# Affinity, Visible for Investors vs Copper Comparison

| | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 72 | 10 | 1,157 | 
| **Largest Market Segment** | Small-Business (78.8% of reviews) | Small-Business (90.0% of reviews) | Small-Business (79.2% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us Per Year | Starting at $9.00 Per Month | 

---
## Top Pros & Cons

### Affinity

**Not enough data**

### Visible for Investors

Pros:
- Affordable (1 reviews)
- Customer Support (1 reviews)

Cons:
- Feature Deficiency (1 reviews)
- Poor Reporting (1 reviews)

### Copper

Pros:
- Ease of Use (27 reviews)
- Gmail Integration (17 reviews)

Cons:
- Expensive (10 reviews)
- Limited Features (10 reviews)

---
## Ratings Comparison
| Rating | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
  | **Meets Requirements** | 8.4 (52 reviews) | 9.1 (9 reviews) | 8.7 (927 reviews) | 
  | **Ease of Use** | 8.7 (53 reviews) | 9.8 (9 reviews) | 9.1 (938 reviews) | 
  | **Ease of Setup** | 8.2 (24 reviews) | 8.3 (5 reviews) | 8.7 (442 reviews) | 
  | **Ease of Admin** | 7.5 (21 reviews) | 9.7 (5 reviews) | 8.9 (417 reviews) | 
  | **Quality of Support** | 8.8 (52 reviews) | 10.0 (8 reviews) | 8.6 (859 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.8 (21 reviews) | 9.7 (5 reviews) | 9.0 (412 reviews) | 
  | **Product Direction (% positive)** | 9.0 (49 reviews) | 10.0 (9 reviews) | 9.0 (869 reviews) | 

---
## Pricing

### Affinity

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Visible for Investors

#### Entry-Level Pricing

Plan: Essential

Price: Contact Us Per Year

Description: For the venture firm that needs a founder friendly solution to centralize fund and company data.


Key Features:
- Collect portfolio data with the most founder-friendly solution
- Customize dashboards built to power internal meetings
- Build powerful reports to keep LPs up-to-date

[Browse all 3 editions](https://www.g2.com/products/visible-for-investors/pricing)

#### Free Trial

No

### Copper

#### Entry-Level Pricing

Plan: Copper Starter Edition - Annual

Price: Starting at $9.00 Per Month

Description: Get started on the Google Workspace CRM with essential relationship management tools + Zapier.

Key Features:
- 1,000 contact limit
- Google Workspace integration
- Activity feed

[Browse all 4 editions](https://www.g2.com/products/copper/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Affinity** | N/A | N/A |
| **Visible for Investors** | N/A | N/A |
| **Copper** | 8.1/10 | 756 |

#### Sales Force Automation

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Contact &amp; Account Management** | Not enough data | Not enough data | 8.9 (655 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | Not enough data | Feature Not Available | 
| **Opportunity &amp; Pipeline Mgmt.** | Not enough data | Not enough data | 8.8 (658 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | Not enough data | 8.4 (656 reviews) ✓ Verified | 
| **Territory &amp; Quota Management** | Not enough data | Not enough data | 7.6 (353 reviews) ✓ Verified | 
| **Desktop Integration** | Not enough data | Not enough data | 8.8 (534 reviews) ✓ Verified | 
| **Product &amp; Price List Management** | Not enough data | Not enough data | 7.9 (337 reviews) | 
| **Quote &amp; Order Management** | Not enough data | Not enough data | 7.6 (310 reviews) | 
| **Customer Contract Management** | Not enough data | Not enough data | 8.3 (403 reviews) | 

#### Marketing Automation

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Email Marketing** | Not enough data | Not enough data | 7.9 (435 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | Not enough data | Feature Not Available | 
| **Lead Management** | Not enough data | Not enough data | 8.6 (592 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | Not enough data | Feature Not Available | 

#### Customer Support

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Case Management** | Not enough data | Not enough data | 8.2 (388 reviews) | 
| **Customer Support Portal** | Not enough data | Not enough data | 8.0 (397 reviews) | 
| **Knowledge Base** | Not enough data | Not enough data | 8.2 (452 reviews) | 
| **Call Center Features** | Not enough data | Not enough data | 7.8 (315 reviews) | 
| **Support Analytics** | Not enough data | Not enough data | 8.0 (351 reviews) | 

#### Reporting &amp; Analytics

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 8.0 (561 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | Not enough data | 8.3 (636 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | Not enough data | 8.1 (472 reviews) ✓ Verified | 

#### Mobile &amp; Social

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Social Collaboration Features** | Not enough data | Not enough data | 8.1 (348 reviews) ✓ Verified | 
| **Social Network Integration** | Not enough data | Not enough data | 8.1 (334 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | Not enough data | 8.4 (470 reviews) ✓ Verified | 

#### Platform

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Customization** | Not enough data | Not enough data | 8.3 (321 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | Not enough data | 8.4 (316 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.6 (329 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | Not enough data | 8.0 (196 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 7.7 (156 reviews) | 
| **Document &amp; Content Mgmt.** | Not enough data | Not enough data | 7.7 (226 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.7 (328 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | Not enough data | 7.8 (192 reviews) | 

#### Integration

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Data Import &amp; Export Tools** | Not enough data | Not enough data | 8.6 (302 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | Not enough data | 8.2 (251 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 7.8 (238 reviews) ✓ Verified | 

#### Generative AI

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 6.3 (31 reviews) | 

#### Agentic AI - CRM

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.3 (9 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 8.3 (9 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.3 (9 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.8 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.8 (9 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.3 (9 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.5 (9 reviews) | 

### Investment Portfolio Management

| Product | Score | Reviews |
|---|---|---|
| **Affinity** | N/A | N/A |
| **Visible for Investors** | 8.5/10 | 5 |
| **Copper** | N/A | N/A |

#### Functionality

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Customizable Reporting** | Not enough data | 8.3 (5 reviews) | Not enough data | 
| **Market Analytics** | Not enough data | Not enough data | Not enough data | 
| **Client Portal** | Not enough data | 8.7 (5 reviews) | Not enough data | 
| **Investment Accounting** | Not enough data | Not enough data | Not enough data | 
| **Real time ** | Not enough data | Not enough data | Not enough data | 
| **Compliance** | Not enough data | Not enough data | Not enough data | 
| **Customizable Reporting** | Not enough data | Not enough data | Not enough data | 

#### Integration

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Data aggregation** | Not enough data | Not enough data | Not enough data | 
| **Accounting Integration** | Not enough data | Not enough data | Not enough data | 
| **Risk Management** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Investment Portfolio Management

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Venture Capital Management

| Product | Score | Reviews |
|---|---|---|
| **Affinity** | 6.7/10 | 19 |
| **Visible for Investors** | N/A | N/A |
| **Copper** | N/A | N/A |

#### Investment Management

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Investment Portfolio Management** | 7.0 (15 reviews) | Not enough data | Not enough data | 
| **Investment Analytics** | 6.4 (16 reviews) | Not enough data | Not enough data | 
| **Reporting** | 7.1 (18 reviews) | Not enough data | Not enough data | 
| **Cap Table Management** | 3.5 (12 reviews) | Not enough data | Not enough data | 

#### Fund Management

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Deal Flow Management** | 8.9 (19 reviews) | Not enough data | Not enough data | 
| **Limited Partner Management** | 8.2 (14 reviews) | Not enough data | Not enough data | 
| **Fund Administration** | 5.5 (11 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Venture Capital Management

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Affinity** | N/A | N/A |
| **Visible for Investors** | N/A | N/A |
| **Copper** | N/A | N/A |

#### Customization

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | Feature Not Available | 
| **Multi-page Forms** | Not enough data | Not enough data | Feature Not Available | 
| **Design** | Not enough data | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Embedded Forms** | Not enough data | Not enough data | Not enough data | 
| **Offline Capability** | Not enough data | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | Feature Not Available | 
| **Mobile Forms** | Not enough data | Not enough data | Feature Not Available | 

### Deal Sourcing

| Product | Score | Reviews |
|---|---|---|
| **Affinity** | N/A | N/A |
| **Visible for Investors** | N/A | N/A |
| **Copper** | N/A | N/A |

#### Deal Identification - Deal Sourcing

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Market Mapping** | Not enough data | Not enough data | Not enough data | 
| **Advanced Filters** | Not enough data | Not enough data | Not enough data | 
| **AI-Powered Search ** | Not enough data | Not enough data | Not enough data | 
| **Multi-Source Tracking** | Not enough data | Not enough data | Not enough data | 

#### Market Intelligence - Deal Sourcing

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Automated Data Enrichment** | Not enough data | Not enough data | Not enough data | 
| **Real Time Alerts** | Not enough data | Not enough data | Not enough data | 
| **Investment Trend Analysis** | Not enough data | Not enough data | Not enough data | 
| **Competitive Benchmarking** | Not enough data | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | Not enough data | 

#### Workflow &amp; Customization - Deal Sourcing

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Secure Document Sharing** | Not enough data | Not enough data | Not enough data | 
| **Third Party Integrations** | Not enough data | Not enough data | Not enough data | 
| **Customizable Dashboards** | Not enough data | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | Not enough data | 

### Google Workspace for Sales

| Product | Score | Reviews |
|---|---|---|
| **Affinity** | N/A | N/A |
| **Visible for Investors** | N/A | N/A |
| **Copper** | N/A | N/A |

#### Agentic AI - Google Workspace for Sales

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Affinity** | N/A | N/A |
| **Visible for Investors** | N/A | N/A |
| **Copper** | 8.4/10 | 5 |

#### Agentic AI - Sales Performance Management

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.0 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 8.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 9.3 (5 reviews) | 

#### Incentives

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Badges** | Not enough data | Not enough data | Feature Not Available | 
| **Triggers** | Not enough data | Not enough data | 8.3 (5 reviews) | 
| **Commission Calculator** | Not enough data | Not enough data | 8.7 (5 reviews) | 
| **Leaderboards** | Not enough data | Not enough data | 8.3 (5 reviews) | 

#### Personalization

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Profiles** | Not enough data | Not enough data | Feature Not Available | 
| **Custom Reports** | Not enough data | Not enough data | 8.3 (5 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 8.3 (5 reviews) | 
| **Goal Setting** | Not enough data | Not enough data | Feature Not Available | 

#### Administrative

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Integration** | Not enough data | Not enough data | 8.0 (5 reviews) | 
| **Employee Structure** | Not enough data | Not enough data | Feature Not Available | 
| **Behavior Monitoring** | Not enough data | Not enough data | 8.3 (5 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Affinity** | N/A | N/A |
| **Visible for Investors** | N/A | N/A |
| **Copper** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Open Rates** | Not enough data | Not enough data | Not enough data | 
| **Link Activity** | Not enough data | Not enough data | Not enough data | 
| **Attachment Activity** | Not enough data | Not enough data | Feature Not Available | 

#### Customizations

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Email Platform Integration** | Not enough data | Not enough data | Not enough data | 
| **Email Scheduling** | Not enough data | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | Not enough data | 
| **Email Categorization** | Not enough data | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Affinity** | N/A | N/A |
| **Visible for Investors** | N/A | N/A |
| **Copper** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | Not enough data | 
| **Exporting &amp; Sharing Data** | Not enough data | Not enough data | Not enough data | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | Not enough data | 
| **Interactive Dashboards** | Not enough data | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | Not enough data | 

#### Predictive Analytics

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | Not enough data | 
| **Opportunity Scoring** | Not enough data | Not enough data | Not enough data | 
| **Risk Analysis** | Not enough data | Not enough data | Feature Not Available | 
| **Live Forecasting** | Not enough data | Not enough data | Not enough data | 

#### Sales Management

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | Not enough data | 
| **Sales Gamification** | Not enough data | Not enough data | Not enough data | 
| **Account-Based Analytics** | Not enough data | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | Not enough data | 

### Financial Services CRM

| Product | Score | Reviews |
|---|---|---|
| **Affinity** | 6.2/10 | 6 |
| **Visible for Investors** | N/A | N/A |
| **Copper** | N/A | N/A |

#### Content

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Automation** | 7.8 (6 reviews) | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Pre-Built Connectors** | 4.3 (5 reviews) | Not enough data | Not enough data | 
| **Dashboard** | 6.7 (6 reviews) | Not enough data | Not enough data | 
| **Cloud** | 6.3 (5 reviews) | Not enough data | Not enough data | 
| **Mobility** | 4.7 (5 reviews) | Not enough data | Not enough data | 
| **Messaging** | 2.7 (5 reviews) | Not enough data | Not enough data | 

#### Platform Reporting and Analytics

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Reporting** | 6.7 (6 reviews) | Not enough data | Not enough data | 
| **Forecasting** | 6.0 (5 reviews) | Not enough data | Not enough data | 

#### Customer Support

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Case Management** | 6.3 (5 reviews) | Not enough data | Not enough data | 
| **Customer Support Portal** | 7.7 (5 reviews) | Not enough data | Not enough data | 
| **Knowledge Base** | 7.2 (6 reviews) | Not enough data | Not enough data | 
| **Support Analytics** | 6.9 (6 reviews) | Not enough data | Not enough data | 

#### Marketing Automation

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Campaign Management** | 5.0 (5 reviews) | Not enough data | Not enough data | 
| **Lead Management** | 7.5 (6 reviews) | Not enough data | Not enough data | 
| **Marketing Analytics** | 5.0 (5 reviews) | Not enough data | Not enough data | 

#### Sales Force Automation

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Pipeline Management** | 8.1 (6 reviews) | Not enough data | Not enough data | 
| **Task Management** | 6.4 (6 reviews) | Not enough data | Not enough data | 
| **Product and Price List Management** | Not enough data | Not enough data | Not enough data | 
| **Quote and Order Management** | Not enough data | Not enough data | Not enough data | 
| **Contract Management** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Financial Services CRM

| Feature | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Affinity (3):** [Venture Capital Management Software](https://www.g2.com/categories/venture-capital-management), [Financial Services CRM Software](https://www.g2.com/categories/financial-services-crm), [Deal Sourcing](https://www.g2.com/categories/deal-sourcing)

**Unique to Visible for Investors (2):** [Investment Portfolio Management Software](https://www.g2.com/categories/investment-portfolio-management), [Venture Capital Management Software](https://www.g2.com/categories/venture-capital-management)

**Unique to Copper (6):** [CRM Software](https://www.g2.com/categories/crm), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Google Workspace for Sales Software](https://www.g2.com/categories/google-workspace-for-sales)


---
## Reviewer Demographics

### By Company Size

| Segment | Affinity | Visible for Investors | Copper | 
|---|---|---|---|
| **Small-Business** | 78.8% | 90.0% | 79.2% | 
| **Mid-Market** | 18.2% | 10.0% | 17.2% | 
| **Enterprise** | 3.0% | 0% | 3.6% | 

### By Industry

#### Affinity

- **Venture Capital &amp; Private Equity:** 54.5%
- **Financial Services:** 12.1%
- **Computer Software:** 9.1%
- **Investment Management:** 3.0%
- **Investment Banking:** 3.0%
- **Aviation &amp; Aerospace:** 1.5%
- **Banking:** 1.5%
- **Capital Markets:** 1.5%
- **Computer &amp; Network Security:** 1.5%
- **Design:** 1.5%
- **Other:** 10.6%

#### Visible for Investors

- **Venture Capital &amp; Private Equity:** 60.0%
- **Investment Management:** 10.0%
- **Information Technology and Services:** 10.0%
- **Chemicals:** 10.0%
- **Accounting:** 10.0%

#### Copper

- **Marketing and Advertising:** 11.7%
- **Information Technology and Services:** 8.3%
- **Computer Software:** 7.8%
- **Real Estate:** 6.9%
- **Financial Services:** 4.5%
- **Construction:** 3.2%
- **Internet:** 2.9%
- **Management Consulting:** 2.9%
- **Education Management:** 2.0%
- **Non-Profit Organization Management:** 1.7%
- **Other:** 48.2%

---
## Alternatives

### Alternatives to Affinity

- [DealCloud](https://www.g2.com/products/dealcloud/reviews) — 4.3/5 stars (31 reviews)
- [Maximizer](https://www.g2.com/products/maximizer/reviews) — 4.0/5 stars (673 reviews)
- [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (310 reviews)
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- [PitchBook](https://www.g2.com/products/pitchbook/reviews) — 4.5/5 stars (251 reviews)
- [Agentforce Financial Services (formerly Salesforce Financial Services Cloud)](https://www.g2.com/products/agentforce-financial-services-formerly-salesforce-financial-services-cloud/reviews) — 4.3/5 stars (226 reviews)
- [4Degrees](https://www.g2.com/products/4degrees/reviews) — 4.5/5 stars (5 reviews)
- [Total Expert](https://www.g2.com/products/total-expert/reviews) — 4.5/5 stars (150 reviews)
- [Juniper Square](https://www.g2.com/products/juniper-square/reviews) — 4.7/5 stars (106 reviews)

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- [Koyfin](https://www.g2.com/products/koyfin/reviews) — 4.8/5 stars (123 reviews)
- [Orion Advisor Technology](https://www.g2.com/products/orion-advisor-technology/reviews) — 4.4/5 stars (98 reviews)
- [Nitrogen](https://www.g2.com/products/nitrogen-nitrogen/reviews) — 4.0/5 stars (72 reviews)
- [eMoney](https://www.g2.com/products/emoney/reviews) — 4.7/5 stars (67 reviews)
- [Betterment Advisor Solutions](https://www.g2.com/products/betterment-advisor-solutions/reviews) — 4.4/5 stars (64 reviews)

### Alternatives to Copper

- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1426 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3043 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1232 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25784 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13797 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2927 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1112 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (951 reviews)
- [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (477 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (302 reviews)

---
## Top Discussions

### Affinity

No discussions available for this product.

### Visible for Investors

No discussions available for this product.

### Copper

- Title: [What is copper CRM?](https://www.g2.com/discussions/what-is-copper-crm) — 2 comments
  > **Top comment:** "Contact relationship management"
- Title: [How seamless is the Gmail/Google Apps integration?](https://www.g2.com/discussions/how-seamless-is-the-gmail-google-apps-integration) — 2 comments, 1 upvote
  > **Top comment:** "ProsperWorks is built in and around Google Apps. It tightly integrates with Gmail, Calendar and Google Drive, minimizing the amount of data entry and..."
- Title: [What is copper app?](https://www.g2.com/discussions/what-is-copper-app) — 1 comment
  > **Top comment:** "It is a CRM that works with Google Workspaces. It tracks sales, leads in your pipeline, tasks with your clients/projects, and you can email/set up..."
- Title: [How is copper used in CRM?](https://www.g2.com/discussions/how-is-copper-used-in-crm) — 1 comment
  > **Top comment:** "Yea "
- Title: [Whats the easiest way to save my notes](https://www.g2.com/discussions/whats-the-easiest-way-to-save-my-notes) — 1 comment, 1 upvote
  > **Top comment:** "Don&#39;t bother using Copper. Their customer support is horrible!"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/affinity-vs-visible-for-investors-vs-copper)

