# AgencyAnalytics vs Supermetrics Comparison --- ## AI Generated Summary - **G2 reviewers report** that AgencyAnalytics excels in user experience, with many praising its **intuitive design** and **clean dashboards**. Users appreciate how easy it is to pull data from multiple platforms and generate **automated reports** , which saves significant time. - **Users say** that Supermetrics offers a seamless integration with tools like Google Sheets, making it a favorite for those who need to manage numerous KPIs efficiently. The ability to **customize data views** allows users to focus on the most relevant metrics for their needs. - **Reviewers mention** that AgencyAnalytics stands out for its **exceptional customer support** , with a high satisfaction score reflecting quick and helpful responses. This level of support is a key factor for users who value assistance during implementation and ongoing use. - **According to verified reviews** , Supermetrics is noted for its straightforward setup process, which users find **easy to navigate**. However, some users feel that it lacks the depth of features that AgencyAnalytics provides, particularly in terms of **reporting capabilities**. - **G2 reviewers highlight** that AgencyAnalytics has a strong focus on small businesses, with a significant majority of its users coming from this segment. This tailored approach resonates well with users looking for solutions that fit their specific needs. - **Users report** that while Supermetrics has a solid user interface, it sometimes falls short in **support quality** compared to AgencyAnalytics. Some users have expressed a desire for more proactive assistance and guidance, especially when troubleshooting issues. | | AgencyAnalytics | Supermetrics | |---|---|---| | **Star Rating** | 4.7 out of 5 | 4.4 out of 5 | | **Total Reviews** | 446 | 822 | | **Largest Market Segment** | Small-Business (91.0% of reviews) | Small-Business (55.5% of reviews) | | **Entry Level Price** | $59.00 5 Clients Per Month | Starting at €29.00 1 user Per Month | --- ## Top Pros & Cons ### AgencyAnalytics Pros: - Ease of Use (64 reviews) - Time Saving (49 reviews) Cons: - Integration Issues (31 reviews) - Limited Features (14 reviews) ### Supermetrics Pros: - Ease of Use (29 reviews) - Integrations (27 reviews) Cons: - Expensive (14 reviews) - Missing Features (10 reviews) --- ## Ratings Comparison | Rating | AgencyAnalytics | Supermetrics | |---|---|---| | **Meets Requirements** | 8.9 (359 reviews) | 8.5 (624 reviews) | | **Ease of Use** | 9.3 (366 reviews) | 8.2 (632 reviews) | | **Ease of Setup** | 9.2 (327 reviews) | 8.1 (419 reviews) | | **Ease of Admin** | 9.4 (295 reviews) | 8.0 (380 reviews) | | **Quality of Support** | 9.5 (346 reviews) | 7.8 (566 reviews) | | **Has the product been a good partner in doing business?** | 9.5 (292 reviews) | 8.2 (375 reviews) | | **Product Direction (% positive)** | 9.5 (353 reviews) | 7.9 (582 reviews) | --- ## Pricing ### AgencyAnalytics #### Entry-Level Pricing Plan: Freelancer Price: $59.00 5 Clients Per Month Description: For individuals looking for basic reporting to track client performance and share results. Key Features: - Unlimited Reports - Report Scheduling - 80+ Integrations [Browse all 4 editions](https://www.g2.com/products/agencyanalytics/pricing) #### Free Trial Yes ### Supermetrics #### Entry-Level Pricing Plan: Supermetrics for Looker Studio Price: Starting at €29.00 1 user Per Month Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more. Key Features: - Starting at 1 user - Starting at 4 data sources - Flexibly add data sources as you go [Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Business Intelligence | Product | Score | Reviews | |---|---|---| | **AgencyAnalytics** | 9.1/10 | 182 | | **Supermetrics** | N/A | N/A | #### Reports | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Reports Interface** | 9.3 (173 reviews) | Not enough data | | **Steps to Answer** | 8.8 (153 reviews) | Not enough data | | **Graphs and Charts** | 9.2 (166 reviews) | Not enough data | | **Score Cards** | 9.0 (154 reviews) | Not enough data | | **Dashboards** | 9.2 (167 reviews) | Not enough data | #### Self Service | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Calculated Fields** | Not enough data | Not enough data | | **Data Column Filtering** | Not enough data | Not enough data | | **Data Discovery** | Not enough data | Not enough data | | **Search** | Not enough data | Not enough data | | **Collaboration / Workflow** | Not enough data | Not enough data | | **Automodeling** | Not enough data | Not enough data | #### Advanced Analytics | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Predictive Analytics** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Big Data Services** | Not enough data | Not enough data | #### Building Reports | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Data Transformation** | Not enough data | Not enough data | | **Data Modeling** | Not enough data | Not enough data | | **WYSIWYG Report Design** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | #### Platform | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Mobile User Support** | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | ### Data Visualization | Product | Score | Reviews | |---|---|---| | **AgencyAnalytics** | 8.9/10 | 182 | | **Supermetrics** | N/A | N/A | #### Reports | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Reports Interface** | 9.3 (173 reviews) | Not enough data | | **Steps to Answer** | 8.8 (153 reviews) | Not enough data | | **Graphs and Charts** | 9.2 (166 reviews) | Not enough data | | **Score Cards** | 9.0 (154 reviews) | Not enough data | | **Dashboards** | 9.2 (167 reviews) | Not enough data | #### Reports | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Reports Interface** | 9.2 (135 reviews) | Not enough data | | **Share Reports** | 9.4 (133 reviews) | Not enough data | | **Steps to Answer** | 8.8 (116 reviews) | Not enough data | #### Generative AI | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **AI Text Generation** | 7.3 (59 reviews) | Not enough data | | **AI Text Summarization** | 7.3 (59 reviews) | Not enough data | #### Visualization | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Graphs and Charts** | 9.1 (133 reviews) | Not enough data | | **Score Cards** | 8.9 (120 reviews) | Not enough data | | **Dashboards** | 9.3 (136 reviews) | Not enough data | | **Formats** | 8.9 (127 reviews) | Not enough data | #### Data Updates | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Historical Snapshots** | 8.9 (116 reviews) | Not enough data | | **Real-Time Updating** | 9.1 (131 reviews) | Not enough data | #### Collaboration | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Sharing** | 9.4 (130 reviews) | Not enough data | | **Co-Editing** | 8.8 (114 reviews) | Not enough data | | **Devices** | 8.6 (118 reviews) | Not enough data | #### Data Updates | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Historical Snapshots** | 8.8 (143 reviews) | Not enough data | | **Real-Time Updating** | 9.0 (159 reviews) | Not enough data | | **Email Reports** | 8.9 (153 reviews) | Not enough data | ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **AgencyAnalytics** | N/A | N/A | | **Supermetrics** | 7.9/10 | 378 | #### Metrics | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Sessions - Digital Analytics** | Not enough data | 8.6 (311 reviews) | | **Engagement** | Not enough data | 8.3 (292 reviews) | | **Entry and Exit Pages** | Not enough data | 8.1 (262 reviews) | | **Standard Event Tracking** | Not enough data | 8.4 (291 reviews) | | **Custom Event Tracking** | Not enough data | 8.0 (280 reviews) | | **Retention** | Not enough data | 7.9 (250 reviews) | | **Return** | Not enough data | 8.0 (250 reviews) | | **Conversions** | Not enough data | 8.6 (322 reviews) | | **Funnels** | Not enough data | 7.8 (269 reviews) | #### Reporting | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Real-Time Reporting** | Not enough data | 8.2 (311 reviews) | | **Trending** | Not enough data | 7.9 (278 reviews) | | **Retroactive Reporting** | Not enough data | 8.4 (304 reviews) | | **Segmentation** | Not enough data | 8.1 (292 reviews) | | **Mobile Reporting** | Not enough data | 7.6 (251 reviews) | | **Unification Across Devices** | Not enough data | Feature Not Available | | **Custom Reports and Dashboards** | Not enough data | 8.7 (326 reviews) | #### Other | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **User Data** | Not enough data | 8.2 (271 reviews) | | **Site Search Reporting** | Not enough data | 7.9 (241 reviews) | | **Load Time Monitoring** | Not enough data | 7.2 (218 reviews) | | **Campaign Tracking** | Not enough data | 8.6 (317 reviews) | | **E-Commerce** | Not enough data | 8.4 (267 reviews) | | **Promotional Messages** | Not enough data | 7.2 (207 reviews) | | **Administration Alerts** | Not enough data | 7.4 (215 reviews) | #### Agentic AI - Digital Analytics | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | | **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | | **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | | **Decision Making** | Not enough data | 6.8 (10 reviews) | #### Administration | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **API / Integrations** | Not enough data | 8.3 (274 reviews) | | **QA Testing** | Not enough data | 7.5 (213 reviews) | | **Performance and Reliability** | Not enough data | 8.1 (314 reviews) | | **User, Role, and Access Management** | Not enough data | 8.0 (295 reviews) | ### ETL Tools | Product | Score | Reviews | |---|---|---| | **AgencyAnalytics** | N/A | N/A | | **Supermetrics** | 8.5/10 | 73 | #### Management | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Reporting** | Not enough data | 8.6 (67 reviews) | | **Auditing** | Not enough data | 8.1 (57 reviews) | #### Functionality | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Extraction** | Not enough data | 8.7 (58 reviews) | | **Transformation** | Not enough data | 8.2 (62 reviews) | | **Loading** | Not enough data | 8.2 (61 reviews) | | **Automation** | Not enough data | 8.5 (64 reviews) | | **Scalability** | Not enough data | Feature Not Available | ### SEO Tools | Product | Score | Reviews | |---|---|---| | **AgencyAnalytics** | 8.3/10 | 159 | | **Supermetrics** | N/A | N/A | #### SEO Auditing & Monitoring | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **SEO Alerting** | 8.0 (80 reviews) | Not enough data | | **SEO Auditing** | 8.4 (87 reviews) | Not enough data | | **SEO Change Tracking** | 8.8 (86 reviews) | Not enough data | | **Technical SEO** | 8.2 (84 reviews) | Not enough data | #### Agentic AI - SEO Tools | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### SEO Content & Rankings | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Link Building** | 8.0 (118 reviews) | Not enough data | | **Keyword Research** | 7.9 (120 reviews) | Not enough data | | **SERP Rank Tracking** | 9.1 (124 reviews) | Not enough data | | **Localization** | 8.6 (76 reviews) | Not enough data | | **Content Insights** | 7.6 (73 reviews) | Not enough data | #### SEO Reporting | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Competitor Analysis** | 7.8 (119 reviews) | Not enough data | | **Data Visualization** | 9.3 (96 reviews) | Not enough data | | **Custom Reports** | 9.3 (95 reviews) | Not enough data | | **White Label** | 9.5 (88 reviews) | Not enough data | #### Generative AI | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **AI Text Generation** | 7.0 (27 reviews) | Not enough data | | **AI Text Summarization** | 7.0 (27 reviews) | Not enough data | ### Google Workspace for Marketing | Product | Score | Reviews | |---|---|---| | **AgencyAnalytics** | N/A | N/A | | **Supermetrics** | N/A | N/A | #### Agentic AI - Google Workspace for Marketing | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **AgencyAnalytics** | 8.5/10 | 253 | | **Supermetrics** | 7.9/10 | 420 | #### Marketing Operations | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **ROI Tracking** | 8.6 (186 reviews) ✓ Verified | 8.2 (312 reviews) ✓ Verified | | **Data Collection** | 9.1 (210 reviews) ✓ Verified | 8.7 (359 reviews) ✓ Verified | | **Customer Insights** | 8.4 (180 reviews) ✓ Verified | 7.8 (281 reviews) ✓ Verified | | **Multi-User Access** | 9.5 (202 reviews) ✓ Verified | 7.9 (300 reviews) ✓ Verified | | **Spend Management** | Feature Not Available | 8.0 (161 reviews) | | **White Label** | 9.2 (183 reviews) ✓ Verified | Feature Not Available | #### Campaign Activity | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Campaign Insights** | 8.8 (207 reviews) ✓ Verified | 8.6 (348 reviews) ✓ Verified | | **Reports and Dashboards** | 9.4 (239 reviews) ✓ Verified | 8.9 (387 reviews) ✓ Verified | | **Campaign Stickiness** | 8.5 (176 reviews) ✓ Verified | 8.0 (273 reviews) ✓ Verified | | **Multichannel Tracking** | 9.2 (205 reviews) ✓ Verified | 8.3 (328 reviews) ✓ Verified | | **Brand Optimization** | 8.6 (170 reviews) | 7.9 (273 reviews) ✓ Verified | #### Agentic AI - Marketing Analytics | Feature | AgencyAnalytics | Supermetrics | |---|---|---| | **Autonomous Task Execution** | 6.5 (24 reviews) | 6.7 (14 reviews) | | **Cross-system Integration** | 8.0 (32 reviews) | 7.3 (19 reviews) | | **Proactive Assistance** | 7.3 (23 reviews) | 6.3 (12 reviews) | --- ## Categories **Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Unique to AgencyAnalytics (2):** [SEO Tools](https://www.g2.com/categories/seo-tools), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools) **Unique to Supermetrics (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | AgencyAnalytics | Supermetrics | |---|---|---| | **Small-Business** | 91.0% | 55.5% | | **Mid-Market** | 8.6% | 35.1% | | **Enterprise** | 0.5% | 9.4% | ### By Industry #### AgencyAnalytics - **Marketing and Advertising:** 77.1% - **Information Technology and Services:** 3.4% - **Internet:** 2.2% - **Computer Software:** 1.0% - **Consumer Goods:** 1.0% - **Hospital & Health Care:** 1.0% - **Leisure, Travel & Tourism:** 1.0% - **Primary/Secondary Education:** 1.0% - **Health, Wellness and Fitness:** 0.7% - **Market Research:** 0.7% - **Other:** 11.1% #### Supermetrics - **Marketing and Advertising:** 53.7% - **Retail:** 5.1% - **Computer Software:** 3.1% - **Information Technology and Services:** 2.4% - **Online Media:** 1.9% - **Financial Services:** 1.9% - **Internet:** 1.7% - **Automotive:** 1.6% - **Health, Wellness and Fitness:** 1.6% - **Leisure, Travel & Tourism:** 1.5% - **Other:** 25.6% --- ## Alternatives ### Alternatives to AgencyAnalytics - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3379 reviews) - [Whatagraph](https://www.g2.com/products/whatagraph/reviews) — 4.5/5 stars (279 reviews) - [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) — 4.7/5 stars (84 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1544 reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (474 reviews) - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews) - [Raven Tools](https://www.g2.com/products/raven-tools/reviews) — 4.2/5 stars (154 reviews) ### Alternatives to Supermetrics - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (305 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews) - [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1640 reviews) - [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews) - [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3379 reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1237 reviews) --- ## Top Discussions ### AgencyAnalytics - Title: [What is AgencyAnalytics used for?](https://www.g2.com/discussions/what-is-agencyanalytics-used-for) — 1 comment > **Top comment:** "AgencyAnalytics is used to track, monitor, and create custom marketing reports from all different marketing channels. AA makes it easy to connect your..." ### Supermetrics - Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote > **Top comment:** "Hey Tyson, We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..." - Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote > **Top comment:** "Hey Mathias, There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..." - Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth." - Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote > **Top comment:** "Hi James, Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..." - Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote > **Top comment:** "Hi there, We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data. The Twitter Premium connector..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agencyanalytics-vs-supermetrics)