Compare Affinio vs Khoros Marketing

See this
comparison of Affinio vs. Khoros Marketing
based on data from user reviews. Affinio rates 4.3/5 stars with 38 reviews. Khoros Marketing rates 3.9/5 stars with 85 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Affinio
Free Trial Unavailable
Khoros Marketing
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.2
7.8
Ease of Use
Ease of Use
8.4
7.4
Ease of Setup
Ease of Setup
9.0
7.3
Ease of Admin
Ease of Admin
8.3
7.6
Quality of Support
Quality of Support
9.0
7.7
Ease of Doing Business With
Ease of Doing Business With
9.4
7.9
Product Direction (% positive)
Product Direction (% positive)
8.5
8.2
Meets Requirements
Affinio
8.2
Khoros Marketing
7.8
Ease of Use
Affinio
8.4
Khoros Marketing
7.4
Ease of Setup
Affinio
9.0
Khoros Marketing
7.3
Ease of Admin
Affinio
8.3
Khoros Marketing
7.6
Quality of Support
Affinio
9.0
Khoros Marketing
7.7
Ease of Doing Business With
Affinio
9.4
Khoros Marketing
7.9
Product Direction (% positive)
Affinio
8.5
Khoros Marketing
8.2

Features

Reports & Dashboards
Competitor Analysis
Affinio
9.0
Khoros Marketing
6.7
Follower Analysis
Affinio
9.1
Khoros Marketing
7.1
Content Engagement Analysis
Affinio
8.2
Khoros Marketing
7.9
Influencer Identification
Affinio
7.7
Khoros Marketing
7.1
Paid Campaign Tracking
Affinio
6.9
Khoros Marketing
6.1
Attribution
Affinio
Not enough data available
Khoros Marketing
7.3
Report Customizability
Affinio
7.2
Khoros Marketing
6.9
Report Exporting
Affinio
8.4
Khoros Marketing
6.9
Platform
Internationalization
Affinio
8.3
Khoros Marketing
7.6
User, Role, and Access Management
Affinio
8.8
Khoros Marketing
7.9
Scalability
Affinio
8.0
Khoros Marketing
8.1
Performance and Reliability
Affinio
8.5
Khoros Marketing
7.5
API / Integrations
Affinio
7.3
Khoros Marketing
7.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
26.3%
20.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.2%
30.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
39.5%
49.4%
Affinio
Small-Business
26.3%
Mid-Market
34.2%
Enterprise
39.5%
Khoros Marketing
Small-Business
20.0%
Mid-Market
30.6%
Enterprise
49.4%

Reviewers' Industry

 
Marketing and Advertising
42.1%
Marketing and Advertising
24.7%
 
Public Relations and Communications
10.5%
Insurance
8.2%
 
Market Research
5.3%
Retail
7.1%
 
Information Technology and Services
5.3%
Public Relations and Communications
4.7%
 
Entertainment
5.3%
Internet
4.7%
 
Other
31.6%
Other
50.6%
Affinio
Marketing and Advertising
42.1%
Public Relations and Communications
10.5%
Market Research
5.3%
Information Technology and Services
5.3%
Entertainment
5.3%
Other
31.6%
Khoros Marketing
Marketing and Advertising
24.7%
Insurance
8.2%
Retail
7.1%
Public Relations and Communications
4.7%
Internet
4.7%
Other
50.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Executive Sponsor in Information Technology and Services

Demographics are great as a starting point - but if you don't know the more psychographic aspects of your audience you are missing out. Affinio gives you that window into the human elements that can make your marketing efforts more personal. Also the UI...

Travis B.
User in Information Technology and Services

Spredfast offers a clean UX and is broken up into easily accessible tools: Social Inbox, Calendar, Analytics & Content Library. The Calendar offers a high visual of weekly content schedules, and Analytics offers easy to read engagement measurements. Also,...

Most Helpful Critical Review
Most Helpful Critical Review
Agency in Marketing and Advertising

I wish it dove more into the psychographic commonalities and often feel like there are large clusters of foreign users for domestic products but it doesn't help me monetize or drive definite conclusions from that.

Administrator in Broadcast Media

I dislike everything about Spredfast. Posts for Facebook failing, contest entry page getting mysteriously deleted, the face that they use their own "language" to talk about their products which makes it almost impossible to teach people on your team how to...

 
Affinio
Most Helpful Favorable Review
Executive Sponsor in Information Technology and Services

Demographics are great as a starting point - but if you don't know the more psychographic aspects of your audience you are missing out. Affinio gives you that window into the human elements that can make your marketing efforts more personal. Also the UI...

Most Helpful Critical Review
Agency in Marketing and Advertising

I wish it dove more into the psychographic commonalities and often feel like there are large clusters of foreign users for domestic products but it doesn't help me monetize or drive definite conclusions from that.

Khoros Marketing
Most Helpful Favorable Review
Travis B.
User in Information Technology and Services

Spredfast offers a clean UX and is broken up into easily accessible tools: Social Inbox, Calendar, Analytics & Content Library. The Calendar offers a high visual of weekly content schedules, and Analytics offers easy to read engagement measurements. Also,...

Most Helpful Critical Review
Administrator in Broadcast Media

I dislike everything about Spredfast. Posts for Facebook failing, contest entry page getting mysteriously deleted, the face that they use their own "language" to talk about their products which makes it almost impossible to teach people on your team how to...

Screenshots

 
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Khoros Marketing
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