# AgencyAnalytics vs BrightLocal Comparison | | AgencyAnalytics | BrightLocal | |---|---|---| | **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | | **Total Reviews** | 447 | 229 | | **Largest Market Segment** | Small-Business (91.0% of reviews) | Small-Business (86.7% of reviews) | | **Entry Level Price** | $59.00 5 Clients Per Month | Starting at $39.00 Per Month | --- ## Top Pros & Cons ### AgencyAnalytics Pros: - Ease of Use (55 reviews) - Time Saving (47 reviews) Cons: - Integration Issues (25 reviews) - Limited Features (14 reviews) ### BrightLocal Pros: - Rank Tracking (3 reviews) - Dashboard Usability (2 reviews) Cons: - Complex Interface (2 reviews) - Complex Features (1 reviews) --- ## Ratings Comparison | Rating | AgencyAnalytics | BrightLocal | |---|---|---| | **Meets Requirements** | 8.9 (360 reviews) | 8.9 (171 reviews) | | **Ease of Use** | 9.3 (367 reviews) | 8.7 (173 reviews) | | **Ease of Setup** | 9.2 (328 reviews) | 8.7 (126 reviews) | | **Ease of Admin** | 9.4 (295 reviews) | 8.8 (116 reviews) | | **Quality of Support** | 9.5 (347 reviews) | 9.2 (165 reviews) | | **Has the product been a good partner in doing business?** | 9.5 (292 reviews) | 9.1 (112 reviews) | | **Product Direction (% positive)** | 9.5 (354 reviews) | 8.9 (153 reviews) | --- ## Pricing ### AgencyAnalytics #### Entry-Level Pricing Plan: Freelancer Price: $59.00 5 Clients Per Month Description: For individuals looking for basic reporting to track client performance and share results. Key Features: - Unlimited Reports - Report Scheduling - 80+ Integrations [Browse all 4 editions](https://www.g2.com/products/agencyanalytics/pricing) #### Free Trial Yes ### BrightLocal #### Entry-Level Pricing Plan: Track Price: Starting at $39.00 Per Month Description: Essential local SEO tools to track, audit, and improve local search performance. Key Features: - Track local rankings - Audit citations, GBP, and on-site SEO - Monitor GBP and website performance [Browse all 4 editions](https://www.g2.com/products/brightlocal/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Business Intelligence | Product | Score | Reviews | |---|---|---| | **AgencyAnalytics** | 9.1/10 | 182 | | **BrightLocal** | N/A | N/A | #### Reports | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Reports Interface** | 9.3 (173 reviews) | Not enough data | | **Steps to Answer** | 8.8 (153 reviews) | Not enough data | | **Graphs and Charts** | 9.2 (166 reviews) | Not enough data | | **Score Cards** | 9.0 (154 reviews) | Not enough data | | **Dashboards** | 9.2 (167 reviews) | Not enough data | #### Self Service | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Calculated Fields** | Not enough data | Not enough data | | **Data Column Filtering** | Not enough data | Not enough data | | **Data Discovery** | Not enough data | Not enough data | | **Search** | Not enough data | Not enough data | | **Collaboration / Workflow** | Not enough data | Not enough data | | **Automodeling** | Not enough data | Not enough data | #### Advanced Analytics | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Predictive Analytics** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Big Data Services** | Not enough data | Not enough data | #### Building Reports | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Data Transformation** | Not enough data | Not enough data | | **Data Modeling** | Not enough data | Not enough data | | **WYSIWYG Report Design** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | #### Platform | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Mobile User Support** | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | ### Data Visualization | Product | Score | Reviews | |---|---|---| | **AgencyAnalytics** | 8.9/10 | 182 | | **BrightLocal** | N/A | N/A | #### Reports | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Reports Interface** | 9.3 (173 reviews) | Not enough data | | **Steps to Answer** | 8.8 (153 reviews) | Not enough data | | **Graphs and Charts** | 9.2 (166 reviews) | Not enough data | | **Score Cards** | 9.0 (154 reviews) | Not enough data | | **Dashboards** | 9.2 (167 reviews) | Not enough data | #### Reports | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Reports Interface** | 9.2 (135 reviews) | Not enough data | | **Share Reports** | 9.4 (133 reviews) | Not enough data | | **Steps to Answer** | 8.8 (116 reviews) | Not enough data | #### Generative AI | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **AI Text Generation** | 7.3 (59 reviews) | Not enough data | | **AI Text Summarization** | 7.3 (59 reviews) | Not enough data | #### Visualization | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Graphs and Charts** | 9.1 (133 reviews) | Not enough data | | **Score Cards** | 8.9 (120 reviews) | Not enough data | | **Dashboards** | 9.3 (136 reviews) | Not enough data | | **Formats** | 8.9 (127 reviews) | Not enough data | #### Data Updates | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Historical Snapshots** | 8.9 (116 reviews) | Not enough data | | **Real-Time Updating** | 9.1 (131 reviews) | Not enough data | #### Collaboration | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Sharing** | 9.4 (130 reviews) | Not enough data | | **Co-Editing** | 8.8 (114 reviews) | Not enough data | | **Devices** | 8.6 (118 reviews) | Not enough data | #### Data Updates | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Historical Snapshots** | 8.8 (143 reviews) | Not enough data | | **Real-Time Updating** | 9.0 (159 reviews) | Not enough data | | **Email Reports** | 8.9 (153 reviews) | Not enough data | ### Local Listing Management | Product | Score | Reviews | |---|---|---| | **AgencyAnalytics** | N/A | N/A | | **BrightLocal** | 8.7/10 | 62 | #### Listing Management | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Network Directory** | Not enough data | 8.9 (44 reviews) ✓ Verified | | **Data Aggregators** | Not enough data | 8.7 (47 reviews) ✓ Verified | | **Duplicate Monitoring** | Not enough data | 8.8 (48 reviews) ✓ Verified | | **Optimization** | Not enough data | 8.7 (40 reviews) | #### Performance | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Real-Time Updates** | Not enough data | 8.4 (45 reviews) ✓ Verified | | **Analytics** | Not enough data | 8.7 (50 reviews) ✓ Verified | ### Local SEO | Product | Score | Reviews | |---|---|---| | **AgencyAnalytics** | N/A | N/A | | **BrightLocal** | 9.0/10 | 65 | #### Local Search Optimization | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Rank Tracking** | Not enough data | 9.3 (59 reviews) ✓ Verified | | **Online Listings** | Not enough data | 9.3 (56 reviews) | | **Google My Business** | Not enough data | 9.3 (49 reviews) | | **Reputation Management** | Not enough data | 9.1 (48 reviews) ✓ Verified | | **Social Media** | Not enough data | 8.0 (35 reviews) | | **Dashboards and Reporting** | Not enough data | 9.2 (58 reviews) ✓ Verified | ### SEO Tools | Product | Score | Reviews | |---|---|---| | **AgencyAnalytics** | 8.3/10 | 159 | | **BrightLocal** | N/A | N/A | #### SEO Auditing & Monitoring | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **SEO Alerting** | 8.0 (80 reviews) | Not enough data | | **SEO Auditing** | 8.4 (87 reviews) | Not enough data | | **SEO Change Tracking** | 8.8 (86 reviews) | Not enough data | | **Technical SEO** | 8.2 (84 reviews) | Not enough data | #### Agentic AI - SEO Tools | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### SEO Content & Rankings | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Link Building** | 8.0 (118 reviews) | Not enough data | | **Keyword Research** | 7.9 (120 reviews) | Not enough data | | **SERP Rank Tracking** | 9.1 (124 reviews) | Not enough data | | **Localization** | 8.6 (76 reviews) | Not enough data | | **Content Insights** | 7.6 (73 reviews) | Not enough data | #### SEO Reporting | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Competitor Analysis** | 7.8 (119 reviews) | Not enough data | | **Data Visualization** | 9.3 (96 reviews) | Not enough data | | **Custom Reports** | 9.3 (95 reviews) | Not enough data | | **White Label** | 9.5 (88 reviews) | Not enough data | #### Generative AI | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **AI Text Generation** | 7.0 (27 reviews) | Not enough data | | **AI Text Summarization** | 7.0 (27 reviews) | Not enough data | ### Online Reputation Management | Product | Score | Reviews | |---|---|---| | **AgencyAnalytics** | N/A | N/A | | **BrightLocal** | 8.8/10 | 39 | #### Consumer Intelligence | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Customer Feedback** | Not enough data | 9.6 (21 reviews) ✓ Verified | | **Competitive Intelligence** | Not enough data | 9.5 (25 reviews) ✓ Verified | | **Sentiment Analysis** | Not enough data | 9.3 (20 reviews) ✓ Verified | #### Reporting | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Revenue Reporting** | Not enough data | 7.1 (13 reviews) ✓ Verified | | **Corporate Reporting** | Not enough data | 7.9 (20 reviews) ✓ Verified | | **Dashboard** | Not enough data | 9.3 (32 reviews) ✓ Verified | #### Media Monitoring | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Social Networks Monitoring** | Not enough data | 8.6 (20 reviews) | | **Social Media Management** | Not enough data | 8.7 (14 reviews) | | **Digital Media Monitoring** | Not enough data | 9.0 (13 reviews) | #### In-House Management | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Employee Performance** | Not enough data | Feature Not Available | | **Team Workflow** | Not enough data | Feature Not Available | #### Generative AI | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - Online Reputation Management | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **AgencyAnalytics** | 8.6/10 | 254 | | **BrightLocal** | N/A | N/A | #### Marketing Operations | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **ROI Tracking** | 8.6 (186 reviews) ✓ Verified | Not enough data | | **Data Collection** | 9.1 (210 reviews) ✓ Verified | Not enough data | | **Customer Insights** | 8.4 (180 reviews) ✓ Verified | Not enough data | | **Multi-User Access** | 9.5 (202 reviews) ✓ Verified | Not enough data | | **Spend Management** | Feature Not Available | Not enough data | | **White Label** | 9.2 (183 reviews) ✓ Verified | Not enough data | #### Campaign Activity | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Campaign Insights** | 8.8 (207 reviews) ✓ Verified | Not enough data | | **Reports and Dashboards** | 9.4 (240 reviews) ✓ Verified | Not enough data | | **Campaign Stickiness** | 8.5 (176 reviews) ✓ Verified | Not enough data | | **Multichannel Tracking** | 9.2 (206 reviews) ✓ Verified | Not enough data | | **Brand Optimization** | 8.6 (170 reviews) | Not enough data | | **Predictive Analytics** | Feature Not Available | Not enough data | #### Agentic AI - Marketing Analytics | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Autonomous Task Execution** | 6.5 (24 reviews) | Not enough data | | **Cross-system Integration** | 8.1 (33 reviews) | Not enough data | | **Proactive Assistance** | 7.3 (23 reviews) | Not enough data | ### Local Marketing | Product | Score | Reviews | |---|---|---| | **AgencyAnalytics** | N/A | N/A | | **BrightLocal** | N/A | N/A | #### Platform | Feature | AgencyAnalytics | BrightLocal | |---|---|---| | **Internationalization** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Reporting and Dashboards** | Not enough data | Not enough data | | **Mobile User Support** | Not enough data | Not enough data | --- ## Categories **Unique to AgencyAnalytics (3):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [SEO Tools](https://www.g2.com/categories/seo-tools), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools) **Unique to BrightLocal (4):** [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Multi-Location Marketing Platforms](https://www.g2.com/categories/multi-location-marketing-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | AgencyAnalytics | BrightLocal | |---|---|---| | **Small-Business** | 91.0% | 86.7% | | **Mid-Market** | 8.6% | 11.0% | | **Enterprise** | 0.5% | 2.3% | ### By Industry #### AgencyAnalytics - **Marketing and Advertising:** 77.1% - **Information Technology and Services:** 3.4% - **Internet:** 2.2% - **Computer Software:** 1.0% - **Consumer Goods:** 1.0% - **Hospital & Health Care:** 1.0% - **Leisure, Travel & Tourism:** 1.0% - **Primary/Secondary Education:** 1.0% - **Health, Wellness and Fitness:** 0.7% - **Market Research:** 0.7% - **Other:** 11.1% #### BrightLocal - **Marketing and Advertising:** 56.0% - **Internet:** 5.5% - **Consumer Services:** 3.2% - **Health, Wellness and Fitness:** 2.8% - **Construction:** 2.3% - **Hospital & Health Care:** 1.8% - **Real Estate:** 1.8% - **Legal Services:** 1.4% - **Law Practice:** 1.4% - **Medical Practice:** 1.4% - **Other:** 22.5% --- ## Alternatives ### Alternatives to AgencyAnalytics - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews) - [Whatagraph](https://www.g2.com/products/whatagraph/reviews) — 4.5/5 stars (279 reviews) - [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) — 4.7/5 stars (84 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1552 reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (475 reviews) - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) ### Alternatives to BrightLocal - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews) - [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1121 reviews) - [Synup](https://www.g2.com/products/synup/reviews) — 4.5/5 stars (315 reviews) - [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (525 reviews) - [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews) - [Moz Local](https://www.g2.com/products/moz-local/reviews) — 4.2/5 stars (475 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1552 reviews) - [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4040 reviews) - [Uberall](https://www.g2.com/products/uberall-2024-01-10/reviews) — 4.4/5 stars (238 reviews) --- ## Top Discussions ### AgencyAnalytics - Title: [What is AgencyAnalytics used for?](https://www.g2.com/discussions/what-is-agencyanalytics-used-for) — 1 comment > **Top comment:** "AgencyAnalytics is used to track, monitor, and create custom marketing reports from all different marketing channels. AA makes it easy to connect your..." ### BrightLocal - Title: [How soon will the Review Widget be available to show reviews on websites?](https://www.g2.com/discussions/how-soon-will-the-review-widget-be-available-to-show-reviews-on-websites) — 2 comments, 1 upvote > **Top comment:** "Hi Roger. Thanks for your review. The widget (aka Review Showcase) is currently being planned and development on it will start in November for release in..." - Title: [How Much Does BrightLocal cost?](https://www.g2.com/discussions/how-much-does-brightlocal-cost) — 1 comment, 1 upvote > **Top comment:** "For a single business plan, it is perfect for small businesses and agencies managing up to 3 locations. The cost is $29/mo or $24.17/mo ($290/year - you..." - Title: [We need an Ecommerce Marketing Technical Specialist: We have rolled out an incredible way for people to simply order emergency locksmith service online with GPS tracking and we have a great SEO team but they are needing help to get our product data base to visible in searches, 2020 Ford Focus Key for example. Can you refer me to a person who you think I could work with based on my info here?](https://www.g2.com/discussions/we-need-an-ecommerce-marketing-technical-specialist-we-have-rolled-out-an-incredible-way-for-people-to-simply-order-emergency-locksmith-service-online-with-gps-tracking-and-we-have-a-great-seo-team-but-they-are-needing-help-to-get-our-product-data-base-to) — 1 comment, 1 upvote > **Top comment:** "This is a legit request. Please feel free to reach out to me. " - Title: [Will you eventually offer or already have Sentiment feature under the Reputation Manager?](https://www.g2.com/discussions/52086-will-you-eventually-offer-or-already-have-sentiment-feature-under-the-reputation-manager) — 1 comment, 1 upvote > **Top comment:** "Hello everyone stop losing your hard earn money to fake brokers, if you are interested in trading binary option/forex/Bitcoin mining, Recovery of lost funds..." - Title: [How can more UK focused directories be added to Brightlocal?](https://www.g2.com/discussions/how-can-more-uk-focused-directories-be-added-to-brightlocal) — 1 comment, 1 upvote > **Top comment:** "Hi Mark. Thanks for your question. We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agencyanalytics-vs-brightlocal)