Compare Adverity and Singular 
Featured Products
At a Glance
Market Segments
Mid-Market (41.9% of reviews)
Mid-Market (53.3% of reviews)
Entry-Level Pricing
Contact Us
Free
Adverity
Star Rating
(263)4.4 out of 5
Market Segments
Mid-Market (41.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSingular
Star Rating
(492)4.5 out of 5
Market Segments
Mid-Market (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adverity excels in user-friendliness, with a clear and intuitive interface that separates components for ETL, Admin, and Auth, making it easy to navigate and implement. Users appreciate the flexibility of being able to use it on-premises or in the cloud.
- Users say that Singular shines in its reporting capabilities, simplifying the process of installation, click tracking, and revenue attribution. This ease of use is highlighted by reviewers who find the reporting features straightforward and effective for their needs.
- Reviewers mention that Adverity's customer support is highly responsive and efficient, with many users praising the onboarding process where the team assists in integrating data based on specific requirements, ensuring a smooth start.
- According to verified reviews, Singular's fraud management suite is a standout feature, receiving high praise for its effectiveness in reducing fraud, which is a critical concern for many users in the marketing analytics space.
- G2 reviewers highlight that while Adverity offers strong automation features, Singular provides a more comprehensive approach to postbacks and partner integrations, making it a preferred choice for users needing robust tracking and attribution solutions.
- Users report that both platforms have their strengths, but Adverity's ease of integration and data transfer capabilities to various destinations like S3 and Snowflake are particularly noted, giving it an edge for users focused on data management and ETL processes.
Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Singular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Adverity
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.6
218
8.8
409
Ease of Use
7.9
220
8.7
416
Ease of Setup
7.5
165
8.4
260
Ease of Admin
8.0
144
8.9
178
Quality of Support
8.9
213
9.4
408
Has the product been a good partner in doing business?
8.9
142
9.2
184
Product Direction (% positive)
8.8
212
9.1
391
Features by Category
Metrics
7.8
32
Not enough data
7.5
31
Not enough data
7.4
29
Not enough data
7.7
31
Not enough data
7.4
31
Not enough data
7.6
26
Not enough data
7.8
23
Not enough data
8.0
31
Not enough data
7.3
28
Not enough data
Reporting
7.3
34
Not enough data
7.8
30
Not enough data
7.3
30
Not enough data
7.1
31
Not enough data
7.0
25
Not enough data
7.6
24
Not enough data
8.1
22
Not enough data
Other
6.4
29
Not enough data
7.2
25
Not enough data
6.7
25
Not enough data
8.5
29
Not enough data
8.4
26
Not enough data
7.0
21
Not enough data
6.9
24
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
36
Not enough data
6.7
31
Not enough data
7.4
37
Not enough data
7.6
37
Not enough data
User Identification
Not enough data
Feature Not Available
Not enough data
8.2
163
Not enough data
8.6
164
Tracking & Reporting
Not enough data
9.0
180
Not enough data
8.0
172
Not enough data
8.9
182
Not enough data
8.5
187
Not enough data
8.1
129
Not enough data
8.0
113
Metrics
Not enough data
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
142
Not enough data
8.9
156
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Functionality
7.7
27
Not enough data
8.3
27
Not enough data
8.5
27
Not enough data
8.1
26
Not enough data
7.7
25
Not enough data
6.9
25
Not enough data
Diverse Extraction Points
7.7
27
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
7.2
40
Not enough data
7.4
31
Not enough data
8.7
46
Threat Detection
Not enough data
7.9
40
Not enough data
8.3
38
Not enough data
8.1
37
Not enough data
8.4
36
Blocking
Not enough data
8.2
34
Not enough data
8.2
37
Not enough data
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
75
8.7
79
7.9
69
8.3
72
Functionality
8.9
98
8.7
69
8.4
98
8.4
65
8.5
99
8.5
70
9.0
99
8.9
67
8.4
96
8.9
68
Platform Basics
Not enough data
8.9
219
Not enough data
8.5
190
Not enough data
8.6
185
Not enough data
8.8
189
Not enough data
8.5
188
Not enough data
8.5
165
Platform Data
Not enough data
8.1
184
Not enough data
8.4
198
Not enough data
8.7
219
Not enough data
8.6
200
Not enough data
8.7
196
Not enough data
8.6
186
Agentic AI - Value Selling Tools
Not enough data
7.5
26
Not enough data
7.6
28
Not enough data
7.1
26
Not enough data
7.3
25
Not enough data
7.2
27
Not enough data
7.9
28
Development
9.2
20
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
76
|
Verified
8.6
244
|
Verified
8.8
98
|
Verified
8.9
262
|
Verified
7.9
67
|
Verified
7.8
219
|
Verified
8.5
86
|
Verified
9.1
245
|
Verified
7.9
37
8.6
210
7.4
26
Feature Not Available
Campaign Activity
8.7
85
|
Verified
8.7
249
|
Verified
Feature Not Available
8.7
268
|
Verified
8.4
64
|
Verified
8.0
211
|
Verified
8.9
82
|
Verified
8.7
232
|
Verified
8.1
64
|
Verified
7.6
200
|
Verified
Feature Not Available
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
6.8
24
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Analytics
Not enough data
9.8
8
Not enough data
9.4
9
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
142
Not enough data
8.9
156
Categories
Categories
Shared Categories
Adverity and Singular are categorized as ETL Tools and Marketing Analytics
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, Google Workspace for Marketing, Digital Analytics, Data Extraction, and E-Commerce Analytics
Singular is categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, API Management, Mobile App Analytics, and Smart Link
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.5%
Information Technology and Services
5.2%
Online Media
3.6%
Consumer Goods
3.6%
Telecommunications
2.4%
Other
27.8%
Computer Games
25.5%
Marketing and Advertising
11.0%
Financial Services
10.8%
Entertainment
10.0%
Retail
5.3%
Other
37.4%
Discussions
Where is the data stored?
2 Comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 Comments
BA
Hire them! Read more
Why do I need a professional service when I can build my own API connection?
2 Comments
BA
Adverity is easier than build your own API connectionRead more
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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