Link copied to clipboard

# AgentFire vs Lofty Comparison - What are their main differences?

Share
[
Export
](/compare/agentfire-2022-08-16/lofty-lofty/export.csv)

AgentFireLofty[+ Add Product](#)

Reviews

**AgentFire** [

4.9/5(207)

](https://www.g2.com/products/agentfire-2022-08-16/reviews#reviews)

**Lofty** [

4.3/5(409)

](https://www.g2.com/products/lofty-lofty/reviews#reviews)

Pricing

**AgentFire**
Free Trial

**$500.00** · Ignite

**Lofty**
 **Contact Us** · Lofty Team

**Pricing Insights**
from reviews

Time to Implement

**AgentFire**
1 month

Based on 58 responses

**Lofty**
1 month

Based on 100 responses

Return on Investment

**AgentFire**
10 months4 months sooner

Based on 51 responses

**Lofty**
14 months

Based on 84 responses

Perceived Cost

**AgentFire**
$$$$$

**Lofty**
$$$$$

Average Discount

**AgentFire**
9%

**Lofty**
12%3% more

Pros & Cons

**AgentFire**
[
Ease of Use (12)
](https://www.g2.com/products/agentfire-2022-08-16/reviews?filters%5Bsentiment_snippet%5D=1151233&qs=pros-and-cons#reviews)[
Customer Support (10)
](https://www.g2.com/products/agentfire-2022-08-16/reviews?filters%5Bsentiment_snippet%5D=1151569&qs=pros-and-cons#reviews)[
Expensive (1)
](https://www.g2.com/products/agentfire-2022-08-16/reviews?filters%5Bsentiment_snippet%5D=2445025&qs=pros-and-cons#reviews)[
Integration Issues (1)
](https://www.g2.com/products/agentfire-2022-08-16/reviews?filters%5Bsentiment_snippet%5D=2358277&qs=pros-and-cons#reviews)

**Lofty**
[
Ease of Use (20)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1218171&qs=pros-and-cons#reviews)[
Features (17)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1217901&qs=pros-and-cons#reviews)[
Missing Features (9)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1216915&qs=pros-and-cons#reviews)[
Poor Customer Support (9)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1218007&qs=pros-and-cons#reviews)

Integrations

**AgentFire**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook-for-business/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_16426185626c57445e56e1361c0c6ae0/follow-up-boss.png "Product Avatar Image")

Follow Up Boss

](https://www.g2.com/products/follow-up-boss/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_65e597103b089dfd2b79a04fd5ccbf3e/instagram-for-business.png "Product Avatar Image")

Instagram for Business

](https://www.g2.com/products/instagram-for-business/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image")

Intuit Mailchimp Email...

](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[
View all
](https://www.g2.com/products/agentfire-2022-08-16/integrations)

**Lofty**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1fdddac607e0d51e7c70d637f162717a/api-nation.png "Product Avatar Image")

API Nation

](https://www.g2.com/products/api-nation/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f9fd21552494e6e689eb28136a890f03/dotloop.png "Product Avatar Image")

dotloop

](https://www.g2.com/products/dotloop/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image")

Intuit Mailchimp Email...

](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[
View all
](https://www.g2.com/products/lofty-lofty/integrations)

Screenshots

**AgentFire**
 ![AgentFire screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1232099/Screenshot-2022-08-15-at-15.58.12.png)

**Lofty**
No screenshot available

Ratings

Meets Requirements

**AgentFire**

9.7

9.7163

**Lofty**

8.5

8.5315

Ease of Use

**AgentFire**

9.6

9.6167

**Lofty**

8.2

8.2321

Ease of Setup

**AgentFire**

9.3

9.395

**Lofty**

7.6

7.6162

Ease of Admin

**AgentFire**

9.6

9.672

**Lofty**

7.9

7.9122

Quality of Support

**AgentFire**

9.8

9.8163

**Lofty**

7.3

7.3305

Has the product been a good partner in doing business?

**AgentFire**

9.7

9.773

**Lofty**

8.2

8.2121

Product Direction (% positive)

**AgentFire**

9.6

9.6158

**Lofty**

8.1

8.1304

Features

Real Estate Marketing[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

9.1

149

8.0

172

Relationship Management

Lead Generation

8.8(won by 1.0)

111

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

147

|

Verified

Social Media Integration

9.1(won by 1.2)

120

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

146

CRM Integration

9.3(won by 0.7)

115

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

154

|

Verified

Presentation

Website Builder

9.5(won by 1.4)

141

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

156

|

Verified

MLS Integration

9.2(won by 0.7)

135

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

169

SEO Strategization

8.9(won by 1.8)

116

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.1

141

|

Verified

IDX Website

9.2(won by 0.7)

132

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

158

|

Verified

Platform Branding

Operability

9.5(won by 1.0)

128

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

132

Brand Management

9.6(won by 1.6)

129

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

124

Platform Content

Social Media Management

8.8(won by 1.2)

96

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.6

109

Communication Management

9.0(won by 0.8)

100

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

126

Website Management

9.6(won by 1.3)

128

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

124

Campaign Building

8.6(won by 0.8)

93

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

120

Platform Additional Functionality

Reporting

8.7(won by 1.2)

92

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

113

Platform Integrations

Integration with Real Estate CRM

9.3(won by 0.8)

111

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

113

Integration with Virtual Tour

9.0(won by 1.5)

89

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

88

Integration with Real Estate Activities Management

9.1(won by 1.2)

89

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

101

Real Estate CRM[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

Not enough data

7.5

289

Client Management

Lead Scoring

Not enough data

7.8(won by default)

243

Contact Management

Not enough data

8.5(won by default)

259

Lead Generation

Not enough data

7.2(won by default)

224

Task Management

Marketing Automation

Not enough data

7.8(won by default)

236

Document Management

Not enough data

6.9(won by default)

206

Third-Party Integration

Not enough data

7.7(won by default)

232

Platform Features

Contact & Account Management

Not enough data

8.4(won by default)

259

Opportunity & Pipeline Management

Not enough data

8.5(won by default)

263

Task / Activity Management

Not enough data

8.2(won by default)

261

Listing Management

Not enough data

7.7(won by default)

220

Email Marketing

Not enough data

8.1(won by default)

253

Transaction Management

Not enough data

7.2(won by default)

212

Lead Management

Not enough data

8.6(won by default)

266

CMA Management

Not enough data

7.4(won by default)

222

Forecasting & Reporting

Not enough data

7.2(won by default)

207

Dashboards

Not enough data

8.1(won by default)

251

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Appointment Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Agentic AI - Real Estate CRM

Autonomous Task Execution

Not enough data

7.3(won by default)

14

Multi-step Planning

Not enough data

6.5(won by default)

13

Cross-system Integration

Not enough data

6.7(won by default)

12

Proactive Assistance

Not enough data

6.7(won by default)

11

Natural Language Interaction

Not enough data

5.6(won by default)

13

Decision Making

Not enough data

6.3(won by default)

12

Additional Functionality

Reporting/Analytics

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Property Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

For Real Estate

Not enough data

Not enough data

Client/Property Matching

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Omnichannel Outreach

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![AgentFire](https://images.g2crowd.com/uploads/product/hd_favicon/40931cae2d157c16b19136cdc90b43d5/agentfire-2022-08-16.svg "AgentFire")](https://www.g2.com/products/agentfire-2022-08-16/reviews)

AgentFire

Small-Business(50 or fewer emp.)

95.5%

Mid-Market(51-1000 emp.)

3.0%

Enterprise(\> 1000 emp.)

1.5%

[![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")](https://www.g2.com/products/lofty-lofty/reviews)

Lofty

Small-Business(50 or fewer emp.)

85.1%

Mid-Market(51-1000 emp.)

10.3%

Enterprise(\> 1000 emp.)

4.5%

Small-Business

(50 or fewer emp.)

95.5%

85.1%

Mid-Market

(51-1000 emp.)

3.0%

10.3%

Enterprise

(\> 1000 emp.)

1.5%

4.5%

Reviewers' Industry

[![AgentFire](https://images.g2crowd.com/uploads/product/hd_favicon/40931cae2d157c16b19136cdc90b43d5/agentfire-2022-08-16.svg "AgentFire")](https://www.g2.com/products/agentfire-2022-08-16/reviews)
AgentFire

Real Estate

97.5%

Commercial Real Estate

1.5%

Marketing and Advertising

0.5%

Information Technology and Services

0.5%

‐

Other

0.0%

[![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")](https://www.g2.com/products/lofty-lofty/reviews)
Lofty

Real Estate

97.9%

Commercial Real Estate

1.3%

Logistics and Supply Chain

0.3%

Information Services

0.3%

Accounting

0.3%

Other

0.0%

Alternatives

**AgentFire Alternatives**

 ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")

[
BoldTrail
](/products/boldtrail/reviews)

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

[
BoomTown
](/products/boomtown/reviews)

 ![AppFolio](https://images.g2crowd.com/uploads/product/hd_favicon/0428636454d39b5da91ad65b68eb3b38/appfolio.svg "AppFolio")

[
AppFolio
](/products/appfolio/reviews)

 ![ResMan](https://images.g2crowd.com/uploads/product/hd_favicon/02ec97fd6ad6c3a735ed3577d515d12b/resman.svg "ResMan")

[
ResMan
](/products/resman/reviews)

**Lofty Alternatives**

 ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")

[
BoldTrail
](/products/boldtrail/reviews)

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

[
BoomTown
](/products/boomtown/reviews)

 ![CINC](https://images.g2crowd.com/uploads/product/hd_favicon/50656ef66ac47b05fee431aa79fb51e1/cinc.svg "CINC")

[
CINC
](/products/cinc/reviews)

 ![Real Geeks](https://images.g2crowd.com/uploads/product/hd_favicon/47f2ea1341937e360e1a0f9bdf5c6cd7/real-geeks.svg "Real Geeks")

[
Real Geeks
](/products/real-geeks/reviews)