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At a Glance
Market Segments
Small-Business (90.5% of reviews)
Mid-Market (38.3% of reviews)
Entry-Level Pricing
$79.00 5 Clients Per Month
Included in Suite
AgencyAnalytics
Star Rating
(417)4.7 out of 5
Market Segments
Small-Business (90.5% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 5 Clients Per Month
Free Trial is available
Browse all 3 pricing plansSearchmetrics
Star Rating
(48)4.3 out of 5
Market Segments
Mid-Market (38.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Included in Suite
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Searchmetrics excels in its SEO Auditing capabilities, particularly with a strong score of 9.0, while AgencyAnalytics, although competent, has a slightly lower score of 8.6 in the same area. Reviewers mention that Searchmetrics provides comprehensive insights into technical SEO issues, which is crucial for optimizing website performance.
- Reviewers mention that AgencyAnalytics shines in its ease of use, boasting a score of 9.4 compared to Searchmetrics' 7.5. Users on G2 appreciate the intuitive interface of AgencyAnalytics, making it easier for teams to navigate and utilize the software effectively without extensive training.
- G2 users highlight that AgencyAnalytics offers superior reporting features, particularly in the area of Custom Reports, where it scores 9.3 against Searchmetrics' 7.6. Users report that the ability to tailor reports to specific needs is a significant advantage for agencies managing multiple clients.
- Users say that Searchmetrics provides robust data visualization tools, particularly in its Graphs and Charts feature, which scored 9.3. In contrast, AgencyAnalytics, while still strong, scored slightly lower in this area. Reviewers mention that the visual representation of data in Searchmetrics helps in better understanding SEO performance trends.
- Reviewers mention that AgencyAnalytics has a more favorable score in Quality of Support, with a rating of 9.5 compared to Searchmetrics' 8.5. Users report that AgencyAnalytics' customer service is responsive and helpful, which is a critical factor for agencies needing timely assistance.
- Users on G2 report that Searchmetrics has a more extensive focus on SEO Change Tracking, scoring 8.3, while AgencyAnalytics scored 8.8. However, reviewers mention that the depth of analysis provided by Searchmetrics in this area is particularly beneficial for ongoing SEO strategy adjustments.
Pricing
Entry-Level Pricing
AgencyAnalytics
Freelancer
$79.00
5 Clients Per Month
For individuals looking for basic reporting to track client performance and share results.
- Unlimited Reports
- Report Scheduling
- 80+ Integrations
Searchmetrics
Research Cloud
Included in Suite
Data-driven marketing teams use Searchmetrics Research Cloud as the single source of information to understand current and historic global market performance for websites. Immediately available metrics provide instant insights and direct competitive comparisons at the domain, category, and URL level. Surfacing performance gaps allows marketers to uncover opportunities, set strategy and prioritize actions.
- On-demand Keyword, URL, and competitive Research in 50+ Petabyte search database.
Free Trial
AgencyAnalytics
Free Trial is available
Searchmetrics
Free Trial is available
Ratings
Meets Requirements
8.9
343
8.3
44
Ease of Use
9.4
350
7.5
44
Ease of Setup
9.3
310
7.7
17
Ease of Admin
9.4
294
8.1
19
Quality of Support
9.6
330
8.5
36
Has the product been a good partner in doing business?
9.5
291
8.6
19
Product Direction (% positive)
9.5
338
6.9
41
Features by Category
Reports
9.3
170
Not enough data
8.8
152
Not enough data
9.2
165
Not enough data
9.0
153
Not enough data
9.2
165
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.3
170
Not enough data
8.8
152
Not enough data
9.2
165
Not enough data
9.0
153
Not enough data
9.2
165
Not enough data
Reports
9.2
134
Not enough data
9.3
133
Not enough data
8.8
116
Not enough data
Generative AI
7.3
59
Not enough data
7.3
59
Not enough data
Visualization
9.1
133
Not enough data
8.9
120
Not enough data
9.3
135
Not enough data
8.9
127
Not enough data
Data Updates
8.9
116
Not enough data
9.1
130
Not enough data
Collaboration
9.4
129
Not enough data
8.8
114
Not enough data
8.6
118
Not enough data
Data Updates
8.8
142
Not enough data
9.0
157
Not enough data
8.9
152
Not enough data
SEO Auditing & Monitoring
8.0
80
7.5
10
8.4
87
9.0
10
8.8
86
8.3
11
8.2
84
8.1
12
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
8.0
117
7.1
28
7.9
120
8.5
37
9.1
124
8.2
33
8.6
76
8.2
10
7.6
73
8.9
12
SEO Reporting
7.8
119
8.4
36
9.3
96
8.9
12
9.3
95
7.6
9
9.5
88
7.6
7
Generative AI
7.0
27
Not enough data
7.0
27
Not enough data
Marketing Operations
8.6
186
|
Verified
Not enough data
9.1
206
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
9.5
200
|
Verified
Not enough data
Feature Not Available
Not enough data
9.2
183
|
Verified
Not enough data
Campaign Activity
8.8
208
|
Verified
Not enough data
9.3
223
|
Verified
Not enough data
8.5
177
|
Verified
Not enough data
9.2
201
|
Verified
Not enough data
8.6
171
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
6.4
25
Not enough data
7.7
25
Not enough data
7.2
23
Not enough data
Categories
Categories
Shared Categories
AgencyAnalytics and Searchmetrics are categorized as SEO Tools
Unique Categories
AgencyAnalytics is categorized as Marketing Analytics and Data Visualization
Searchmetrics has no unique categories
Reviews
Reviewers' Company Size
AgencyAnalytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Searchmetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
76.9%
Information Technology and Services
3.5%
Internet
2.3%
Primary/Secondary Education
1.0%
Leisure, Travel & Tourism
1.0%
Other
15.3%
Marketing and Advertising
34.0%
Internet
8.5%
Information Technology and Services
6.4%
Entertainment
6.4%
Retail
4.3%
Other
40.4%
Discussions
What is AgencyAnalytics used for?
1 Comment
KN
AgencyAnalytics is used to track, monitor, and create custom marketing reports from all different marketing channels. AA makes it easy to connect your...Read more
AgencyAnalytics has no more discussions with answers
Searchmetrics for SMB?
1 Comment
FL
Let me know if you have a few minutes to speak and we'll see if we can create the appropriate pricing for you. f.lee@searchmetrics.comRead more
Searchmetrics has no more discussions with answers
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