Introducing G2.ai, the future of software buying.Try now
Compare Adverity and Google Cloud BigQuery 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Go1
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Kpow for Apache Kafka®
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
ILUM
Visit Website
At a Glance
Market Segments
Mid-Market (42.4% of reviews)
Enterprise (38.0% of reviews)
Entry-Level Pricing
Contact Us
Free
Adverity
Star Rating
(260)4.4 out of 5
Market Segments
Mid-Market (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansGoogle Cloud BigQuery
Star Rating
(1,204)4.5 out of 5
Market Segments
Enterprise (38.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Cloud BigQuery excels in performance and scalability, with users praising its serverless architecture that allows for quick data analysis without the hassle of managing infrastructure. One user highlighted that it can handle billions of queries efficiently, making it a top choice for large datasets.
- Users say Adverity offers a user-friendly interface that simplifies the ETL process. Reviewers appreciate the clear separation of components for ETL, Admin, and Auth, which enhances usability and makes onboarding smoother, especially for teams new to data integration.
- According to verified reviews, Google Cloud BigQuery stands out for its ease of use, scoring higher than Adverity. Users have noted that the platform allows them to focus on SQL without worrying about server management, which streamlines their data analysis workflow.
- Reviewers mention that while Adverity provides good customer support, Google Cloud BigQuery has a slight edge in overall support quality. Users have reported that BigQuery's documentation and community resources are particularly helpful for troubleshooting and learning.
- G2 reviewers highlight that Google Cloud BigQuery's flexible pricing model is a significant advantage, as it operates on a pay-as-you-go basis. This model allows users to experiment with larger datasets without upfront costs, making it accessible for various business sizes.
- Users report that Adverity's integration capabilities are a strong point, allowing seamless data transfers to various destinations like S3 and Snowflake. This flexibility is particularly beneficial for businesses looking to consolidate their data across multiple platforms.
Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Google Cloud BigQuery
Free
Free
New customers get $300 in free Google Cloud credits to spend on BigQuery with free trial sign-up.
- 10 GB storage
- Up to 1 TB queries per month
Free Trial
Adverity
Free Trial is available
Google Cloud BigQuery
Free Trial is available
Ratings
Meets Requirements
8.6
216
8.8
615
Ease of Use
7.9
218
8.7
630
Ease of Setup
7.5
163
8.8
405
Ease of Admin
8.0
143
8.5
226
Quality of Support
8.9
211
8.4
567
Has the product been a good partner in doing business?
8.9
141
8.6
219
Product Direction (% positive)
8.8
210
9.2
603
Features by Category
Metrics
7.8
32
Not enough data
7.5
31
Not enough data
7.4
29
Not enough data
7.7
31
Not enough data
7.4
31
Not enough data
7.6
26
Not enough data
7.8
23
Not enough data
8.0
31
Not enough data
7.3
28
Not enough data
Reporting
7.3
34
Not enough data
7.8
30
Not enough data
7.3
30
Not enough data
7.1
31
Not enough data
7.0
25
Not enough data
7.6
24
Not enough data
8.1
22
Not enough data
Other
6.4
29
Not enough data
7.2
25
Not enough data
6.7
25
Not enough data
8.5
29
Not enough data
8.4
26
Not enough data
7.0
21
Not enough data
6.9
24
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
36
Not enough data
6.7
31
Not enough data
7.4
37
Not enough data
7.6
37
Not enough data
Functionality
7.6
26
Not enough data
8.2
26
Not enough data
8.4
26
Not enough data
8.1
26
Not enough data
7.7
25
Not enough data
6.9
25
Not enough data
Diverse Extraction Points
7.6
26
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
75
8.6
123
7.9
69
8.3
121
Functionality
8.9
96
9.0
121
8.4
97
9.1
125
8.5
98
9.0
125
9.0
98
8.9
124
8.4
95
9.4
124
Data Management
Not enough data
8.9
223
|
Verified
Not enough data
8.3
214
|
Verified
Not enough data
8.9
219
|
Verified
Not enough data
8.6
216
|
Verified
Not enough data
8.4
205
|
Verified
Not enough data
8.7
205
|
Verified
Integration
Not enough data
8.6
204
|
Verified
Not enough data
8.7
217
|
Verified
Not enough data
8.6
204
|
Verified
Deployment
Not enough data
7.8
190
|
Verified
Not enough data
9.1
216
|
Verified
Performance
Not enough data
9.1
223
|
Verified
Security
Not enough data
8.7
211
|
Verified
Not enough data
9.2
217
|
Verified
Generative AI
Not enough data
7.7
132
Not enough data
7.9
129
Development
9.2
20
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Storage
Not enough data
9.1
70
Not enough data
8.8
70
Availability
Not enough data
8.4
62
Not enough data
8.5
66
Not enough data
8.6
68
Performance
Not enough data
8.5
65
Security
Not enough data
8.7
70
Not enough data
8.8
69
Not enough data
8.4
69
Not enough data
8.7
65
Support
Not enough data
8.7
66
Not enough data
8.9
66
Centralized computation
Not enough data
9.1
27
Localized computation
Not enough data
8.5
28
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
8.7
79
Not enough data
9.0
79
Not enough data
8.8
80
Data Analysis
Not enough data
9.3
79
Not enough data
9.1
80
Decision Making
Not enough data
8.8
80
Not enough data
8.7
78
Not enough data
8.7
80
Not enough data
8.7
78
Generative AI
Not enough data
7.5
51
Not enough data
7.8
51
Marketing Operations
8.4
76
|
Verified
8.8
66
8.8
98
|
Verified
9.2
65
7.9
67
|
Verified
8.9
65
8.5
86
|
Verified
9.4
66
7.9
37
8.8
64
7.4
26
8.5
63
Campaign Activity
8.7
85
|
Verified
9.1
68
Feature Not Available
9.5
68
8.4
64
|
Verified
8.7
65
8.9
82
|
Verified
9.2
62
8.1
64
|
Verified
8.9
63
Feature Not Available
9.1
65
Agentic AI - Marketing Analytics
Not enough data
8.8
16
Not enough data
9.6
16
Not enough data
8.3
16
Database
Not enough data
8.8
178
Not enough data
8.9
176
Not enough data
8.8
170
Integrations
Not enough data
8.4
139
Not enough data
8.6
136
Platform
Not enough data
8.9
154
Not enough data
8.9
168
Not enough data
8.6
136
Processing
Not enough data
9.3
171
Not enough data
9.1
164
Data Transformation
Not enough data
8.8
288
Not enough data
9.3
297
Connectivity
Not enough data
8.1
256
Not enough data
8.2
254
Not enough data
8.7
283
Not enough data
8.8
274
Operations
Not enough data
8.5
283
Not enough data
8.7
282
Not enough data
8.3
260
Not enough data
8.4
267
Not enough data
8.5
259
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adverity and Google Cloud BigQuery are categorized as Big Data Integration Platforms, ETL Tools, and Marketing Analytics
Unique Categories
Adverity is categorized as SAP Store, E-Commerce Data Integration, Google Workspace for Marketing, Digital Analytics, Data Extraction, and E-Commerce Analytics
Google Cloud BigQuery is categorized as Columnar Databases, Big Data Processing and Distribution, Big Data Analytics, Predictive Analytics, Data Warehouse, and Data Clean Room
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Cloud BigQuery
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.2%
Information Technology and Services
5.2%
Online Media
3.6%
Consumer Goods
3.6%
Telecommunications
2.4%
Other
28.0%
Information Technology and Services
16.2%
Computer Software
13.4%
Retail
7.1%
Financial Services
6.4%
Marketing and Advertising
5.1%
Other
51.7%
Alternatives
Discussions
Where is the data stored?
2 Comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 Comments
BA
Hire them! Read more
Why do I need a professional service when I can build my own API connection?
2 Comments
BA
Adverity is easier than build your own API connectionRead more
Is BigQuery part of Google Cloud Platform?
2 Comments
AY
Yes, Bigquery is a GCP product and a serveless data wharehouse.Read more
How BQ legacy SQl is different form the standard SQL?
1 Comment
OD
Legacy SQL is a non-standard SQL only used by BigQuery. Standard SQL is compliant with the SQL 2011.
Google recommends using Standard SQL and looking at the...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
