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At a Glance
Market Segments
Small-Business (90.5% of reviews)
Small-Business (55.8% of reviews)
Entry-Level Pricing
$79.00 5 Clients Per Month
Starting at €29.00 1 user Per Month
AgencyAnalytics
Star Rating
(417)4.7 out of 5
Market Segments
Small-Business (90.5% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 5 Clients Per Month
Free Trial is available
Browse all 3 pricing plansSupermetrics
Star Rating
(811)4.4 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AgencyAnalytics excels in its Quality of Support with a score of 9.5, while Supermetrics falls behind at 7.8. Reviewers mention that AgencyAnalytics provides timely and effective assistance, making it a reliable partner for businesses.
- Reviewers mention that AgencyAnalytics offers a superior Ease of Use rating of 9.4 compared to Supermetrics' 8.2. Users say that the intuitive interface of AgencyAnalytics allows for quicker onboarding and less training time for new users.
- G2 users highlight AgencyAnalytics' robust Reports Interface with a score of 9.3, which is praised for its user-friendly design and comprehensive features. In contrast, Supermetrics' reporting capabilities, while solid, received a lower score of 9.2, indicating less user satisfaction.
- Users on G2 report that AgencyAnalytics shines in Multi-User Access with a score of 9.5, allowing teams to collaborate effectively. Supermetrics, with a score of 7.9, is noted to have limitations in this area, which can hinder team collaboration.
- Reviewers mention that AgencyAnalytics provides better Custom Reports and Dashboards with a score of 8.7, allowing users to tailor their reporting needs. Supermetrics, while offering customization, scored lower at 8.9, indicating less flexibility in report design.
- Users say that AgencyAnalytics' Real-Time Reporting feature, rated at 8.1, is a significant advantage for businesses needing immediate insights. Supermetrics, with a score of 8.9, offers real-time capabilities but lacks the same level of user satisfaction in this area.
Pricing
Entry-Level Pricing
AgencyAnalytics
Freelancer
$79.00
5 Clients Per Month
For individuals looking for basic reporting to track client performance and share results.
- Unlimited Reports
- Report Scheduling
- 80+ Integrations
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
AgencyAnalytics
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.9
343
8.5
616
Ease of Use
9.4
350
8.2
624
Ease of Setup
9.3
310
8.2
411
Ease of Admin
9.4
294
8.0
375
Quality of Support
9.6
330
7.8
558
Has the product been a good partner in doing business?
9.5
291
8.2
370
Product Direction (% positive)
9.5
338
7.9
575
Features by Category
Reports
9.3
170
Not enough data
8.8
152
Not enough data
9.2
165
Not enough data
9.0
153
Not enough data
9.2
165
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.3
170
Not enough data
8.8
152
Not enough data
9.2
165
Not enough data
9.0
153
Not enough data
9.2
165
Not enough data
Reports
9.2
134
Not enough data
9.3
133
Not enough data
8.8
116
Not enough data
Generative AI
7.3
59
Not enough data
7.3
59
Not enough data
Visualization
9.1
133
Not enough data
8.9
120
Not enough data
9.3
135
Not enough data
8.9
127
Not enough data
Data Updates
8.9
116
Not enough data
9.1
130
Not enough data
Collaboration
9.4
129
Not enough data
8.8
114
Not enough data
8.6
118
Not enough data
Data Updates
8.8
142
Not enough data
9.0
157
Not enough data
8.9
152
Not enough data
Metrics
Not enough data
8.6
310
Not enough data
8.3
291
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
268
Reporting
Not enough data
8.2
310
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
313
Not enough data
8.0
295
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
SEO Auditing & Monitoring
8.0
80
Not enough data
8.4
87
Not enough data
8.8
86
Not enough data
8.2
84
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
8.0
117
Not enough data
7.9
120
Not enough data
9.1
124
Not enough data
8.6
76
Not enough data
7.6
73
Not enough data
SEO Reporting
7.8
119
Not enough data
9.3
96
Not enough data
9.3
95
Not enough data
9.5
88
Not enough data
Generative AI
7.0
27
Not enough data
7.0
27
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
186
|
Verified
8.2
312
|
Verified
9.1
206
|
Verified
8.7
355
|
Verified
8.4
181
|
Verified
7.8
281
|
Verified
9.5
200
|
Verified
7.9
298
|
Verified
Feature Not Available
8.0
160
9.2
183
|
Verified
Feature Not Available
Campaign Activity
8.8
208
|
Verified
8.6
348
|
Verified
9.3
223
|
Verified
8.9
379
|
Verified
8.5
177
|
Verified
8.0
273
|
Verified
9.2
201
|
Verified
8.3
324
|
Verified
8.6
171
7.9
273
|
Verified
Feature Not Available
Feature Not Available
Agentic AI - Marketing Analytics
6.4
25
6.5
12
7.7
25
7.0
14
7.2
23
6.3
12
Categories
Categories
Shared Categories
AgencyAnalytics and Supermetrics are categorized as Marketing Analytics
Reviews
Reviewers' Company Size
AgencyAnalytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
76.9%
Information Technology and Services
3.5%
Internet
2.3%
Primary/Secondary Education
1.0%
Leisure, Travel & Tourism
1.0%
Other
15.3%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Discussions
What is AgencyAnalytics used for?
1 Comment
KN
AgencyAnalytics is used to track, monitor, and create custom marketing reports from all different marketing channels. AA makes it easy to connect your...Read more
AgencyAnalytics has no more discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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