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At a Glance
Market Segments
Mid-Market (42.4% of reviews)
Small-Business (65.1% of reviews)
Entry-Level Pricing
Contact Us
$139.94 Per Month
Adverity
Star Rating
(260)4.4 out of 5
Market Segments
Mid-Market (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSemrush
Star Rating
(3,059)4.5 out of 5
Market Segments
Small-Business (65.1% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in SEO capabilities, particularly with its Keyword Research feature, which received a high rating of 9.1. In contrast, Adverity's SEO tools are less robust, with users noting that its SEO Auditing feature, while decent, does not match the depth offered by Semrush.
- Reviewers mention that Semrush's Competitor Analysis tool is highly effective, scoring 9.0, allowing users to gain valuable insights into their competition. Adverity, while offering some competitive insights, does not provide the same level of detail, leading users to feel less informed about their market position.
- G2 users highlight that Semrush's Content Creation Tools are user-friendly and effective, scoring 8.3, which helps streamline the content development process. In contrast, Adverity's content features are seen as lacking, with users reporting that the Content Management capabilities are not as intuitive or comprehensive.
- Users on G2 appreciate Semrush's Social Media Analytics, particularly its Post Performance tracking, which scored 8.9, providing actionable insights for social strategies. Adverity's social analytics features, while functional, do not offer the same level of engagement metrics, leading to a less satisfying user experience.
- Reviewers say that Semrush's Reporting and Dashboards are highly customizable, with a score of 8.6, allowing users to tailor their analytics to specific needs. Adverity, while offering solid reporting features, does not provide the same level of customization, which can limit users' ability to extract meaningful insights.
- Users report that Adverity shines in Data Integration capabilities, particularly with its Pre-built Connectors scoring 9.2, making it easier to pull data from various sources. Semrush, while strong in SEO and content, does not focus as heavily on data integration, which can be a drawback for users needing comprehensive data management.
Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Adverity
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.6
216
8.8
2,470
Ease of Use
7.9
218
8.3
2,495
Ease of Setup
7.5
163
8.6
1,702
Ease of Admin
8.0
143
8.6
1,275
Quality of Support
8.9
211
8.6
2,166
Has the product been a good partner in doing business?
8.9
141
8.7
1,255
Product Direction (% positive)
8.8
210
8.8
2,380
Features by Category
Metrics
7.8
32
8.4
433
7.5
31
8.3
427
7.4
29
7.9
409
7.7
31
7.7
383
7.4
31
7.4
372
7.6
26
7.5
366
7.8
23
7.4
369
8.0
31
7.5
379
7.3
28
7.1
364
Reporting
7.3
34
8.0
420
7.8
30
8.2
410
7.3
30
7.8
395
7.1
31
7.7
395
7.0
25
7.9
390
7.6
24
7.6
370
8.1
22
8.0
404
Other
6.4
29
7.7
382
7.2
25
8.1
395
6.7
25
7.7
384
8.5
29
8.0
386
8.4
26
7.4
351
7.0
21
7.0
331
6.9
24
7.6
350
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
8.0
36
7.7
361
6.7
31
7.4
348
7.4
37
8.5
401
7.6
37
8.3
392
Social Analytics
Not enough data
8.9(won by default)
289
Not enough data
8.5(won by default)
270
Not enough data
8.7(won by default)
276
Not enough data
8.2(won by default)
243
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
213
Not enough data
8.1(won by default)
209
Reports & Dashboards
Not enough data
8.4(won by default)
273
Not enough data
8.8(won by default)
281
Not enough data
8.7(won by default)
267
Not enough data
7.9(won by default)
206
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
20
Not enough data
7.2(won by default)
20
Not enough data
7.8(won by default)
20
Not enough data
8.1(won by default)
20
Not enough data
7.9(won by default)
20
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
7.6
26
Not enough data
8.2
26
Not enough data
8.4
26
Not enough data
8.1
26
Not enough data
7.7
25
Not enough data
6.9
25
Not enough data
Diverse Extraction Points
7.6
26
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
75
Not enough data
7.9
69
Not enough data
Functionality
8.9
96
Not enough data
8.4
97
Not enough data
8.5
98
Not enough data
9.0
98
Not enough data
8.4
95
Not enough data
Listing Management
Not enough data
8.6
238
|
Verified
Not enough data
8.2
235
|
Verified
Not enough data
8.5
238
|
Verified
Not enough data
8.5
250
|
Verified
Performance
Not enough data
8.3
257
|
Verified
Not enough data
8.7
263
|
Verified
Local Search Optimization
Not enough data
8.9
586
|
Verified
Not enough data
8.4
541
|
Verified
Not enough data
8.4
513
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
7.9
510
|
Verified
Not enough data
8.8
572
|
Verified
Platform Basics
Not enough data
8.5
556
Not enough data
8.6
566
Agentic AI - Competitive Intelligence
Not enough data
7.0
69
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
522
Platform Content
Not enough data
7.3
461
Platform Reporting
Not enough data
8.0
536
Not enough data
8.3
543
Platform Basics
Not enough data
8.5
103
Not enough data
8.2
100
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
92
Not enough data
8.4
103
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
96
Not enough data
8.7
106
Marketing Campaign Performance
Not enough data
8.4
79
Not enough data
8.7
80
Agentic AI - Marketing Calendar
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.2
10
Not enough data
6.5
10
Other Features
Not enough data
8.4
104
Not enough data
8.9
90
SEO Auditing & Monitoring
Not enough data
8.7
1009
Not enough data
9.0
893
Not enough data
8.8
846
Not enough data
8.8
862
Agentic AI - SEO Tools
Not enough data
6.5
170
Not enough data
6.7
171
Not enough data
6.7
171
Not enough data
6.6
168
Not enough data
6.5
169
Not enough data
6.5
164
Not enough data
6.7
166
SEO Content & Rankings
Not enough data
8.2
1482
Not enough data
9.1
1611
Not enough data
8.8
1523
Not enough data
8.2
913
Not enough data
8.4
844
SEO Reporting
Not enough data
8.9
1579
Not enough data
8.6
998
Not enough data
8.2
958
Not enough data
7.8
828
Generative AI
Not enough data
6.7
396
Not enough data
6.7
388
Content & Collaboration
Not enough data
8.8
191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
179
Not enough data
Feature Not Available
Not enough data
8.2
162
Social Management
Not enough data
8.7
234
Not enough data
8.8
228
Not enough data
Feature Not Available
Not enough data
8.5
226
Not enough data
7.9
201
Not enough data
8.0
176
Not enough data
7.8
147
Agentic AI - Social Media Management
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
7.9
13
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
117
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
103
Not enough data
8.1
95
Reporting
Not enough data
9.0
134
Not enough data
Feature Not Available
Not enough data
8.9
122
Not enough data
9.0
132
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Platform Interoperability
Not enough data
8.4
77
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
95
Campaign Management
Not enough data
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Targeting
Not enough data
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Platform
Not enough data
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Grammar Tools
Not enough data
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Writing Support
Not enough data
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Software Availability
Not enough data
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
193
Not enough data
8.1
220
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
7.5
192
|
Verified
Not enough data
8.1
210
Segment Trending
Not enough data
8.6
242
|
Verified
Not enough data
8.1
229
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
7.3
197
Analysis
Not enough data
8.3
229
Not enough data
8.6
250
|
Verified
Not enough data
8.3
211
|
Verified
Platform
Not enough data
8.7
256
|
Verified
Not enough data
8.4
234
|
Verified
Not enough data
7.7
209
|
Verified
Not enough data
8.3
231
|
Verified
Not enough data
8.1
206
|
Verified
Not enough data
8.2
203
Agentic AI - Market Intelligence
Not enough data
6.9
30
Not enough data
6.8
30
Development
9.2
20
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.5
140
Not enough data
7.7
124
Not enough data
8.4
144
Platform Data
Not enough data
8.2
130
Not enough data
8.4
135
Not enough data
8.6
147
Not enough data
8.3
131
Agentic AI - Operational Risk Management
Not enough data
7.2
16
Planning
Not enough data
7.7
226
Publishing
Not enough data
7.7
228
Social Media
Not enough data
7.6
228
Planning
Not enough data
7.9
352
Generative AI
Not enough data
7.4
138
Not enough data
7.2
134
Not enough data
7.2
134
Not enough data
6.6
132
Not enough data
6.4
128
Agentic AI - Content Creation
Not enough data
7.1
42
Not enough data
6.9
42
Not enough data
7.1
42
Not enough data
7.0
42
Not enough data
7.1
43
Not enough data
7.2
42
Not enough data
7.1
42
AI Visibility & Tracking
Not enough data
7.8
62
Not enough data
7.7
68
Sentiment & Brand Analysis
Not enough data
7.7
59
Not enough data
6.3
51
Competitive Benchmarking
Not enough data
7.1
53
Not enough data
7.5
59
AI Content Optimization
Not enough data
7.5
55
Not enough data
7.5
55
Reporting & Alerts
Not enough data
6.6
51
Not enough data
7.4
59
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
660
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
650
Not enough data
8.2
636
Not enough data
8.0
578
Not enough data
7.7
575
Not enough data
8.9
710
Agentic AI - Content Analytics
Not enough data
7.4
56
Not enough data
7.6
56
Not enough data
7.7
57
Not enough data
7.7
57
Not enough data
7.6
58
Marketing Operations
8.4
76
|
Verified
7.7
385
|
Verified
8.8
98
|
Verified
8.4
408
|
Verified
7.9
67
|
Verified
8.0
396
|
Verified
8.5
86
|
Verified
8.0
374
|
Verified
7.9
37
Feature Not Available
7.4
26
Feature Not Available
Campaign Activity
8.7
85
|
Verified
8.2
388
|
Verified
Feature Not Available
8.6
426
|
Verified
8.4
64
|
Verified
7.7
358
|
Verified
8.9
82
|
Verified
8.0
372
|
Verified
8.1
64
|
Verified
8.2
399
|
Verified
Feature Not Available
7.9
350
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adverity and Semrush are categorized as Marketing Analytics and Digital Analytics
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, ETL Tools, Google Workspace for Marketing, Data Extraction, and E-Commerce Analytics
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.2%
Information Technology and Services
5.2%
Online Media
3.6%
Consumer Goods
3.6%
Telecommunications
2.4%
Other
28.0%
Marketing and Advertising
29.6%
Information Technology and Services
8.9%
Computer Software
8.0%
Internet
3.8%
Retail
3.7%
Other
46.0%
Discussions
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 Comments
BA
Hire them! Read more
Why do I need a professional service when I can build my own API connection?
2 Comments
BA
Adverity is easier than build your own API connectionRead more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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