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Compare Adverity and Workato 
Featured Products
At a Glance
Market Segments
Mid-Market (42.4% of reviews)
Mid-Market (44.3% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adverity
Star Rating
(260)4.4 out of 5
Market Segments
Mid-Market (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansWorkato
Star Rating
(729)4.7 out of 5
Market Segments
Mid-Market (44.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about WorkatoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Workato excels in user satisfaction, boasting a significantly higher overall score compared to Adverity. Users appreciate its intuitive interface and the ability to quickly build and deploy integrations, with one reviewer noting the "straightforward mappings and a wide range of prebuilt connectors."
- Users say that Workato's implementation process is notably efficient, with many highlighting the ease of setting up integrations. Recent feedback emphasizes that users can handle automations independently, reducing reliance on external vendors for new features.
- Reviewers mention that Adverity offers a user-friendly interface, particularly praising its clear separation of components for ETL, Admin, and Auth. This design makes it easy for users to navigate and implement, which is a strong point for those who prioritize simplicity in their tools.
- According to verified reviews, Workato shines in its quality of support, receiving high marks for responsiveness and helpfulness. Users have noted that the support team is proactive, which enhances the overall experience when troubleshooting or seeking guidance.
- G2 reviewers highlight that while Adverity provides solid customer support, it faces challenges in areas like ease of use and setup compared to Workato. Users have reported that Adverity's onboarding can be more complex, although they appreciate the thorough assistance provided during the integration process.
- Users report that both platforms are capable of handling automation tasks effectively, but Workato's higher scores in scalability and transformation features suggest it may be better suited for businesses looking to grow and adapt their data processes over time.
Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Workato
No pricing availableFree Trial
Adverity
Free Trial is available
Workato
Free Trial is available
Ratings
Meets Requirements
8.6
216
9.1
586
Ease of Use
7.9
218
9.0
596
Ease of Setup
7.5
163
8.9
467
Ease of Admin
8.0
143
9.0
370
Quality of Support
8.9
211
9.2
575
Has the product been a good partner in doing business?
8.9
141
9.4
367
Product Direction (% positive)
8.8
210
9.5
571
Features by Category
Metrics
7.8
32
Not enough data
7.5
31
Not enough data
7.4
29
Not enough data
7.7
31
Not enough data
7.4
31
Not enough data
7.6
26
Not enough data
7.8
23
Not enough data
8.0
31
Not enough data
7.3
28
Not enough data
Reporting
7.3
34
Not enough data
7.8
30
Not enough data
7.3
30
Not enough data
7.1
31
Not enough data
7.0
25
Not enough data
7.6
24
Not enough data
8.1
22
Not enough data
Other
6.4
29
Not enough data
7.2
25
Not enough data
6.7
25
Not enough data
8.5
29
Not enough data
8.4
26
Not enough data
7.0
21
Not enough data
6.9
24
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
36
Not enough data
6.7
31
Not enough data
7.4
37
Not enough data
7.6
37
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
7.6
26
Not enough data
8.2
26
Not enough data
8.4
26
Not enough data
8.1
26
Not enough data
7.7
25
Not enough data
6.9
25
Not enough data
Diverse Extraction Points
7.6
26
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
75
7.8
115
7.9
69
8.3
122
Functionality
8.9
96
8.9
129
8.4
97
8.7
132
8.5
98
8.9
130
9.0
98
9.1
141
8.4
95
9.0
130
Management
Not enough data
8.1
25
Not enough data
8.8
25
Not enough data
9.0
25
Not enough data
8.8
26
Solution Provision
Not enough data
8.3
25
Not enough data
7.6
25
Not enough data
8.4
24
Development
Not enough data
9.4
33
Not enough data
9.4
31
Not enough data
9.7
32
Not enough data
9.4
32
Collaboration
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.4
31
Functionality
Not enough data
9.1
19
Not enough data
9.3
19
Management
Not enough data
9.4
18
Not enough data
9.2
19
Not enough data
9.4
18
Integrations
Not enough data
9.2
19
Not enough data
8.6
18
Security
Not enough data
9.2
18
Not enough data
9.0
18
Support
Not enough data
9.0
19
Development
Not enough data
9.1
271
Not enough data
8.4
177
|
Verified
Not enough data
9.0
199
|
Verified
Not enough data
8.8
212
|
Verified
Not enough data
8.5
195
|
Verified
Not enough data
9.1
190
Not enough data
8.6
165
Management
Not enough data
8.7
194
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.9
195
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.8
165
Security
Not enough data
8.8
171
|
Verified
Not enough data
8.9
178
|
Verified
Not enough data
9.0
174
|
Verified
Integration Options
Not enough data
8.7
166
|
Verified
Not enough data
8.6
166
|
Verified
Not enough data
8.1
160
|
Verified
Not enough data
7.9
145
|
Verified
Deployment
Not enough data
8.7
161
Not enough data
9.0
171
Development
9.2
20
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Management
Not enough data
9.2
12
Not enough data
9.4
13
Not enough data
9.2
12
Not enough data
9.2
12
Functionality
Not enough data
9.2
12
Not enough data
8.9
12
Not enough data
9.2
12
Not enough data
9.5
13
Security
Not enough data
9.2
13
Not enough data
9.3
12
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
9.2
108
Development
Not enough data
9.1
114
Not enough data
8.9
110
Security
Not enough data
9.1
109
Not enough data
8.9
106
Management
Not enough data
9.0
105
Not enough data
8.6
96
Not enough data
9.3
105
Not enough data
9.1
91
Not enough data
8.8
94
Not enough data
8.9
94
Application Integration
Not enough data
9.1
90
Not enough data
9.2
93
Not enough data
9.5
93
Not enough data
9.3
92
Data Management
Not enough data
9.3
12
Not enough data
8.8
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
8.2
11
Functionality
Not enough data
9.1
11
Not enough data
9.9
13
Not enough data
9.7
13
Not enough data
9.6
12
Not enough data
9.3
12
Not enough data
9.2
11
Not enough data
8.8
11
Security
Not enough data
9.1
11
Not enough data
9.2
11
Generative AI
Not enough data
8.2
11
Functionality
Not enough data
8.7
13
Not enough data
9.2
13
Not enough data
9.1
13
Governance
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
9.1
13
Scalability and Performance - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
10.0
6
Cost and Efficiency - Generative AI Infrastructure
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
10.0
6
Integration and Extensibility - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
8.9
6
Not enough data
9.7
6
Security and Compliance - Generative AI Infrastructure
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
10.0
6
Usability and Support - Generative AI Infrastructure
Not enough data
10.0
7
Not enough data
10.0
6
Functionality - Process Orchestration
Not enough data
8.4
54
Not enough data
8.9
55
Not enough data
9.3
62
Not enough data
9.4
57
Not enough data
9.0
51
Integration & Adaptability - Process Orchestration
Not enough data
9.3
53
Not enough data
9.2
53
Not enough data
8.9
56
Not enough data
8.7
55
Not enough data
8.8
52
Not enough data
8.7
52
Not enough data
8.9
52
Not enough data
8.9
52
Customization - AI Agent Builders
Not enough data
9.0
13
Not enough data
9.0
13
Not enough data
9.2
11
Functionality - AI Agent Builders
Not enough data
9.0
12
Not enough data
8.9
12
Not enough data
9.0
12
Not enough data
8.7
13
Data and Analytics - AI Agent Builders
Not enough data
9.3
10
Not enough data
9.5
10
Not enough data
9.0
10
Integration - AI Agent Builders
Not enough data
9.0
12
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
9.4
13
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Design & Integration - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization & Analytics - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Governance & Compliance Controls - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Productivity Bots
Not enough data
9.4
8
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
76
|
Verified
Not enough data
8.8
98
|
Verified
Not enough data
7.9
67
|
Verified
Not enough data
8.5
86
|
Verified
Not enough data
7.9
37
Not enough data
7.4
26
Not enough data
Campaign Activity
8.7
85
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
64
|
Verified
Not enough data
8.9
82
|
Verified
Not enough data
8.1
64
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Construction
Not enough data
8.8
180
Not enough data
8.9
177
Not enough data
8.9
175
Not enough data
9.0
185
API Management
Not enough data
8.7
164
Not enough data
8.5
182
Not enough data
8.7
181
Not enough data
Feature Not Available
Not enough data
8.5
163
Data Integration
Not enough data
9.2
194
Not enough data
8.7
184
Not enough data
8.5
166
Categories
Categories
Shared Categories
Adverity and Workato are categorized as Big Data Integration Platforms and ETL Tools
Unique Categories
Adverity is categorized as SAP Store, E-Commerce Data Integration, Google Workspace for Marketing, Marketing Analytics, Digital Analytics, Data Extraction, and E-Commerce Analytics
Workato is categorized as Master Data Management (MDM), API Development, Embedded Integration Platforms, Reverse ETL, Data Replication, API Management, AI Agent Builders, API Generation, Electronic Data Interchange (EDI), iPaaS, Process Orchestration, Conversational Marketing, Conversational Support, Generative AI Infrastructure, Productivity Bots, and AI Orchestration
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Workato
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.2%
Information Technology and Services
5.2%
Online Media
3.6%
Consumer Goods
3.6%
Telecommunications
2.4%
Other
28.0%
Computer Software
22.6%
Information Technology and Services
19.6%
Financial Services
5.5%
Retail
3.6%
Construction
3.0%
Other
45.6%
Discussions
Where is the data stored?
2 Comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 Comments
BA
Hire them! Read more
Why do I need a professional service when I can build my own API connection?
2 Comments
BA
Adverity is easier than build your own API connectionRead more
What is a Workato recipe?
3 Comments
GM
The recipe is Workato's main asset which houses the step-by-step integration process. In it you can build the flows and connect multiple applications.Read more
Are on-premise applications and databases supported?
2 Comments
Official Response from Workato
Yes, we support on-premise applications, databases and even your own custom application that can be connected with REST, SOAP. To connect to on-premise...Read more
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