Compare AgencyAnalytics and Looker 
Featured Products
At a Glance
Market Segments
Small-Business (90.9% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
$59.00 5 Clients Per Month
No pricing available
AgencyAnalytics
Star Rating
(432)4.7 out of 5
Market Segments
Small-Business (90.9% of reviews)
Pros & Cons
Entry-Level Pricing
$59.00 5 Clients Per Month
Free Trial is available
Browse all 4 pricing plansLooker
Star Rating
(1,615)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in providing a robust Business Intelligence experience, with users appreciating its ability to create detailed dashboards and reports. One user highlighted how Looker addresses practical issues around visibility and consistency, making it a strong choice for organizations needing comprehensive data analysis.
- Users say AgencyAnalytics stands out for its user-friendly interface, particularly when it comes to reporting and sharing data with clients. Reviewers noted the ease of inserting relevant data into one place, which simplifies the reporting process and enhances client communication.
- According to verified reviews, Looker has a slight edge in overall user satisfaction, reflected in its higher G2 Score. Users appreciate the semantic modeling layer through LookML, which allows for centralized metric definitions, reducing errors and saving development time.
- Reviewers mention that AgencyAnalytics shines in its ease of setup and administration, with many users finding it straightforward to connect data sources and create templates. This simplicity is particularly beneficial for small businesses looking to streamline their analytics processes.
- G2 reviewers highlight that while Looker offers powerful analytics capabilities, some users find it challenging to navigate for specific workflows. This can lead to configuration challenges, especially for teams that may not have a technical background.
- Users report that AgencyAnalytics is committed to continuous improvement, regularly adding new features based on customer feedback. This responsiveness to user needs enhances its appeal, particularly for small businesses that value adaptability in their tools.
Pricing
Entry-Level Pricing
AgencyAnalytics
Freelancer
$59.00
5 Clients Per Month
For individuals looking for basic reporting to track client performance and share results.
- Unlimited Reports
- Report Scheduling
- 80+ Integrations
Looker
No pricing availableFree Trial
AgencyAnalytics
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.9
349
8.7
1,106
Ease of Use
9.3
356
8.3
1,111
Ease of Setup
9.2
317
8.2
589
Ease of Admin
9.4
295
8.3
432
Quality of Support
9.6
336
8.6
944
Has the product been a good partner in doing business?
9.5
292
8.9
410
Product Direction (% positive)
9.5
344
8.7
1,037
Features by Category
Reports
9.3
172
8.6
666
|
Verified
8.8
152
8.2
618
|
Verified
9.2
165
8.2
662
|
Verified
9.0
153
8.3
530
|
Verified
9.2
166
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.3
172
8.6
666
|
Verified
8.8
152
8.2
618
|
Verified
9.2
165
8.2
662
|
Verified
9.0
153
8.3
530
|
Verified
9.2
166
8.7
666
|
Verified
Reports
9.2
135
8.5
111
9.4
133
8.5
108
8.8
116
8.0
103
Generative AI
7.3
59
7.0
101
7.3
59
7.1
101
Visualization
9.1
133
8.5
115
8.9
120
8.4
111
9.3
136
8.7
114
8.9
127
8.3
110
Data Updates
8.9
116
8.1
108
9.1
131
8.3
106
Collaboration
9.4
130
8.4
108
8.8
114
8.0
107
8.6
118
8.0
103
Data Updates
8.8
142
7.9
138
9.0
158
8.0
141
8.9
152
8.5
144
Reports
9.3
172
8.6
666
|
Verified
8.8
152
8.2
618
|
Verified
9.2
165
8.2
662
|
Verified
9.0
153
8.3
530
|
Verified
9.2
166
8.7
666
|
Verified
Data Preparation
Not enough data
8.3
286
|
Verified
Not enough data
8.3
264
|
Verified
Data Modeling and Blending
Not enough data
8.5
312
|
Verified
Not enough data
8.7
330
|
Verified
Not enough data
8.3
312
|
Verified
Generative AI
Not enough data
7.1
89
Not enough data
7.1
87
Agentic AI - Analytics Platforms
Not enough data
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.3
44
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.7
46
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Reports
9.3
172
8.6
666
|
Verified
8.8
152
8.2
618
|
Verified
9.2
165
8.2
662
|
Verified
9.0
153
8.3
530
|
Verified
9.2
166
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Metrics
Not enough data
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Reporting
Not enough data
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Other
Not enough data
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
Not enough data
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
SEO Auditing & Monitoring
8.0
80
Not enough data
8.4
87
Not enough data
8.8
86
Not enough data
8.2
84
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
8.0
118
Not enough data
7.9
120
Not enough data
9.1
124
Not enough data
8.6
76
Not enough data
7.6
73
Not enough data
SEO Reporting
7.8
119
Not enough data
9.3
96
Not enough data
9.3
95
Not enough data
9.5
88
Not enough data
Generative AI
7.0
27
Not enough data
7.0
27
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Marketing Operations
8.6
185
|
Verified
8.6
222
|
Verified
9.1
209
|
Verified
8.7
241
|
Verified
8.4
180
|
Verified
8.5
228
|
Verified
9.5
201
|
Verified
8.9
245
|
Verified
Feature Not Available
8.4
130
9.2
182
|
Verified
Feature Not Available
Campaign Activity
8.8
207
|
Verified
8.6
231
|
Verified
9.4
230
|
Verified
8.8
261
|
Verified
8.5
176
|
Verified
8.5
213
|
Verified
9.2
203
|
Verified
8.5
214
|
Verified
8.6
170
8.4
200
|
Verified
Feature Not Available
7.9
120
|
Verified
Agentic AI - Marketing Analytics
6.5
24
6.8
14
7.8
26
7.7
15
7.3
23
7.4
15
Categories
Categories
Shared Categories
AgencyAnalytics and Looker are categorized as Marketing Analytics and Data Visualization
Unique Categories
AgencyAnalytics is categorized as SEO Tools
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
Reviews
Reviewers' Company Size
AgencyAnalytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
77.0%
Information Technology and Services
3.5%
Internet
2.2%
Computer Software
1.0%
Consumer Goods
1.0%
Other
15.3%
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.4%
Discussions
What is AgencyAnalytics used for?
1 Comment
KN
AgencyAnalytics is used to track, monitor, and create custom marketing reports from all different marketing channels. AA makes it easy to connect your...Read more
AgencyAnalytics has no more discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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