# AgencyAnalytics vs Siteimprove Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AgencyAnalytics excels in user-friendliness, with many users praising its intuitive dashboard and easy configuration of widgets. This ease of use is highlighted by feedback stating, "I like using AgencyAnalytics because it's easy to use and precise."
- **Users say** that Siteimprove offers valuable features for SEO management, particularly the "SEO overview" tab, which helps identify issues like broken links and meta title optimizations. Reviewers appreciate how this tool aids in tracking progress, making it a weekly go-to for many.
- **According to verified reviews** , AgencyAnalytics shines in its setup process, with users noting that the initial configuration was "super easy" and handled efficiently by their ads team. This contrasts with Siteimprove, which, while effective, may not have the same level of streamlined onboarding.
- **Reviewers mention** that Siteimprove's new features, such as the republish check and code checker, are game changers for content management, allowing authors to fix issues before going live. This proactive approach is a significant advantage for teams focused on quality control.
- **Users highlight** AgencyAnalytics' strong support system, with many noting the team's knowledge and responsiveness. This level of support is crucial for users who rely on timely assistance, especially when integrating various data sources into their reports.
- **G2 reviewers indicate** that while both products have strong SEO capabilities, AgencyAnalytics slightly edges out in areas like SERP rank tracking and data visualization, with users appreciating the ability to consolidate accounts and create comprehensive reports in one place.



| | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 453 | 432 | 
| **Largest Market Segment** | Small-Business (91.1% of reviews) | Enterprise (48.7% of reviews) | 
| **Entry Level Price** | $25.00 1 Client Per Month | No pricing available | 

---
## Top Pros & Cons

### AgencyAnalytics

Pros:
- Ease of Use (55 reviews)
- Time Saving (47 reviews)

Cons:
- Integration Issues (25 reviews)
- Limited Features (14 reviews)

### Siteimprove

Pros:
- Ease of Use (27 reviews)
- Helpful (25 reviews)

Cons:
- Complex Usability (15 reviews)
- Difficult Learning (10 reviews)

---
## Ratings Comparison
| Rating | AgencyAnalytics | Siteimprove | 
|---|---|---|
  | **Meets Requirements** | 8.9 (365 reviews) | 9.1 (351 reviews) | 
  | **Ease of Use** | 9.3 (372 reviews) | 8.7 (352 reviews) | 
  | **Ease of Setup** | 9.2 (333 reviews) | 8.9 (231 reviews) | 
  | **Ease of Admin** | 9.4 (295 reviews) | 8.8 (230 reviews) | 
  | **Quality of Support** | 9.6 (352 reviews) | 9.2 (330 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (292 reviews) | 9.4 (228 reviews) | 
  | **Product Direction (% positive)** | 9.5 (359 reviews) | 9.0 (341 reviews) | 

---
## Pricing

### AgencyAnalytics

#### Entry-Level Pricing

Plan: Core

Price: $25.00 1 Client Per Month

Description: Per-client pricing with everything you need to inform your clients and make decisions at scale.

Key Features:
- Automated client reporting
- AI insights & analysis
- White-label branding

[Browse all 2 editions](https://www.g2.com/products/agencyanalytics/pricing)

#### Free Trial

Yes

### Siteimprove

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 9.1/10 | 184 |
| **Siteimprove** | N/A | N/A |

#### Reports

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Reports Interface** | 9.3 (174 reviews) | Not enough data | 
| **Steps to Answer** | 8.8 (154 reviews) | Not enough data | 
| **Graphs and Charts** | 9.2 (167 reviews) | Not enough data | 
| **Score Cards** | 9.0 (154 reviews) | Not enough data | 
| **Dashboards** | 9.2 (168 reviews) | Not enough data | 

#### Self Service 

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 8.9/10 | 184 |
| **Siteimprove** | N/A | N/A |

#### Reports

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Reports Interface** | 9.3 (174 reviews) | Not enough data | 
| **Steps to Answer** | 8.8 (154 reviews) | Not enough data | 
| **Graphs and Charts** | 9.2 (167 reviews) | Not enough data | 
| **Score Cards** | 9.0 (154 reviews) | Not enough data | 
| **Dashboards** | 9.2 (168 reviews) | Not enough data | 

#### Reports

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Reports Interface** | 9.2 (135 reviews) | Not enough data | 
| **Share Reports** | 9.4 (133 reviews) | Not enough data | 
| **Steps to Answer** | 8.8 (116 reviews) | Not enough data | 

#### Generative AI

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **AI Text Generation** | 7.3 (59 reviews) | Not enough data | 
| **AI Text Summarization** | 7.3 (59 reviews) | Not enough data | 

#### Visualization

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Graphs and Charts** | 9.1 (133 reviews) | Not enough data | 
| **Score Cards** | 8.9 (120 reviews) | Not enough data | 
| **Dashboards** | 9.3 (136 reviews) | Not enough data | 
| **Formats** | 8.9 (127 reviews) | Not enough data | 

#### Data Updates

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Historical Snapshots** | 8.9 (116 reviews) | Not enough data | 
| **Real-Time Updating** | 9.1 (131 reviews) | Not enough data | 

#### Collaboration

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Sharing** | 9.4 (130 reviews) | Not enough data | 
| **Co-Editing** | 8.8 (114 reviews) | Not enough data | 
| **Devices** | 8.6 (118 reviews) | Not enough data | 

#### Data Updates

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Historical Snapshots** | 8.8 (143 reviews) | Not enough data | 
| **Real-Time Updating** | 9.0 (159 reviews) | Not enough data | 
| **Email Reports** | 8.9 (153 reviews) | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **Siteimprove** | 8.5/10 | 160 |

#### Metrics

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.8 (122 reviews) | 
| **Engagement** | Not enough data | 8.7 (113 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.6 (113 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (102 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.3 (94 reviews) | 
| **Retention** | Not enough data | 8.4 (100 reviews) | 
| **Return** | Not enough data | 8.3 (97 reviews) | 
| **Conversions** | Not enough data | 8.1 (90 reviews) | 
| **Funnels** | Not enough data | 8.2 (91 reviews) | 

#### Reporting

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.5 (109 reviews) | 
| **Trending** | Not enough data | 8.4 (108 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.2 (50 reviews) | 
| **Segmentation** | Not enough data | 8.4 (98 reviews) | 
| **Mobile Reporting** | Not enough data | 8.2 (100 reviews) | 
| **Unification Across Devices** | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (115 reviews) | 

#### Other

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **User Data** | Not enough data | 8.6 (112 reviews) | 
| **Site Search Reporting** | Not enough data | 8.5 (112 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.6 (106 reviews) | 
| **Campaign Tracking** | Not enough data | 8.3 (86 reviews) | 
| **E-Commerce** | Not enough data | Feature Not Available | 
| **Promotional Messages** | Not enough data | Feature Not Available | 
| **Administration Alerts** | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.9 (89 reviews) | 
| **QA Testing** | Not enough data | 8.5 (93 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (133 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.8 (132 reviews) | 

### Digital Governance

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **Siteimprove** | 8.3/10 | 141 |

#### Monitoring

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Digital Media Monitoring** | Not enough data | 7.4 (45 reviews) | 
| **Compliance Monitoring** | Not enough data | 8.9 (122 reviews) ✓ Verified | 
| **Social Media Monitoring** | Not enough data | 6.5 (40 reviews) | 

#### Administration

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **User, Role, and Access Management ** | Not enough data | 8.7 (129 reviews) ✓ Verified | 
| **Policies and Controls** | Not enough data | 8.9 (125 reviews) ✓ Verified | 
| **Security** | Not enough data | 8.6 (98 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.5 (122 reviews) ✓ Verified | 

#### Standards

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Brand Design Consistency ** | Not enough data | 8.2 (108 reviews) ✓ Verified | 
| **SEO Standards** | Not enough data | 8.6 (111 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.9 (69 reviews) | 
| **Web Accessibility** | Not enough data | 9.1 (89 reviews) ✓ Verified | 

#### Agentic AI - Digital Governance

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 8.3/10 | 159 |
| **Siteimprove** | 6.9/10 | 166 |

#### SEO Auditing & Monitoring

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **SEO Alerting** | 8.0 (80 reviews) | 8.1 (70 reviews) | 
| **SEO Auditing** | 8.4 (87 reviews) | 8.5 (63 reviews) | 
| **SEO Change Tracking** | 8.8 (86 reviews) | 8.1 (62 reviews) | 
| **Technical SEO** | 8.2 (84 reviews) | 8.5 (62 reviews) | 

#### Agentic AI - SEO Tools

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.3 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 5.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 5.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 5.3 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 5.7 (5 reviews) | 
| **Decision Making** | Not enough data | 5.7 (5 reviews) | 

#### SEO Content & Rankings

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Link Building** | 8.0 (118 reviews) | 7.8 (90 reviews) | 
| **Keyword Research** | 7.9 (120 reviews) | 7.9 (109 reviews) | 
| **SERP Rank Tracking** | 9.1 (124 reviews) | 7.5 (80 reviews) | 
| **Localization** | 8.6 (76 reviews) | 7.3 (66 reviews) | 
| **Content Insights** | 7.6 (73 reviews) | 7.7 (53 reviews) | 

#### SEO Reporting

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Competitor Analysis** | 7.8 (119 reviews) | 7.3 (90 reviews) | 
| **Data Visualization** | 9.3 (96 reviews) | 8.2 (81 reviews) | 
| **Custom Reports** | 9.3 (95 reviews) | 7.8 (85 reviews) | 
| **White Label** | 9.5 (88 reviews) | 7.4 (62 reviews) | 

#### Generative AI

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **AI Text Generation** | 7.0 (27 reviews) | 6.1 (34 reviews) | 
| **AI Text Summarization** | 7.0 (27 reviews) | 6.0 (34 reviews) | 

### Digital Accessibility Platforms

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **Siteimprove** | 8.2/10 | 221 |

#### Monitoring

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Compliance Monitoring** | Not enough data | 8.8 (189 reviews) | 
| **Real-Time Monitoring** | Not enough data | 7.7 (66 reviews) | 
| **Dynamic Crawling** | Not enough data | 8.6 (183 reviews) | 
| **Task Management** | Not enough data | 8.0 (99 reviews) | 

#### Reporting

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Prioritization** | Not enough data | 8.7 (105 reviews) | 
| **Site Comparison** | Not enough data | 7.9 (90 reviews) | 

#### Automation

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Automated Testing** | Not enough data | 8.2 (96 reviews) | 
| **Automated Scan** | Not enough data | 8.6 (101 reviews) | 

#### Functionality

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Automated Regression Testing** | Not enough data | Feature Not Available | 
| **Customizable Testing Tools** | Not enough data | 8.0 (133 reviews) | 
| **Multi-User Testing** | Not enough data | 8.0 (112 reviews) | 
| **Filtering ** | Not enough data | 8.2 (136 reviews) | 
| **Overlay Engine** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **AI Text-to-Speech** | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Accessibility Platforms

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **Siteimprove** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### AI Search Visibility Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **Siteimprove** | N/A | N/A |

#### AI Content Structuring - AI Search Visibility Optimization tools 

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **AI-Optimized Content Structuring** | Not enough data | Not enough data | 
| **Schema & Structured Data Optimization** | Not enough data | Not enough data | 
| **AI-Readable Content Formatting** | Not enough data | Not enough data | 
| **LLM-Ready Content Preparation** | Not enough data | Not enough data | 

#### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools 

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Entity Recognition & Mapping** | Not enough data | Not enough data | 
| **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | 
| **Semantic Content Analysis** | Not enough data | Not enough data | 
| **Topic Authority Optimization** | Not enough data | Not enough data | 

#### AI Retrieval Optimization - AI Search Visibility Optimization tools 

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Passage & Chunk Optimization** | Not enough data | Not enough data | 
| **AI Citation Optimization** | Not enough data | Not enough data | 
| **Retrieval Readiness Analysis** | Not enough data | Not enough data | 
| **AI Query Matching Analysis** | Not enough data | Not enough data | 

#### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools 

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **AI Citation Monitoring** | Not enough data | Not enough data | 
| **AI Answer Visibility Tracking** | Not enough data | Not enough data | 
| **Generative Search Performance Analytics** | Not enough data | Not enough data | 

#### Workflow & Platform Integrations - AI Search Visibility Optimization tools 

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | 

### AI Accessibility Tools

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **Siteimprove** | N/A | N/A |

#### AI-Powered Detection & Analysis - AI Accessibility Tools

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Dynamic Content Change Detection** | Not enough data | Not enough data | 
| **Context-Aware Accessibility Detection** | Not enough data | Not enough data | 
| **Computer Vision for UI Interpretation** | Not enough data | Not enough data | 

#### Automated Remediation & Optimization - AI Accessibility Tools

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Keyboard Navigation Optimization** | Not enough data | Not enough data | 
| **AI-Based ARIA Role & Attribute Correction** | Not enough data | Not enough data | 
| **Automated Alt Text Generation** | Not enough data | Not enough data | 

#### Continuous Monitoring & Compliance - AI Accessibility Tools

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Regression Detection for Accessibility Issues** | Not enough data | Not enough data | 
| **Automated WCAG & ADA Compliance Alignment** | Not enough data | Not enough data | 
| **Continuous Accessibility Monitoring** | Not enough data | Not enough data | 

#### Integrations & Workflow Enablement - AI Accessibility Tools

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **CMS & Web Platform Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 8.6/10 | 260 |
| **Siteimprove** | N/A | N/A |

#### Marketing Operations

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **ROI Tracking** | 8.6 (186 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 9.1 (210 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.4 (180 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 9.5 (202 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | Feature Not Available | Not enough data | 
| **White Label** | 9.2 (183 reviews) ✓ Verified | Not enough data | 

#### Campaign Activity

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Campaign Insights** | 8.8 (207 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 9.4 (244 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (176 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 9.2 (208 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.6 (170 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (38 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (23 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [SEO Tools](https://www.g2.com/categories/seo-tools)

**Unique to AgencyAnalytics (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Siteimprove (6):** [AI Accessibility Tools Software](https://www.g2.com/categories/ai-accessibility-tools), [Digital Governance Software](https://www.g2.com/categories/digital-governance), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Digital Accessibility Platforms ](https://www.g2.com/categories/Digital-accessibility-platforms), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo)


---
## Reviewer Demographics

### By Company Size

| Segment | AgencyAnalytics | Siteimprove | 
|---|---|---|
| **Small-Business** | 91.1% | 9.6% | 
| **Mid-Market** | 8.5% | 41.7% | 
| **Enterprise** | 0.5% | 48.7% | 

### By Industry

#### AgencyAnalytics

- **Marketing and Advertising:** 77.4%
- **Information Technology and Services:** 3.3%
- **Internet:** 2.1%
- **Computer Software:** 1.0%
- **Consumer Goods:** 1.0%
- **Hospital & Health Care:** 1.0%
- **Leisure, Travel & Tourism:** 1.0%
- **Primary/Secondary Education:** 1.0%
- **Health, Wellness and Fitness:** 0.7%
- **Market Research:** 0.7%
- **Other:** 11.0%

#### Siteimprove

- **Higher Education:** 30.8%
- **Education Management:** 9.3%
- **Financial Services:** 6.5%
- **Government Administration:** 6.1%
- **Information Technology and Services:** 4.9%
- **Hospital & Health Care:** 4.9%
- **Banking:** 3.7%
- **Legal Services:** 2.6%
- **Marketing and Advertising:** 2.6%
- **Insurance:** 2.1%
- **Other:** 26.6%

---
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---
## Top Discussions

### AgencyAnalytics

- Title: [What is AgencyAnalytics used for?](https://www.g2.com/discussions/what-is-agencyanalytics-used-for) — 1 comment
  > **Top comment:** "AgencyAnalytics is used to track, monitor, and create custom marketing reports from all different marketing channels. AA makes it easy to connect your..."

### Siteimprove

- Title: [I want to explore additional modules features like Analytics, Ads and Performance](https://www.g2.com/discussions/31792-i-want-to-explore-additional-modules-features-like-analytics-ads-and-performance) — 3 comments, 1 upvote
  > **Top comment:** "Have you tried reaching out to your Account Manager at Siteimprove? Ours has been very helpful in getting us access to whatever we need."
- Title: [Similar to Siteimprove?](https://www.g2.com/discussions/similar-to-siteimprove) — 2 comments, 1 upvote
  > **Top comment:** "DubBot is a company that offers web governance software (https://dubbot.com/), but I don't know much about them. I've seen them popup on a few listserves.  I..."
- Title: [How many users can I have?](https://www.g2.com/discussions/faq-page-for-g2-crowd) — 2 comments, 1 upvote
  > **Top comment:** "At my org, we have five users, but there is the option to add more, so I add and remove users at will. "
- Title: [Is Siteimprove free?](https://www.g2.com/discussions/is-siteimprove-free) — 1 comment
  > **Top comment:** "No"
- Title: [How much does Siteimprove cost?](https://www.g2.com/discussions/how-much-does-siteimprove-cost) — 1 comment
  > **Top comment:** "Way too much.  $5,000+ for just 500 urls scanned.  Don't join - got into a deceptive 90-day contract renewal period that trapped us for a whole year.  Tried..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agencyanalytics-vs-siteimprove)