Introducing G2.ai, the future of software buying.Try now
Compare Adverity and Attribution 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Go1
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Nuix Neo Data Privacy
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Alloy Automation
Visit Website
At a Glance
Market Segments
Mid-Market (42.4% of reviews)
Small-Business (58.8% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adverity
Star Rating
(260)4.4 out of 5
Market Segments
Mid-Market (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansAttribution
Star Rating
(51)4.5 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AttributionAdverity vs Attribution
When assessing the two solutions, reviewers found Attribution easier to use, set up, and administer. Reviewers also preferred doing business with Attribution overall.
- Adverity and Attribution both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Attribution is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adverity over Attribution.
Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Attribution
No pricing availableFree Trial
Adverity
Free Trial is available
Attribution
No trial information availableRatings
Meets Requirements
8.6
216
8.6
47
Ease of Use
7.9
218
8.6
48
Ease of Setup
7.5
163
8.7
34
Ease of Admin
8.0
143
8.8
30
Quality of Support
8.9
211
9.3
48
Has the product been a good partner in doing business?
8.9
141
9.4
30
Product Direction (% positive)
8.8
210
8.3
47
Features by Category
Metrics
7.8
32
Not enough data
7.5
31
Not enough data
7.4
29
Not enough data
7.7
31
Not enough data
7.4
31
Not enough data
7.6
26
Not enough data
7.8
23
Not enough data
8.0
31
Not enough data
7.3
28
Not enough data
Reporting
7.3
34
Not enough data
7.8
30
Not enough data
7.3
30
Not enough data
7.1
31
Not enough data
7.0
25
Not enough data
7.6
24
Not enough data
8.1
22
Not enough data
Other
6.4
29
Not enough data
7.2
25
Not enough data
6.7
25
Not enough data
8.5
29
Not enough data
8.4
26
Not enough data
7.0
21
Not enough data
6.9
24
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
36
Not enough data
6.7
31
Not enough data
7.4
37
Not enough data
7.6
37
Not enough data
Functionality
7.6
26
Not enough data
8.2
26
Not enough data
8.4
26
Not enough data
8.1
26
Not enough data
7.7
25
Not enough data
6.9
25
Not enough data
Diverse Extraction Points
7.6
26
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
75
Not enough data
7.9
69
Not enough data
Functionality
8.9
96
Not enough data
8.4
97
Not enough data
8.5
98
Not enough data
9.0
98
Not enough data
8.4
95
Not enough data
Attribution Modeling
Not enough data
9.3
23
|
Verified
Not enough data
9.4
24
|
Verified
Not enough data
9.2
22
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
7.0
21
|
Verified
Not enough data
7.8
20
|
Verified
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.7
21
|
Verified
Not enough data
8.9
20
|
Verified
Not enough data
9.2
22
|
Verified
Not enough data
8.6
22
|
Verified
Reporting
Not enough data
8.6
22
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
7.4
20
|
Verified
Development
9.2
20
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
10.0
5
Not enough data
9.2
6
Not enough data
8.9
6
Lead Management
Not enough data
9.4
6
Not enough data
8.3
5
Not enough data
9.2
6
Marketing Campaigns
Not enough data
9.8
7
Not enough data
9.5
7
Not enough data
9.8
7
Not enough data
8.3
5
Not enough data
8.1
7
Not enough data
8.8
7
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
76
|
Verified
8.8
17
|
Verified
8.8
98
|
Verified
9.0
17
|
Verified
7.9
67
|
Verified
8.4
16
|
Verified
8.5
86
|
Verified
9.5
18
|
Verified
7.9
37
8.5
16
|
Verified
7.4
26
Feature Not Available
Campaign Activity
8.7
85
|
Verified
8.8
18
|
Verified
Feature Not Available
8.1
18
|
Verified
8.4
64
|
Verified
8.0
17
|
Verified
8.9
82
|
Verified
9.4
18
|
Verified
8.1
64
|
Verified
8.1
17
|
Verified
Feature Not Available
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adverity and Attribution are categorized as Marketing Analytics
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, ETL Tools, Google Workspace for Marketing, Digital Analytics, Data Extraction, and E-Commerce Analytics
Attribution is categorized as Account-Based Analytics, Attribution, and Marketing Resource Management
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Attribution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.2%
Information Technology and Services
5.2%
Online Media
3.6%
Consumer Goods
3.6%
Telecommunications
2.4%
Other
28.0%
Computer Software
21.6%
Marketing and Advertising
9.8%
Health, Wellness and Fitness
9.8%
Financial Services
9.8%
Consumer Goods
9.8%
Other
39.2%
Alternatives
Discussions
Where is the data stored?
2 Comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 Comments
BA
Hire them! Read more
Why do I need a professional service when I can build my own API connection?
2 Comments
BA
Adverity is easier than build your own API connectionRead more
Attribution has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
