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Compare AgencyAnalytics and Looker 
Featured Products
At a Glance
Market Segments
Small-Business (90.5% of reviews)
Mid-Market (60.8% of reviews)
Entry-Level Pricing
$79.00 5 Clients Per Month
No pricing available
AgencyAnalytics
Star Rating
(416)4.7 out of 5
Market Segments
Small-Business (90.5% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 5 Clients Per Month
Free Trial is available
Browse all 3 pricing plansLooker
Star Rating
(1,587)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerAgencyAnalytics vs Looker
When assessing the two solutions, reviewers found AgencyAnalytics easier to use, set up, and administer. Reviewers also preferred doing business with AgencyAnalytics overall.
- Reviewers felt that AgencyAnalytics meets the needs of their business better than Looker.
- When comparing quality of ongoing product support, reviewers felt that AgencyAnalytics is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AgencyAnalytics over Looker.
Pricing
Entry-Level Pricing
AgencyAnalytics
Freelancer
$79.00
5 Clients Per Month
For individuals looking for basic reporting to track client performance and share results.
- Unlimited Reports
- Report Scheduling
- 80+ Integrations
Looker
No pricing availableFree Trial
AgencyAnalytics
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.9
342
8.7
1,088
Ease of Use
9.4
349
8.2
1,093
Ease of Setup
9.3
309
8.2
572
Ease of Admin
9.4
292
8.3
430
Quality of Support
9.6
329
8.6
926
Has the product been a good partner in doing business?
9.5
289
8.9
408
Product Direction (% positive)
9.5
337
8.8
1,020
Features by Category
Reports
9.3
171
8.6
657
|
Verified
8.8
152
8.2
613
|
Verified
9.2
165
8.2
654
|
Verified
9.0
153
8.3
525
|
Verified
9.2
165
8.7
657
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Advanced Analytics
Not enough data
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.3
171
8.6
657
|
Verified
8.8
152
8.2
613
|
Verified
9.2
165
8.2
654
|
Verified
9.0
153
8.3
525
|
Verified
9.2
165
8.7
657
|
Verified
Reports
9.2
134
8.5
109
9.3
133
8.5
108
8.8
116
8.0
102
Generative AI
7.3
59
7.0
101
7.3
59
7.1
101
Visualization
9.1
133
8.5
112
8.9
120
8.4
111
9.3
135
8.7
112
8.9
127
8.3
110
Data Updates
8.9
116
8.1
108
9.1
130
8.3
107
Collaboration
9.4
129
8.4
107
8.8
114
8.0
107
8.6
118
8.0
103
Data Updates
8.8
142
7.8
137
9.0
157
8.0
141
8.9
152
8.5
144
Reports
9.3
171
8.6
657
|
Verified
8.8
152
8.2
613
|
Verified
9.2
165
8.2
654
|
Verified
9.0
153
8.3
525
|
Verified
9.2
165
8.7
657
|
Verified
Data Preparation
Not enough data
8.4
281
|
Verified
Not enough data
8.3
259
|
Verified
Data Modeling and Blending
Not enough data
8.5
309
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.4
309
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
36
Advanced Analytics
Not enough data
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.1
38
Not enough data
8.0
35
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
7.9
35
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Reports
9.3
171
8.6
657
|
Verified
8.8
152
8.2
613
|
Verified
9.2
165
8.2
654
|
Verified
9.0
153
8.3
525
|
Verified
9.2
165
8.7
657
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Metrics
Not enough data
8.8
237
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Reporting
Not enough data
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Other
Not enough data
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
SEO Auditing & Monitoring
7.9
79
Not enough data
8.4
86
Not enough data
8.7
85
Not enough data
8.2
83
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
8.0
117
Not enough data
7.9
119
Not enough data
9.1
123
Not enough data
8.6
76
Not enough data
7.6
73
Not enough data
SEO Reporting
7.8
119
Not enough data
9.2
95
Not enough data
9.3
95
Not enough data
9.5
88
Not enough data
Generative AI
7.0
27
Not enough data
7.0
27
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Marketing Operations
8.6
186
|
Verified
8.6
221
|
Verified
9.1
206
|
Verified
8.7
241
|
Verified
8.4
181
|
Verified
8.5
228
|
Verified
9.5
200
|
Verified
8.9
245
|
Verified
Feature Not Available
8.4
130
9.2
183
|
Verified
Feature Not Available
Campaign Activity
8.8
207
|
Verified
8.6
231
|
Verified
9.3
223
|
Verified
8.8
261
|
Verified
8.5
177
|
Verified
8.5
212
|
Verified
9.2
200
|
Verified
8.5
213
|
Verified
8.6
170
8.4
199
|
Verified
Feature Not Available
7.9
119
|
Verified
Agentic AI - Marketing Analytics
6.4
25
6.8
14
7.7
25
7.7
15
7.2
23
7.4
15
Categories
Categories
Shared Categories
AgencyAnalytics and Looker are categorized as Marketing Analytics and Data Visualization
Unique Categories
AgencyAnalytics is categorized as SEO Tools
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
Reviews
Reviewers' Company Size
AgencyAnalytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
76.8%
Information Technology and Services
3.5%
Internet
2.3%
Primary/Secondary Education
1.0%
Leisure, Travel & Tourism
1.0%
Other
15.4%
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Discussions
What is AgencyAnalytics used for?
1 Comment
KN
AgencyAnalytics is used to track, monitor, and create custom marketing reports from all different marketing channels. AA makes it easy to connect your...Read more
AgencyAnalytics has no more discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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