviews) | Not enough data | Not enough data | 

#### Data Control

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Data Migration** | 8.8 (261 reviews) | Not enough data | Not enough data | 
| **Data Synchronization** | 8.9 (262 reviews) | Not enough data | Not enough data | 
| **Data Security** | 9.2 (260 reviews) | Not enough data | Not enough data | 

#### Publishing

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Application Deployment** | 8.9 (235 reviews) | Not enough data | Not enough data | 
| **Platform Compatability** | 8.9 (247 reviews) | Not enough data | Not enough data | 
| **Lifecycle Management** | 8.9 (233 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Low-Code Development Platforms

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Adaptive Learning** | 8.9 (41 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 9.1 (39 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.9 (41 reviews) | Not enough data | Not enough data | 

### Cloud Platform as a Service (PaaS)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.6/10 | 824 |
| **Twilio Segment** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Development

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Application Deployment** | 8.7 (586 reviews) | Not enough data | Not enough data | 
| **Development Tools** | 8.6 (567 reviews) | Not enough data | Not enough data | 
| **Development Environment** | 8.6 (518 reviews) | Not enough data | Not enough data | 
| **Language Support** | 8.6 (545 reviews) | Not enough data | Not enough data | 
| **Testing** | 8.5 (512 reviews) | Not enough data | Not enough data | 

#### Database

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Database Management** | 9.0 (565 reviews) | Not enough data | Not enough data | 
| **Analytics** | 8.8 (657 reviews) | Not enough data | Not enough data | 
| **Auto Scaling** | 8.5 (504 reviews) | Not enough data | Not enough data | 
| **Backup / Recovery** | 8.6 (550 reviews) | Not enough data | Not enough data | 
| **Storage** | 8.6 (603 reviews) | Not enough data | Not enough data | 

#### Infrastructure

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Networking** | 8.5 (554 reviews) | Not enough data | Not enough data | 
| **Virtual Machines** | 8.1 (514 reviews) | Not enough data | Not enough data | 
| **Security** | 9.1 (588 reviews) | Not enough data | Not enough data | 

### No-Code Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.8/10 | 214 |
| **Twilio Segment** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### User Interface Design

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **WYSIWYG Editor** | 8.4 (133 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Customized Branding** | 8.6 (152 reviews) ✓ Verified | Not enough data | Not enough data | 
| **App Templates** | 8.7 (154 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Workflow Management** | 9.1 (156 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Data Control

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Data Migration** | 8.9 (149 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Synchronization** | 8.9 (157 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Security** | 9.1 (155 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Publishing

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Application Deployment** | 8.8 (141 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Platform Compatibility** | 8.9 (146 reviews) | Not enough data | Not enough data | 
| **Lifecycle Management** | 8.9 (144 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Agentic AI - No-Code Development Platforms

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Adaptive Learning** | 8.6 (32 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.6 (32 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.4 (32 reviews) | Not enough data | Not enough data | 

### Data Security

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **Twilio Segment** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Compliance

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Access Management** | Not enough data | Not enough data | Not enough data | 
| **At-Risk Analysis** | Not enough data | Not enough data | Not enough data | 
| **DLP Configuration** | Not enough data | Not enough data | Not enough data | 
| **Sensitive Data Compliance** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Database Management** | Not enough data | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | Not enough data | 
| **Backup** | Not enough data | Not enough data | Not enough data | 
| **API / integrations** | Not enough data | Not enough data | Not enough data | 

#### Security 

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Multi-Factor Authentication** | Not enough data | Not enough data | Not enough data | 
| **Data Transport** | Not enough data | Not enough data | Not enough data | 
| **Data Types** | Not enough data | Not enough data | Not enough data | 
| **Security Tools** | Not enough data | Not enough data | Not enough data | 

### Data Subject Access Request (DSAR)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **Twilio Segment** | 8.7/10 | 23 |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Identity Verification** | Not enough data | 8.4 (18 reviews) | Not enough data | 
| **Workflow** | Not enough data | 8.6 (13 reviews) | Not enough data | 
| **DSAR Portal** | Not enough data | 8.6 (11 reviews) | Not enough data | 
| **Reporting and logs** | Not enough data | 8.8 (12 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp)

**Unique to Agentforce 360 Platform (formerly Salesforce Platform) (13):** [Application Development Platforms ](https://www.g2.com/categories/application-development-platforms), [DevOps Platforms](https://www.g2.com/categories/devops-platforms), [Workplace Innovation Platforms](https://www.g2.com/categories/workplace-innovation-platforms), [Data Masking Software](https://www.g2.com/categories/data-masking), [Privileged Access Management (PAM) Software](https://www.g2.com/categories/privileged-access-management-pam), [Customer Identity and Access Management (CIAM) Software](https://www.g2.com/categories/customer-identity-and-access-management-ciam), [Cloud Migration Software](https://www.g2.com/categories/cloud-migration), [No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms), [Drag and Drop App Builder Software](https://www.g2.com/categories/drag-and-drop-app-builder), [Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam), [Cloud Platform as a Service (PaaS) Software](https://www.g2.com/categories/cloud-platform-as-a-service-paas)

**Unique to Twilio Segment (6):** [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar), [Data Privacy Management Software](https://www.g2.com/categories/data-privacy-management), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl)

**Unique to Tealium Customer Data Hub (8):** [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Tag Management Systems](https://www.g2.com/categories/tag-management-systems), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Stream Analytics Software](https://www.g2.com/categories/stream-analytics), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm)


---
## Reviewer Demographics

### By Company Size

| Segment | Agentforce 360 Platform (formerly Salesforce Platform) | Twilio Segment | Tealium Customer Data Hub | 
|---|---|---|---|
| **Small-Business** | 20.5% | 41.2% | 20.2% | 
| **Mid-Market** | 45.6% | 47.6% | 29.2% | 
| **Enterprise** | 33.9% | 11.2% | 50.6% | 

### By Industry

#### Agentforce 360 Platform (formerly Salesforce Platform)

- **Computer Software:** 13.7%
- **Information Technology and Services:** 12.1%
- **Financial Services:** 6.9%
- **Non-Profit Organization Management:** 4.2%
- **Marketing and Advertising:** 3.3%
- **Education Management:** 2.8%
- **Telecommunications:** 2.8%
- **Hospital & Health Care:** 2.6%
- **Consulting:** 2.5%
- **Manufacturing:** 2.2%
- **Other:** 47.1%

#### Twilio Segment

- **Computer Software:** 21.7%
- **Information Technology and Services:** 12.8%
- **Financial Services:** 9.0%
- **Internet:** 7.2%
- **Marketing and Advertising:** 5.2%
- **Retail:** 2.9%
- **Leisure, Travel & Tourism:** 2.2%
- **Real Estate:** 2.0%
- **Automotive:** 1.8%
- **Human Resources:** 1.6%
- **Other:** 33.5%

#### Tealium Customer Data Hub

- **Financial Services:** 9.6%
- **Retail:** 7.4%
- **Information Technology and Services:** 6.2%
- **Insurance:** 5.2%
- **Marketing and Advertising:** 4.9%
- **Telecommunications:** 4.2%
- **Computer Software:** 4.2%
- **Leisure, Travel & Tourism:** 4.2%
- **Hospital & Health Care:** 3.2%
- **Banking:** 2.7%
- **Other:** 48.3%

---
## Alternatives

### Alternatives to Agentforce 360 Platform (formerly Salesforce Platform)

- [Quickbase](https://www.g2.com/products/quickbase/reviews) — 4.5/5 stars (1539 reviews)
- [Claris FileMaker](https://www.g2.com/products/claris-filemaker/reviews) — 4.5/5 stars (578 reviews)
- [Nintex](https://www.g2.com/products/nintex-nintex/reviews) — 4.3/5 stars (1322 reviews)
- [OutSystems](https://www.g2.com/products/outsystems/reviews) — 4.6/5 stars (1423 reviews)
- [Microsoft Power Apps](https://www.g2.com/products/microsoft-power-apps/reviews) — 4.3/5 stars (537 reviews)
- [AppSheet](https://www.g2.com/products/appsheet/reviews) — 4.8/5 stars (404 reviews)
- [ServiceNow App Engine](https://www.g2.com/products/servicenow-app-engine/reviews) — 4.5/5 stars (1052 reviews)
- [Mendix](https://www.g2.com/products/mendix/reviews) — 4.4/5 stars (281 reviews)
- [Zoho Creator](https://www.g2.com/products/zoho-creator/reviews) — 4.3/5 stars (164 reviews)
- [Airtable](https://www.g2.com/products/airtable/reviews) — 4.6/5 stars (3269 reviews)

### Alternatives to Twilio Segment

- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) — 4.4/5 stars (175 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [TrustArc](https://www.g2.com/products/trustarc/reviews) — 4.2/5 stars (314 reviews)
- [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews)
- [MineOS](https://www.g2.com/products/mineos/reviews) — 4.8/5 stars (229 reviews)
- [Osano](https://www.g2.com/products/osano/reviews) — 4.5/5 stars (172 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1353 reviews)
- [Egnyte](https://www.g2.com/products/egnyte/reviews) — 4.4/5 stars (1160 reviews)

### Alternatives to Tealium Customer Data Hub

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) — 4.4/5 stars (175 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews)
- [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Optimove](https://www.g2.com/products/optimove/reviews) — 4.6/5 stars (234 reviews)
- [Blueshift](https://www.g2.com/products/blueshift/reviews) — 4.4/5 stars (285 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1353 reviews)

---
## Top Discussions

### Agentforce 360 Platform (formerly Salesforce Platform)

- Title: [What are the essential Salesforce Platform features a beginner should learn to improve customer relationship management?](https://www.g2.com/discussions/what-are-the-essential-salesforce-platform-features-a-beginner-should-learn-to-improve-customer-relationship-management) — 5 comments, 2 upvotes
  > **Top comment:** "Learn how to create new accounts, and update existing leads and contacts. "
- Title: [What is Salesforce Platform used for?](https://www.g2.com/discussions/what-is-salesforce-platform-used-for) — 2 comments
  > **Top comment:** "It's a system that helps you manage all past sales activity and understand your business' pipeline. "
- Title: [What all functionalities can be used via Salesforce?](https://www.g2.com/discussions/what-all-functionalities-can-be-used-via-salesforce) — 2 comments, 1 upvote
  > **Top comment:** "Salesforce redefines the way businesses connect with customers through service, marketing, and sales by creating a more meaningful relationship.

It has..."
- Title: [How do I add an account to Salesforce Authenticator?](https://www.g2.com/discussions/salesforce-authenticator-how-do-i-add-an-account-to-salesforce-authenticator) — 2 comments
  > **Top comment:** "Go to Salesforce Authenticator app and click Add an Account.
"
- Title: [How do I add an account to Salesforce Authenticator?](https://www.g2.com/discussions/how-do-i-add-an-account-to-salesforce-authenticator) — 2 comments
  > **Top comment:** "You can open the Salesforce Authenticator app on your mobile device. If you're opening the app for the first time, you see a tour of the app's features. Take..."

### Twilio Segment

- Title: [What is Segment used for?](https://www.g2.com/discussions/segment-what-is-segment-used-for) — 1 comment
  > **Top comment:** "Customer Data Platform (CDP)
"
- Title: [Is segment an ETL tool?](https://www.g2.com/discussions/is-segment-an-etl-tool) — 1 comment
  > **Top comment:** "Segment has a reverse ETL functionality, but is not an ETL tool."
- Title: [What is segment used for?](https://www.g2.com/discussions/what-is-segment-used-for) — 1 comment
  > **Top comment:** "It's a CDP for data base and micro segmentation "
- Title: [I used segment in different organizations as I was the one suggesting it, but then](https://www.g2.com/discussions/i-used-segment-in-different-organizations-as-i-was-the-one-suggesting-it-but-then) — 1 comment, 2 upvotes
  > **Top comment:** "There is if you become a referral partner, but is an involved process with approval...."
- Title: [What is the best way to do QA of tracking implementation?](https://www.g2.com/discussions/what-is-the-best-way-to-do-qa-of-tracking-implementation) — 1 comment, 1 upvote
  > **Top comment:** "My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the..."

### Tealium Customer Data Hub

- Title: [What is tealium audience stream?](https://www.g2.com/discussions/what-is-tealium-audience-stream) — 1 comment *(includes official response)*
  > **Top comment:** "Tealium AudienceStream is a Customer Data Platform that helps companies build a unified customer profile to orchestrate customer experience actions and..."
- Title: [What is the primary purpose of a CDP?](https://www.g2.com/discussions/what-is-the-primary-purpose-of-a-cdp) — 1 comment *(includes official response)*
  > **Top comment:** "The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other..."
- Title: [What is CDP software?](https://www.g2.com/discussions/tealium-audiencestream-cdp-what-is-cdp-software) — 1 comment *(includes official response)*
  > **Top comment:** "The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other..."
- Title: [Is tealium a CDP?](https://www.g2.com/discussions/is-tealium-a-cdp) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, Tealium does have a Customer Data Platform, called AudienceStream, as part of it's overall product suite called the Customer Data Hub. Complementing..."
- Title: [When can we use iQ and Audience Stream with separate user rights managing?](https://www.g2.com/discussions/when-can-we-use-iq-and-audience-stream-with-separate-user-rights-managing) — 1 comment, 1 upvote
  > **Top comment:** "I would recommend putting that into the Tealium learning center and have Sav or Dave add that to the product development list."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agentforce-360-platform-formerly-salesforce-platform-vs-twilio-segment-vs-tealium-customer-data-hub)