Reduce your software costs by 18% overnight

Compare Affinio and Sprout Social

See this
side-by-side comparison of Affinio vs. Sprout Social
based on preference data from user reviews. Affinio rates 4.4/5 stars with 45 reviews. By contrast, Sprout Social rates 4.3/5 stars with 1,415 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
Add Product
Affinio
Affinio
(45)
4.4 out of 5
Affinio
Optimized for quick response
Sprout Social
Sprout Social
(1,415)
4.3 out of 5
Sprout Social
Star Rating
Affinio
Affinio
Sprout Social
Sprout Social
Market Segments
Affinio
Affinio
Enterprise (40.9% of reviews)
Sprout Social
Sprout Social
Small-Business (50.2% of reviews)
Entry Level Price
Affinio
Affinio
No pricing information available
Sprout Social
Sprout Social
$99 month per user

Affinio vs Sprout Social

When assessing the two solutions, reviewers found Sprout Social easier to use and administer. However, reviewers preferred the ease of set up, and doing business with Affinio overall.

  • Reviewers felt that Sprout Social meets the needs of their business better than Affinio.
  • When comparing quality of ongoing product support, reviewers felt that Affinio is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Sprout Social over Affinio.
Categories
Shared Categories
Affinio
Affinio
Sprout Social
Sprout Social
Affinio and Sprout Social are categorized as Social Media Analytics
Pricing
Affinio
Affinio Pricing
Free Trial Unavailable
Sprout Social
Sprout Social Pricing
Standard
$99month per user
Professional
$149month per user
Advanced
$249month per user
Free Trial
Ask a Question

Have questions for Affinio and Sprout Social?

Start a private conversation.
Ratings
Meets Requirements
Affinio
Affinio
8.2
Responses: 43
Sprout Social
Sprout Social
8.5
Responses: 1304
Ease of Use
Affinio
Affinio
8.5
Responses: 44
Sprout Social
Sprout Social
8.9
Responses: 1309
Ease of Setup
Affinio
Affinio
8.9
Responses: 33
Sprout Social
Sprout Social
8.8
Responses: 739
Ease of Admin
Affinio
Affinio
8.4
Responses: 33
Sprout Social
Sprout Social
8.9
Responses: 747
Quality of Support
Affinio
Affinio
9.1
Responses: 43
Sprout Social
Sprout Social
8.8
Responses: 1186
Ease of Doing Business With
Affinio
Affinio
9.5
Responses: 32
Sprout Social
Sprout Social
8.9
Responses: 718
Product Direction (% positive)
Affinio
Affinio
8.4
Responses: 44
Sprout Social
Sprout Social
8.8
Responses: 1294
Features
Reports & Dashboards
Competitor Analysis
Affinio
Affinio
8.9
Responses: 30
Sprout Social
Sprout Social
7.8
Responses: 491
Follower Analysis
Affinio
Affinio
9.2
Responses: 33
Sprout Social
Sprout Social
8.0
Responses: 676
Content Engagement Analysis
Affinio
Affinio
8.1
Responses: 32
Sprout Social
Sprout Social
8.5
Responses: 706
Influencer Identification
Affinio
Affinio
7.9
Responses: 32
Sprout Social
Sprout Social
7.2
Responses: 374
Paid Campaign Tracking
Affinio
Affinio
6.8
Responses: 17
Sprout Social
Sprout Social
7.5
Responses: 308
Attribution
Affinio
Affinio
Feature Not Available
Sprout Social
Sprout Social
7.6
Responses: 339
Report Customizability
Affinio
Affinio
7.2
Responses: 27
Sprout Social
Sprout Social
7.8
Responses: 647
Report Exporting
Affinio
Affinio
8.6
Responses: 29
Sprout Social
Sprout Social
8.8
Responses: 700
Platform
Internationalization
Affinio
Affinio
8.3
Responses: 17
Sprout Social
Sprout Social
8.0
Responses: 232
User, Role, and Access Management
Affinio
Affinio
8.8
Responses: 26
Sprout Social
Sprout Social
8.6
Responses: 657
Scalability
Affinio
Affinio
8.0
Responses: 25
Sprout Social
Sprout Social
8.5
Responses: 633
Performance and Reliability
Affinio
Affinio
8.7
Responses: 30
Sprout Social
Sprout Social
8.7
Responses: 742
API / Integrations
Affinio
Affinio
7.3
Responses: 17
Sprout Social
Sprout Social
7.7
Responses: 368
Reviewers' Company Size
Reviewers of Affinio were most often representing companies in the Enterprise segment, while reviewers for Sprout Social were more commonly in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Affinio
Affinio
22.7%
Sprout Social
Sprout Social
50.2%
Mid-Market
(51-1000 emp.)
Affinio
Affinio
36.4%
Sprout Social
Sprout Social
35.8%
Enterprise
(> 1000 emp.)
Affinio
Affinio
40.9%
Sprout Social
Sprout Social
14.0%
Reviewers' Industry
Affinio
Affinio Industry
Marketing and Advertising
45.5%
Public Relations and Communications
9.1%
Entertainment
6.8%
Market Research
4.5%
Information Technology and Services
4.5%
Other
29.5%
Sprout Social
Sprout Social Industry
Marketing and Advertising
27.5%
Non-Profit Organization Management
6.0%
Public Relations and Communications
5.5%
Higher Education
4.5%
Computer Software
3.5%
Other
52.9%
Reviews
Most Helpful Favorable Review
Affinio
G
Administrator in Marketing and Advertising

I really liked Affinio. This social listening tool was very comprehensive and allowed you to dive deep into audience segments, really teaching you a lot about your target. My favorite aspect of Affinio was the "Audience Composition" visual. It really broke...

Sprout Social
Stephany S.
User in Gambling & Casinos

The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...

Most Helpful Critical Review
Affinio
GI
User in Investment Banking

Sometimes the data doesn't address what we need it to

Sprout Social
Mateusz P.
User in Sporting Goods

Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...

Discussions
Affinio
Affinio Discussions
Monty the Mongoose crying
Affinio has no discussions with answers
Sprout Social
Sprout Social Discussions
Is there a place of education for users?
3 comments
Juliet D.
JD
General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:...Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 comments
KS
The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. Read more
Do other people have trouble getting the tag feature to drop down and work?
2 comments
JM
Which social channel are you trying to tag on? It does seem to work better sometimes than at other times. Sometimes I do the tag first before adding anything...Read more
Screenshots
Affinio
Affinio Screenshots
Sprout Social
Sprout Social Screenshots
Videos
Affinio
Affinio Videos
No videos provided
Sprout Social
Sprout Social Videos
Video Preview

Sprout Social provides social media management, marketing, customer care, analytics and data intelligence solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s intuitive platform is designed with user experience in mind, simplifying social publishing, engagement, reviews, analytics and listening for our customers.

Downloads
Affinio
Affinio Downloads
No downloads provided
Sprout Social
Sprout Social Downloads
No downloads provided
Ask Affinio a QuestionContact Affinio
Need help?
I can help.
Kate
Learning about Business Software?
Ask the community
Affinio
Affinio
Optimized for quick response