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Compare Adverity and Datorama

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side-by-side comparison of Adverity vs. Datorama
based on preference data from user reviews. Adverity rates 4.5/5 stars with 123 reviews. By contrast, Datorama rates 4.3/5 stars with 87 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Adverity
Adverity
(123)
4.5 out of 5
Adverity
Optimized for quick response
Datorama
Datorama
(87)
4.3 out of 5
Datorama
Star Rating
Adverity
Adverity
Datorama
Datorama
Market Segments
Adverity
Adverity
Mid-Market (51.3% of reviews)
Datorama
Datorama
Mid-Market (59.2% of reviews)
Entry Level Price
Adverity
Adverity
No pricing information available
Datorama
Datorama
No pricing information available

Adverity vs Datorama

When assessing the two solutions, reviewers found Adverity easier to use, set up, and administer. Reviewers also preferred doing business with Adverity overall.

  • Reviewers felt that Adverity meets the needs of their business better than Datorama.
  • When comparing quality of ongoing product support, reviewers felt that Adverity is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Adverity over Datorama.
Categories
Shared Categories
Adverity
Adverity
Datorama
Datorama
Adverity and Datorama are categorized as Marketing Analytics
Unique Categories
Datorama
Datorama has no unique categories
Pricing
Adverity
Adverity Pricing
Free Trial Unavailable
Datorama
Datorama Pricing
Free Trial
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Ratings
Meets Requirements
Adverity
Adverity
8.9
Responses: 105
Datorama
Datorama
8.5
Responses: 72
Ease of Use
Adverity
Adverity
8.2
Responses: 105
Datorama
Datorama
8.0
Responses: 72
Ease of Setup
Adverity
Adverity
7.8
Responses: 75
Datorama
Datorama
7.1
Responses: 49
Ease of Admin
Adverity
Adverity
8.2
Responses: 76
Datorama
Datorama
7.2
Responses: 47
Quality of Support
Adverity
Adverity
9.3
Responses: 100
Datorama
Datorama
7.9
Responses: 61
Ease of Doing Business With
Adverity
Adverity
9.2
Responses: 74
Datorama
Datorama
8.6
Responses: 43
Product Direction (% positive)
Adverity
Adverity
9.2
Responses: 103
Datorama
Datorama
7.4
Responses: 67
Features
Marketing Operations
ROI Tracking
Adverity
Adverity
8.5
Responses: 42
Datorama
Datorama
8.6
Responses: 12
Data Collection
Adverity
Adverity
8.9
Responses: 58
Datorama
Datorama
9.2
Responses: 23
Customer Insights
Adverity
Adverity
8.6
Responses: 40
Datorama
Datorama
8.4
Responses: 18
Multi-User Access
Adverity
Adverity
8.8
Responses: 48
Datorama
Datorama
9.0
Responses: 21
Spend Management
Adverity
Adverity
Not enough data available
Datorama
Datorama
Not enough data available
White Label
Adverity
Adverity
Not enough data available
Datorama
Datorama
Not enough data available
Campaign Activity
Campaign Insights
Adverity
Adverity
9.1
Responses: 54
Datorama
Datorama
9.0
Responses: 20
Reports and Dashboards
Adverity
Adverity
9.4
Responses: 60
Datorama
Datorama
9.5
Responses: 25
Campaign Stickiness
Adverity
Adverity
8.6
Responses: 37
Datorama
Datorama
8.2
Responses: 14
Multichannel Tracking
Adverity
Adverity
9.2
Responses: 53
Datorama
Datorama
9.5
Responses: 23
Brand Optimization
Adverity
Adverity
8.5
Responses: 39
Datorama
Datorama
8.6
Responses: 15
Predictive Analytics
Adverity
Adverity
Not enough data available
Datorama
Datorama
Not enough data available
Reviewers' Company Size
Reviewers of both Adverity and Datorama were most often representing companies in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Adverity
Adverity
33.9%
Datorama
Datorama
18.4%
Mid-Market
(51-1000 emp.)
Adverity
Adverity
51.3%
Datorama
Datorama
59.2%
Enterprise
(> 1000 emp.)
Adverity
Adverity
14.8%
Datorama
Datorama
22.4%
Reviewers' Industry
Adverity
Adverity Industry
Marketing and Advertising
55.7%
Information Technology and Services
5.2%
Consumer Goods
4.3%
Telecommunications
3.5%
Internet
2.6%
Other
28.7%
Datorama
Datorama Industry
Marketing and Advertising
61.8%
Internet
15.8%
Food & Beverages
2.6%
Financial Services
2.6%
Cosmetics
2.6%
Other
14.5%
Reviews
Most Helpful Favorable Review
Adverity
Viktor G.
Administrator in Marketing and Advertising

Very flexible tool for wide variety of marketing needs and easy to integrate new API connections. It is possible to customize the data tasks with a little Python knowledge. We are very satisfied with Adverity's support.

Datorama
Paul M.
Agency in Marketing and Advertising

Datorama support is excellent, in the majority of cases they were able to help me to combine my data in various, extremely useful ways. Creating a single dataset of marketing data has helped to transform our digital campaigns as we can report and analyse...

Most Helpful Critical Review
Adverity
G
Agency in Marketing and Advertising

The reports could be split better when exported. Data-Corrections take a lot of time, when they're not attributed correctly; but one time a dashboard is set up, it is easy to maintain.

Datorama
GM
Administrator in Design

However, API connections is about the only thing that makes the platform competitive. I would happily use Tableau over datorama if it weren't for the limited number of APIs Tableau offers. Tableau has a better UI, a more sophisticated visualization...

Discussions
Adverity
Adverity Discussions
We're looking for a long-term solution to unify our marketing data across different channels, countries, time-zones. How can you help us?
1 comment
Offical Response from Adverity
Yes, we can. By aggregating all your data, we make sure you're able to see the bigger picture of your advertising performance. The next step is to...Read more
I need to merge marketing data, costs and sales performance. Is this possible?
1 comment
Offical Response from Adverity
Even though we focus a lot on data crunching in marketing, our goal is to make it easier for multiple teams within an organization to share and analyze data...Read more
Can I personalize Adverity dashboards?
1 comment
Offical Response from Adverity
Yes, you can - actually, this is the beauty of Adverity' dashboards! Getting all of your relevant data in one place and getting it cleaned and harmonized is...Read more
Datorama
Datorama Discussions
Monty the Mongoose crying
Datorama has no discussions with answers
Screenshots
Videos
Adverity
Adverity Videos
Video Preview

Are you looking for the best end-to-end Marketing Analytics platform? Here are 5 reasons why we believe Adverity can be the right solution for you.

Mindshare Netherlands is the Dutch subsidiary of a global media and marketing services company. With more than 7,000 employees across the globe, Mindshare is responsible for a vast majority of GroupM and WPP's global marketing campaigns. To manage such a large workload, the company had long been on the lookout for a data marketing tool that can optimize data collection, integration, and reporting for its clients. These goals are now met, with the help of Adverity.

reBuy is a reCommerce company based in Germany, founded in 2009. Their online product recycling platform allows users to sell and buy used goods from 14 different categories - from books to user electronics - for reasonable and fixed prices. Here is how Adverity helps them with growth through automated data Integration & analytics.

Datorama
Datorama Videos
No videos provided
Downloads
Adverity
Adverity Downloads
Datorama
Datorama Downloads
No downloads provided
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