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At a Glance
Market Segments
Mid-Market (42.4% of reviews)
Mid-Market (46.4% of reviews)
Entry-Level Pricing
Contact Us
Free All the basics for individual analysts
Adverity
Star Rating
(260)4.4 out of 5
Market Segments
Mid-Market (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansMode
Star Rating
(330)4.5 out of 5
Market Segments
Mid-Market (46.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free All the basics for individual analysts
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mode excels in its Ease of Use with a score of 8.8, making it a preferred choice for analysts who appreciate a user-friendly interface. In contrast, Adverity's score of 7.9 indicates that users find it less intuitive, which may lead to a steeper learning curve.
- Reviewers mention that Mode's Real-Time Reporting feature is highly rated at 8.9, allowing users to access up-to-date data quickly. Adverity, however, has a lower score of 7.6 in this area, which may hinder users who rely on immediate insights for decision-making.
- G2 users highlight Mode's superior Custom Reports and Dashboards functionality, scoring 9.0, which allows for tailored data visualization. Adverity's score of 8.1 suggests it may not offer the same level of customization, potentially limiting users' ability to create specific reports.
- Users on G2 report that Mode's Data Preparation capabilities, particularly in Data Transformation and Data Modeling, are robust, with scores of 8.5 and 8.3 respectively. Adverity's scores of 8.8 for Data Transformation and 9.0 for Data Modeling indicate strong performance, but users may find Mode's overall data handling more streamlined.
- Reviewers mention that Mode's Quality of Support is rated at 8.9, reflecting a strong commitment to customer service. In comparison, Adverity's score of 9.0 is slightly higher, suggesting that users may experience slightly better support, which is crucial for troubleshooting and guidance.
- Users say that Mode's Predictive Analytics feature is rated at 8.9, providing valuable insights for future trends. Adverity's score of 7.4 indicates that its predictive capabilities may not be as advanced, which could impact users looking for forward-looking analytics.
Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Mode
Studio
Free
All the basics for individual analysts
Included:
- SQL, Python, & R
- Private database connections
Free Trial
Adverity
Free Trial is available
Mode
Free Trial is available
Ratings
Meets Requirements
8.6
216
8.7
285
Ease of Use
7.9
218
8.7
289
Ease of Setup
7.5
163
8.8
66
Ease of Admin
8.0
143
8.9
66
Quality of Support
8.9
211
8.9
215
Has the product been a good partner in doing business?
8.9
141
9.1
65
Product Direction (% positive)
8.8
210
8.8
283
Features by Category
Reports
Not enough data
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Self Service
Not enough data
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Advanced Analytics
Not enough data
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Building Reports
Not enough data
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Data Preparation
Not enough data
8.4
61
|
Verified
Not enough data
8.1
62
|
Verified
Data Modeling and Blending
Not enough data
9.3
96
|
Verified
Not enough data
8.7
93
|
Verified
Not enough data
8.8
70
|
Verified
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Reports
Not enough data
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Self Service
Not enough data
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Building Reports
Not enough data
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Metrics
7.8
32
9.1
32
7.5
31
9.1
34
7.4
29
8.3
29
7.7
31
8.8
31
7.4
31
8.9
31
7.6
26
8.7
33
7.8
23
8.6
25
8.0
31
8.6
33
7.3
28
8.6
36
Reporting
7.3
34
8.9
44
7.8
30
8.7
39
7.3
30
9.2
42
7.1
31
8.7
38
7.0
25
8.7
21
7.6
24
9.1
29
8.1
22
9.0
49
Other
6.4
29
8.8
39
7.2
25
8.1
29
6.7
25
8.3
31
8.5
29
8.6
32
8.4
26
8.6
27
7.0
21
8.3
23
6.9
24
8.5
27
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
36
9.0
38
6.7
31
8.6
32
7.4
37
9.0
53
7.6
37
9.0
49
Functionality
7.6
26
Not enough data
8.2
26
Not enough data
8.4
26
Not enough data
8.1
26
Not enough data
7.7
25
Not enough data
6.9
25
Not enough data
Diverse Extraction Points
7.6
26
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
75
Not enough data
7.9
69
Not enough data
Functionality
8.9
96
Not enough data
8.4
97
Not enough data
8.5
98
Not enough data
9.0
98
Not enough data
8.4
95
Not enough data
Development
9.2
20
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
76
|
Verified
8.9
31
|
Verified
8.8
98
|
Verified
8.3
35
|
Verified
7.9
67
|
Verified
8.5
36
|
Verified
8.5
86
|
Verified
8.8
37
|
Verified
7.9
37
Feature Not Available
7.4
26
Feature Not Available
Campaign Activity
8.7
85
|
Verified
8.7
38
|
Verified
Feature Not Available
9.1
42
|
Verified
8.4
64
|
Verified
8.3
29
|
Verified
8.9
82
|
Verified
8.3
34
|
Verified
8.1
64
|
Verified
8.5
28
|
Verified
Feature Not Available
8.9
19
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adverity and Mode are categorized as Marketing Analytics and Digital Analytics
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, ETL Tools, Google Workspace for Marketing, Data Extraction, and E-Commerce Analytics
Mode is categorized as Embedded Business Intelligence and Analytics Platforms
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mode
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.2%
Information Technology and Services
5.2%
Online Media
3.6%
Consumer Goods
3.6%
Telecommunications
2.4%
Other
28.0%
Information Technology and Services
14.1%
Computer Software
13.8%
Financial Services
7.5%
Internet
6.6%
Transportation/Trucking/Railroad
4.4%
Other
53.6%
Discussions
Where is the data stored?
2 Comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 Comments
BA
Hire them! Read more
Why do I need a professional service when I can build my own API connection?
2 Comments
BA
Adverity is easier than build your own API connectionRead more
How do i average on charts without averaging averages
2 Comments
GS
Create averages in the query and use the results in the chartsRead more
Why do companies choose Mode over Looker?
1 Comment
Official Response from Mode
Put simply, data teams move faster in Mode. In Looker, teams have to decide upfront how to model their data, instead of working with data first and then...Read more
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