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At a Glance
Market Segments
Mid-Market (42.4% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adverity
Star Rating
(260)4.4 out of 5
Market Segments
Mid-Market (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansGoogle Analytics
Star Rating
(6,629)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive dashboard that comes pre-loaded with essential metrics, making it easy for users to track website performance without extensive setup. Users appreciate the seamless integration with other Google tools, enhancing its functionality for product development.
- Users say that Adverity stands out for its user-friendly interface, which simplifies the ETL process and allows for easy data integration. Reviewers highlight the clear separation of components for administration and authentication, making it accessible for users who may not be tech-savvy.
- According to verified reviews, Google Analytics is praised for its quick implementation process, with many users noting that it provides a reliable way to set up analytics across various platforms, including mobile and web development. This ease of setup is a significant advantage for businesses looking to get started quickly.
- Reviewers mention that Adverity offers excellent customer support, with many users benefiting from full onboarding assistance. This support helps users integrate their data efficiently, which is particularly valuable for teams that may lack in-house technical expertise.
- G2 reviewers highlight that while Google Analytics has a slightly lower score in customer support, it still provides valuable insights and reporting features that are crucial for tracking user engagement and conversions. Users appreciate the depth of analytics available, which helps in making informed business decisions.
- Users report that Adverity's flexibility in deployment—whether on-premises or in the cloud—gives it an edge for organizations with specific data handling requirements. This adaptability, combined with its strong customer support, makes it a solid choice for mid-market companies looking for tailored solutions.
Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Google Analytics
No pricing availableFree Trial
Adverity
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.6
216
9.0
5,513
Ease of Use
7.9
218
7.8
5,545
Ease of Setup
7.5
163
8.0
2,749
Ease of Admin
8.0
143
8.2
2,604
Quality of Support
8.9
211
7.5
4,588
Has the product been a good partner in doing business?
8.9
141
8.3
2,385
Product Direction (% positive)
8.8
210
8.5
5,392
Features by Category
Metrics
7.8
32
9.0
4019
7.5
31
8.8
3999
7.4
29
8.7
3936
7.7
31
8.6
3617
7.4
31
8.4
3387
7.6
26
8.4
3594
7.8
23
8.5
3640
8.0
31
8.6
3709
7.3
28
8.2
3297
Reporting
7.3
34
Feature Not Available
7.8
30
8.5
3542
7.3
30
8.2
3252
7.1
31
8.4
3494
7.0
25
8.5
3433
7.6
24
8.3
3111
8.1
22
8.5
3662
Other
6.4
29
8.5
3683
7.2
25
8.5
3496
6.7
25
8.3
3288
8.5
29
8.7
3431
8.4
26
8.5
2697
7.0
21
8.0
2424
6.9
24
8.2
2799
Agentic AI - Digital Analytics
Not enough data
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Administration
8.0
36
8.5
2622
6.7
31
8.2
2330
7.4
37
8.9
3458
7.6
37
8.9
3564
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Tracking & Reporting
Not enough data
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Functionality
7.6
26
Not enough data
8.2
26
Not enough data
8.4
26
Not enough data
8.1
26
Not enough data
7.7
25
Not enough data
6.9
25
Not enough data
Diverse Extraction Points
7.6
26
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
75
Not enough data
7.9
69
Not enough data
Functionality
8.9
96
Not enough data
8.4
97
Not enough data
8.5
98
Not enough data
9.0
98
Not enough data
8.4
95
Not enough data
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Development
9.2
20
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Metrics
Not enough data
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Agentic AI - Content Analytics
Not enough data
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Marketing Operations
8.4
76
|
Verified
Not enough data
8.8
98
|
Verified
Not enough data
7.9
67
|
Verified
Not enough data
8.5
86
|
Verified
Not enough data
7.9
37
Not enough data
7.4
26
Not enough data
Campaign Activity
8.7
85
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
64
|
Verified
Not enough data
8.9
82
|
Verified
Not enough data
8.1
64
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Categories
Categories
Shared Categories
Adverity and Google Analytics are categorized as Digital Analytics
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, ETL Tools, Google Workspace for Marketing, Marketing Analytics, Data Extraction, and E-Commerce Analytics
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.2%
Information Technology and Services
5.2%
Online Media
3.6%
Consumer Goods
3.6%
Telecommunications
2.4%
Other
28.0%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
Where is the data stored?
2 Comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 Comments
BA
Hire them! Read more
Why do I need a professional service when I can build my own API connection?
2 Comments
BA
Adverity is easier than build your own API connectionRead more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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