# AgencyAnalytics, NinjaCat vs Funnel Comparison

| | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.2 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 447 | 316 | 165 | 
| **Largest Market Segment** | Small-Business (91.0% of reviews) | Small-Business (55.5% of reviews) | Small-Business (50.9% of reviews) | 
| **Entry Level Price** | $59.00 5 Clients Per Month | Contact Us Per Year | Starting at $400.00 | 

---
## Top Pros & Cons

### AgencyAnalytics

Pros:
- Ease of Use (64 reviews)
- Time Saving (49 reviews)

Cons:
- Integration Issues (31 reviews)
- Limited Features (14 reviews)

### NinjaCat

Pros:
- Ease of Use (3 reviews)
- Customer Support (2 reviews)

Cons:
- Application Instability (1 reviews)
- Software Bugs (1 reviews)

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

---
## Ratings Comparison
| Rating | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
  | **Meets Requirements** | 8.9 (360 reviews) | 8.0 (277 reviews) | 8.8 (142 reviews) | 
  | **Ease of Use** | 9.3 (367 reviews) | 7.8 (277 reviews) | 8.5 (145 reviews) | 
  | **Ease of Setup** | 9.2 (328 reviews) | 7.5 (187 reviews) | 8.8 (104 reviews) | 
  | **Ease of Admin** | 9.4 (295 reviews) | 8.1 (183 reviews) | 8.9 (95 reviews) | 
  | **Quality of Support** | 9.5 (347 reviews) | 8.8 (266 reviews) | 9.1 (139 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (292 reviews) | 8.8 (186 reviews) | 9.1 (94 reviews) | 
  | **Product Direction (% positive)** | 9.5 (354 reviews) | 8.6 (271 reviews) | 8.7 (143 reviews) | 

---
## Pricing

### AgencyAnalytics

#### Entry-Level Pricing

Plan: Freelancer

Price: $59.00 5 Clients Per Month

Description: For individuals looking for basic reporting to track client performance and share results.

Key Features:
- Unlimited Reports
- Report Scheduling
- 80+ Integrations

[Browse all 4 editions](https://www.g2.com/products/agencyanalytics/pricing)

#### Free Trial

Yes

### NinjaCat

#### Entry-Level Pricing

Plan: Reporting

Price: Contact Us Per Year

Description: Plug-and-Present marketing performance reports. Richly visualized analytics, automatically generated into sleek presentations, with less effort.

Key Features:
- White Labeling
- Rollup Reporting
- Include Markups

[Browse all 4 editions](https://www.g2.com/products/ninjacat/pricing)

#### Free Trial

No

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 9.1/10 | 182 |
| **NinjaCat** | 7.8/10 | 157 |
| **Funnel** | N/A | N/A |

#### Reports

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Reports Interface** | 9.3 (173 reviews) | 8.2 (156 reviews) | Not enough data | 
| **Steps to Answer** | 8.8 (153 reviews) | 7.6 (120 reviews) | Not enough data | 
| **Graphs and Charts** | 9.2 (166 reviews) | 8.1 (154 reviews) | Not enough data | 
| **Score Cards** | 9.0 (154 reviews) | 7.9 (121 reviews) | Not enough data | 
| **Dashboards** | 9.2 (167 reviews) | 7.8 (152 reviews) | Not enough data | 

#### Self Service 

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 8.9/10 | 182 |
| **NinjaCat** | 7.4/10 | 158 |
| **Funnel** | N/A | N/A |

#### Reports

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Reports Interface** | 9.3 (173 reviews) | 8.2 (156 reviews) | Not enough data | 
| **Steps to Answer** | 8.8 (153 reviews) | 7.6 (120 reviews) | Not enough data | 
| **Graphs and Charts** | 9.2 (166 reviews) | 8.1 (154 reviews) | Not enough data | 
| **Score Cards** | 9.0 (154 reviews) | 7.9 (121 reviews) | Not enough data | 
| **Dashboards** | 9.2 (167 reviews) | 7.8 (152 reviews) | Not enough data | 

#### Reports

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Reports Interface** | 9.2 (135 reviews) | 7.8 (54 reviews) | Not enough data | 
| **Share Reports** | 9.4 (133 reviews) | 7.9 (52 reviews) | Not enough data | 
| **Steps to Answer** | 8.8 (116 reviews) | 7.4 (41 reviews) | Not enough data | 

#### Generative AI

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **AI Text Generation** | 7.3 (59 reviews) | 6.4 (28 reviews) | Not enough data | 
| **AI Text Summarization** | 7.3 (59 reviews) | 6.4 (28 reviews) | Not enough data | 

#### Visualization

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Graphs and Charts** | 9.1 (133 reviews) | 8.0 (54 reviews) | Not enough data | 
| **Score Cards** | 8.9 (120 reviews) | 7.6 (50 reviews) | Not enough data | 
| **Dashboards** | 9.3 (136 reviews) | 7.8 (55 reviews) | Not enough data | 
| **Formats** | 8.9 (127 reviews) | 7.3 (48 reviews) | Not enough data | 

#### Data Updates

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Historical Snapshots** | 8.9 (116 reviews) | 7.1 (44 reviews) | Not enough data | 
| **Real-Time Updating** | 9.1 (131 reviews) | 7.0 (48 reviews) | Not enough data | 

#### Collaboration

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Sharing** | 9.4 (130 reviews) | 7.7 (45 reviews) | Not enough data | 
| **Co-Editing** | 8.8 (114 reviews) | 6.6 (44 reviews) | Not enough data | 
| **Devices** | 8.6 (118 reviews) | 7.0 (41 reviews) | Not enough data | 

#### Data Updates

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Historical Snapshots** | 8.8 (143 reviews) | 6.9 (63 reviews) | Not enough data | 
| **Real-Time Updating** | 9.0 (159 reviews) | 6.9 (73 reviews) | Not enough data | 
| **Email Reports** | 8.9 (153 reviews) | 8.0 (76 reviews) | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **NinjaCat** | N/A | N/A |
| **Funnel** | 8.8/10 | 85 |

#### Metrics

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 9.0 (70 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.9 (68 reviews) | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 8.4 (46 reviews) | 
| **Standard Event Tracking** | Not enough data | Not enough data | 8.9 (45 reviews) | 
| **Custom Event Tracking** | Not enough data | Not enough data | 8.6 (44 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.5 (56 reviews) | 
| **Return** | Not enough data | Not enough data | 8.8 (56 reviews) | 
| **Conversions** | Not enough data | Not enough data | 9.1 (71 reviews) | 
| **Funnels** | Not enough data | Not enough data | 9.0 (43 reviews) | 

#### Reporting

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 8.7 (49 reviews) | 
| **Trending** | Not enough data | Not enough data | 8.8 (43 reviews) | 
| **Retroactive Reporting** | Not enough data | Not enough data | 8.7 (62 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.7 (52 reviews) | 
| **Mobile Reporting** | Not enough data | Not enough data | 8.2 (40 reviews) | 
| **Unification Across Devices** | Not enough data | Not enough data | 8.1 (55 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 9.2 (70 reviews) | 

#### Other

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **User Data** | Not enough data | Not enough data | Feature Not Available | 
| **Site Search Reporting** | Not enough data | Not enough data | Feature Not Available | 
| **Load Time Monitoring** | Not enough data | Not enough data | Feature Not Available | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.9 (73 reviews) | 
| **E-Commerce** | Not enough data | Not enough data | 8.9 (59 reviews) | 
| **Promotional Messages** | Not enough data | Not enough data | Feature Not Available | 
| **Administration Alerts** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.9 (72 reviews) | 
| **QA Testing** | Not enough data | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | Not enough data | 9.1 (75 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.9 (75 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **NinjaCat** | N/A | N/A |
| **Funnel** | 8.4/10 | 24 |

#### Management

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 8.3 (20 reviews) | 
| **Auditing** | Not enough data | Not enough data | 7.0 (18 reviews) | 

#### Functionality

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Extraction** | Not enough data | Not enough data | 8.8 (19 reviews) | 
| **Transformation** | Not enough data | Not enough data | 8.5 (20 reviews) | 
| **Loading** | Not enough data | Not enough data | 8.8 (20 reviews) | 
| **Automation** | Not enough data | Not enough data | 8.8 (20 reviews) | 
| **Scalability** | Not enough data | Not enough data | 8.6 (20 reviews) | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 8.3/10 | 159 |
| **NinjaCat** | N/A | N/A |
| **Funnel** | N/A | N/A |

#### SEO Auditing & Monitoring

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **SEO Alerting** | 8.0 (80 reviews) | Not enough data | Not enough data | 
| **SEO Auditing** | 8.4 (87 reviews) | Not enough data | Not enough data | 
| **SEO Change Tracking** | 8.8 (86 reviews) | Not enough data | Not enough data | 
| **Technical SEO** | 8.2 (84 reviews) | Not enough data | Not enough data | 

#### Agentic AI - SEO Tools

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### SEO Content & Rankings

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Link Building** | 8.0 (118 reviews) | Not enough data | Not enough data | 
| **Keyword Research** | 7.9 (120 reviews) | Not enough data | Not enough data | 
| **SERP Rank Tracking** | 9.1 (124 reviews) | Not enough data | Not enough data | 
| **Localization** | 8.6 (76 reviews) | Not enough data | Not enough data | 
| **Content Insights** | 7.6 (73 reviews) | Not enough data | Not enough data | 

#### SEO Reporting

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Competitor Analysis** | 7.8 (119 reviews) | Not enough data | Not enough data | 
| **Data Visualization** | 9.3 (96 reviews) | Not enough data | Not enough data | 
| **Custom Reports** | 9.3 (95 reviews) | Not enough data | Not enough data | 
| **White Label** | 9.5 (88 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **AI Text Generation** | 7.0 (27 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 7.0 (27 reviews) | Not enough data | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **NinjaCat** | N/A | N/A |
| **Funnel** | N/A | N/A |

#### Responses

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | Not enough data | 

#### Automation - AI Agents

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | Not enough data | 
| **Human-In-The-Loop** | Not enough data | Not enough data | Not enough data | 

#### Autonomy -  AI Agents

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **NinjaCat** | N/A | N/A |
| **Funnel** | N/A | N/A |

#### Customization - AI Agent Builders

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Natural Language Configuration** | Not enough data | Not enough data | Not enough data | 
| **Tone Customization** | Not enough data | Not enough data | Not enough data | 
| **Security Guardrails** | Not enough data | Not enough data | Not enough data | 

#### Functionality - AI Agent Builders

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Omni-channel Support** | Not enough data | Not enough data | Not enough data | 
| **Agent Branding** | Not enough data | Not enough data | Not enough data | 
| **Proactive Response Capabilities** | Not enough data | Not enough data | Not enough data | 
| **Seamless Human Escalation** | Not enough data | Not enough data | Not enough data | 

#### Data and Analytics - AI Agent Builders

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Analytics & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Contextual Awareness** | Not enough data | Not enough data | Not enough data | 
| **Data Privacy Compliance** | Not enough data | Not enough data | Not enough data | 

#### Integration - AI Agent Builders

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Workflow Automation** | Not enough data | Not enough data | Not enough data | 
| **API Usage** | Not enough data | Not enough data | Not enough data | 
| **Platform Interoperability** | Not enough data | Not enough data | Not enough data | 
| **CRM Data Integration** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 8.6/10 | 254 |
| **NinjaCat** | 7.6/10 | 146 |
| **Funnel** | 8.0/10 | 99 |

#### Marketing Operations

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **ROI Tracking** | 8.6 (186 reviews) ✓ Verified | 7.4 (104 reviews) ✓ Verified | 8.3 (76 reviews) ✓ Verified | 
| **Data Collection** | 9.1 (210 reviews) ✓ Verified | 8.2 (125 reviews) ✓ Verified | 9.0 (87 reviews) ✓ Verified | 
| **Customer Insights** | 8.4 (180 reviews) ✓ Verified | 7.1 (53 reviews) | 7.7 (43 reviews) | 
| **Multi-User Access** | 9.5 (202 reviews) ✓ Verified | 8.4 (119 reviews) ✓ Verified | 8.4 (75 reviews) ✓ Verified | 
| **Spend Management** | Feature Not Available | 6.7 (47 reviews) ✓ Verified | 8.1 (47 reviews) ✓ Verified | 
| **White Label** | 9.2 (183 reviews) ✓ Verified | 8.5 (54 reviews) ✓ Verified | Feature Not Available | 

#### Campaign Activity

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Campaign Insights** | 8.8 (207 reviews) ✓ Verified | 7.7 (118 reviews) ✓ Verified | 8.5 (81 reviews) ✓ Verified | 
| **Reports and Dashboards** | 9.4 (240 reviews) ✓ Verified | 8.4 (140 reviews) ✓ Verified | 8.7 (84 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.5 (176 reviews) ✓ Verified | 7.3 (93 reviews) ✓ Verified | 8.2 (68 reviews) ✓ Verified | 
| **Multichannel Tracking** | 9.2 (206 reviews) ✓ Verified | 8.4 (120 reviews) ✓ Verified | 8.9 (84 reviews) ✓ Verified | 
| **Brand Optimization** | 8.6 (170 reviews) | 7.2 (52 reviews) | 7.8 (41 reviews) | 
| **Predictive Analytics** | Feature Not Available | 5.9 (46 reviews) ✓ Verified | 7.6 (41 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.5 (24 reviews) | Not enough data | 7.5 (6 reviews) | 
| **Cross-system Integration** | 8.1 (33 reviews) | Not enough data | 6.9 (6 reviews) | 
| **Proactive Assistance** | 7.3 (23 reviews) | Not enough data | 6.9 (7 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **NinjaCat** | N/A | N/A |
| **Funnel** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to AgencyAnalytics (2):** [SEO Tools](https://www.g2.com/categories/seo-tools), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to NinjaCat (4):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools), [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)

**Unique to Funnel (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | AgencyAnalytics | NinjaCat | Funnel | 
|---|---|---|---|
| **Small-Business** | 91.0% | 55.5% | 50.9% | 
| **Mid-Market** | 8.6% | 36.1% | 43.5% | 
| **Enterprise** | 0.5% | 8.4% | 5.6% | 

### By Industry

#### AgencyAnalytics

- **Marketing and Advertising:** 77.1%
- **Information Technology and Services:** 3.4%
- **Internet:** 2.2%
- **Computer Software:** 1.0%
- **Consumer Goods:** 1.0%
- **Hospital & Health Care:** 1.0%
- **Leisure, Travel & Tourism:** 1.0%
- **Primary/Secondary Education:** 1.0%
- **Health, Wellness and Fitness:** 0.7%
- **Market Research:** 0.7%
- **Other:** 11.1%

#### NinjaCat

- **Marketing and Advertising:** 73.2%
- **Computer Software:** 5.8%
- **Automotive:** 3.2%
- **Internet:** 3.2%
- **Real Estate:** 2.3%
- **Higher Education:** 1.3%
- **Financial Services:** 1.0%
- **Health, Wellness and Fitness:** 1.0%
- **Apparel & Fashion:** 0.6%
- **Construction:** 0.6%
- **Other:** 7.7%

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

---
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- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14748 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) — 4.3/5 stars (345 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)

### Alternatives to Funnel

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1642 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14748 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (306 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (509 reviews)

---
## Top Discussions

### AgencyAnalytics

- Title: [What is AgencyAnalytics used for?](https://www.g2.com/discussions/what-is-agencyanalytics-used-for) — 1 comment
  > **Top comment:** "AgencyAnalytics is used to track, monitor, and create custom marketing reports from all different marketing channels. AA makes it easy to connect your..."

### NinjaCat

- Title: [What is the best way to implement filtering for Google Analytics location data?](https://www.g2.com/discussions/30757-what-is-the-best-way-to-implement-filtering-for-google-analytics-location-data) — 1 comment, 1 upvote
  > **Top comment:** "Hey Victorya! After setting up a Custom Filter to exclude or include your chosen parameters, with a custom name, "Geo Blocked Bots," you should be able to..."
- Title: [Do you offer customer Integration?](https://www.g2.com/discussions/custom-integrations) — 1 comment, 1 upvote
  > **Top comment:** "Yes"

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agencyanalytics-vs-ninjacat-vs-funnel)