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Compare Affinity and Salesforce Financial Services Cloud 
At a Glance
Market Segments
Small-Business (78.5% of reviews)
Enterprise (47.2% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
$325.00 1 user Per Month
Affinity
Star Rating
(71)4.4 out of 5
Market Segments
Small-Business (78.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AffinitySalesforce Financial Services Cloud
Star Rating
(221)4.3 out of 5
Market Segments
Enterprise (47.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$325.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Financial Services Cloud excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Affinity. Users appreciate features like the Person Account management and the streamlined access to client information, which enhances their ability to track client progress effectively.
- Users say that Affinity shines in its intuitive design, particularly for venture capital workflows. The platform's Gmail integration is highlighted as a key feature that facilitates seamless information sharing among team members, promoting collaboration and transparency.
- According to verified reviews, Salesforce Financial Services Cloud offers robust automation capabilities through features like Action Plans and workflow templates, which help users automate repeatable processes. This is a significant advantage for those in regulated environments looking to enhance efficiency.
- Reviewers mention that while Affinity is effective for tracking investment opportunities without duplicate data entry, it faces challenges in areas like campaign management and reporting, where users feel it lacks the depth and functionality found in Salesforce Financial Services Cloud.
- Users highlight that Salesforce Financial Services Cloud provides a comprehensive dashboard and reporting tools, which are essential for financial services professionals. Features like visual relationship maps and detailed reporting capabilities are frequently praised for their ability to deliver actionable insights.
- G2 reviewers note that while Affinity has a strong focus on ease of use, with a higher score in that area, it struggles with pre-built connectors and overall support analytics, which can hinder its effectiveness in more complex CRM scenarios compared to the more established Salesforce platform.
Pricing
Entry-Level Pricing
Affinity
No pricing availableSalesforce Financial Services Cloud
Financial Services Cloud Service Enterprise
$325.00
1 user Per Month
The financial services CRM for service with built-in AI.
- Industry-Specific Workflows using Service Cloud Enterprise Edition as a foundation
- Easy-to-Use CSR Console for Single Pane of Glass
- Service Process Studio for Low-Code Customization
Free Trial
Affinity
Free Trial is available
Salesforce Financial Services Cloud
Free Trial is available
Ratings
Meets Requirements
8.4
51
8.6
147
Ease of Use
8.7
52
8.0
170
Ease of Setup
8.1
23
7.8
109
Ease of Admin
7.5
21
8.0
45
Quality of Support
8.7
51
8.4
140
Has the product been a good partner in doing business?
7.8
21
8.6
48
Product Direction (% positive)
9.0
49
8.5
144
Features by Category
Investment Management
7.0
15
Not enough data
6.4
15
Not enough data
7.3
17
Not enough data
3.5
12
Not enough data
Fund Management
8.8
18
Not enough data
7.9
13
Not enough data
5.3
11
Not enough data
Agentic AI - Venture Capital Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deal Identification - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Market Intelligence - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Customization - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
7.8
6
8.3
80
Platform Additional Functionality
4.3
5
8.1
79
6.7
6
8.6
79
6.3
5
8.5
76
4.3
5
8.1
75
2.7
5
7.9
75
Platform Reporting and Analytics
6.7
6
8.5
78
6.0
5
7.9
76
Customer Support
6.3
5
8.4
76
7.3
5
8.4
77
7.2
6
8.3
76
6.9
6
8.3
76
Marketing Automation
5.0
5
8.2
72
7.5
6
8.4
73
5.0
5
8.2
72
Sales Force Automation
8.1
6
8.2
74
6.4
6
8.1
75
Not enough data
8.0
70
Not enough data
8.1
73
Not enough data
8.0
71
Agentic AI - Financial Services CRM
Not enough data
7.9
64
Categories
Categories
Shared Categories
Affinity and Salesforce Financial Services Cloud are categorized as Financial Services CRM
Unique Categories
Affinity is categorized as Venture Capital Management and Deal Sourcing
Salesforce Financial Services Cloud has no unique categories
Reviews
Reviewers' Company Size
Affinity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Financial Services Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Venture Capital & Private Equity
53.8%
Financial Services
12.3%
Computer Software
9.2%
Investment Management
3.1%
Investment Banking
3.1%
Other
18.5%
Financial Services
45.1%
Banking
10.8%
Information Technology and Services
5.6%
Accounting
5.1%
Marketing and Advertising
3.1%
Other
30.3%
Discussions
Affinity has no discussions with answers
Salesforce Financial Services Cloud has no discussions with answers
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