# Affise Performance vs CAKE Comparison | | Affise Performance | CAKE | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | | **Total Reviews** | 85 | 60 | | **Largest Market Segment** | Small-Business (67.1% of reviews) | Small-Business (70.0% of reviews) | | **Entry Level Price** | $499.00 Per Month | Contact CAKE | --- ## Top Pros & Cons ### Affise Performance Pros: - Ease of Use (10 reviews) - Intuitive (5 reviews) Cons: - Limited Features (3 reviews) - Poor UI (3 reviews) ### CAKE Pros: - Customization (5 reviews) - Ease of Use (5 reviews) Cons: - Complex Reporting (4 reviews) - Inadequate Reporting (4 reviews) --- ## Ratings Comparison | Rating | Affise Performance | CAKE | |---|---|---| | **Meets Requirements** | 9.2 (66 reviews) | 8.5 (44 reviews) | | **Ease of Use** | 9.2 (66 reviews) | 8.4 (45 reviews) | | **Ease of Setup** | 9.1 (43 reviews) | 8.3 (29 reviews) | | **Ease of Admin** | 9.2 (41 reviews) | 8.2 (27 reviews) | | **Quality of Support** | 9.4 (66 reviews) | 9.7 (41 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (40 reviews) | 9.2 (28 reviews) | | **Product Direction (% positive)** | 9.8 (56 reviews) | 8.6 (42 reviews) | --- ## Pricing ### Affise Performance #### Entry-Level Pricing Plan: Beginner Price: $499.00 Per Month Description: For small agencies, networks and brands beginning their affiliate program that only need a limited number of campaigns and basic tracking features Key Features: - 7 000 conversions - 5 M impressions - Unlimited clicks [Browse all 4 editions](https://www.g2.com/products/affise-performance/pricing) #### Free Trial Yes ### CAKE #### Entry-Level Pricing Plan: Affiliate Marketing Software Price: Contact CAKE Description: Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners. [Browse all 3 editions](https://www.g2.com/products/cake/pricing) #### Free Trial No --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Affise Performance** | 8.9/10 | 15 | | **CAKE** | 8.9/10 | 9 | #### Metrics | Feature | Affise Performance | CAKE | |---|---|---| | **Sessions - Digital Analytics** | 8.7 (10 reviews) | Feature Not Available | | **Engagement** | 9.1 (9 reviews) | Feature Not Available | | **Entry and Exit Pages** | 8.7 (9 reviews) | Feature Not Available | | **Standard Event Tracking** | 9.2 (12 reviews) | Feature Not Available | | **Custom Event Tracking** | 9.0 (12 reviews) | 9.4 (6 reviews) | | **Retention** | 9.3 (9 reviews) | Feature Not Available | | **Return** | 9.2 (6 reviews) | Feature Not Available | | **Conversions** | 9.3 (12 reviews) | 9.8 (7 reviews) | | **Funnels** | 9.3 (7 reviews) | Feature Not Available | #### Reporting | Feature | Affise Performance | CAKE | |---|---|---| | **Real-Time Reporting** | 9.0 (10 reviews) | 9.0 (7 reviews) | | **Trending** | 8.9 (9 reviews) | Not enough data | | **Retroactive Reporting** | 9.4 (8 reviews) | Not enough data | | **Segmentation** | 9.5 (7 reviews) | Not enough data | | **Mobile Reporting** | 9.4 (8 reviews) | 6.9 (6 reviews) | | **Unification Across Devices** | 9.0 (8 reviews) | Feature Not Available | | **Custom Reports and Dashboards** | 9.1 (9 reviews) | 9.2 (6 reviews) | #### Other | Feature | Affise Performance | CAKE | |---|---|---| | **User Data** | 8.8 (11 reviews) | 8.6 (6 reviews) | | **Site Search Reporting** | 8.0 (5 reviews) | Feature Not Available | | **Load Time Monitoring** | 6.7 (8 reviews) | Feature Not Available | | **Campaign Tracking** | 9.1 (11 reviews) | 9.3 (7 reviews) | | **E-Commerce** | 9.0 (8 reviews) | Not enough data | | **Promotional Messages** | 8.3 (7 reviews) | Feature Not Available | | **Administration Alerts** | 8.3 (7 reviews) | 8.1 (7 reviews) | #### Agentic AI - Digital Analytics | Feature | Affise Performance | CAKE | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | Affise Performance | CAKE | |---|---|---| | **API / Integrations** | 8.6 (12 reviews) | 8.3 (9 reviews) | | **QA Testing** | 9.0 (8 reviews) | 8.8 (8 reviews) | | **Performance and Reliability** | 8.2 (12 reviews) | 9.3 (9 reviews) | | **User, Role, and Access Management** | 8.9 (12 reviews) | 10.0 (8 reviews) | ### E-Commerce Analytics | Product | Score | Reviews | |---|---|---| | **Affise Performance** | N/A | N/A | | **CAKE** | N/A | N/A | #### Analytics | Feature | Affise Performance | CAKE | |---|---|---| | **Reports** | Not enough data | Not enough data | | **Dashboard** | Not enough data | Not enough data | | **Web Analytics** | Not enough data | Feature Not Available | | **Campaign Tracking** | Not enough data | Not enough data | | **Customer Demographics** | Not enough data | Feature Not Available | | **Predictive Analytics** | Not enough data | Feature Not Available | #### Administration | Feature | Affise Performance | CAKE | |---|---|---| | **Data Storage** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Generative AI | Feature | Affise Performance | CAKE | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - E-Commerce Analytics | Feature | Affise Performance | CAKE | |---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Affiliate Marketing | Product | Score | Reviews | |---|---|---| | **Affise Performance** | 8.7/10 | 36 | | **CAKE** | 9.0/10 | 19 | #### Link Options | Feature | Affise Performance | CAKE | |---|---|---| | **Custom Links** | 8.8 (21 reviews) | 9.3 (15 reviews) | | **Referral Link Generator** | 8.1 (18 reviews) | 8.6 (15 reviews) | | **Smart Link** | 7.9 (17 reviews) | 8.7 (9 reviews) | #### Agentic AI - Affiliate Marketing | Feature | Affise Performance | CAKE | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Tracking Options | Feature | Affise Performance | CAKE | |---|---|---| | **Email Updates** | 8.3 (24 reviews) | 9.1 (11 reviews) | | **Affiliate Tracking** | 9.2 (30 reviews) | 9.7 (15 reviews) | | **Cookieless Tracking** | 8.6 (21 reviews) | 8.8 (16 reviews) | #### Affiliate Management | Feature | Affise Performance | CAKE | |---|---|---| | **Affiliate Network** | 9.4 (29 reviews) | Not enough data | | **Commissions and Payouts** | 8.9 (30 reviews) | 9.3 (15 reviews) | | **Customization** | 9.0 (27 reviews) | 8.8 (13 reviews) | ### Mobile Attribution | Product | Score | Reviews | |---|---|---| | **Affise Performance** | N/A | N/A | | **CAKE** | N/A | N/A | #### Platform Basics | Feature | Affise Performance | CAKE | |---|---|---| | **Attribution Windows** | Not enough data | Not enough data | | **Retargeting Attribution** | Not enough data | Not enough data | | **Validation Rules** | Not enough data | Not enough data | | **Cross-platform attribution** | Not enough data | Not enough data | | **Fraud Detection** | Not enough data | Not enough data | | **Post-Fraud Attribution** | Not enough data | Not enough data | #### Platform Data | Feature | Affise Performance | CAKE | |---|---|---| | **Uninstall Metrics** | Not enough data | Feature Not Available | | **Retention Metrics** | Not enough data | Feature Not Available | | **Analytics Dashboard** | Not enough data | Not enough data | | **Cross-channel insights** | Not enough data | Not enough data | | **Custom Dashboards** | Not enough data | Not enough data | | **Data Segmentation** | Not enough data | Not enough data | #### Agentic AI - Value Selling Tools | Feature | Affise Performance | CAKE | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Attribution | Product | Score | Reviews | |---|---|---| | **Affise Performance** | N/A | N/A | | **CAKE** | 8.1/10 | 8 | #### Attribution Modeling | Feature | Affise Performance | CAKE | |---|---|---| | **Single-Touch Attribution** | Not enough data | Not enough data | | **Multi-Touch Attribution** | Not enough data | Not enough data | | **Algorithmic Attribution** | Not enough data | Not enough data | | **Cross-Device Attribution** | Not enough data | Not enough data | | **Offline Attribution** | Not enough data | Not enough data | | **Custom Attribution** | Not enough data | Not enough data | #### Agentic AI - Attribution | Feature | Affise Performance | CAKE | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Marketing | Feature | Affise Performance | CAKE | |---|---|---| | **B2B Attribution** | Not enough data | Not enough data | | **B2C Attribution** | Not enough data | Not enough data | | **Marketing Channels** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Reporting | Feature | Affise Performance | CAKE | |---|---|---| | **Dashboards** | Not enough data | 8.6 (6 reviews) ✓ Verified | | **Data Visualizations** | Not enough data | 8.3 (5 reviews) | | **Custom Reporting** | Not enough data | 7.3 (5 reviews) ✓ Verified | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **Affise Performance** | N/A | N/A | | **CAKE** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | Affise Performance | CAKE | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Account-Based Execution | Product | Score | Reviews | |---|---|---| | **Affise Performance** | N/A | N/A | | **CAKE** | N/A | N/A | #### Marketing Distribution | Feature | Affise Performance | CAKE | |---|---|---| | **Segmentation ** | Not enough data | Not enough data | | **Personalized Messaging ** | Not enough data | Not enough data | | **Website Personalization ** | Not enough data | Not enough data | | **Email Campaigns ** | Not enough data | Not enough data | | **Digital Advertising** | Not enough data | Not enough data | | **Direct Mail** | Not enough data | Not enough data | #### Campaign Planning | Feature | Affise Performance | CAKE | |---|---|---| | **Strategy Mapping ** | Not enough data | Not enough data | | **Prioritized Accounts ** | Not enough data | Not enough data | | **Trending Accounts ** | Not enough data | Not enough data | | **Sales Activation** | Not enough data | Not enough data | #### Integrations | Feature | Affise Performance | CAKE | |---|---|---| | **Ad Network Integrations ** | Not enough data | Not enough data | | **Buyer Intent Data Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Affise Performance** | N/A | N/A | | **CAKE** | 8.5/10 | 13 | #### Marketing Operations | Feature | Affise Performance | CAKE | |---|---|---| | **ROI Tracking** | Not enough data | 9.0 (8 reviews) ✓ Verified | | **Data Collection** | Not enough data | 8.9 (6 reviews) ✓ Verified | | **Customer Insights** | Not enough data | Not enough data | | **Multi-User Access** | Not enough data | 8.1 (9 reviews) ✓ Verified | | **Spend Management** | Not enough data | Feature Not Available | | **White Label** | Not enough data | Not enough data | #### Campaign Activity | Feature | Affise Performance | CAKE | |---|---|---| | **Campaign Insights** | Not enough data | 8.6 (6 reviews) ✓ Verified | | **Reports and Dashboards** | Not enough data | 8.2 (10 reviews) ✓ Verified | | **Campaign Stickiness** | Not enough data | 8.0 (5 reviews) ✓ Verified | | **Multichannel Tracking** | Not enough data | 8.6 (6 reviews) ✓ Verified | | **Brand Optimization** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Feature Not Available | #### Agentic AI - Marketing Analytics | Feature | Affise Performance | CAKE | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to CAKE (5):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution) --- ## Reviewer Demographics ### By Company Size | Segment | Affise Performance | CAKE | |---|---|---| | **Small-Business** | 67.1% | 70.0% | | **Mid-Market** | 28.0% | 25.0% | | **Enterprise** | 4.9% | 5.0% | ### By Industry #### Affise Performance - **Marketing and Advertising:** 67.1% - **Internet:** 4.9% - **Information Technology and Services:** 4.9% - **Telecommunications:** 3.7% - **Computer Software:** 2.4% - **Health, Wellness and Fitness:** 2.4% - **Apparel & Fashion:** 1.2% - **Arts and Crafts:** 1.2% - **Banking:** 1.2% - **Consumer Electronics:** 1.2% - **Other:** 9.8% #### CAKE - **Marketing and Advertising:** 41.7% - **Financial Services:** 28.3% - **Internet:** 8.3% - **Health, Wellness and Fitness:** 3.3% - **Education Management:** 3.3% - **Computer Software:** 3.3% - **Research:** 1.7% - **Online Media:** 1.7% - **Machinery:** 1.7% - **Logistics and Supply Chain:** 1.7% - **Other:** 5.0% --- ## Alternatives ### Alternatives to Affise Performance - [Everflow](https://www.g2.com/products/everflow/reviews) — 4.7/5 stars (192 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2229 reviews) - [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (921 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6848 reviews) - [TUNE](https://www.g2.com/products/tune/reviews) — 4.2/5 stars (117 reviews) - [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (717 reviews) - [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (459 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3955 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2932 reviews) ### Alternatives to CAKE - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2229 reviews) - [Everflow](https://www.g2.com/products/everflow/reviews) — 4.7/5 stars (192 reviews) - [TUNE](https://www.g2.com/products/tune/reviews) — 4.2/5 stars (117 reviews) - [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (921 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (438 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14793 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1716 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6848 reviews) - [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews) --- ## Top Discussions ### Affise Performance No discussions available for this product. ### CAKE No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/affise-performance-vs-cake)