Compare Affinio and Sprout Social
See this
side-by-side comparison of Affinio vs. Sprout Social
based on preference data from user reviews. Affinio rates 4.4/5 stars with 45 reviews. By contrast, Sprout Social rates 4.3/5 stars with 1,415 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 Affinio Optimized for quick response |  Sprout Social | |
| Star Rating | Affinio | Sprout Social |
| Market Segments | Affinio Enterprise (40.9% of reviews) | Sprout Social Small-Business (50.2% of reviews) |
| Entry Level Price | Affinio No pricing information available | Sprout Social $99 month per user |
Affinio vs Sprout Social
When assessing the two solutions, reviewers found Sprout Social easier to use and administer. However, reviewers preferred the ease of set up, and doing business with Affinio overall.
- Reviewers felt that Sprout Social meets the needs of their business better than Affinio.
- When comparing quality of ongoing product support, reviewers felt that Affinio is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Sprout Social over Affinio.
Categories
Shared Categories
Affinio and Sprout Social are categorized as Social Media Analytics
Unique Categories
Affinio is categorized as Audience Intelligence Platforms
Sprout Social is categorized as Hashtag Monitoring, Social Media Monitoring, Social Media Management, Social Media Suites, and Social Customer Service
Pricing
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‐
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Free Trial Unavailable
Standard
$99month per user
Professional
$149month per user
Advanced
$249month per user
Free Trial
Ratings
Meets Requirements
Affinio
Responses: 43
Sprout Social
Responses: 1304
Ease of Use
Affinio
Responses: 44
Sprout Social
Responses: 1309
Ease of Setup
Affinio
Responses: 33
Sprout Social
Responses: 739
Ease of Admin
Affinio
Responses: 33
Sprout Social
Responses: 747
Quality of Support
Affinio
Responses: 43
Sprout Social
Responses: 1186
Ease of Doing Business With
Affinio
Responses: 32
Sprout Social
Responses: 718
Product Direction (% positive)
Affinio
Responses: 44
Sprout Social
Responses: 1294
Features
Reports & Dashboards
Competitor Analysis
Affinio
Responses: 30
Sprout Social
Responses: 491
Follower Analysis
Affinio
Responses: 33
Sprout Social
Responses: 676
Content Engagement Analysis
Affinio
Responses: 32
Sprout Social
Responses: 706
Influencer Identification
Affinio
Responses: 32
Sprout Social
Responses: 374
Paid Campaign Tracking
Affinio
Responses: 17
Sprout Social
Responses: 308
Attribution
Affinio
Sprout Social
Responses: 339
Report Customizability
Affinio
Responses: 27
Sprout Social
Responses: 647
Report Exporting
Affinio
Responses: 29
Sprout Social
Responses: 700
Platform
Internationalization
Affinio
Responses: 17
Sprout Social
Responses: 232
User, Role, and Access Management
Affinio
Responses: 26
Sprout Social
Responses: 657
Scalability
Affinio
Responses: 25
Sprout Social
Responses: 633
Performance and Reliability
Affinio
Responses: 30
Sprout Social
Responses: 742
API / Integrations
Affinio
Responses: 17
Sprout Social
Responses: 368
Reviewers' Company Size
Reviewers of Affinio were most often representing companies in the Enterprise segment, while reviewers for Sprout Social were more commonly in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Affinio
Sprout Social
Mid-Market
(51-1000 emp.)
Affinio
Sprout Social
Enterprise
(> 1000 emp.)
Affinio
Sprout Social
Reviewers' Industry
Marketing and Advertising
45.5%
Public Relations and Communications
9.1%
Entertainment
6.8%
Market Research
4.5%
Information Technology and Services
4.5%
Other
29.5%
Marketing and Advertising
27.5%
Non-Profit Organization Management
6.0%
Public Relations and Communications
5.5%
Higher Education
4.5%
Computer Software
3.5%
Other
52.9%
Reviews
Most Helpful Favorable Review
Administrator in Marketing and Advertising
I really liked Affinio. This social listening tool was very comprehensive and allowed you to dive deep into audience segments, really teaching you a lot about your target. My favorite aspect of Affinio was the "Audience Composition" visual. It really broke...
Stephany S.
User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Most Helpful Critical Review
User in Investment Banking
Sometimes the data doesn't address what we need it to
Mateusz P.
User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Top Alternatives
Discussions
Affinio has no discussions with answers
Is there a place of education for users?
3 comments
JD
General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:...Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 comments
KS
The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget.
Read more
Do other people have trouble getting the tag feature to drop down and work?
2 comments
JM
Which social channel are you trying to tag on? It does seem to work better sometimes than at other times. Sometimes I do the tag first before adding anything...Read more
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