# Adverity vs Google Cloud BigQuery Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Google Cloud BigQuery excels in scalability and performance, allowing users to manage vast amounts of data without compromising query speed. One user highlighted its ability to handle "millions or tens of millions of data" efficiently, making it a robust choice for enterprises.
- **Users say** that Adverity offers a user-friendly experience with its intuitive interface, which simplifies the process of creating dashboards and visualizations. Reviewers appreciate the "drag-and-drop" functionality that makes it easy to monitor performance insights for clients.
- **According to verified reviews** , Google Cloud BigQuery stands out for its seamless integration capabilities, connecting effortlessly with various services, both on-premises and cloud-based. This flexibility is a significant advantage for organizations looking to streamline their data workflows.
- **Reviewers mention** that while Adverity has a strong customer support team with quick response times, Google Cloud BigQuery's managed service through GCP provides a more comprehensive support experience, particularly for larger enterprises that require robust infrastructure.
- **Users highlight** that Google Cloud BigQuery's advanced AI features enhance its functionality, making it feel more like a modern data warehouse. This innovation is particularly appealing to users looking for cutting-edge solutions in data analytics.
- **G2 reviewers note** that Adverity's datastream setup is seamless, but some users have reported occasional bugs. In contrast, Google Cloud BigQuery has received praise for its reliability and performance consistency, which is crucial for businesses that rely on accurate data analysis.



| | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 320 | 1,226 | 
| **Largest Market Segment** | Mid-Market (43.5% of reviews) | Enterprise (38.4% of reviews) | 
| **Entry Level Price** | Contact Us | Free | 

---
## Top Pros & Cons

### Adverity

Pros:
- Ease of Use (16 reviews)
- Integrations (11 reviews)

Cons:
- Time-Consuming (7 reviews)
- Complex Setup (4 reviews)

### Google Cloud BigQuery

Pros:
- Speed (143 reviews)
- Ease of Use (129 reviews)

Cons:
- Expensive (127 reviews)
- Query Issues (65 reviews)

---
## Ratings Comparison
| Rating | Adverity | Google Cloud BigQuery | 
|---|---|---|
  | **Meets Requirements** | 8.6 (268 reviews) | 8.8 (623 reviews) | 
  | **Ease of Use** | 8.0 (271 reviews) | 8.7 (641 reviews) | 
  | **Ease of Setup** | 7.6 (216 reviews) | 8.7 (413 reviews) | 
  | **Ease of Admin** | 8.0 (144 reviews) | 8.5 (225 reviews) | 
  | **Quality of Support** | 8.9 (260 reviews) | 8.3 (565 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (142 reviews) | 8.6 (219 reviews) | 
  | **Product Direction (% positive)** | 8.9 (254 reviews) | 9.3 (609 reviews) | 

---
## Pricing

### Adverity

#### Entry-Level Pricing

Plan: Custom Pricing

Price: Contact Us

Key Features:
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing

[Browse all 2 editions](https://www.g2.com/products/adverity/pricing)

#### Free Trial

Yes

### Google Cloud BigQuery

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: New customers get $300 in free Google Cloud credits to spend on BigQuery with free trial sign-up. 

Key Features:
- 10 GB storage
- Up to 1 TB queries per month

[Browse all 5 editions](https://www.g2.com/products/google-cloud-bigquery/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.5/10 | 51 |
| **Google Cloud BigQuery** | N/A | N/A |

#### Metrics

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.0 (36 reviews) | Not enough data | 
| **Engagement** | 7.6 (34 reviews) | Not enough data | 
| **Entry and Exit Pages** | 7.4 (32 reviews) | Not enough data | 
| **Standard Event Tracking** | 7.8 (34 reviews) | Not enough data | 
| **Custom Event Tracking** | 7.5 (34 reviews) | Not enough data | 
| **Retention** | 7.6 (29 reviews) | Not enough data | 
| **Return** | 7.9 (27 reviews) | Not enough data | 
| **Conversions** | 8.1 (35 reviews) | Not enough data | 
| **Funnels** | 7.4 (32 reviews) | Not enough data | 

#### Reporting

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Real-Time Reporting** | 7.3 (38 reviews) | Not enough data | 
| **Trending** | 7.9 (32 reviews) | Not enough data | 
| **Retroactive Reporting** | 7.4 (32 reviews) | Not enough data | 
| **Segmentation** | 7.0 (33 reviews) | Not enough data | 
| **Mobile Reporting** | 6.9 (26 reviews) | Not enough data | 
| **Unification Across Devices** | 7.4 (25 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.5 (27 reviews) | Not enough data | 

#### Other

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **User Data** | 6.5 (31 reviews) | Not enough data | 
| **Site Search Reporting** | 7.3 (26 reviews) | Not enough data | 
| **Load Time Monitoring** | 6.6 (26 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (35 reviews) | Not enough data | 
| **E-Commerce** | 8.5 (28 reviews) | Not enough data | 
| **Promotional Messages** | 6.7 (22 reviews) | Not enough data | 
| **Administration Alerts** | 6.9 (25 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **API / Integrations** | 8.1 (39 reviews) | Not enough data | 
| **QA Testing** | 6.6 (33 reviews) | Not enough data | 
| **Performance and Reliability** | 7.4 (38 reviews) | Not enough data | 
| **User, Role, and Access Management** | 7.7 (39 reviews) | Not enough data | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.9/10 | 33 |
| **Google Cloud BigQuery** | N/A | N/A |

#### Functionality

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Diverse Extraction Points** | 7.7 (31 reviews) | Not enough data | 
| **Data Structuring** | 8.5 (33 reviews) | Not enough data | 
| **Consolidation** | 8.4 (30 reviews) | Not enough data | 
| **Data Cleaning** | 8.2 (31 reviews) | Not enough data | 
| **Cloud Extraction** | 7.7 (28 reviews) | Not enough data | 
| **Visualization** | 6.9 (26 reviews) | Not enough data | 

#### Diverse Extraction Points

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Diverse Extraction Points** | 7.7 (31 reviews) | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.3/10 | 13 |
| **Google Cloud BigQuery** | N/A | N/A |

#### Analytics

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Reports** | 8.7 (13 reviews) | Not enough data | 
| **Dashboard** | 8.2 (13 reviews) | Not enough data | 
| **Web Analytics** | 7.6 (9 reviews) | Not enough data | 
| **Campaign Tracking** | 8.8 (10 reviews) | Not enough data | 
| **Customer Demographics** | 6.0 (7 reviews) | Not enough data | 
| **Predictive Analytics** | 4.8 (7 reviews) | Not enough data | 

#### Administration

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Data Storage** | 8.5 (9 reviews) | Not enough data | 
| **A/B Testing** | 4.8 (7 reviews) | Not enough data | 
| **Integrations** | 8.2 (10 reviews) | Not enough data | 

#### Generative AI

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 8.5/10 | 144 |
| **Google Cloud BigQuery** | 8.9/10 | 129 |

#### Management

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Reporting** | 8.1 (84 reviews) | 8.5 (112 reviews) | 
| **Auditing** | 7.9 (69 reviews) | 8.3 (110 reviews) | 

#### Functionality

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Extraction** | 9.0 (125 reviews) | 8.9 (111 reviews) | 
| **Transformation** | 8.3 (107 reviews) | 9.0 (114 reviews) | 
| **Loading** | 8.5 (109 reviews) | 8.9 (115 reviews) | 
| **Automation** | 9.1 (115 reviews) | 8.8 (115 reviews) | 
| **Scalability** | 8.3 (104 reviews) | 9.3 (113 reviews) | 

### Data Warehouse

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Google Cloud BigQuery** | 8.6/10 | 272 |

#### Data Management

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Data Integration** | Not enough data | 8.9 (217 reviews) ✓ Verified | 
| **Data Compression** | Not enough data | 8.2 (198 reviews) ✓ Verified | 
| **Data Quality** | Not enough data | 8.8 (206 reviews) ✓ Verified | 
| **Built-In Data Analytics** | Not enough data | 8.5 (209 reviews) ✓ Verified | 
| **In-Database Machine Learning** | Not enough data | 8.2 (192 reviews) ✓ Verified | 
| **Data Lake Analytics** | Not enough data | 8.6 (189 reviews) ✓ Verified | 

#### Integration

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **AI/ ML Integration** | Not enough data | 8.4 (193 reviews) ✓ Verified | 
| **BI Tool Integration** | Not enough data | 8.5 (206 reviews) ✓ Verified | 
| **Data lake Integration** | Not enough data | 8.5 (189 reviews) ✓ Verified | 

#### Deployment

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **On-Premise** | Not enough data | 7.7 (175 reviews) ✓ Verified | 
| **Cloud** | Not enough data | 9.1 (217 reviews) ✓ Verified | 

#### Performance 

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Scalability** | Not enough data | 9.1 (228 reviews) ✓ Verified | 

#### Security

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Data Governance** | Not enough data | 8.8 (197 reviews) ✓ Verified | 
| **Data Security** | Not enough data | 9.1 (204 reviews) ✓ Verified | 

#### Generative AI

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (115 reviews) | 
| **AI Text Summarization** | Not enough data | 7.6 (112 reviews) | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 8.3/10 | 24 |
| **Google Cloud BigQuery** | N/A | N/A |

#### Development 

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Pre-built Connectors** | 8.9 (22 reviews) | Not enough data | 
| **Custom Connectors** | 8.3 (16 reviews) | Not enough data | 

#### Management 

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Reporting and Analytics** | 8.7 (18 reviews) | Not enough data | 
| **Data Mapping** | 8.6 (21 reviews) | Not enough data | 

#### Integration Options

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **ERP Systems** | 7.9 (8 reviews) | Not enough data | 
| **Accounting Systems** | 8.7 (9 reviews) | Not enough data | 
| **CRM and Marketing Automation Systems** | 7.8 (12 reviews) | Not enough data | 
| **EDI** | 7.7 (5 reviews) | Not enough data | 

### Columnar Databases

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Google Cloud BigQuery** | 8.7/10 | 77 |

#### Storage

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Data Model** | Not enough data | 9.0 (65 reviews) | 
| **Data Types** | Not enough data | 8.7 (65 reviews) | 

#### Availability

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Auto Sharding** | Not enough data | 8.3 (57 reviews) | 
| **Auto Recovery** | Not enough data | 8.5 (61 reviews) | 
| **Data Replication** | Not enough data | 8.5 (63 reviews) | 

#### Performance

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Integrated Cache** | Not enough data | 8.5 (60 reviews) | 

#### Security

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Role-Based Authorization** | Not enough data | 8.7 (66 reviews) | 
| **Authentication** | Not enough data | 8.7 (64 reviews) | 
| **Audit Logs** | Not enough data | 8.4 (65 reviews) | 
| **Encryption** | Not enough data | 8.6 (60 reviews) | 

#### Support

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Multi-Model** | Not enough data | 8.6 (61 reviews) | 
| **Operating Systems** | Not enough data | 8.8 (61 reviews) | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Google Cloud BigQuery** | 8.9/10 | 25 |

#### Centralized computation

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Centralized Computation** | Not enough data | 8.7 (19 reviews) | 

#### Localized computation

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Localized computation** | Not enough data | 8.1 (20 reviews) | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Google Cloud BigQuery** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Google Cloud BigQuery** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Google Cloud BigQuery** | 8.6/10 | 81 |

#### Statistical Tool

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Scripting** | Not enough data | 8.6 (74 reviews) | 
| **Data Mining** | Not enough data | 8.9 (74 reviews) | 
| **Algorithms** | Not enough data | 8.8 (76 reviews) | 

#### Data Analysis

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Analysis** | Not enough data | 9.2 (75 reviews) | 
| **Data Interaction** | Not enough data | 9.0 (75 reviews) | 

#### Decision Making

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Modeling** | Not enough data | 8.8 (76 reviews) | 
| **Data Visualizations** | Not enough data | 8.7 (73 reviews) | 
| **Report Generation** | Not enough data | 8.7 (76 reviews) | 
| **Data Unification** | Not enough data | 8.7 (73 reviews) | 

#### Generative AI

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (46 reviews) | 
| **AI Text Summarization** | Not enough data | 7.6 (46 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.9/10 | 125 |
| **Google Cloud BigQuery** | 8.9/10 | 71 |

#### Marketing Operations

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **ROI Tracking** | 8.4 (77 reviews) ✓ Verified | 8.8 (62 reviews) | 
| **Data Collection** | 8.7 (101 reviews) ✓ Verified | 9.2 (61 reviews) | 
| **Customer Insights** | 7.8 (68 reviews) ✓ Verified | 8.9 (61 reviews) | 
| **Multi-User Access** | 8.5 (87 reviews) ✓ Verified | 9.3 (62 reviews) | 
| **Spend Management** | 8.0 (39 reviews) | 8.8 (60 reviews) | 
| **White Label** | 7.5 (28 reviews) | 8.4 (59 reviews) | 

#### Campaign Activity

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Campaign Insights** | 8.7 (88 reviews) ✓ Verified | 9.0 (64 reviews) | 
| **Reports and Dashboards** | Feature Not Available | 9.4 (64 reviews) | 
| **Campaign Stickiness** | 8.4 (65 reviews) ✓ Verified | 8.6 (61 reviews) | 
| **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | 9.2 (58 reviews) | 
| **Brand Optimization** | 8.0 (65 reviews) ✓ Verified | 8.8 (59 reviews) | 
| **Predictive Analytics** | Feature Not Available | 9.0 (61 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | 8.5 (12 reviews) | 
| **Cross-system Integration** | 7.6 (7 reviews) | 9.5 (13 reviews) | 
| **Proactive Assistance** | 5.3 (5 reviews) | 8.2 (12 reviews) | 

### Big Data Processing and Distribution

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Google Cloud BigQuery** | 8.7/10 | 207 |

#### Database

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Real-Time Data Collection** | Not enough data | 8.7 (164 reviews) | 
| **Data Distribution** | Not enough data | 8.9 (162 reviews) | 
| **Data Lake** | Not enough data | 8.7 (157 reviews) | 

#### Integrations

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Hadoop Integration** | Not enough data | 8.2 (125 reviews) | 
| **Spark Integration** | Not enough data | 8.4 (122 reviews) | 

#### Platform

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Machine Scaling** | Not enough data | 8.8 (139 reviews) | 
| **Data Preparation** | Not enough data | 8.8 (154 reviews) | 
| **Spark Integration** | Not enough data | 8.4 (122 reviews) | 

#### Processing

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Cloud Processing** | Not enough data | 9.2 (157 reviews) | 
| **Workload Processing** | Not enough data | 9.0 (150 reviews) | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Google Cloud BigQuery** | 8.5/10 | 322 |

#### Data Transformation

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Real-Time Analytics** | Not enough data | 8.8 (278 reviews) | 
| **Data Querying** | Not enough data | 9.3 (287 reviews) | 

#### Connectivity

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Hadoop Integration** | Not enough data | 8.0 (244 reviews) | 
| **Spark Integration** | Not enough data | 8.1 (243 reviews) | 
| **Multi-Source Analysis** | Not enough data | 8.7 (272 reviews) | 
| **Data Lake** | Not enough data | 8.7 (263 reviews) | 

#### Operations

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Data Visualization** | Not enough data | 8.4 (272 reviews) | 
| **Data Workflow** | Not enough data | 8.6 (270 reviews) | 
| **Governed Discovery** | Not enough data | 8.3 (248 reviews) | 
| **Embedded Analytics** | Not enough data | 8.4 (255 reviews) | 
| **Notebooks** | Not enough data | 8.5 (247 reviews) | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Google Cloud BigQuery** | N/A | N/A |

#### Building Reports

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Adverity (6):** [SAP Store Software](https://www.g2.com/categories/sap-store), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)

**Unique to Google Cloud BigQuery (6):** [Columnar Databases](https://www.g2.com/categories/columnar-databases), [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse), [Data Clean Room Software](https://www.g2.com/categories/data-clean-room)


---
## Reviewer Demographics

### By Company Size

| Segment | Adverity | Google Cloud BigQuery | 
|---|---|---|
| **Small-Business** | 37.7% | 27.5% | 
| **Mid-Market** | 43.5% | 34.1% | 
| **Enterprise** | 18.8% | 38.4% | 

### By Industry

#### Adverity

- **Marketing and Advertising:** 59.1%
- **Information Technology and Services:** 4.3%
- **Consumer Goods:** 3.3%
- **Online Media:** 3.3%
- **Telecommunications:** 2.0%
- **Entertainment:** 1.7%
- **Retail:** 1.7%
- **Computer Software:** 1.3%
- **Internet:** 1.3%
- **Insurance:** 1.3%
- **Other:** 20.8%

#### Google Cloud BigQuery

- **Information Technology and Services:** 15.1%
- **Computer Software:** 13.7%
- **Retail:** 7.1%
- **Financial Services:** 6.6%
- **Marketing and Advertising:** 5.2%
- **Consulting:** 3.5%
- **Telecommunications:** 2.8%
- **Banking:** 2.6%
- **Computer & Network Security:** 2.3%
- **Hospital & Health Care:** 2.0%
- **Other:** 39.1%

---
## Alternatives

### Alternatives to Adverity

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (799 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1646 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1012 reviews)

### Alternatives to Google Cloud BigQuery

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1335 reviews)
- [Cloudera](https://www.g2.com/products/cloudera/reviews) — 4.1/5 stars (136 reviews)
- [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) — 4.3/5 stars (402 reviews)
- [Teradata Autonomous Knowledge Platform](https://www.g2.com/products/teradata-autonomous-knowledge-platform/reviews) — 4.3/5 stars (375 reviews)
- [Rocket Vertica](https://www.g2.com/products/rocket-vertica/reviews) — 4.3/5 stars (216 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (851 reviews)
- [IBM Db2](https://www.g2.com/products/ibm-db2/reviews) — 4.1/5 stars (682 reviews)
- [Qubole](https://www.g2.com/products/qubole/reviews) — 4.0/5 stars (259 reviews)
- [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) — 4.4/5 stars (2284 reviews)

---
## Top Discussions

### Adverity

- Title: [Why do I need a professional service when I can build my own API connection?](https://www.g2.com/discussions/data-connectors-management) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?](https://www.g2.com/discussions/how-to-start-a8ce2f12-bb71-4b6b-9e7f-dd2ee3fffd20) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Where is the data stored?](https://www.g2.com/discussions/data-storage-3897b135-1c79-41fe-bb2a-98d69d767a61) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Adverity used for?](https://www.g2.com/discussions/what-is-adverity-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Adverity is an integrated data platform that is used to help marketing and analyst teams improve marketing performance and make informed decisions. This is..."
- Title: [Can you help me getting my data into our BI tool?](https://www.g2.com/discussions/bi-tools) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Of course. Our data integration engine collects all your data, transforms it on the fly and is able to send it to any destination. This includes data..."

### Google Cloud BigQuery

- Title: [Is Big Query free?](https://www.g2.com/discussions/is-big-query-free) — 3 comments, 1 upvote
  > **Top comment:** "my cloud software store "
- Title: [Is BigQuery part of Google Cloud Platform?](https://www.g2.com/discussions/is-bigquery-part-of-google-cloud-platform) — 2 comments, 2 upvotes
  > **Top comment:** "Yes, bigquery is part of google cloud platform."
- Title: [What is Google BigQuery based on?](https://www.g2.com/discussions/what-is-google-bigquery-based-on) — 1 comment
  > **Top comment:** "Dremel: The Execution Engine
Colossus: Distributed Storage
Borg: Compute
Jupiter: The Network
"
- Title: [What is Google BigQuery used for?](https://www.g2.com/discussions/what-is-google-bigquery-used-for) — 1 comment
  > **Top comment:** "BigQuery is a powerful tool for organizations that need to analyze large datasets quickly and effectively and can be used for a variety of purposes depending..."
- Title: [When we can integrate](https://www.g2.com/discussions/when-we-can-integrate) — 1 comment, 1 upvote
  > **Top comment:** "Hi Pankaj, what kind of integration do you want to make?"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adverity-vs-google-cloud-bigquery)