Compare AgencyAnalytics and Pathmatics by Sensor Tower 
Featured Products
At a Glance
Market Segments
Small-Business (90.9% of reviews)
Mid-Market (47.5% of reviews)
Entry-Level Pricing
$59.00 5 Clients Per Month
No pricing available
AgencyAnalytics
Star Rating
(433)4.7 out of 5
Market Segments
Small-Business (90.9% of reviews)
Pros & Cons
Entry-Level Pricing
$59.00 5 Clients Per Month
Free Trial is available
Browse all 4 pricing plansPathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AgencyAnalytics excels in user experience, with many praising its clean dashboards and automated reporting features that save time and enhance client presentations. In contrast, while Pathmatics by Sensor Tower is noted for its ease of use, it lacks the same level of automation and visual appeal.
- Users say that AgencyAnalytics offers a seamless setup process, making it easy for new users to get started quickly. Pathmatics by Sensor Tower, while also user-friendly, does not receive the same level of acclaim for its onboarding experience.
- Reviewers mention that AgencyAnalytics provides robust support, with a high quality of assistance that users find invaluable. Pathmatics by Sensor Tower, while offering decent support, does not match the responsiveness and effectiveness reported by AgencyAnalytics users.
- According to verified reviews, AgencyAnalytics stands out for its ability to integrate data from multiple platforms, allowing users to create comprehensive reports. Pathmatics by Sensor Tower, while strong in media strategy insights, does not offer the same breadth of data collection capabilities.
- G2 reviewers highlight that Pathmatics by Sensor Tower is particularly effective for media strategy and competitive analysis, with features that allow users to visualize and track creative placements. However, AgencyAnalytics users appreciate its focus on client-friendly visuals and automated systems that streamline reporting.
- Users report that both products have their strengths, but AgencyAnalytics has a more substantial market presence and user base, reflected in its higher G2 Score and recent review activity. Pathmatics by Sensor Tower, while offering valuable insights, has fewer recent reviews, which may indicate less current user engagement.
Pricing
Entry-Level Pricing
AgencyAnalytics
Freelancer
$59.00
5 Clients Per Month
For individuals looking for basic reporting to track client performance and share results.
- Unlimited Reports
- Report Scheduling
- 80+ Integrations
Pathmatics by Sensor Tower
No pricing availableFree Trial
AgencyAnalytics
Free Trial is available
Pathmatics by Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.9
350
8.2
272
Ease of Use
9.3
357
9.2
270
Ease of Setup
9.2
318
9.1
122
Ease of Admin
9.4
295
8.7
114
Quality of Support
9.6
337
8.7
224
Has the product been a good partner in doing business?
9.5
292
9.0
110
Product Direction (% positive)
9.5
345
8.4
255
Features by Category
Reports
9.3
172
Not enough data
8.8
152
Not enough data
9.2
165
Not enough data
9.0
153
Not enough data
9.2
166
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.3
172
Not enough data
8.8
152
Not enough data
9.2
165
Not enough data
9.0
153
Not enough data
9.2
166
Not enough data
Reports
9.2
135
Not enough data
9.4
133
Not enough data
8.8
116
Not enough data
Generative AI
7.3
59
Not enough data
7.3
59
Not enough data
Visualization
9.1
133
Not enough data
8.9
120
Not enough data
9.3
136
Not enough data
8.9
127
Not enough data
Data Updates
8.9
116
Not enough data
9.1
131
Not enough data
Collaboration
9.4
130
Not enough data
8.8
114
Not enough data
8.6
118
Not enough data
Data Updates
8.8
142
Not enough data
9.0
158
Not enough data
8.9
152
Not enough data
Platform Basics
Not enough data
8.3
39
Not enough data
8.0
32
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
7.1
33
Not enough data
Feature Not Available
Not enough data
7.2
28
Platform Content
Not enough data
8.3
18
Platform Reporting
Not enough data
8.5
33
Not enough data
7.7
25
SEO Auditing & Monitoring
8.0
80
Not enough data
8.4
87
Not enough data
8.8
86
Not enough data
8.2
84
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
8.0
118
Not enough data
7.9
120
Not enough data
9.1
124
Not enough data
8.6
76
Not enough data
7.6
73
Not enough data
SEO Reporting
7.8
119
Not enough data
9.3
96
Not enough data
9.3
95
Not enough data
9.5
88
Not enough data
Generative AI
7.0
27
Not enough data
7.0
27
Not enough data
Platform Insights
Not enough data
9.4
32
Not enough data
8.9
29
Not enough data
8.6
27
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.8
30
Not enough data
9.0
28
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
8.4
22
Not enough data
8.5
21
Marketing Operations
8.6
185
|
Verified
7.3
76
|
Verified
9.1
209
|
Verified
8.4
147
|
Verified
8.4
180
|
Verified
7.5
95
|
Verified
9.5
201
|
Verified
8.1
89
|
Verified
Feature Not Available
Feature Not Available
9.2
182
|
Verified
6.9
8
Campaign Activity
8.8
207
|
Verified
8.2
164
|
Verified
9.4
231
|
Verified
8.6
167
|
Verified
8.5
176
|
Verified
7.8
105
|
Verified
9.2
203
|
Verified
8.2
141
|
Verified
8.6
170
8.0
120
|
Verified
Feature Not Available
7.4
12
Agentic AI - Marketing Analytics
6.5
24
Not enough data
7.8
26
Not enough data
7.3
23
Not enough data
Categories
Categories
Shared Categories
AgencyAnalytics and Pathmatics by Sensor Tower are categorized as Marketing Analytics
Unique Categories
AgencyAnalytics is categorized as SEO Tools and Data Visualization
Pathmatics by Sensor Tower is categorized as Competitive Intelligence and Digital Advertising Intelligence
Reviews
Reviewers' Company Size
AgencyAnalytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
76.8%
Information Technology and Services
3.5%
Internet
2.2%
Computer Software
1.0%
Consumer Goods
1.0%
Other
15.6%
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Discussions
What is AgencyAnalytics used for?
1 Comment
KN
AgencyAnalytics is used to track, monitor, and create custom marketing reports from all different marketing channels. AA makes it easy to connect your...Read more
AgencyAnalytics has no more discussions with answers
Am I able to see news for brands I'm following using Pathmatics?
1 Comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
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