Compare AgencyAnalytics and Supermetrics 
Featured Products
At a Glance
Market Segments
Small-Business (90.9% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
$59.00 5 Clients Per Month
Starting at €29.00 1 user Per Month
AgencyAnalytics
Star Rating
(432)4.7 out of 5
Market Segments
Small-Business (90.9% of reviews)
Pros & Cons
Entry-Level Pricing
$59.00 5 Clients Per Month
Free Trial is available
Browse all 4 pricing plansSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AgencyAnalytics excels in user experience, with many praising its intuitive design and clean dashboards. Users appreciate how easy it is to pull data from multiple platforms and generate automated reports, which saves significant time.
- Users say that Supermetrics offers a seamless integration with tools like Google Sheets, making it a favorite for those who need to manage numerous KPIs efficiently. The ability to customize data views allows users to focus on the most relevant metrics for their needs.
- Reviewers mention that AgencyAnalytics stands out for its exceptional customer support, with a high satisfaction score reflecting quick and helpful responses. This level of support is a key factor for users who value assistance during implementation and ongoing use.
- According to verified reviews, Supermetrics is noted for its straightforward setup process, which users find easy to navigate. However, some users feel that it lacks the depth of features that AgencyAnalytics provides, particularly in terms of reporting capabilities.
- G2 reviewers highlight that AgencyAnalytics has a strong focus on small businesses, with a significant majority of its users coming from this segment. This tailored approach resonates well with users looking for solutions that fit their specific needs.
- Users report that while Supermetrics has a solid user interface, it sometimes falls short in support quality compared to AgencyAnalytics. Some users have expressed a desire for more proactive assistance and guidance, especially when troubleshooting issues.
Pricing
Entry-Level Pricing
AgencyAnalytics
Freelancer
$59.00
5 Clients Per Month
For individuals looking for basic reporting to track client performance and share results.
- Unlimited Reports
- Report Scheduling
- 80+ Integrations
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
AgencyAnalytics
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.9
349
8.5
620
Ease of Use
9.3
356
8.2
628
Ease of Setup
9.2
317
8.2
415
Ease of Admin
9.4
295
8.0
380
Quality of Support
9.6
336
7.8
562
Has the product been a good partner in doing business?
9.5
292
8.2
375
Product Direction (% positive)
9.5
344
7.9
579
Features by Category
Reports
9.3
172
Not enough data
8.8
152
Not enough data
9.2
165
Not enough data
9.0
153
Not enough data
9.2
166
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.3
172
Not enough data
8.8
152
Not enough data
9.2
165
Not enough data
9.0
153
Not enough data
9.2
166
Not enough data
Reports
9.2
135
Not enough data
9.4
133
Not enough data
8.8
116
Not enough data
Generative AI
7.3
59
Not enough data
7.3
59
Not enough data
Visualization
9.1
133
Not enough data
8.9
120
Not enough data
9.3
136
Not enough data
8.9
127
Not enough data
Data Updates
8.9
116
Not enough data
9.1
131
Not enough data
Collaboration
9.4
130
Not enough data
8.8
114
Not enough data
8.6
118
Not enough data
Data Updates
8.8
142
Not enough data
9.0
158
Not enough data
8.9
152
Not enough data
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
SEO Auditing & Monitoring
8.0
80
Not enough data
8.4
87
Not enough data
8.8
86
Not enough data
8.2
84
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
8.0
118
Not enough data
7.9
120
Not enough data
9.1
124
Not enough data
8.6
76
Not enough data
7.6
73
Not enough data
SEO Reporting
7.8
119
Not enough data
9.3
96
Not enough data
9.3
95
Not enough data
9.5
88
Not enough data
Generative AI
7.0
27
Not enough data
7.0
27
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
185
|
Verified
8.2
312
|
Verified
9.1
209
|
Verified
8.7
358
|
Verified
8.4
180
|
Verified
7.8
282
|
Verified
9.5
201
|
Verified
7.9
300
|
Verified
Feature Not Available
8.0
161
9.2
182
|
Verified
Feature Not Available
Campaign Activity
8.8
207
|
Verified
8.6
349
|
Verified
9.4
230
|
Verified
8.9
384
|
Verified
8.5
176
|
Verified
8.0
273
|
Verified
9.2
203
|
Verified
8.3
327
|
Verified
8.6
170
7.9
273
|
Verified
Feature Not Available
Feature Not Available
Agentic AI - Marketing Analytics
6.5
24
6.7
14
7.8
26
6.9
16
7.3
23
6.3
12
Categories
Categories
Shared Categories
AgencyAnalytics and Supermetrics are categorized as Marketing Analytics
Reviews
Reviewers' Company Size
AgencyAnalytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
77.0%
Information Technology and Services
3.5%
Internet
2.2%
Computer Software
1.0%
Consumer Goods
1.0%
Other
15.3%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
What is AgencyAnalytics used for?
1 Comment
KN
AgencyAnalytics is used to track, monitor, and create custom marketing reports from all different marketing channels. AA makes it easy to connect your...Read more
AgencyAnalytics has no more discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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