# AgencyAnalytics vs WhatConverts Comparison
---
## AI Generated Summary
- **G2 reviewers report** that WhatConverts excels in providing a user-friendly interface, with many users highlighting its ease of use and the helpfulness of its support team. One user mentioned, "The interface is very easy to use and their tech support team is by far the nicest and most knowledgeable staff I've met in their industry."
- **Users say** AgencyAnalytics stands out for its intuitive dashboard and robust reporting capabilities. Reviewers appreciate the ability to configure widgets easily and the platform's integration with various paid media platforms, making it a favorite for those who need comprehensive reporting solutions.
- **According to verified reviews** , WhatConverts offers impressive flexibility in tracking across multiple channels, including organic and paid ads. Users have praised its attribution models, stating that it allows for effective tracking and reporting, which is crucial for small businesses looking to optimize their marketing efforts.
- **Reviewers mention** that AgencyAnalytics provides a seamless setup experience, with many users noting that the initial configuration was handled efficiently by their ads team. This ease of setup is a significant advantage for users who want to get started quickly without extensive technical knowledge.
- **G2 reviewers highlight** the quality of support from WhatConverts, with many users expressing satisfaction with the documentation and assistance provided. This level of support can be a game-changer for small businesses that may not have dedicated technical resources.
- **Users report** that while both platforms offer strong features, AgencyAnalytics has a slight edge in terms of cross-system integration capabilities. Reviewers have noted that it integrates well with various tools, enhancing its functionality and making it easier to manage multiple accounts in one place.



| | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 453 | 308 | 
| **Largest Market Segment** | Small-Business (91.1% of reviews) | Small-Business (87.6% of reviews) | 
| **Entry Level Price** | $25.00 1 Client Per Month | $30.00 Per Month | 

---
## Top Pros & Cons

### AgencyAnalytics

Pros:
- Ease of Use (55 reviews)
- Time Saving (47 reviews)

Cons:
- Integration Issues (25 reviews)
- Limited Features (14 reviews)

### WhatConverts

Pros:
- Customer Support (82 reviews)
- Helpful (66 reviews)

Cons:
- Expensive (15 reviews)
- Learning Curve (12 reviews)

---
## Ratings Comparison
| Rating | AgencyAnalytics | WhatConverts | 
|---|---|---|
  | **Meets Requirements** | 8.9 (365 reviews) | 9.4 (276 reviews) | 
  | **Ease of Use** | 9.3 (372 reviews) | 9.2 (279 reviews) | 
  | **Ease of Setup** | 9.2 (333 reviews) | 9.1 (246 reviews) | 
  | **Ease of Admin** | 9.4 (295 reviews) | 9.4 (221 reviews) | 
  | **Quality of Support** | 9.6 (352 reviews) | 9.9 (271 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (292 reviews) | 9.7 (221 reviews) | 
  | **Product Direction (% positive)** | 9.5 (359 reviews) | 9.7 (266 reviews) | 

---
## Pricing

### AgencyAnalytics

#### Entry-Level Pricing

Plan: Core

Price: $25.00 1 Client Per Month

Description: Per-client pricing with everything you need to inform your clients and make decisions at scale.

Key Features:
- Automated client reporting
- AI insights & analysis
- White-label branding

[Browse all 2 editions](https://www.g2.com/products/agencyanalytics/pricing)

#### Free Trial

Yes

### WhatConverts

#### Entry-Level Pricing

Plan: Call Tracking Plan

Price: $30.00 Per Month

Description: Track what marketing makes your phone ring.

Key Features:
- Dyanmic Number Insertion
- Call Tracking and Recording
- Instant Call Tracking Numbers

[Browse all 5 editions](https://www.g2.com/products/whatconverts/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 9.1/10 | 184 |
| **WhatConverts** | N/A | N/A |

#### Reports

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Reports Interface** | 9.3 (174 reviews) | Not enough data | 
| **Steps to Answer** | 8.8 (154 reviews) | Not enough data | 
| **Graphs and Charts** | 9.2 (167 reviews) | Not enough data | 
| **Score Cards** | 9.0 (154 reviews) | Not enough data | 
| **Dashboards** | 9.2 (168 reviews) | Not enough data | 

#### Self Service 

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 8.9/10 | 184 |
| **WhatConverts** | N/A | N/A |

#### Reports

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Reports Interface** | 9.3 (174 reviews) | Not enough data | 
| **Steps to Answer** | 8.8 (154 reviews) | Not enough data | 
| **Graphs and Charts** | 9.2 (167 reviews) | Not enough data | 
| **Score Cards** | 9.0 (154 reviews) | Not enough data | 
| **Dashboards** | 9.2 (168 reviews) | Not enough data | 

#### Reports

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Reports Interface** | 9.2 (135 reviews) | Not enough data | 
| **Share Reports** | 9.4 (133 reviews) | Not enough data | 
| **Steps to Answer** | 8.8 (116 reviews) | Not enough data | 

#### Generative AI

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **AI Text Generation** | 7.3 (59 reviews) | Not enough data | 
| **AI Text Summarization** | 7.3 (59 reviews) | Not enough data | 

#### Visualization

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Graphs and Charts** | 9.1 (133 reviews) | Not enough data | 
| **Score Cards** | 8.9 (120 reviews) | Not enough data | 
| **Dashboards** | 9.3 (136 reviews) | Not enough data | 
| **Formats** | 8.9 (127 reviews) | Not enough data | 

#### Data Updates

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Historical Snapshots** | 8.9 (116 reviews) | Not enough data | 
| **Real-Time Updating** | 9.1 (131 reviews) | Not enough data | 

#### Collaboration

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Sharing** | 9.4 (130 reviews) | Not enough data | 
| **Co-Editing** | 8.8 (114 reviews) | Not enough data | 
| **Devices** | 8.6 (118 reviews) | Not enough data | 

#### Data Updates

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Historical Snapshots** | 8.8 (143 reviews) | Not enough data | 
| **Real-Time Updating** | 9.0 (159 reviews) | Not enough data | 
| **Email Reports** | 8.9 (153 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Lead Generation

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Lead Facilitation

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Lead Follow-up** | Not enough data | Not enough data | 
| **Meeting Scheduling ** | Not enough data | Not enough data | 

#### Organization

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 
| **Data Entry** | Not enough data | Not enough data | 
| **Integrations / APIs** | Not enough data | Not enough data | 

#### Performance Analysis

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Coaching ** | Not enough data | Not enough data | 
| **Peformance Tracking** | Not enough data | Not enough data | 

#### Sales Analysis

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 
| **Sales Forecasting ** | Not enough data | Not enough data | 

#### Generative AI

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **WhatConverts** | 9.3/10 | 6 |

#### Call Analytics

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Call Recording** | Not enough data | 9.7 (5 reviews) | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Call Analysis** | Not enough data | 9.3 (5 reviews) | 
| **Lead Qualification** | Not enough data | 9.3 (5 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Customer Scoring** | Not enough data | Not enough data | 
| **Speech-to-Text** | Not enough data | 8.3 (5 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 9.7 (5 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **WhatConverts** | 8.3/10 | 113 |

#### Attribution Modeling

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 9.3 (96 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 8.7 (92 reviews) | 
| **Algorithmic Attribution** | Not enough data | 8.3 (83 reviews) | 
| **Cross-Device Attribution** | Not enough data | 9.0 (87 reviews) | 
| **Offline Attribution** | Not enough data | 8.9 (90 reviews) | 
| **Custom Attribution** | Not enough data | 8.6 (83 reviews) | 

#### Agentic AI - Attribution

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.5 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (11 reviews) | 

#### Marketing

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **B2B Attribution** | Not enough data | 8.9 (84 reviews) | 
| **B2C Attribution** | Not enough data | 9.0 (84 reviews) | 
| **Marketing Channels** | Not enough data | 9.4 (96 reviews) | 
| **Integrations** | Not enough data | 9.1 (101 reviews) | 

#### Reporting

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Dashboards** | Not enough data | 9.3 (108 reviews) | 
| **Data Visualizations** | Not enough data | 9.2 (101 reviews) | 
| **Custom Reporting** | Not enough data | 8.8 (99 reviews) | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 8.3/10 | 159 |
| **WhatConverts** | N/A | N/A |

#### SEO Auditing & Monitoring

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **SEO Alerting** | 8.0 (80 reviews) | Not enough data | 
| **SEO Auditing** | 8.4 (87 reviews) | Not enough data | 
| **SEO Change Tracking** | 8.8 (86 reviews) | Not enough data | 
| **Technical SEO** | 8.2 (84 reviews) | Not enough data | 

#### Agentic AI - SEO Tools

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### SEO Content & Rankings

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Link Building** | 8.0 (118 reviews) | Not enough data | 
| **Keyword Research** | 7.9 (120 reviews) | Not enough data | 
| **SERP Rank Tracking** | 9.1 (124 reviews) | Not enough data | 
| **Localization** | 8.6 (76 reviews) | Not enough data | 
| **Content Insights** | 7.6 (73 reviews) | Not enough data | 

#### SEO Reporting

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Competitor Analysis** | 7.8 (119 reviews) | Not enough data | 
| **Data Visualization** | 9.3 (96 reviews) | Not enough data | 
| **Custom Reports** | 9.3 (95 reviews) | Not enough data | 
| **White Label** | 9.5 (88 reviews) | Not enough data | 

#### Generative AI

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **AI Text Generation** | 7.0 (27 reviews) | Not enough data | 
| **AI Text Summarization** | 7.0 (27 reviews) | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **WhatConverts** | 8.8/10 | 19 |

#### Lead Intelligence

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Lead Validation** | Not enough data | 9.5 (19 reviews) | 
| **Lead Enrichment** | Not enough data | 9.4 (18 reviews) | 
| **Lead Quality** | Not enough data | 9.3 (18 reviews) | 
| **Lead Analysis** | Not enough data | 8.6 (18 reviews) | 
| **Browser Extension** | Not enough data | 7.9 (17 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.3 (9 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **WhatConverts** | 8.4/10 | 34 |

#### Lead Monitoring

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Features** | Not enough data | 8.9 (29 reviews) | 
| **Performance** | Not enough data | 8.6 (29 reviews) | 
| **Identification** | Not enough data | 8.6 (30 reviews) | 

#### Agentic AI - Lead Capture

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.4 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (18 reviews) | 

#### Data Capture

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Mobile** | Not enough data | 9.1 (30 reviews) | 
| **Websites** | Not enough data | 9.1 (32 reviews) | 
| **Social Media** | Not enough data | 8.1 (31 reviews) | 
| **Data** | Not enough data | 9.0 (32 reviews) | 

#### Analytics

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Export/Import** | Not enough data | 8.8 (31 reviews) | 
| **Reporting** | Not enough data | 8.6 (33 reviews) | 

#### Customization

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Forms** | Not enough data | 8.2 (30 reviews) | 
| **Personalization** | Not enough data | 7.7 (30 reviews) | 
| **Templates** | Not enough data | 7.9 (29 reviews) | 
| **Integration** | Not enough data | 8.7 (30 reviews) | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Generative AI

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **WhatConverts** | 8.9/10 | 15 |

#### Agentic AI - Lead Scoring

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

#### Attribution

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 9.0 (15 reviews) | 
| **Lead Assignment** | Not enough data | 8.2 (14 reviews) | 
| **Pipeline Acceleration** | Not enough data | 8.5 (14 reviews) | 

#### Discovery

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Lead Management** | Not enough data | 9.4 (14 reviews) | 
| **Scoring/Ranking** | Not enough data | 8.8 (14 reviews) | 
| **Lead Context** | Not enough data | 9.1 (15 reviews) | 

#### Management

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Conversion Viability** | Not enough data | 9.2 (13 reviews) | 
| **Workflow** | Not enough data | 9.0 (13 reviews) | 

#### Platform

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Data Synchronization** | Not enough data | 8.8 (13 reviews) | 
| **Analysis** | Not enough data | 8.9 (14 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Marketing Distribution

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **WhatConverts** | 8.8/10 | 209 |

#### Phone Number Management

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Local Phone Numbers** | Not enough data | 9.4 (175 reviews) | 
| **Toll-Free Numbers** | Not enough data | 9.2 (153 reviews) | 
| **Port Existing Numbers** | Not enough data | 9.0 (137 reviews) | 

#### Tracking

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Visitor & Keyword Tracking** | Not enough data | 9.3 (172 reviews) | 
| **Dynamic Number Insertion** | Not enough data | 9.5 (169 reviews) | 
| **Multi-Channel Call Attribution** | Not enough data | 9.0 (164 reviews) | 

#### Analytics

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Call Data** | Not enough data | 9.4 (165 reviews) | 
| **Call Recording** | Not enough data | 9.6 (169 reviews) | 
| **Advanced Reporting** | Not enough data | 9.1 (163 reviews) | 
| **Conversation Intelligence** | Not enough data | 9.0 (128 reviews) | 

#### Call Routing

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **IVR** | Not enough data | 8.7 (124 reviews) | 
| **Call Scheduling** | Not enough data | 8.2 (121 reviews) | 
| **Geo-Routing** | Not enough data | 8.4 (116 reviews) | 

#### Administration

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Martech Integrations** | Not enough data | 8.6 (129 reviews) | 
| **Privacy, Security, and Compliance** | Not enough data | 9.3 (136 reviews) | 
| **Performance and Reliability** | Not enough data | 9.4 (162 reviews) | 

#### Agentic AI - Inbound Call Tracking

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (23 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 8.6/10 | 260 |
| **WhatConverts** | 8.1/10 | 141 |

#### Marketing Operations

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **ROI Tracking** | 8.6 (186 reviews) ✓ Verified | 9.2 (120 reviews) | 
| **Data Collection** | 9.1 (210 reviews) ✓ Verified | 9.2 (122 reviews) | 
| **Customer Insights** | 8.4 (180 reviews) ✓ Verified | 9.0 (106 reviews) | 
| **Multi-User Access** | 9.5 (202 reviews) ✓ Verified | 9.3 (119 reviews) | 
| **Spend Management** | Feature Not Available | 8.4 (98 reviews) | 
| **White Label** | 9.2 (183 reviews) ✓ Verified | 8.6 (101 reviews) | 

#### Campaign Activity

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Campaign Insights** | 8.8 (207 reviews) ✓ Verified | 8.9 (120 reviews) | 
| **Reports and Dashboards** | 9.4 (244 reviews) ✓ Verified | 9.1 (133 reviews) | 
| **Campaign Stickiness** | 8.5 (176 reviews) ✓ Verified | 8.6 (107 reviews) | 
| **Multichannel Tracking** | 9.2 (208 reviews) ✓ Verified | 9.2 (118 reviews) | 
| **Brand Optimization** | 8.6 (170 reviews) | 8.6 (98 reviews) | 
| **Predictive Analytics** | Feature Not Available | 7.9 (93 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (25 reviews) | 5.5 (11 reviews) | 
| **Cross-system Integration** | 8.2 (38 reviews) | 5.3 (11 reviews) | 
| **Proactive Assistance** | 7.3 (23 reviews) | 5.3 (11 reviews) | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to AgencyAnalytics (2):** [SEO Tools](https://www.g2.com/categories/seo-tools), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to WhatConverts (8):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Attribution Software](https://www.g2.com/categories/attribution), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Speech Analytics Software](https://www.g2.com/categories/speech-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | AgencyAnalytics | WhatConverts | 
|---|---|---|
| **Small-Business** | 91.1% | 87.6% | 
| **Mid-Market** | 8.5% | 11.8% | 
| **Enterprise** | 0.5% | 0.7% | 

### By Industry

#### AgencyAnalytics

- **Marketing and Advertising:** 77.4%
- **Information Technology and Services:** 3.3%
- **Internet:** 2.1%
- **Computer Software:** 1.0%
- **Consumer Goods:** 1.0%
- **Hospital & Health Care:** 1.0%
- **Leisure, Travel & Tourism:** 1.0%
- **Primary/Secondary Education:** 1.0%
- **Health, Wellness and Fitness:** 0.7%
- **Market Research:** 0.7%
- **Other:** 11.0%

#### WhatConverts

- **Marketing and Advertising:** 67.2%
- **Construction:** 5.6%
- **Health, Wellness and Fitness:** 3.3%
- **Automotive:** 2.0%
- **Hospital & Health Care:** 2.0%
- **Consumer Services:** 2.0%
- **Consulting:** 1.3%
- **Law Practice:** 1.3%
- **Manufacturing:** 1.0%
- **Legal Services:** 1.0%
- **Other:** 13.4%

---
## Alternatives

### Alternatives to AgencyAnalytics

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3974 reviews)
- [Whatagraph](https://www.g2.com/products/whatagraph/reviews) — 4.5/5 stars (279 reviews)
- [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews)
- [DashThis](https://www.g2.com/products/dashthis/reviews) — 4.7/5 stars (92 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1569 reviews)
- [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (476 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews)
- [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)

### Alternatives to WhatConverts

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1716 reviews)
- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (758 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14703 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14814 reviews)
- [800.com](https://www.g2.com/products/800-com/reviews) — 4.7/5 stars (981 reviews)
- [Triple Whale](https://www.g2.com/products/triple-whale/reviews) — 4.5/5 stars (481 reviews)
- [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1600 reviews)

---
## Top Discussions

### AgencyAnalytics

- Title: [What is AgencyAnalytics used for?](https://www.g2.com/discussions/what-is-agencyanalytics-used-for) — 1 comment
  > **Top comment:** "AgencyAnalytics is used to track, monitor, and create custom marketing reports from all different marketing channels. AA makes it easy to connect your..."

### WhatConverts

- Title: [Is there any way to record the calls made by our marketing team?](https://www.g2.com/discussions/is-there-any-way-to-record-the-calls-made-by-our-marketing-team) — 2 comments, 1 upvote
  > **Top comment:** "WhatConverts is built to track all inbound leads with full marketing attribution including phonecalls. However, recording outbound phonecalls is normally a..."
- Title: [Would it be possible, when integrating with Google Ads, to make 2 integrations? One for each form?](https://www.g2.com/discussions/teria-como-na-hora-de-fazer-a-integracao-com-o-google-ads-fazer-2-integracoes-uma-para-cada-formulario) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "It is possible to separate using Google Analytics Integration to pass the two forms to Google Analytics. Then you create the "Goals" for the two different..."
- Title: [Does this provide Google Shopping Search Term Conversion Info](https://www.g2.com/discussions/does-this-provide-google-shopping-search-term-conversion-info) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Rob, 

Unfortunately, Google does not pass over a search term/keyword for Shopping Ads, so there's no way to track that (see this article:..."
- Title: [What is WhatConverts used for?](https://www.g2.com/discussions/what-is-whatconverts-used-for) — 1 comment
  > **Top comment:** "WhatConverts is used by marketing agencies to track the result of their marketing. If you spend money on marketing and what to see what marketing converts to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agencyanalytics-vs-whatconverts)