# Adverity, Heap vs Fullstory Comparison

| | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 268 | 1,097 | 1,049 | 
| **Largest Market Segment** | Small-Business (42.2% of reviews) | Mid-Market (54.1% of reviews) | Mid-Market (43.5% of reviews) | 
| **Entry Level Price** | Contact Us | Free 10000 Sessions Per Month | Contact Us | 

---
## Top Pros & Cons

### Adverity

Pros:
- Ease of Use (16 reviews)
- Integrations (11 reviews)

Cons:
- Time-Consuming (7 reviews)
- Complex Setup (4 reviews)

### Heap

Pros:
- Ease of Use (7 reviews)
- Insights (5 reviews)

Cons:
- Data Inaccuracy (4 reviews)
- Data Management Issues (3 reviews)

### Fullstory

Pros:
- Ease of Use (55 reviews)
- Insights (51 reviews)

Cons:
- Learning Curve (25 reviews)
- Limitations (24 reviews)

---
## Ratings Comparison
| Rating | Adverity | Heap | Fullstory | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (223 reviews) | 8.6 (857 reviews) | 8.7 (889 reviews) | 
  | **Ease of Use** | 7.9 (225 reviews) | 8.1 (867 reviews) | 8.3 (901 reviews) | 
  | **Ease of Setup** | 7.5 (170 reviews) | 8.5 (315 reviews) | 8.4 (536 reviews) | 
  | **Ease of Admin** | 8.0 (144 reviews) | 8.6 (317 reviews) | 8.7 (319 reviews) | 
  | **Quality of Support** | 8.9 (218 reviews) | 8.7 (680 reviews) | 9.0 (688 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (142 reviews) | 8.8 (299 reviews) | 9.0 (301 reviews) | 
  | **Product Direction (% positive)** | 8.8 (217 reviews) | 8.7 (796 reviews) | 8.8 (850 reviews) | 

---
## Pricing

### Adverity

#### Entry-Level Pricing

Plan: Custom Pricing

Price: Contact Us

Key Features:
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing

[Browse all 2 editions](https://www.g2.com/products/adverity/pricing)

#### Free Trial

Yes

### Heap

#### Entry-Level Pricing

Plan: Free

Price: Free 10000 Sessions Per Month

Description: Find product-market fit

Key Features:
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources

[Browse all 4 editions](https://www.g2.com/products/heap/pricing)

#### Free Trial

Yes

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.4/10 | 43 |
| **Heap** | 8.3/10 | 564 |
| **Fullstory** | 7.9/10 | 341 |

#### Metrics

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 7.9 (34 reviews) | 8.6 (397 reviews) | 8.5 (271 reviews) | 
| **Engagement** | 7.6 (32 reviews) | 8.4 (365 reviews) | 8.6 (265 reviews) | 
| **Entry and Exit Pages** | 7.3 (30 reviews) | 8.3 (327 reviews) | 8.3 (254 reviews) | 
| **Standard Event Tracking** | 7.7 (32 reviews) | 9.0 (398 reviews) | 8.7 (272 reviews) | 
| **Custom Event Tracking** | 7.3 (32 reviews) | 8.8 (391 reviews) | 8.4 (278 reviews) | 
| **Retention** | 7.4 (27 reviews) | 8.0 (305 reviews) | 7.8 (246 reviews) | 
| **Return** | 7.8 (24 reviews) | 8.1 (279 reviews) | 7.7 (246 reviews) | 
| **Conversions** | 8.0 (32 reviews) | 8.7 (347 reviews) | 8.2 (259 reviews) | 
| **Funnels** | 7.2 (29 reviews) | 8.7 (368 reviews) | 8.5 (261 reviews) | 

#### Reporting

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Real-Time Reporting** | 7.1 (35 reviews) | 8.6 (365 reviews) | 8.7 (276 reviews) | 
| **Trending** | 7.8 (31 reviews) | 8.0 (293 reviews) | 8.3 (264 reviews) | 
| **Retroactive Reporting** | 7.4 (31 reviews) | 8.7 (330 reviews) | 7.9 (263 reviews) | 
| **Segmentation** | 7.0 (32 reviews) | 8.3 (358 reviews) | 8.7 (268 reviews) | 
| **Mobile Reporting** | 6.9 (26 reviews) | 8.2 (205 reviews) | 7.9 (235 reviews) | 
| **Unification Across Devices** | 7.4 (25 reviews) | 8.4 (225 reviews) | 7.8 (241 reviews) | 
| **Custom Reports and Dashboards** | 8.3 (24 reviews) | 8.3 (375 reviews) | 8.4 (264 reviews) | 

#### Other

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **User Data** | 6.3 (30 reviews) | 8.4 (339 reviews) | 8.3 (265 reviews) | 
| **Site Search Reporting** | 7.3 (26 reviews) | 8.0 (185 reviews) | 7.8 (232 reviews) | 
| **Load Time Monitoring** | 6.6 (26 reviews) | 7.6 (192 reviews) | 8.0 (256 reviews) | 
| **Campaign Tracking** | 8.5 (32 reviews) | 8.2 (214 reviews) | 7.6 (227 reviews) | 
| **E-Commerce** | 8.5 (27 reviews) | 8.1 (149 reviews) | 7.4 (227 reviews) | 
| **Promotional Messages** | 6.7 (22 reviews) | 8.0 (45 reviews) | 6.6 (222 reviews) | 
| **Administration Alerts** | 6.9 (25 reviews) | 7.9 (47 reviews) | 7.6 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.1 (11 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.5 (12 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (13 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.4 (13 reviews) | 

#### Administration

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **API / Integrations** | 8.1 (38 reviews) | 8.4 (274 reviews) | 7.5 (254 reviews) | 
| **QA Testing** | 6.5 (32 reviews) | 8.6 (99 reviews) | 7.8 (258 reviews) | 
| **Performance and Reliability** | 7.5 (38 reviews) | 8.6 (412 reviews) | 8.7 (272 reviews) | 
| **User, Role, and Access Management** | 7.7 (38 reviews) | 8.7 (388 reviews) | 8.3 (272 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Heap** | 8.3/10 | 118 |
| **Fullstory** | 8.5/10 | 94 |

#### User Identification

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Demographics** | Not enough data | 8.1 (41 reviews) | 7.7 (75 reviews) | 
| **User Segmentation** | Not enough data | 8.6 (94 reviews) | 8.5 (78 reviews) | 
| **Geolocation** | Not enough data | 8.5 (68 reviews) | 8.8 (78 reviews) | 

#### Tracking & Reporting

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.6 (102 reviews) | 8.5 (77 reviews) | 
| **Real-Time Insights** | Not enough data | 8.4 (93 reviews) | 9.0 (76 reviews) | 
| **Attribution** | Not enough data | 8.1 (80 reviews) | 8.2 (75 reviews) | 
| **Dashboard** | Not enough data | 8.1 (97 reviews) | 8.8 (80 reviews) | 
| **User Path Tracking** | Not enough data | 8.2 (96 reviews) | 8.7 (82 reviews) | 
| **User Activity History** | Not enough data | 8.4 (90 reviews) | 8.8 (81 reviews) | 

#### Metrics

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.3 (65 reviews) | 8.8 (80 reviews) | 
| **Exit Tracking** | Not enough data | 7.9 (51 reviews) | 8.5 (75 reviews) | 
| **Retention** | Not enough data | 8.0 (56 reviews) | 8.2 (73 reviews) | 
| **Return** | Not enough data | 8.2 (57 reviews) | 8.1 (74 reviews) | 
| **Conversions** | Not enough data | 8.4 (68 reviews) | 8.7 (78 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Heap** | 9.1/10 | 85 |
| **Fullstory** | 8.2/10 | 437 |

#### User Behavior

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Click Tracking** | Not enough data | 9.4 (83 reviews) | 9.0 (378 reviews) ✓ Verified | 
| **Mouse Movement ** | Not enough data | 9.0 (73 reviews) | 8.6 (356 reviews) ✓ Verified | 
| **Frustration Tracking** | Not enough data | 9.0 (69 reviews) | 8.5 (380 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Error and Bug Tracking** | Not enough data | 9.1 (52 reviews) | 8.5 (357 reviews) ✓ Verified | 
| **Split URL Testing** | Not enough data | 8.9 (24 reviews) | 8.1 (72 reviews) | 
| **Data Analysis** | Not enough data | 9.3 (61 reviews) | 8.3 (361 reviews) ✓ Verified | 
| **Notes** | Not enough data | 9.3 (44 reviews) | 8.2 (328 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **User Identification** | Not enough data | 9.3 (66 reviews) | 8.5 (368 reviews) ✓ Verified | 
| **Search Box** | Not enough data | 8.9 (61 reviews) | 8.2 (366 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 6.0 (24 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Fullstory** | 8.5/10 | 69 |

#### User Analysis

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Survey Implementation** | Not enough data | Not enough data | 8.4 (40 reviews) | 
| **Data Analysis** | Not enough data | Not enough data | 8.1 (38 reviews) | 

#### User Support

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **User Segmentation** | Not enough data | Not enough data | 8.4 (42 reviews) | 
| **Multi-Language Support** | Not enough data | Not enough data | 8.0 (36 reviews) | 
| **Behavior-responsive Messaging** | Not enough data | Not enough data | 8.8 (38 reviews) | 

#### Walkthrough Type

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Audio-visual Walkthroughs** | Not enough data | Not enough data | Feature Not Available | 
| **Text Bubble Walkthroughs** | Not enough data | Not enough data | 9.1 (53 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Integration** | Not enough data | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Analytics** | Not enough data | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Heap** | 8.3/10 | 413 |
| **Fullstory** | 7.1/10 | 232 |

#### Product Analytics

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.3 (299 reviews) | 7.8 (190 reviews) | 
| **User-Level Analytics** | Not enough data | 8.7 (358 reviews) | 8.6 (205 reviews) | 
| **Segmentation** | Not enough data | 8.5 (326 reviews) | 8.5 (199 reviews) | 
| **Funnels** | Not enough data | 8.7 (351 reviews) | 8.4 (213 reviews) | 
| **Alerts** | Not enough data | 7.9 (104 reviews) | 7.3 (197 reviews) | 
| **Multi-Product Analytics** | Not enough data | 8.4 (222 reviews) | 7.7 (175 reviews) | 
| **User Scoring** | Not enough data | 7.8 (91 reviews) | 7.3 (189 reviews) | 
| **Integrations** | Not enough data | 8.3 (254 reviews) | 7.5 (176 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 5.2 (9 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 5.2 (9 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 5.9 (9 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 5.2 (9 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.8/10 | 28 |
| **Heap** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Functionality

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Diverse Extraction Points** | 7.6 (28 reviews) | Not enough data | Not enough data | 
| **Data Structuring** | 8.3 (28 reviews) | Not enough data | Not enough data | 
| **Consolidation** | 8.3 (28 reviews) | Not enough data | Not enough data | 
| **Data Cleaning** | 8.1 (27 reviews) | Not enough data | Not enough data | 
| **Cloud Extraction** | 7.5 (26 reviews) | Not enough data | Not enough data | 
| **Visualization** | 6.9 (26 reviews) | Not enough data | Not enough data | 

#### Diverse Extraction Points

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Diverse Extraction Points** | 7.6 (28 reviews) | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.2/10 | 10 |
| **Heap** | 8.2/10 | 95 |
| **Fullstory** | 6.4/10 | 90 |

#### Analytics

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Reports** | 8.5 (10 reviews) | 8.6 (85 reviews) | 7.8 (76 reviews) | 
| **Dashboard** | 7.7 (10 reviews) | 8.4 (87 reviews) | 8.2 (83 reviews) | 
| **Web Analytics** | 7.6 (9 reviews) | 8.6 (83 reviews) | 8.4 (84 reviews) | 
| **Campaign Tracking** | 8.5 (8 reviews) | 8.2 (69 reviews) | 7.5 (78 reviews) | 
| **Customer Demographics** | 6.0 (7 reviews) | 7.8 (72 reviews) | 7.1 (77 reviews) | 
| **Predictive Analytics** | 4.8 (7 reviews) | 7.3 (49 reviews) | Feature Not Available | 

#### Administration

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Data Storage** | 8.5 (9 reviews) | 8.1 (69 reviews) | 7.8 (78 reviews) | 
| **A/B Testing** | 4.8 (7 reviews) | 8.2 (50 reviews) | 6.7 (80 reviews) | 
| **Integrations** | 8.2 (10 reviews) | 8.5 (65 reviews) | 7.2 (77 reviews) | 

#### Generative AI

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 5.8 (77 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 4.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 4.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 5.3 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 4.2 (6 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 4.8 (7 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 8.5/10 | 106 |
| **Heap** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Management

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Reporting** | 8.1 (75 reviews) | Not enough data | Not enough data | 
| **Auditing** | 7.9 (69 reviews) | Not enough data | Not enough data | 

#### Functionality

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Extraction** | 8.9 (99 reviews) | Not enough data | Not enough data | 
| **Transformation** | 8.4 (99 reviews) | Not enough data | Not enough data | 
| **Loading** | 8.5 (99 reviews) | Not enough data | Not enough data | 
| **Automation** | 9.0 (101 reviews) | Not enough data | Not enough data | 
| **Scalability** | 8.4 (97 reviews) | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Fullstory** | 7.3/10 | 100 |

#### Data Sourcing

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 7.4 (100 reviews) | 
| **Expandability** | Not enough data | Not enough data | 7.7 (98 reviews) | 
| **Content Marketing** | Not enough data | Not enough data | Feature Not Available | 
| **Multiple Devices** | Not enough data | Not enough data | 7.9 (99 reviews) | 

#### Intelligence

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 6.9 (97 reviews) | 
| **Predictive Modeling** | Not enough data | Not enough data | 6.8 (99 reviews) | 
| **Recommendation Engine** | Not enough data | Not enough data | 7.0 (96 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Heap** | 8.9/10 | 36 |
| **Fullstory** | N/A | N/A |

#### Platform Basics

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | 9.2 (30 reviews) | Not enough data | 
| **Journey Optimization** | Not enough data | 9.2 (31 reviews) | Not enough data | 

#### Platform Data

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | 9.1 (32 reviews) | Not enough data | 
| **Trends Reporting** | Not enough data | 8.7 (34 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 9.2 (33 reviews) | Not enough data | 
| **Advanced Data Filtering** | Not enough data | 8.9 (33 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | 9.2 (33 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.9 (31 reviews) | Not enough data | 
| **Automated Alerts** | Not enough data | 7.9 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 8.3/10 | 23 |
| **Heap** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Development 

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Pre-built Connectors** | 8.8 (21 reviews) | Not enough data | Not enough data | 
| **Custom Connectors** | 8.3 (16 reviews) | Not enough data | Not enough data | 

#### Management 

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Reporting and Analytics** | 8.7 (18 reviews) | Not enough data | Not enough data | 
| **Data Mapping** | 8.6 (21 reviews) | Not enough data | Not enough data | 

#### Integration Options

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **ERP Systems** | 7.9 (8 reviews) | Not enough data | Not enough data | 
| **Accounting Systems** | 8.7 (9 reviews) | Not enough data | Not enough data | 
| **CRM and Marketing Automation Systems** | 7.8 (12 reviews) | Not enough data | Not enough data | 
| **EDI** | 7.7 (5 reviews) | Not enough data | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Fullstory** | 7.6/10 | 38 |

#### Generative AI

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 6.7 (10 reviews) | 

#### Self-Service Experience

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Knowledge Base** | Not enough data | Not enough data | Feature Not Available | 
| **Searchable Articles** | Not enough data | Not enough data | Feature Not Available | 
| **Community Forums** | Not enough data | Not enough data | Feature Not Available | 
| **Mobile Optimization** | Not enough data | Not enough data | 7.2 (24 reviews) | 
| **Personalization** | Not enough data | Not enough data | 7.9 (27 reviews) | 

#### Self-Service Platform

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Branding** | Not enough data | Not enough data | 8.1 (33 reviews) | 
| **Automation** | Not enough data | Not enough data | 8.9 (32 reviews) | 
| **Artificial Intelligence** | Not enough data | Not enough data | 6.3 (25 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.1 (27 reviews) | 

#### Agentic AI - Customer Self-Service

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Heap** | 9.2/10 | 32 |
| **Fullstory** | N/A | N/A |

#### Generative AI

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Survey Management

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Brand Design Consistency** | Not enough data | 8.7 (18 reviews) | Not enough data | 
| **Survey Deployment** | Not enough data | 9.1 (23 reviews) | Not enough data | 
| **Feedback Collection** | Not enough data | 9.0 (26 reviews) | Not enough data | 
| **Device Responsiveness** | Not enough data | 9.3 (25 reviews) | Not enough data | 

#### Process Management

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Feedback Aggregation** | Not enough data | 9.1 (23 reviews) | Not enough data | 
| **Trigger Alerts** | Not enough data | 9.1 (23 reviews) | Not enough data | 
| **Real-Time Analysis** | Not enough data | 9.4 (26 reviews) | Not enough data | 
| **Real-Time Action** | Not enough data | 9.3 (25 reviews) | Not enough data | 

#### System Management

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Security** | Not enough data | 9.4 (20 reviews) | Not enough data | 
| **System Monitoring** | Not enough data | 9.3 (14 reviews) | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Fullstory** | 7.9/10 | 214 |

#### Agentic AI - Heatmap Tools

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (8 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.1 (7 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (8 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.2 (6 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.2 (6 reviews) | 

#### Analysis

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Conversion Opportunities** | Not enough data | Not enough data | 8.3 (179 reviews) | 
| **Side-By-Side Analysis** | Not enough data | Not enough data | 8.3 (172 reviews) | 
| **Mobile Device Analysis** | Not enough data | Not enough data | 8.2 (159 reviews) | 
| **Data Quantification** | Not enough data | Not enough data | 8.1 (171 reviews) | 
| **Webpage Element Analysis** | Not enough data | Not enough data | 8.7 (172 reviews) | 

#### Reporting

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Heat Maps** | Not enough data | Not enough data | 8.9 (189 reviews) | 
| **Session Replays** | Not enough data | Not enough data | 9.3 (199 reviews) | 
| **Monitoring** | Not enough data | Not enough data | 8.7 (186 reviews) | 
| **Data Segmentation** | Not enough data | Not enough data | 8.4 (173 reviews) | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.8/10 | 119 |
| **Heap** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Marketing Operations

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **ROI Tracking** | 8.4 (77 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Collection** | 8.8 (99 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Customer Insights** | 7.8 (68 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multi-User Access** | 8.5 (87 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Spend Management** | 7.9 (38 reviews) | Not enough data | Not enough data | 
| **White Label** | 7.5 (27 reviews) | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Campaign Insights** | 8.7 (86 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Reports and Dashboards** | Feature Not Available | Not enough data | Not enough data | 
| **Campaign Stickiness** | 8.4 (65 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multichannel Tracking** | 8.9 (83 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Brand Optimization** | 8.1 (65 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 5.3 (5 reviews) | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Heap** | 8.2/10 | 78 |
| **Fullstory** | 8.5/10 | 85 |

#### Metrics

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.3 (65 reviews) | 8.8 (80 reviews) | 
| **Exit Tracking** | Not enough data | 7.9 (51 reviews) | 8.5 (75 reviews) | 
| **Retention** | Not enough data | 8.0 (56 reviews) | 8.2 (73 reviews) | 
| **Return** | Not enough data | 8.2 (57 reviews) | 8.1 (74 reviews) | 
| **Conversions** | Not enough data | 8.4 (68 reviews) | 8.7 (78 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Heap** | 8.4/10 | 80 |
| **Fullstory** | 8.3/10 | 62 |

#### Variation Testing

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **A/B Testing** | Not enough data | 8.5 (37 reviews) | 7.5 (50 reviews) | 
| **WYSIWYG Editor** | Not enough data | Feature Not Available | 7.0 (48 reviews) | 
| **Conversion Goal** | Not enough data | 8.7 (45 reviews) | 8.1 (49 reviews) | 
| **Percentage of Traffic** | Not enough data | 8.6 (45 reviews) | 8.5 (51 reviews) | 
| **Confidence Level** | Not enough data | 8.3 (43 reviews) | 7.7 (49 reviews) | 
| **Multivariant Testing** | Not enough data | 8.2 (29 reviews) | 7.1 (47 reviews) | 

#### Reporting

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Segmentation** | Not enough data | 8.4 (64 reviews) | 9.3 (55 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.2 (65 reviews) | 9.0 (54 reviews) | 

#### Personalization

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Standard Targeting** | Not enough data | Feature Not Available | 8.2 (52 reviews) | 
| **Custom Targeting** | Not enough data | Feature Not Available | 7.8 (48 reviews) | 
| **Data Segmentation** | Not enough data | 8.3 (38 reviews) | 9.0 (52 reviews) | 

#### Administration

| Feature | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.1 (52 reviews) | 8.3 (48 reviews) | 
| **QA Testing** | Not enough data | 7.8 (15 reviews) | 8.3 (47 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (62 reviews) | 9.3 (53 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (63 reviews) | 9.0 (53 reviews) | 

---
## Categories
**Shared Categories (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)

**Unique to Adverity (7):** [SAP Store Software](https://www.g2.com/categories/sap-store), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)

**Unique to Heap (6):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to Fullstory (10):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)


---
## Reviewer Demographics

### By Company Size

| Segment | Adverity | Heap | Fullstory | 
|---|---|---|---|
| **Small-Business** | 42.2% | 34.6% | 38.2% | 
| **Mid-Market** | 41.1% | 54.1% | 43.5% | 
| **Enterprise** | 16.7% | 11.3% | 18.3% | 

### By Industry

#### Adverity

- **Marketing and Advertising:** 58.0%
- **Information Technology and Services:** 5.1%
- **Online Media:** 3.5%
- **Consumer Goods:** 3.5%
- **Telecommunications:** 2.3%
- **Entertainment:** 1.9%
- **Retail:** 1.9%
- **Internet:** 1.6%
- **Computer Software:** 1.6%
- **Insurance:** 1.2%
- **Other:** 19.5%

#### Heap

- **Computer Software:** 16.5%
- **Information Technology and Services:** 12.1%
- **Financial Services:** 9.0%
- **Marketing and Advertising:** 7.6%
- **Internet:** 5.4%
- **Retail:** 4.8%
- **Real Estate:** 3.6%
- **Automotive:** 3.2%
- **Insurance:** 2.3%
- **Leisure, Travel & Tourism:** 2.2%
- **Other:** 33.1%

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 11.0%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.1%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.2%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.5%

---
## Alternatives

### Alternatives to Adverity

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1642 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)

### Alternatives to Heap

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2359 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1357 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2894 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6832 reviews)

### Alternatives to Fullstory

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2359 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1357 reviews)

---
## Top Discussions

### Adverity

- Title: [Why do I need a professional service when I can build my own API connection?](https://www.g2.com/discussions/data-connectors-management) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?](https://www.g2.com/discussions/how-to-start-a8ce2f12-bb71-4b6b-9e7f-dd2ee3fffd20) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Where is the data stored?](https://www.g2.com/discussions/data-storage-3897b135-1c79-41fe-bb2a-98d69d767a61) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Adverity used for?](https://www.g2.com/discussions/what-is-adverity-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Adverity is an integrated data platform that is used to help marketing and analyst teams improve marketing performance and make informed decisions. This is..."
- Title: [Can you help me getting my data into our BI tool?](https://www.g2.com/discussions/bi-tools) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Of course. Our data integration engine collects all your data, transforms it on the fly and is able to send it to any destination. This includes data..."

### Heap

- Title: [What is the best visualization I can use to track the conversion rate from free trial to paid subscription?](https://www.g2.com/discussions/52214-what-is-the-best-visualization-i-can-use-to-track-the-conversion-rate-from-free-trial-to-paid-subscription) — 1 comment, 1 upvote
  > **Top comment:** "You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly.

The ideal way to do this is to centralize Heap..."
- Title: [How do I know the numbers I'm getting are correct](https://www.g2.com/discussions/34118-how-do-i-know-the-numbers-i-m-getting-are-correct) — 1 comment
  > **Top comment:** "When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show..."
- Title: [Do you know of other platforms that provide automatic and retroactive event tracking?](https://www.g2.com/discussions/33720-do-you-know-of-other-platforms-that-provide-automatic-and-retroactive-event-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Pendo"
- Title: [Can Auryc track visitors across multiple sessions?](https://www.g2.com/discussions/can-auryc-track-visitors-across-multiple-sessions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Auryc has the ability to track a single user across multiple sessions and even multiple devices.  
"
- Title: [How long can we retain the data?](https://www.g2.com/discussions/how-long-can-we-retain-the-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Auryc offers flexible data retention options based upon your specific data, analysis, auditing, and compliance needs.  Some Auryc clients choose to retain..."

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adverity-vs-heap-vs-fullstory)