When assessing the two solutions, reviewers found Adverity easier to use, set up, and administer. Reviewers also preferred doing business with Adverity overall.
Very flexible tool for wide variety of marketing needs and easy to integrate new API connections. It is possible to customize the data tasks with a little Python knowledge. We are very satisfied with Adverity's support.
Datorama support is excellent, in the majority of cases they were able to help me to combine my data in various, extremely useful ways. Creating a single dataset of marketing data has helped to transform our digital campaigns as we can report and analyse...
The reports could be split better when exported. Data-Corrections take a lot of time, when they're not attributed correctly; but one time a dashboard is set up, it is easy to maintain.
However, API connections is about the only thing that makes the platform competitive. I would happily use Tableau over datorama if it weren't for the limited number of APIs Tableau offers. Tableau has a better UI, a more sophisticated visualization...