# Agentforce 360 Platform (formerly Salesforce Platform) vs HubSpot Data Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that the Agentforce 360 Platform excels in overall user satisfaction, boasting a significantly higher G2 Score compared to HubSpot Data Hub. Users appreciate its ability to effectively interact with customers through websites, enhancing lead capture processes.
- **Users say** that while both platforms are user-friendly, HubSpot Data Hub has a slight edge in ease of use, with many finding it straightforward for tracking data and organizing communications. One user highlighted how it keeps all communication in one spot, making it easy to refer back to previous interactions.
- **Reviewers mention** that Agentforce 360 Platform shines in customization and adaptability, allowing businesses to evolve their use of the platform over time. Users noted its capability to help non-technical users build and deploy sophisticated AI agents quickly, boosting productivity and collaboration.
- **According to verified reviews** , HubSpot Data Hub is praised for its cost-effectiveness, being free for entry-level users. This makes it particularly appealing for small businesses looking to streamline their operations without a financial commitment.
- **G2 reviewers highlight** that Agentforce 360 Platform has a robust support system, with users reporting satisfaction in how the platform evolves with their business needs. This adaptability is crucial for companies that require ongoing support as they grow.
- **Users note** that while both platforms have strong integration capabilities, Agentforce 360 Platform offers a wider variety of integrations, which can be a deciding factor for businesses looking to connect multiple tools and systems seamlessly.



| | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 4,001 | 576 | 
| **Largest Market Segment** | Mid-Market (45.6% of reviews) | Small-Business (67.5% of reviews) | 
| **Entry Level Price** | $25/user/month*  (billed annually) | $0.00 Per Month | 

---
## Top Pros & Cons

### Agentforce 360 Platform (formerly Salesforce Platform)

Pros:
- Ease of Use (1639 reviews)
- Features (799 reviews)

Cons:
- Learning Curve (574 reviews)
- Complexity (539 reviews)

### HubSpot Data Hub

Pros:
- Ease of Use (119 reviews)
- Automation (90 reviews)

Cons:
- Limitations (58 reviews)
- Missing Features (40 reviews)

---
## Ratings Comparison
| Rating | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
  | **Meets Requirements** | 8.9 (2366 reviews) | 8.7 (361 reviews) | 
  | **Ease of Use** | 8.5 (3134 reviews) | 8.7 (472 reviews) | 
  | **Ease of Setup** | 8.4 (1913 reviews) | 8.6 (346 reviews) | 
  | **Ease of Admin** | 8.5 (804 reviews) | 8.9 (203 reviews) | 
  | **Quality of Support** | 8.5 (2110 reviews) | 8.8 (336 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (799 reviews) | 9.1 (202 reviews) | 
  | **Product Direction (% positive)** | 8.7 (2329 reviews) | 8.5 (354 reviews) | 

---
## Pricing

### Agentforce 360 Platform (formerly Salesforce Platform)

#### Entry-Level Pricing

Plan: Platform Starter

Price: $25 /user/month*  (billed annually)

Description: Users access apps built with the following services:


Key Features:
- Access 10 custom objects
- 200 APIs calls /user/day
- Lightning App Builder 

[Browse all 3 editions](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/pricing)

#### Free Trial

Yes

### HubSpot Data Hub

#### Entry-Level Pricing

Plan: Operations Hub Free

Price: $0.00 Per Month

Description: No credit card required

Key Features:
- Two way data sync
- Default field mappings
- Third-party integrations

[Browse all 4 editions](https://www.g2.com/products/hubspot-data-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Data Preparation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Data Hub** | 9.4/10 | 12 |

#### Data Source Access

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Breadth of Data Sources** | Not enough data | 9.6 (9 reviews) | 
| **Ease of Data Connectivity** | Not enough data | 9.6 (9 reviews) | 
| **API Connectivity** | Not enough data | 9.5 (10 reviews) | 

#### Data Interaction

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Profiling and Classification** | Not enough data | 9.6 (9 reviews) | 
| **Metadata Management** | Not enough data | 9.5 (10 reviews) | 
| **Data Modeling** | Not enough data | 9.3 (9 reviews) | 
| **Data Joining** | Not enough data | 9.2 (8 reviews) | 
| **Data Blending** | Not enough data | 9.2 (8 reviews) | 
| **Data Quality and Cleansing** | Not enough data | 9.8 (7 reviews) | 
| **Data Sharing** | Not enough data | 9.6 (8 reviews) | 
| **Data Governance** | Not enough data | 9.4 (8 reviews) | 

#### Data Exporting

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Breadth of Integrations** | Not enough data | 9.4 (8 reviews) | 
| **Ease of Integrations** | Not enough data | 9.6 (9 reviews) | 
| **Data Workflows** | Not enough data | 9.8 (9 reviews) | 

#### Generative AI

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (8 reviews) | 

### Data Masking

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 9.1/10 | 16 |
| **HubSpot Data Hub** | N/A | N/A |

#### Data Masking

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Sensitive Fields** | 9.5 (14 reviews) | Not enough data | 
| **Dynamic Masking** | 9.2 (14 reviews) | Not enough data | 
| **Static Masking** | 9.1 (13 reviews) | Not enough data | 
| **Consistent Masking** | 9.2 (13 reviews) | Not enough data | 
| **Random Masking** | 8.6 (13 reviews) | Not enough data | 

### Workplace Innovation Platforms

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.9/10 | 370 |
| **HubSpot Data Hub** | N/A | N/A |

#### Administration

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Application Deployment** | 8.9 (281 reviews) | Not enough data | 
| **Native Deployment** | 8.8 (272 reviews) | Not enough data | 
| **Data Security** | 9.3 (294 reviews) | Not enough data | 
| **Access Control** | 9.0 (294 reviews) | Not enough data | 
| **Scalability** | 9.2 (296 reviews) | Not enough data | 
| **Lifecycle Management** | 9.0 (283 reviews) | Not enough data | 

#### Automation

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Workflow Automation** | 9.0 (321 reviews) | Not enough data | 
| **Workflow Mapping** | 8.9 (307 reviews) | Not enough data | 
| **Real-Time Updates** | 9.1 (314 reviews) | Not enough data | 

#### Development

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Application Templates** | 8.9 (284 reviews) | Not enough data | 
| **UI Code Extending** | 8.6 (245 reviews) | Not enough data | 
| **WYSIWYG Editor** | 8.5 (235 reviews) | Not enough data | 
| **Collaborative Development** | 9.0 (265 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Data Hub** | N/A | N/A |

#### Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Auditing** | Not enough data | Not enough data | 

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Extraction** | Not enough data | Not enough data | 
| **Transformation** | Not enough data | Not enough data | 
| **Loading** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 

### Privileged Access Management (PAM)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Data Hub** | N/A | N/A |

#### Administration

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Policy, User, and Role Management** | Not enough data | Not enough data | 
| **Approval Workflows** | Not enough data | Not enough data | 
| **Automated Provisioning** | Not enough data | Not enough data | 
| **Bulk Changes** | Not enough data | Not enough data | 
| **Centralized Management** | Not enough data | Not enough data | 
| **Self-Service Access Requests** | Not enough data | Not enough data | 

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Multi-Factor Authentication** | Not enough data | Not enough data | 
| **Single Sign-On** | Not enough data | Not enough data | 
| **BYOD support** | Not enough data | Not enough data | 
| **Password Vault** | Not enough data | Not enough data | 
| **Centralized management** | Not enough data | Not enough data | 
| **Role-based security** | Not enough data | Not enough data | 
| **Live notifications** | Not enough data | Not enough data | 
| **Live session recording & playback** | Not enough data | Not enough data | 
| **Hide passwords** | Not enough data | Not enough data | 
| **Temporary, time-limited privilege** | Not enough data | Not enough data | 

#### Monitoring

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Audit Logging** | Not enough data | Not enough data | 
| **Activity Logging** | Not enough data | Not enough data | 
| **Anomaly Detection** | Not enough data | Not enough data | 

#### Reporting

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Audit log** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

### Cloud Migration

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.8/10 | 119 |
| **HubSpot Data Hub** | 8.4/10 | 52 |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Data Migration** | 9.2 (104 reviews) | 8.8 (41 reviews) | 
| **Data Variety** | 9.1 (99 reviews) | 9.0 (39 reviews) | 
| **Alerts and Logging** | 8.9 (99 reviews) | Feature Not Available | 
| **Data Replication** | 8.7 (96 reviews) | 9.0 (27 reviews) | 

#### Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Backup and Recovery** | 9.1 (96 reviews) | Feature Not Available | 
| **Integration Variety** | 9.0 (98 reviews) | 8.6 (43 reviews) | 
| **Access and Security** | 9.2 (102 reviews) | 9.2 (39 reviews) | 
| **Real time Monitoring** | 9.1 (99 reviews) | Feature Not Available | 

#### Security

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Data Protection** | 9.3 (103 reviews) | 8.8 (28 reviews) | 

#### Agentic AI - Cloud Migration

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (14 reviews) | 7.6 (7 reviews) | 
| **Multi-step Planning** | 7.5 (14 reviews) | 6.9 (7 reviews) | 
| **Decision Making** | 8.3 (15 reviews) | 7.6 (7 reviews) | 

### Consent Management Platform (CMP)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 9.0/10 | 30 |
| **HubSpot Data Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Dashboard** | 9.1 (27 reviews) | Not enough data | 
| **Reporting** | 9.2 (27 reviews) | Not enough data | 
| **Integrations** | 9.2 (28 reviews) | Not enough data | 
| **End-user management** | 9.0 (27 reviews) | Not enough data | 
| **Audit trails** | 9.0 (25 reviews) | Not enough data | 
| **APIs** | 8.8 (25 reviews) | Not enough data | 
| **Mobile SDK** | 8.7 (24 reviews) | Not enough data | 
| **Customizable design** | 8.9 (27 reviews) | Not enough data | 
| **Server-side storage** | 9.1 (25 reviews) | Not enough data | 

### Customer Identity and Access Management (CIAM)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.9/10 | 348 |
| **HubSpot Data Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Self-registration and self-service** | 8.6 (301 reviews) | Not enough data | 
| **Authentication** | 9.1 (318 reviews) | Not enough data | 
| **Scalability** | 9.2 (315 reviews) | Not enough data | 
| **Consent and preference management** | 8.9 (306 reviews) | Not enough data | 
| **Social login** | 8.6 (291 reviews) | Not enough data | 
| **Customer data linking** | 9.1 (321 reviews) | Not enough data | 

#### AI Authentication Risk Management - Customer Identity and Access Management (CIAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Adaptive MFA** | 9.3 (10 reviews) | Not enough data | 
| **Anomaly Detection** | 8.8 (11 reviews) | Not enough data | 
| **Fraudulent Login Detection** | 9.8 (11 reviews) | Not enough data | 
| **Adaptive Authentication Policies** | 9.2 (8 reviews) | Not enough data | 
| **Risk-Based Authentication** | 9.2 (11 reviews) | Not enough data | 

#### AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Behavioral Biometric Analysis** | 8.1 (9 reviews) | Not enough data | 
| **Liveness Detection** | 8.3 (10 reviews) | Not enough data | 

#### AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Account Recovery Assistants** | 8.9 (11 reviews) | Not enough data | 
| **Constraint Enforcement** | 8.0 (9 reviews) | Not enough data | 

### Identity and Access Management (IAM)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.6/10 | 92 |
| **HubSpot Data Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **User provisioning** | 8.6 (74 reviews) | Not enough data | 
| **Password manager** | 8.7 (76 reviews) | Not enough data | 
| **Single Sign-on** | 8.9 (78 reviews) | Not enough data | 
| **Enforces policies** | 8.7 (74 reviews) | Not enough data | 
| **Authentication** | 9.3 (76 reviews) | Not enough data | 
| **Multi-factor authentication** | 9.1 (78 reviews) | Not enough data | 

####  Type

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **On-premises solution** | 8.7 (73 reviews) | Not enough data | 
| **Cloud-solution** | 8.7 (75 reviews) | Not enough data | 

####  Reporting

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Tracking** | 8.8 (73 reviews) | Not enough data | 
| **Reporting** | 8.9 (74 reviews) | Not enough data | 
| **Access & Permission Change Reporting** | 9.0 (14 reviews) | Not enough data | 
| **Compliance & Audit Trail Export** | 9.4 (12 reviews) | Not enough data | 

#### Authentication & Authorization - Identity and Access Management (IAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Adaptive & Contextual Access Control** | 8.3 (12 reviews) | Not enough data | 

#### Administration & Governance - Identity and Access Management (IAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Identity Lifecycle Management** | 8.8 (12 reviews) | Not enough data | 
| **Self‑Service Account Management** | 8.3 (12 reviews) | Not enough data | 

#### Generative AI - Identity and Access Management (IAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **AI‑Driven Access Anomaly Detection** | 7.5 (12 reviews) | Not enough data | 
| **Automated Policy Tuning** | 7.2 (12 reviews) | Not enough data | 
| **Predictive Role Recommendations** | 7.6 (12 reviews) | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Data Hub** | N/A | N/A |

#### Responses

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | 

#### Automation - AI Agents

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 

#### Platform

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Human-In-The-Loop** | Not enough data | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### DevOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 9.3/10 | 77 |
| **HubSpot Data Hub** | N/A | N/A |

#### Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Configuration Management** | 9.2 (61 reviews) | Not enough data | 
| **Access Control** | 9.2 (63 reviews) | Not enough data | 
| **Orchestration** | 9.2 (62 reviews) | Not enough data | 

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Automation** | 9.3 (63 reviews) | Not enough data | 
| **Integrations** | 9.3 (62 reviews) | Not enough data | 
| **Extensibility** | 9.4 (62 reviews) | Not enough data | 

#### Processes

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Pipeline Control** | 9.2 (62 reviews) | Not enough data | 
| **Workflow Visualization** | 9.4 (62 reviews) | Not enough data | 
| **Continuous Deployment** | 9.2 (62 reviews) | Not enough data | 

### iPaaS

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Data Hub** | 8.4/10 | 210 |

#### Development 

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Real-Time Integration** | Not enough data | 8.9 (164 reviews) | 
| **API Designer** | Not enough data | Feature Not Available | 
| **Flow Designer** | Not enough data | 8.7 (31 reviews) ✓ Verified | 
| **Pre-Built Connectors** | Not enough data | 8.1 (30 reviews) ✓ Verified | 
| **Custom Connectors** | Not enough data | 8.1 (26 reviews) ✓ Verified | 
| **Reusable connectors** | Not enough data | 8.0 (24 reviews) | 
| **Multi - tenant architecture** | Not enough data | 8.1 (24 reviews) | 

#### Management 

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Monitoring & Notification** | Not enough data | 8.8 (32 reviews) ✓ Verified | 
| **Routing And Orchestration** | Not enough data | 8.7 (30 reviews) ✓ Verified | 
| **Data Mapping** | Not enough data | 8.3 (35 reviews) ✓ Verified | 
| **Data Transformation** | Not enough data | 8.3 (32 reviews) ✓ Verified | 
| **API Management** | Not enough data | 8.2 (25 reviews) | 

#### Security

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Data Encryption** | Not enough data | 8.7 (26 reviews) ✓ Verified | 
| **Security Standards** | Not enough data | 8.5 (26 reviews) ✓ Verified | 
| **Communication Protocol** | Not enough data | 8.5 (26 reviews) ✓ Verified | 

#### Integration Options

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Data Virtualization** | Not enough data | 8.8 (26 reviews) ✓ Verified | 
| **Managed File Transfers** | Not enough data | 8.7 (22 reviews) ✓ Verified | 
| **Big Data Processing** | Not enough data | Feature Not Available | 
| **EDI** | Not enough data | Feature Not Available | 

#### Deployment 

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Hybrid** | Not enough data | 8.3 (22 reviews) | 
| **Cloud to Cloud** | Not enough data | 8.3 (24 reviews) | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Data Hub** | 8.6/10 | 61 |

#### Revenue Sourcing and Forecasting

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Revenue History** | Not enough data | 8.3 (49 reviews) | 
| **Pipeline Management** | Not enough data | 8.7 (56 reviews) | 
| **Dashboard Analytics** | Not enough data | 8.7 (57 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.4 (46 reviews) | 
| **Data Segmentation** | Not enough data | 8.5 (53 reviews) | 
| **Predictive Forecasting** | Not enough data | 8.1 (40 reviews) | 
| **Revenue Operations Cadence** | Not enough data | 8.4 (41 reviews) | 

#### CRM Data Enrichment

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Calendar Sync** | Not enough data | 8.7 (50 reviews) | 
| **Email Activity Capture** | Not enough data | 9.2 (53 reviews) | 
| **Conversation Intelligence** | Not enough data | 8.7 (45 reviews) | 
| **Marketing Leads** | Not enough data | 8.9 (49 reviews) | 
| **Contact Capture** | Not enough data | 8.9 (40 reviews) | 

#### Account Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Nonengaged Accounts** | Not enough data | 8.0 (45 reviews) | 
| **Account optimization** | Not enough data | 8.3 (47 reviews) | 
| **Historical Patterns** | Not enough data | 8.3 (45 reviews) | 
| **Rep Performance** | Not enough data | 8.5 (42 reviews) | 
| **Account Engagement** | Not enough data | 8.5 (39 reviews) | 
| **Historical Win/Loss Patterns** | Not enough data | 8.3 (36 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 9.2 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.6 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

### Drag and Drop App Builder

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.5/10 | 87 |
| **HubSpot Data Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **App complexity** | 7.9 (73 reviews) | Not enough data | 
| **App Variety** | 8.4 (68 reviews) | Not enough data | 
| **Customized Branding** | 8.6 (66 reviews) | Not enough data | 
| **Application Templates** | 8.4 (66 reviews) | Not enough data | 

#### Data Control

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Data Migration** | 8.5 (65 reviews) | Not enough data | 
| **Data Synchronization** | 8.6 (67 reviews) | Not enough data | 
| **Data Security** | 9.0 (67 reviews) | Not enough data | 

#### Agentic AI - Drag and Drop App Builder

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Adaptive Learning** | 8.8 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (21 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (21 reviews) | Not enough data | 

### Application Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.9/10 | 163 |
| **HubSpot Data Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Ease of Use** | 9.0 (138 reviews) | Not enough data | 
| **File Management** | 8.8 (131 reviews) | Not enough data | 
| **Multi-Language Support** | 8.7 (122 reviews) | Not enough data | 
| **Customization** | 9.1 (130 reviews) | Not enough data | 
| **Straight-Out-the-Box Functionality** | 8.7 (129 reviews) | Not enough data | 
| **Help Guides** | 8.8 (124 reviews) | Not enough data | 
| **Patching & Updates** | 9.0 (122 reviews) | Not enough data | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.8/10 | 27 |
| **HubSpot Data Hub** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.8 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.7 (20 reviews) | Not enough data | 

### Low-Code Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.9/10 | 356 |
| **HubSpot Data Hub** | N/A | N/A |

#### Application Design

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **UI Code Extending** | 8.6 (228 reviews) | Not enough data | 
| **Programming Code Extending** | 8.6 (230 reviews) | Not enough data | 
| **Customized Branding** | 8.7 (250 reviews) | Not enough data | 
| **Application Templates** | 8.6 (240 reviews) | Not enough data | 
| **Workflows** | 8.9 (271 reviews) | Not enough data | 

#### Data Control

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Data Migration** | 8.8 (262 reviews) | Not enough data | 
| **Data Synchronization** | 8.9 (263 reviews) | Not enough data | 
| **Data Security** | 9.2 (261 reviews) | Not enough data | 

#### Publishing

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Application Deployment** | 8.9 (236 reviews) | Not enough data | 
| **Platform Compatability** | 8.9 (248 reviews) | Not enough data | 
| **Lifecycle Management** | 8.9 (233 reviews) | Not enough data | 

#### Agentic AI - Low-Code Development Platforms

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Adaptive Learning** | 9.0 (42 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.1 (40 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (41 reviews) | Not enough data | 

### Cloud Platform as a Service (PaaS)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.6/10 | 824 |
| **HubSpot Data Hub** | N/A | N/A |

#### Development

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Application Deployment** | 8.7 (587 reviews) | Not enough data | 
| **Development Tools** | 8.6 (568 reviews) | Not enough data | 
| **Development Environment** | 8.6 (519 reviews) | Not enough data | 
| **Language Support** | 8.6 (546 reviews) | Not enough data | 
| **Testing** | 8.5 (513 reviews) | Not enough data | 

#### Database

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Database Management** | 9.0 (566 reviews) | Not enough data | 
| **Analytics** | 8.8 (658 reviews) | Not enough data | 
| **Auto Scaling** | 8.5 (505 reviews) | Not enough data | 
| **Backup / Recovery** | 8.6 (551 reviews) | Not enough data | 
| **Storage** | 8.6 (604 reviews) | Not enough data | 

#### Infrastructure

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Networking** | 8.5 (555 reviews) | Not enough data | 
| **Virtual Machines** | 8.1 (515 reviews) | Not enough data | 
| **Security** | 9.1 (588 reviews) | Not enough data | 

### No-Code Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.8/10 | 214 |
| **HubSpot Data Hub** | N/A | N/A |

#### User Interface Design

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **WYSIWYG Editor** | 8.4 (133 reviews) ✓ Verified | Not enough data | 
| **Customized Branding** | 8.6 (152 reviews) ✓ Verified | Not enough data | 
| **App Templates** | 8.7 (154 reviews) ✓ Verified | Not enough data | 
| **Workflow Management** | 9.1 (156 reviews) ✓ Verified | Not enough data | 

#### Data Control

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Data Migration** | 8.9 (149 reviews) ✓ Verified | Not enough data | 
| **Data Synchronization** | 8.9 (157 reviews) ✓ Verified | Not enough data | 
| **Data Security** | 9.1 (155 reviews) ✓ Verified | Not enough data | 

#### Publishing

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Application Deployment** | 8.8 (141 reviews) ✓ Verified | Not enough data | 
| **Platform Compatibility** | 8.9 (146 reviews) | Not enough data | 
| **Lifecycle Management** | 8.9 (144 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - No-Code Development Platforms

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Adaptive Learning** | 8.6 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (32 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (32 reviews) | Not enough data | 

### Data Security

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Data Hub** | N/A | N/A |

#### Compliance

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Access Management** | Not enough data | Not enough data | 
| **At-Risk Analysis** | Not enough data | Not enough data | 
| **DLP Configuration** | Not enough data | Not enough data | 
| **Sensitive Data Compliance** | Not enough data | Not enough data | 

#### Administration

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Database Management** | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | 
| **Backup** | Not enough data | Not enough data | 
| **API / integrations** | Not enough data | Not enough data | 

#### Security 

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Multi-Factor Authentication** | Not enough data | Not enough data | 
| **Data Transport** | Not enough data | Not enough data | 
| **Data Types** | Not enough data | Not enough data | 
| **Security Tools** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Data Hub** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Data Quality

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Data Hub** | 8.6/10 | 13 |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Identification** | Not enough data | 8.8 (10 reviews) | 
| **Correction** | Not enough data | 8.7 (9 reviews) | 
| **Normalization** | Not enough data | 8.7 (10 reviews) | 
| **Preventative Cleaning** | Not enough data | 8.7 (9 reviews) | 
| **Data Matching** | Not enough data | 8.7 (9 reviews) | 

#### Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (11 reviews) | 
| **Automation** | Not enough data | 8.9 (12 reviews) | 
| **Quality Audits** | Not enough data | 8.5 (9 reviews) | 
| **Dashboard** | Not enough data | 8.9 (11 reviews) | 
| **Governance** | Not enough data | 8.7 (10 reviews) | 

#### Generative AI

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 6.9 (9 reviews) | 

---
## Categories
**Shared Categories (1):** [Cloud Migration Software](https://www.g2.com/categories/cloud-migration)

**Unique to Agentforce 360 Platform (formerly Salesforce Platform) (13):** [Application Development Platforms ](https://www.g2.com/categories/application-development-platforms), [DevOps Platforms](https://www.g2.com/categories/devops-platforms), [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp), [Workplace Innovation Platforms](https://www.g2.com/categories/workplace-innovation-platforms), [Data Masking Software](https://www.g2.com/categories/data-masking), [Privileged Access Management (PAM) Software](https://www.g2.com/categories/privileged-access-management-pam), [Customer Identity and Access Management (CIAM) Software](https://www.g2.com/categories/customer-identity-and-access-management-ciam), [No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms), [Drag and Drop App Builder Software](https://www.g2.com/categories/drag-and-drop-app-builder), [Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam), [Cloud Platform as a Service (PaaS) Software](https://www.g2.com/categories/cloud-platform-as-a-service-paas)

**Unique to HubSpot Data Hub (7):** [Data Preparation Software](https://www.g2.com/categories/data-preparation), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Stream Analytics Software](https://www.g2.com/categories/stream-analytics), [iPaaS Software](https://www.g2.com/categories/ipaas), [ETL Tools](https://www.g2.com/categories/etl-tools), [Data Quality Tools](https://www.g2.com/categories/data-quality), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)


---
## Reviewer Demographics

### By Company Size

| Segment | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Data Hub | 
|---|---|---|
| **Small-Business** | 20.5% | 67.5% | 
| **Mid-Market** | 45.6% | 29.3% | 
| **Enterprise** | 33.8% | 3.2% | 

### By Industry

#### Agentforce 360 Platform (formerly Salesforce Platform)

- **Computer Software:** 13.7%
- **Information Technology and Services:** 12.1%
- **Financial Services:** 6.9%
- **Non-Profit Organization Management:** 4.2%
- **Marketing and Advertising:** 3.3%
- **Education Management:** 2.8%
- **Telecommunications:** 2.8%
- **Hospital & Health Care:** 2.6%
- **Consulting:** 2.5%
- **Manufacturing:** 2.2%
- **Other:** 47.1%

#### HubSpot Data Hub

- **Information Technology and Services:** 12.6%
- **Marketing and Advertising:** 11.9%
- **Real Estate:** 9.7%
- **Computer Software:** 9.2%
- **Financial Services:** 5.0%
- **Consulting:** 4.0%
- **Education Management:** 3.4%
- **Management Consulting:** 2.3%
- **Accounting:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Other:** 37.9%

---
## Alternatives

### Alternatives to Agentforce 360 Platform (formerly Salesforce Platform)

- [Quickbase](https://www.g2.com/products/quickbase/reviews) — 4.5/5 stars (1540 reviews)
- [Claris FileMaker](https://www.g2.com/products/claris-filemaker/reviews) — 4.5/5 stars (578 reviews)
- [Nintex](https://www.g2.com/products/nintex-nintex/reviews) — 4.3/5 stars (1322 reviews)
- [OutSystems](https://www.g2.com/products/outsystems/reviews) — 4.6/5 stars (1423 reviews)
- [Microsoft Power Apps](https://www.g2.com/products/microsoft-power-apps/reviews) — 4.3/5 stars (533 reviews)
- [AppSheet](https://www.g2.com/products/appsheet/reviews) — 4.8/5 stars (404 reviews)
- [ServiceNow App Engine](https://www.g2.com/products/servicenow-app-engine/reviews) — 4.5/5 stars (1052 reviews)
- [Mendix](https://www.g2.com/products/mendix/reviews) — 4.4/5 stars (281 reviews)
- [Zoho Creator](https://www.g2.com/products/zoho-creator/reviews) — 4.3/5 stars (164 reviews)
- [Airtable](https://www.g2.com/products/airtable/reviews) — 4.6/5 stars (3268 reviews)

### Alternatives to HubSpot Data Hub

- [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2059 reviews)
- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (744 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [Jitterbit](https://www.g2.com/products/jitterbit/reviews) — 4.5/5 stars (604 reviews)
- [Boomi](https://www.g2.com/products/boomi/reviews) — 4.4/5 stars (505 reviews)
- [Celigo](https://www.g2.com/products/celigo/reviews) — 4.6/5 stars (1052 reviews)
- [Integrately](https://www.g2.com/products/integrately/reviews) — 4.7/5 stars (704 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25784 reviews)
- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)

---
## Top Discussions

### Agentforce 360 Platform (formerly Salesforce Platform)

- Title: [What are the essential Salesforce Platform features a beginner should learn to improve customer relationship management?](https://www.g2.com/discussions/what-are-the-essential-salesforce-platform-features-a-beginner-should-learn-to-improve-customer-relationship-management) — 5 comments, 2 upvotes
  > **Top comment:** "Learn how to create new accounts, and update existing leads and contacts. "
- Title: [What is Salesforce Platform used for?](https://www.g2.com/discussions/what-is-salesforce-platform-used-for) — 2 comments
  > **Top comment:** "It's a system that helps you manage all past sales activity and understand your business' pipeline. "
- Title: [What all functionalities can be used via Salesforce?](https://www.g2.com/discussions/what-all-functionalities-can-be-used-via-salesforce) — 2 comments, 1 upvote
  > **Top comment:** "Salesforce redefines the way businesses connect with customers through service, marketing, and sales by creating a more meaningful relationship.

It has..."
- Title: [How do I add an account to Salesforce Authenticator?](https://www.g2.com/discussions/salesforce-authenticator-how-do-i-add-an-account-to-salesforce-authenticator) — 2 comments
  > **Top comment:** "Go to Salesforce Authenticator app and click Add an Account.
"
- Title: [How do I add an account to Salesforce Authenticator?](https://www.g2.com/discussions/how-do-i-add-an-account-to-salesforce-authenticator) — 2 comments
  > **Top comment:** "You can open the Salesforce Authenticator app on your mobile device. If you're opening the app for the first time, you see a tour of the app's features. Take..."

### HubSpot Data Hub

- Title: [What is HubSpot Operations Hub used for?](https://www.g2.com/discussions/what-is-hubspot-operations-hub-used-for) — 1 comment
  > **Top comment:** "HubSpot Operations Hub is used to sync data across apps, clean and manage your CRM data, and automate business processes—basically keeping your operations..."
- Title: [Does anybody knows how to sync PieSync with Intercom?](https://www.g2.com/discussions/12380-does-anybody-knows-how-to-sync-piesync-with-intercom) — 1 comment, 1 upvote
  > **Top comment:** "https://www.piesync.com/intercom/"
- Title: [What's the difference between PieSync and Zapier?](https://www.g2.com/discussions/what-s-different-about-piesync) — 1 comment, 2 upvotes
  > **Top comment:** "Piesynch is designed to provide two-way sync on a continual basis between apps, where Zapier is trigger-based and performs one-off tasks between apps."
- Title: [Which connectors do you support?](https://www.g2.com/discussions/connectors-supported) — 1 comment, 1 upvote
  > **Top comment:** "PieSync currently integrates with over 200 apps and services.  A full list can be found here:  https://www.piesync.com/connections/"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agentforce-360-platform-formerly-salesforce-platform-vs-hubspot-data-hub)