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Compare Adverity and Looker 
Featured Products
At a Glance
Market Segments
Mid-Market (42.4% of reviews)
Mid-Market (60.8% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adverity
Star Rating
(260)4.4 out of 5
Market Segments
Mid-Market (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansLooker
Star Rating
(1,594)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user experience, with many praising its customizable interface that allows for the creation of interactive reports. Users appreciate the ability to easily share insights, making it a strong choice for teams needing collaborative tools.
- According to verified reviews, Adverity stands out for its user-friendly interface and effective onboarding support. Users highlight the simplicity of its ETL components and the ease of integrating data from various sources, which can be a significant advantage for teams looking to streamline their data processes.
- Users say that Looker offers a more robust set of features for data visualization, with capabilities that allow for detailed tracking of sales performance and customer trends. This makes it particularly appealing for e-commerce businesses that rely on data-driven insights.
- Reviewers mention that while Adverity provides good customer support, Looker has a slight edge in quality of support overall. Users have noted that Looker's support team is responsive and helpful, which can be crucial during implementation and troubleshooting.
- G2 reviewers highlight that Looker has a higher overall satisfaction score, reflecting its strong market presence and user base. With over 1,500 reviews, users feel confident in its reliability and performance, especially in the mid-market segment.
- According to recent feedback, Adverity's strengths lie in its integration capabilities and ease of use, particularly for teams that need to quickly set up data pipelines. However, some users feel that it may not offer the same depth of analytics features as Looker, which could be a consideration for more data-intensive organizations.
Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Looker
No pricing availableFree Trial
Adverity
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.6
216
8.7
1,091
Ease of Use
7.9
218
8.2
1,096
Ease of Setup
7.5
163
8.2
574
Ease of Admin
8.0
143
8.3
429
Quality of Support
8.9
211
8.6
929
Has the product been a good partner in doing business?
8.9
141
8.9
407
Product Direction (% positive)
8.8
210
8.8
1,023
Features by Category
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
612
|
Verified
Not enough data
8.2
655
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
658
|
Verified
Self Service
Not enough data
8.4
618
|
Verified
Not enough data
8.6
634
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
612
|
Verified
Not enough data
8.3
585
|
Verified
Not enough data
7.7
497
|
Verified
Advanced Analytics
Not enough data
7.6
426
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Building Reports
Not enough data
8.3
382
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
326
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
612
|
Verified
Not enough data
8.2
655
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
658
|
Verified
Reports
Not enough data
8.5
109
Not enough data
8.5
107
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
113
Not enough data
8.4
110
Not enough data
8.7
112
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
612
|
Verified
Not enough data
8.2
655
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
658
|
Verified
Data Preparation
Not enough data
8.4
280
|
Verified
Not enough data
8.3
260
|
Verified
Data Modeling and Blending
Not enough data
8.5
309
|
Verified
Not enough data
8.7
326
|
Verified
Not enough data
8.4
308
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
Not enough data
8.4
618
|
Verified
Not enough data
8.6
634
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
612
|
Verified
Not enough data
8.3
585
|
Verified
Not enough data
7.7
497
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
36
Not enough data
8.1
34
Not enough data
7.7
34
Not enough data
8.4
37
Advanced Analytics
Not enough data
7.6
426
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.0
39
Not enough data
8.0
35
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.0
37
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
35
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
Not enough data
8.3
382
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
326
|
Verified
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
612
|
Verified
Not enough data
8.2
655
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
658
|
Verified
Self Service
Not enough data
8.4
618
|
Verified
Not enough data
8.6
634
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
612
|
Verified
Not enough data
8.3
585
|
Verified
Not enough data
7.7
497
|
Verified
Building Reports
Not enough data
8.3
382
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
326
|
Verified
Metrics
7.8
32
8.8
237
7.5
31
8.7
237
7.4
29
8.4
223
7.7
31
8.3
225
7.4
31
8.4
214
7.6
26
8.3
224
7.8
23
8.4
218
8.0
31
8.5
229
7.3
28
8.3
221
Reporting
7.3
34
8.4
240
7.8
30
Feature Not Available
7.3
30
8.6
241
7.1
31
8.5
244
7.0
25
8.1
198
7.6
24
8.4
204
8.1
22
9.0
253
Other
6.4
29
8.7
225
7.2
25
8.6
208
6.7
25
8.4
200
8.5
29
8.7
214
8.4
26
8.7
206
7.0
21
8.2
178
6.9
24
8.3
190
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Administration
8.0
36
8.4
216
6.7
31
8.3
193
7.4
37
8.5
245
7.6
37
8.6
239
Functionality
7.6
26
Not enough data
8.2
26
Not enough data
8.4
26
Not enough data
8.1
26
Not enough data
7.7
25
Not enough data
6.9
25
Not enough data
Diverse Extraction Points
7.6
26
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
75
Not enough data
7.9
69
Not enough data
Functionality
8.9
96
Not enough data
8.4
97
Not enough data
8.5
98
Not enough data
9.0
98
Not enough data
8.4
95
Not enough data
Development
9.2
20
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Marketing Operations
8.4
76
|
Verified
8.6
221
|
Verified
8.8
98
|
Verified
8.7
240
|
Verified
7.9
67
|
Verified
8.5
227
|
Verified
8.5
86
|
Verified
8.9
244
|
Verified
7.9
37
8.3
129
7.4
26
Feature Not Available
Campaign Activity
8.7
85
|
Verified
8.6
230
|
Verified
Feature Not Available
8.8
260
|
Verified
8.4
64
|
Verified
8.5
212
|
Verified
8.9
82
|
Verified
8.5
213
|
Verified
8.1
64
|
Verified
8.4
199
|
Verified
Feature Not Available
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Adverity and Looker are categorized as Marketing Analytics and Digital Analytics
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, ETL Tools, Google Workspace for Marketing, Data Extraction, and E-Commerce Analytics
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.2%
Information Technology and Services
5.2%
Online Media
3.6%
Consumer Goods
3.6%
Telecommunications
2.4%
Other
28.0%
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Discussions
Where is the data stored?
2 Comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 Comments
BA
Hire them! Read more
Why do I need a professional service when I can build my own API connection?
2 Comments
BA
Adverity is easier than build your own API connectionRead more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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