# AgencySmart vs EZLynx Comparison
---
## AI Generated Summary
- **G2 reviewers report** that EZLynx excels in providing a comprehensive suite of features that are both practical and affordable, making it a popular choice among small businesses. Users appreciate having "all of my system info in one consolidated place," which enhances their day-to-day operations.
- **Users say** that AgencySmart stands out for its user-friendly interface, with many finding it "easy to navigate." This simplicity is particularly beneficial for teams that may not be as tech-savvy, allowing for a smoother onboarding experience.
- **Reviewers mention** that EZLynx has a robust set of communication tools, including chat and text features, which users find invaluable for quick notes and interactions. This capability helps streamline workflows and improve team collaboration.
- **According to verified reviews** , AgencySmart's support team receives high praise for their responsiveness and training assistance. Users highlight that "their support team has been great at helping my team with any issues," which can be a crucial factor for agencies needing reliable help.
- **G2 reviewers indicate** that while EZLynx has a higher overall satisfaction score, AgencySmart's ratings in specific areas like quoting and policy management are impressive. Users find quoting to be "very easy" and appreciate the convenience of checking rates and finding benefit summaries quickly.
- **Users report** that EZLynx's implementation process is generally quick and intuitive, which is a significant advantage for agencies looking to get up and running without extensive delays. This contrasts with AgencySmart, which, while user-friendly, may not have the same breadth of features that some users desire.



| | AgencySmart | EZLynx | 
|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 39 | 717 | 
| **Largest Market Segment** | Small-Business (94.7% of reviews) | Small-Business (90.8% of reviews) | 
| **Entry Level Price** | $49.00 | No pricing available | 

---
## Top Pros & Cons

### AgencySmart

Pros:
- Ease of Use (3 reviews)
- Training Support (2 reviews)

Cons:
- Data Entry Issues (2 reviews)
- Manual Editing Difficulty (1 reviews)

### EZLynx

Pros:
- Ease of Use (122 reviews)
- Efficiency (54 reviews)

Cons:
- Inaccuracy Issues (29 reviews)
- Poor Reporting (21 reviews)

---
## Ratings Comparison
| Rating | AgencySmart | EZLynx | 
|---|---|---|
  | **Meets Requirements** | 9.8 (27 reviews) | 8.6 (533 reviews) | 
  | **Ease of Use** | 9.8 (28 reviews) | 8.7 (586 reviews) | 
  | **Ease of Setup** | 9.5 (18 reviews) | 8.4 (507 reviews) | 
  | **Ease of Admin** | 9.5 (18 reviews) | 8.3 (180 reviews) | 
  | **Quality of Support** | 9.6 (31 reviews) | 8.3 (509 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.9 (18 reviews) | 8.4 (180 reviews) | 
  | **Product Direction (% positive)** | 10.0 (27 reviews) | 8.5 (497 reviews) | 

---
## Pricing

### AgencySmart

#### Entry-Level Pricing

Plan: Basic Quoting

Price: $49.00

Description: 30-Day Free Trial Available
($44 for NAHU Members)

Key Features:
- Unlimited Quotes
- Renewal Notification Dashboard
- Carrier Plan Designs & SBCs

[Browse all 13 editions](https://www.g2.com/products/agencysmart/pricing)

#### Free Trial

Yes

### EZLynx

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### CPQ

| Product | Score | Reviews |
|---|---|---|
| **AgencySmart** | N/A | N/A |
| **EZLynx** | 7.0/10 | 66 |

#### Configuration - cpq

| Feature | AgencySmart | EZLynx | 
|---|---|---|
| **Product Catalog** | Not enough data | 8.7 (32 reviews) | 
| **Guided Selling** | Not enough data | 7.6 (26 reviews) | 
| **Configuration Rules** | Not enough data | 7.4 (24 reviews) | 
| **Price Configuration** | Not enough data | 7.8 (24 reviews) | 
| **Visual Configuration** | Not enough data | 7.4 (24 reviews) | 

#### Pricing

| Feature | AgencySmart | EZLynx | 
|---|---|---|
| **Pricing Flexibility** | Not enough data | 7.2 (25 reviews) | 
| **Discounting** | Not enough data | 7.0 (21 reviews) | 
| **Commerical Rules** | Not enough data | 6.5 (21 reviews) | 
| **Terms and Conditions** | Not enough data | 7.7 (22 reviews) | 
| **Approval Workflow** | Not enough data | 7.6 (24 reviews) | 
| **Renewals** | Not enough data | 8.1 (31 reviews) | 

#### Quoting

| Feature | AgencySmart | EZLynx | 
|---|---|---|
| **Grouping** | Not enough data | 7.8 (20 reviews) | 
| **Version Control** | Not enough data | 6.6 (19 reviews) | 
| **Quote Document Generation** | Not enough data | 7.9 (29 reviews) | 
| **Ordering** | Not enough data | 6.5 (21 reviews) | 
| **Contracts** | Not enough data | 7.5 (23 reviews) | 

#### Admin

| Feature | AgencySmart | EZLynx | 
|---|---|---|
| **Configuration Ease of Admin** | Not enough data | 7.1 (21 reviews) | 
| **Pricing Administration** | Not enough data | 6.1 (21 reviews) | 
| **Workflow Management** | Not enough data | 7.5 (27 reviews) | 
| **Document Management** | Not enough data | 8.1 (29 reviews) | 

#### Channels

| Feature | AgencySmart | EZLynx | 
|---|---|---|
| **Mobile User Support** | Not enough data | 7.4 (21 reviews) | 
| **Channel Partner Support** | Not enough data | 6.6 (21 reviews) | 
| **eCommerce** | Not enough data | 6.8 (20 reviews) | 

#### Platform

| Feature | AgencySmart | EZLynx | 
|---|---|---|
| **CRM Integration** | Not enough data | 6.8 (23 reviews) | 
| **Integration API** | Not enough data | 6.1 (19 reviews) | 
| **Internationalization** | Not enough data | 6.1 (19 reviews) | 
| **Scalability** | Not enough data | 6.8 (20 reviews) | 
| **Reporting and Dashboards** | Not enough data | 7.3 (25 reviews) | 
| **ERP Integration** | Not enough data | Not enough data | 

#### Generative AI - cpq

| Feature | AgencySmart | EZLynx | 
|---|---|---|
| **Dynamic Quoting** | Not enough data | 7.5 (10 reviews) | 
| **Dynamic Pricing** | Not enough data | 7.9 (7 reviews) | 
| **Personalized Sale Recommendations** | Not enough data | 7.5 (6 reviews) | 

### Health Insurance Software

| Product | Score | Reviews |
|---|---|---|
| **AgencySmart** | 9.2/10 | 8 |
| **EZLynx** | N/A | N/A |

#### Platform Data

| Feature | AgencySmart | EZLynx | 
|---|---|---|
| **Platform Search** | 9.5 (7 reviews) | Not enough data | 
| **Dashboard** | 9.7 (6 reviews) | Not enough data | 
| **Alerts and Notifications** | 9.0 (7 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | AgencySmart | EZLynx | 
|---|---|---|
| **Pre-Built Connectors** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | AgencySmart | EZLynx | 
|---|---|---|
| **Cloud** | 9.7 (5 reviews) | Not enough data | 
| **Payment** | 7.7 (5 reviews) | Not enough data | 
| **Portal** | Not enough data | Not enough data | 

#### Platform Content

| Feature | AgencySmart | EZLynx | 
|---|---|---|
| **Automation** | 9.3 (5 reviews) | Not enough data | 

### Life & Health Insurance Agency Management

| Product | Score | Reviews |
|---|---|---|
| **AgencySmart** | 9.2/10 | 20 |
| **EZLynx** | N/A | N/A |

#### Platform Administration

| Feature | AgencySmart | EZLynx | 
|---|---|---|
| **Payment Processing** | Feature Not Available | Not enough data | 
| **Task Management** | 9.4 (17 reviews) | Not enough data | 
| **Email Integration** | 8.5 (17 reviews) | Not enough data | 
| **Sales Tools** | 8.8 (18 reviews) | Not enough data | 
| **Commissions** | 9.7 (17 reviews) | Not enough data | 
| **Accounting** | 9.2 (12 reviews) | Not enough data | 
| **Contact Management** | 9.6 (19 reviews) | Not enough data | 

#### Platform Basics

| Feature | AgencySmart | EZLynx | 
|---|---|---|
| **Reporting** | 9.5 (18 reviews) | Not enough data | 

#### Platform Documentation

| Feature | AgencySmart | EZLynx | 
|---|---|---|
| **Electronic Signature** | 8.5 (13 reviews) | Not enough data | 
| **Invoicing & Receipts** | Feature Not Available | Not enough data | 
| **Policy Management** | 9.8 (19 reviews) | Not enough data | 
| **Claims Management** | 8.6 (16 reviews) | Not enough data | 

### Insurance Agency Management Systems

| Product | Score | Reviews |
|---|---|---|
| **AgencySmart** | 9.3/10 | 8 |
| **EZLynx** | 7.7/10 | 454 |

#### Administration

| Feature | AgencySmart | EZLynx | 
|---|---|---|
| **Accounting** | Not enough data | 6.4 (297 reviews) | 
| **Contact Management** | 9.5 (7 reviews) | 8.8 (401 reviews) | 
| **Commissions** | 9.7 (6 reviews) | 7.0 (307 reviews) | 
| **Sales Tools** | 9.5 (7 reviews) | 7.4 (330 reviews) | 
| **Reporting & Dashboards** | 10.0 (6 reviews) | 7.9 (354 reviews) | 
| **Payment Processing** | Not enough data | 6.1 (285 reviews) | 
| **Email Integration** | 8.9 (6 reviews) | 8.1 (351 reviews) | 
| **Task Management** | 8.8 (7 reviews) | 8.6 (377 reviews) | 

#### Insurance Documentation

| Feature | AgencySmart | EZLynx | 
|---|---|---|
| **Claims Management** | Not enough data | 7.1 (301 reviews) | 
| **Policy Management** | 10.0 (7 reviews) | 9.0 (408 reviews) | 
| **Invoicing & Receipts** | Not enough data | 7.1 (303 reviews) | 
| **Electronic Signatures** | 8.0 (5 reviews) | 8.8 (383 reviews) | 

---
## Categories
**Shared Categories (1):** [Insurance Agency Management Systems](https://www.g2.com/categories/insurance-agency-management-systems)

**Unique to AgencySmart (3):** [Health Insurance Software](https://www.g2.com/categories/health-insurance-software), [Life Insurance Policy Administration Systems](https://www.g2.com/categories/life-insurance-policy-administration-systems), [Life & Health Insurance Agency Management Software](https://www.g2.com/categories/life-health-insurance-agency-management)

**Unique to EZLynx (4):** [Insurance Compliance Software](https://www.g2.com/categories/insurance-compliance), [Insurance Suites Software](https://www.g2.com/categories/insurance-suites), [Underwriting & Rating Software](https://www.g2.com/categories/underwriting-rating), [CPQ Software](https://www.g2.com/categories/cpq)


---
## Reviewer Demographics

### By Company Size

| Segment | AgencySmart | EZLynx | 
|---|---|---|
| **Small-Business** | 94.7% | 90.8% | 
| **Mid-Market** | 2.6% | 8.0% | 
| **Enterprise** | 2.6% | 1.1% | 

### By Industry

#### AgencySmart

- **Insurance:** 92.1%
- **Health, Wellness and Fitness:** 2.6%
- **Financial Services:** 2.6%
- **Airlines/Aviation:** 2.6%

#### EZLynx

- **Insurance:** 96.3%
- **Banking:** 0.5%
- **Accounting:** 0.3%
- **Automotive:** 0.3%
- **Financial Services:** 0.3%
- **Higher Education:** 0.3%
- **Information Technology and Services:** 0.2%
- **Logistics and Supply Chain:** 0.2%
- **Online Media:** 0.2%
- **Facilities Services:** 0.2%
- **Other:** 1.2%

---
## Alternatives

### Alternatives to AgencySmart

- [NextAgency](https://www.g2.com/products/nextagency/reviews) — 4.8/5 stars (37 reviews)
- [AgencyBloc AMS+](https://www.g2.com/products/agencybloc-ams/reviews) — 4.7/5 stars (42 reviews)
- [Applied Epic](https://www.g2.com/products/applied-epic/reviews) — 4.4/5 stars (1742 reviews)
- [AMS360](https://www.g2.com/products/ams360/reviews) — 4.3/5 stars (964 reviews)
- [QQCatalyst](https://www.g2.com/products/qqcatalyst/reviews) — 4.4/5 stars (668 reviews)
- [Jenesis](https://www.g2.com/products/jenesis/reviews) — 4.7/5 stars (155 reviews)
- [iLife Technologies](https://www.g2.com/products/ilife-technologies/reviews) — 4.7/5 stars (78 reviews)
- [HawkSoft](https://www.g2.com/products/hawksoft/reviews) — 4.8/5 stars (84 reviews)
- [BenefitPoint](https://www.g2.com/products/benefitpoint/reviews) — 4.2/5 stars (131 reviews)
- [InsuredMine](https://www.g2.com/products/insuredmine/reviews) — 4.7/5 stars (16 reviews)

### Alternatives to EZLynx

- [Applied Epic](https://www.g2.com/products/applied-epic/reviews) — 4.4/5 stars (1742 reviews)
- [AMS360](https://www.g2.com/products/ams360/reviews) — 4.3/5 stars (964 reviews)
- [PL Rating](https://www.g2.com/products/pl-rating/reviews) — 4.5/5 stars (506 reviews)
- [QQCatalyst](https://www.g2.com/products/qqcatalyst/reviews) — 4.4/5 stars (668 reviews)
- [HawkSoft](https://www.g2.com/products/hawksoft/reviews) — 4.8/5 stars (84 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2940 reviews)
- [Agentforce Revenue Management (formerly Salesforce Revenue Cloud)](https://www.g2.com/products/agentforce-revenue-management-formerly-salesforce-revenue-cloud/reviews) — 4.2/5 stars (1502 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3605 reviews)
- [Everstage](https://www.g2.com/products/everstage/reviews) — 4.8/5 stars (2071 reviews)
- [Proposify](https://www.g2.com/products/proposify/reviews) — 4.6/5 stars (1138 reviews)

---
## Top Discussions

### AgencySmart

- Title: [What is AgencySmart used for?](https://www.g2.com/discussions/what-is-agencysmart-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "AgencySmart is the only true all-in-one agency management platform for insurance brokers and general agencies. We offer CRM, Quoting, Online Enrollment,..."

### EZLynx

- Title: [How has EZLynx impacted your insurance agency management, and what improvements could be made?](https://www.g2.com/discussions/how-has-ezlynx-impacted-your-insurance-agency-management-and-what-improvements-could-be-made) — 1 comment
  > **Top comment:** "It was a very good program but there were limitations to it, that would not allow us to do some of the things we needed in our Agency."
- Title: [How many employees does EZLynx have?](https://www.g2.com/discussions/how-many-employees-does-ezlynx-have) — 1 comment
  > **Top comment:** "Not enough"
- Title: [How do you use the EZLynx rater?](https://www.g2.com/discussions/how-do-you-use-the-ezlynx-rater) — 1 comment
  > **Top comment:** "To obtain multiple base quotes at once to process options"
- Title: [What is EZLynx used for?](https://www.g2.com/discussions/ezlynx-what-is-ezlynx-used-for) — 1 comment, 1 upvote
  > **Top comment:** "EZLynx is like a super tool for insurance companies. It helps them do many important tasks in one place. It keeps customer info safe, assists with marketing,..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agencysmart-vs-ezlynx-ezlynx)