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At a Glance
Market Segments
Small-Business (78.5% of reviews)
Small-Business (74.7% of reviews)
Entry-Level Pricing
No pricing available
$65.00 3 User Per Year
Affinity
Star Rating
(71)4.4 out of 5
Market Segments
Small-Business (78.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AffinityMaximizer
Star Rating
(657)4.0 out of 5
Market Segments
Small-Business (74.7% of reviews)
Pros & Cons
Entry-Level Pricing
$65.00 3 User Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Maximizer excels in Contact & Account Management with a score of 8.2, while Affinity shines in Partner Relationship Management (PRM) with an impressive score of 9.7, indicating a stronger focus on managing partnerships.
- Reviewers mention that Affinity's Lead Management capabilities are highly rated at 9.4, significantly outperforming Maximizer's score of 7.2, suggesting that Affinity may provide better tools for tracking and nurturing leads.
- G2 users highlight that Affinity's Marketing ROI Analytics feature is rated at 9.1, while Maximizer's corresponding feature is rated lower at 6.3, indicating that Affinity offers more robust analytics for measuring marketing effectiveness.
- Users on G2 report that Affinity's Customer Support Portal is rated at 9.2, compared to Maximizer's 7.2, suggesting that Affinity provides a more user-friendly and effective support experience.
- Reviewers say that Affinity's Social Collaboration Features score a remarkable 9.6, while Maximizer's score of 6.1 indicates a significant gap in social integration capabilities, which may be crucial for teams that rely on collaboration.
- Users report that Affinity's Forecasting feature is rated at 9.2, while Maximizer's score of 6.6 suggests that Affinity offers more accurate and reliable forecasting tools, which can be vital for strategic planning.
Pricing
Entry-Level Pricing
Affinity
No pricing availableMaximizer
Base Edition
$65.00
3 User Per Year
- Advanced Contact Management
- Lead & Opportunity Handling
- Task Management
Free Trial
Affinity
Free Trial is available
Maximizer
No trial information availableRatings
Meets Requirements
8.4
51
8.3
573
Ease of Use
8.7
52
7.9
579
Ease of Setup
8.1
23
7.7
318
Ease of Admin
7.5
21
7.9
195
Quality of Support
8.7
51
8.2
551
Has the product been a good partner in doing business?
7.8
21
8.1
193
Product Direction (% positive)
9.0
49
7.9
571
Features by Category
Sales Force Automation
Not enough data
8.3
416
|
Verified
Not enough data
7.0
221
Not enough data
7.4
319
|
Verified
Not enough data
7.9
394
|
Verified
Not enough data
6.4
216
|
Verified
Not enough data
7.7
355
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
272
Marketing Automation
Not enough data
6.9
288
Not enough data
6.7
241
Not enough data
7.2
270
Not enough data
6.3
189
Customer Support
Not enough data
7.5
262
Not enough data
Feature Not Available
Not enough data
7.2
274
Not enough data
Feature Not Available
Not enough data
7.2
219
Reporting & Analytics
Not enough data
7.3
306
|
Verified
Not enough data
7.6
310
|
Verified
Not enough data
6.7
209
|
Verified
Mobile & Social
Not enough data
6.1
108
Not enough data
5.7
107
Not enough data
6.6
267
|
Verified
Platform
Not enough data
8.0
245
|
Verified
Not enough data
7.6
232
Not enough data
8.1
240
|
Verified
Not enough data
6.9
159
Not enough data
6.7
139
Not enough data
7.5
198
Not enough data
8.0
226
|
Verified
Not enough data
6.9
130
Integration
Not enough data
7.4
222
|
Verified
Not enough data
6.6
160
|
Verified
Not enough data
6.6
151
|
Verified
Generative AI
Not enough data
5.6
93
Agentic AI - CRM
Not enough data
5.6
13
Not enough data
5.9
13
Not enough data
5.7
14
Not enough data
6.2
13
Not enough data
5.8
12
Not enough data
6.3
14
Not enough data
6.3
14
Investment Management
7.0
15
Not enough data
6.4
15
Not enough data
7.3
17
Not enough data
3.5
12
Not enough data
Fund Management
8.8
18
Not enough data
7.9
13
Not enough data
5.3
11
Not enough data
Agentic AI - Venture Capital Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deal Identification - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Market Intelligence - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Customization - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
7.8
6
6.0
67
Platform Additional Functionality
4.3
5
Feature Not Available
6.7
6
7.2
68
6.3
5
6.7
68
4.3
5
6.5
67
2.7
5
5.5
68
Platform Reporting and Analytics
6.7
6
6.5
67
6.0
5
5.2
66
Customer Support
6.3
5
6.6
65
7.3
5
Feature Not Available
7.2
6
6.8
65
6.9
6
6.4
65
Marketing Automation
5.0
5
6.3
64
7.5
6
6.5
64
5.0
5
5.5
64
Sales Force Automation
8.1
6
6.4
65
6.4
6
7.7
67
Not enough data
Feature Not Available
Not enough data
5.5
64
Not enough data
5.8
62
Agentic AI - Financial Services CRM
Not enough data
4.7
6
Categories
Categories
Shared Categories
Affinity and Maximizer are categorized as Financial Services CRM
Unique Categories
Affinity is categorized as Venture Capital Management and Deal Sourcing
Maximizer is categorized as CRM
Reviews
Reviewers' Company Size
Affinity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Maximizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Venture Capital & Private Equity
53.8%
Financial Services
12.3%
Computer Software
9.2%
Investment Management
3.1%
Investment Banking
3.1%
Other
18.5%
Financial Services
36.3%
Investment Management
4.2%
Insurance
3.4%
Information Technology and Services
2.9%
Marketing and Advertising
2.7%
Other
50.6%
Alternatives
Discussions
Affinity has no discussions with answers
INPUT CSV LEAD FILES
1 Comment
MR
Lead sheets in the form of a web inquiry page can be integrated into Maximizer using the 'web to lead' technology provided in the product as standard. It is...Read more
INTEGRATION
1 Comment
MR
Maximizer CRM 2017 has integrations for MS Office products (Outlook, Word, Excel) these are included as add-ons with the product. The Web APIs for Maximizer...Read more
Do you integrate with any marketing automations platforms like Marketo?
1 Comment
MD
Maximizer neglected to future-proof Maximizer CRM Live and their self-hosted CRM by not providing any open keys for self serve integration with powerful...Read more
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