# Adverity, Amplitude Analytics vs Fivetran Comparison

| | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 268 | 2,874 | 795 | 
| **Largest Market Segment** | Small-Business (42.2% of reviews) | Mid-Market (47.0% of reviews) | Mid-Market (59.1% of reviews) | 
| **Entry Level Price** | Contact Us | Free | Free | 

---
## Top Pros & Cons

### Adverity

Pros:
- Ease of Use (19 reviews)
- Data Management (14 reviews)

Cons:
- Time-Consuming (8 reviews)
- Data Management (6 reviews)

### Amplitude Analytics

Pros:
- Insights (336 reviews)
- Ease of Use (315 reviews)

Cons:
- Learning Curve (139 reviews)
- Steep Learning Curve (138 reviews)

### Fivetran

Pros:
- Ease of Use (203 reviews)
- Easy Setup (82 reviews)

Cons:
- Sync Issues (60 reviews)
- Expensive (46 reviews)

---
## Ratings Comparison
| Rating | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (223 reviews) | 8.5 (2119 reviews) | 8.6 (585 reviews) | 
  | **Ease of Use** | 7.9 (225 reviews) | 8.3 (2137 reviews) | 9.0 (593 reviews) | 
  | **Ease of Setup** | 7.5 (170 reviews) | 8.0 (966 reviews) | 9.1 (374 reviews) | 
  | **Ease of Admin** | 8.0 (144 reviews) | 8.4 (641 reviews) | 8.8 (327 reviews) | 
  | **Quality of Support** | 8.9 (218 reviews) | 8.4 (1623 reviews) | 8.5 (535 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (142 reviews) | 8.7 (611 reviews) | 8.7 (321 reviews) | 
  | **Product Direction (% positive)** | 8.8 (217 reviews) | 8.6 (1940 reviews) | 8.4 (531 reviews) | 

---
## Pricing

### Adverity

#### Entry-Level Pricing

Plan: Custom Pricing

Price: Contact Us

Key Features:
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing

[Browse all 2 editions](https://www.g2.com/products/adverity/pricing)

#### Free Trial

Yes

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

### Fivetran

#### Entry-Level Pricing

Plan: Free Plan

Price: Free

Description: For individuals automating ELT for small volumes of data.

Key Features:
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required

[Browse all 4 editions](https://www.g2.com/products/fivetran/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.4/10 | 43 |
| **Amplitude Analytics** | 8.1/10 | 1021 |
| **Fivetran** | N/A | N/A |

#### Metrics

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 7.9 (34 reviews) | 8.5 (696 reviews) | Not enough data | 
| **Engagement** | 7.6 (32 reviews) | 8.5 (687 reviews) | Not enough data | 
| **Entry and Exit Pages** | 7.3 (30 reviews) | 7.9 (639 reviews) | Not enough data | 
| **Standard Event Tracking** | 7.7 (32 reviews) | 8.8 (720 reviews) | Not enough data | 
| **Custom Event Tracking** | 7.3 (32 reviews) | 8.8 (722 reviews) | Not enough data | 
| **Retention** | 7.4 (27 reviews) | 8.2 (666 reviews) | Not enough data | 
| **Return** | 7.8 (24 reviews) | 8.1 (627 reviews) | Not enough data | 
| **Conversions** | 8.0 (32 reviews) | 8.9 (699 reviews) | Not enough data | 
| **Funnels** | 7.2 (29 reviews) | 8.9 (719 reviews) | Not enough data | 

#### Reporting

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Real-Time Reporting** | 7.1 (35 reviews) | 8.5 (670 reviews) | Not enough data | 
| **Trending** | 7.8 (31 reviews) | 8.3 (614 reviews) | Not enough data | 
| **Retroactive Reporting** | 7.4 (31 reviews) | 8.1 (580 reviews) | Not enough data | 
| **Segmentation** | 7.0 (32 reviews) | 8.6 (687 reviews) | Not enough data | 
| **Mobile Reporting** | 6.9 (26 reviews) | 8.2 (565 reviews) | Not enough data | 
| **Unification Across Devices** | 7.4 (25 reviews) | 8.2 (574 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.3 (24 reviews) | 8.6 (698 reviews) | Not enough data | 

#### Other

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **User Data** | 6.3 (30 reviews) | 8.5 (666 reviews) | Not enough data | 
| **Site Search Reporting** | 7.3 (26 reviews) | 7.7 (489 reviews) | Not enough data | 
| **Load Time Monitoring** | 6.6 (26 reviews) | 7.6 (447 reviews) | Not enough data | 
| **Campaign Tracking** | 8.5 (32 reviews) | 7.8 (536 reviews) | Not enough data | 
| **E-Commerce** | 8.5 (27 reviews) | 7.8 (430 reviews) | Not enough data | 
| **Promotional Messages** | 6.7 (22 reviews) | 7.3 (391 reviews) | Not enough data | 
| **Administration Alerts** | 6.9 (25 reviews) | 7.6 (402 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (54 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.1 (56 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.8 (57 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.6 (56 reviews) | Not enough data | 

#### Administration

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **API / Integrations** | 8.1 (38 reviews) | 8.1 (601 reviews) | Not enough data | 
| **QA Testing** | 6.5 (32 reviews) | 8.0 (539 reviews) | Not enough data | 
| **Performance and Reliability** | 7.5 (38 reviews) | 8.5 (705 reviews) | Not enough data | 
| **User, Role, and Access Management** | 7.7 (38 reviews) | 8.5 (725 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Amplitude Analytics** | 8.4/10 | 899 |
| **Fivetran** | N/A | N/A |

#### User Identification

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Demographics** | Not enough data | 7.8 (612 reviews) | Not enough data | 
| **User Segmentation** | Not enough data | 8.8 (775 reviews) | Not enough data | 
| **Geolocation** | Not enough data | 8.3 (663 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.9 (805 reviews) | Not enough data | 
| **Real-Time Insights** | Not enough data | 8.6 (738 reviews) | Not enough data | 
| **Attribution** | Not enough data | 7.9 (651 reviews) | Not enough data | 
| **Dashboard** | Not enough data | 8.6 (794 reviews) | Not enough data | 
| **User Path Tracking** | Not enough data | 8.1 (777 reviews) | Not enough data | 
| **User Activity History** | Not enough data | 8.8 (765 reviews) | Not enough data | 

#### Metrics

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.6 (664 reviews) | Not enough data | 
| **Exit Tracking** | Not enough data | 7.7 (543 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.4 (641 reviews) | Not enough data | 
| **Return** | Not enough data | 8.3 (581 reviews) | Not enough data | 
| **Conversions** | Not enough data | 9.0 (667 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Amplitude Analytics** | 8.0/10 | 1436 |
| **Fivetran** | N/A | N/A |

#### Product Analytics

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.3 (1039 reviews) | Not enough data | 
| **User-Level Analytics** | Not enough data | 8.7 (1244 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.5 (1192 reviews) | Not enough data | 
| **Funnels** | Not enough data | 8.8 (1274 reviews) | Not enough data | 
| **Alerts** | Not enough data | 7.1 (831 reviews) | Not enough data | 
| **Multi-Product Analytics** | Not enough data | 8.0 (951 reviews) | Not enough data | 
| **User Scoring** | Not enough data | 7.0 (726 reviews) | Not enough data | 
| **Integrations** | Not enough data | 7.7 (938 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (178 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.8 (173 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.4 (169 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.4 (171 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | 10.0 (10 reviews) | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | 10.0 (9 reviews) | Not enough data | 
| **Funnels** | Not enough data | 9.9 (25 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | 8.6 (19 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | 8.0 (5 reviews) | Not enough data | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.8/10 | 28 |
| **Amplitude Analytics** | N/A | N/A |
| **Fivetran** | 8.0/10 | 176 |

#### Functionality

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Diverse Extraction Points** | 7.6 (28 reviews) | Not enough data | 8.4 (152 reviews) | 
| **Data Structuring** | 8.3 (28 reviews) | Not enough data | 8.5 (145 reviews) | 
| **Consolidation** | 8.3 (28 reviews) | Not enough data | 8.4 (129 reviews) | 
| **Data Cleaning** | 8.1 (27 reviews) | Not enough data | 7.1 (116 reviews) | 
| **Cloud Extraction** | 7.5 (26 reviews) | Not enough data | 8.7 (138 reviews) | 
| **Visualization** | 6.9 (26 reviews) | Not enough data | 6.4 (111 reviews) | 

#### Diverse Extraction Points

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Diverse Extraction Points** | 7.6 (28 reviews) | Not enough data | 8.4 (152 reviews) | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.2/10 | 10 |
| **Amplitude Analytics** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Analytics

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Reports** | 8.5 (10 reviews) | Not enough data | Not enough data | 
| **Dashboard** | 7.7 (10 reviews) | Not enough data | Not enough data | 
| **Web Analytics** | 7.6 (9 reviews) | Not enough data | Not enough data | 
| **Campaign Tracking** | 8.5 (8 reviews) | Not enough data | Not enough data | 
| **Customer Demographics** | 6.0 (7 reviews) | Not enough data | Not enough data | 
| **Predictive Analytics** | 4.8 (7 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Data Storage** | 8.5 (9 reviews) | Not enough data | Not enough data | 
| **A/B Testing** | 4.8 (7 reviews) | Not enough data | Not enough data | 
| **Integrations** | 8.2 (10 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 8.5/10 | 106 |
| **Amplitude Analytics** | N/A | N/A |
| **Fivetran** | 8.4/10 | 219 |

#### Management

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Reporting** | 8.1 (75 reviews) | Not enough data | 7.7 (150 reviews) | 
| **Auditing** | 7.9 (69 reviews) | Not enough data | 7.4 (146 reviews) | 

#### Functionality

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Extraction** | 8.9 (99 reviews) | Not enough data | 8.9 (162 reviews) | 
| **Transformation** | 8.4 (99 reviews) | Not enough data | 8.1 (171 reviews) | 
| **Loading** | 8.5 (99 reviews) | Not enough data | 8.9 (194 reviews) | 
| **Automation** | 9.0 (101 reviews) | Not enough data | 9.0 (194 reviews) | 
| **Scalability** | 8.4 (97 reviews) | Not enough data | 8.5 (188 reviews) | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |
| **Fivetran** | 7.9/10 | 95 |

#### Management

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Real-Time Analytics** | Not enough data | Not enough data | 7.2 (66 reviews) | 
| **Solution Integration** | Not enough data | Not enough data | 8.2 (59 reviews) | 
| **Infrastructure Compatibility** | Not enough data | Not enough data | 8.5 (77 reviews) | 
| **Monitoring** | Not enough data | Not enough data | 8.0 (82 reviews) | 

#### Solution Provision

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **System Failover** | Not enough data | Not enough data | 7.3 (55 reviews) | 
| **Pay by Usage** | Not enough data | Not enough data | 8.3 (71 reviews) | 
| **Service Provision** | Not enough data | Not enough data | 7.6 (54 reviews) | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 8.3/10 | 23 |
| **Amplitude Analytics** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Development 

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Pre-built Connectors** | 8.8 (21 reviews) | Not enough data | Not enough data | 
| **Custom Connectors** | 8.3 (16 reviews) | Not enough data | Not enough data | 

#### Management 

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Reporting and Analytics** | 8.7 (18 reviews) | Not enough data | Not enough data | 
| **Data Mapping** | 8.6 (21 reviews) | Not enough data | Not enough data | 

#### Integration Options

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **ERP Systems** | 7.9 (8 reviews) | Not enough data | Not enough data | 
| **Accounting Systems** | 8.7 (9 reviews) | Not enough data | Not enough data | 
| **CRM and Marketing Automation Systems** | 7.8 (12 reviews) | Not enough data | Not enough data | 
| **EDI** | 7.7 (5 reviews) | Not enough data | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Management

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.8/10 | 119 |
| **Amplitude Analytics** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Marketing Operations

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **ROI Tracking** | 8.4 (77 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Collection** | 8.8 (99 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Customer Insights** | 7.8 (68 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multi-User Access** | 8.5 (87 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Spend Management** | 7.9 (38 reviews) | Not enough data | Not enough data | 
| **White Label** | 7.5 (27 reviews) | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Campaign Insights** | 8.7 (86 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Reports and Dashboards** | Feature Not Available | Not enough data | Not enough data | 
| **Campaign Stickiness** | 8.4 (65 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multichannel Tracking** | 8.9 (83 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Brand Optimization** | 8.1 (65 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 5.3 (5 reviews) | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Amplitude Analytics** | 8.4/10 | 765 |
| **Fivetran** | N/A | N/A |

#### Metrics

| Feature | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.6 (664 reviews) | Not enough data | 
| **Exit Tracking** | Not enough data | 7.7 (543 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.4 (641 reviews) | Not enough data | 
| **Return** | Not enough data | 8.3 (581 reviews) | Not enough data | 
| **Conversions** | Not enough data | 9.0 (667 reviews) | Not enough data | 

---
## Categories

**Unique to Adverity (9):** [SAP Store Software](https://www.g2.com/categories/sap-store), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)

**Unique to Amplitude Analytics (3):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Fivetran (3):** [Data Replication Software](https://www.g2.com/categories/data-replication), [ETL Tools](https://www.g2.com/categories/etl-tools), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Adverity | Amplitude Analytics | Fivetran | 
|---|---|---|---|
| **Small-Business** | 42.2% | 31.8% | 27.4% | 
| **Mid-Market** | 41.1% | 47.0% | 59.1% | 
| **Enterprise** | 16.7% | 21.2% | 13.5% | 

### By Industry

#### Adverity

- **Marketing and Advertising:** 58.0%
- **Information Technology and Services:** 5.1%
- **Online Media:** 3.5%
- **Consumer Goods:** 3.5%
- **Telecommunications:** 2.3%
- **Entertainment:** 1.9%
- **Retail:** 1.9%
- **Internet:** 1.6%
- **Computer Software:** 1.6%
- **Insurance:** 1.2%
- **Other:** 19.5%

#### Amplitude Analytics

- **Computer Software:** 18.6%
- **Information Technology and Services:** 13.9%
- **Financial Services:** 10.0%
- **Internet:** 4.4%
- **Health, Wellness and Fitness:** 3.8%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.2%
- **Computer Games:** 2.8%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.4%
- **Other:** 34.8%

#### Fivetran

- **Computer Software:** 21.9%
- **Information Technology and Services:** 17.4%
- **Financial Services:** 8.6%
- **Retail:** 5.1%
- **Marketing and Advertising:** 3.6%
- **Consumer Goods:** 2.3%
- **Insurance:** 2.3%
- **Education Management:** 2.1%
- **Internet:** 2.1%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 32.7%

---
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- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (306 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1235 reviews)

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1316 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6823 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2350 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1215 reviews)

### Alternatives to Fivetran

- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (322 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (276 reviews)
- [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews)
- [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (212 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (200 reviews)
- [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Dataddo](https://www.g2.com/products/dataddo/reviews) — 4.7/5 stars (185 reviews)

---
## Top Discussions

### Adverity

- Title: [Why do I need a professional service when I can build my own API connection?](https://www.g2.com/discussions/data-connectors-management) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?](https://www.g2.com/discussions/how-to-start-a8ce2f12-bb71-4b6b-9e7f-dd2ee3fffd20) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Where is the data stored?](https://www.g2.com/discussions/data-storage-3897b135-1c79-41fe-bb2a-98d69d767a61) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Adverity used for?](https://www.g2.com/discussions/what-is-adverity-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Adverity is an integrated data platform that is used to help marketing and analyst teams improve marketing performance and make informed decisions. This is..."
- Title: [Can you help me getting my data into our BI tool?](https://www.g2.com/discussions/bi-tools) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Of course. Our data integration engine collects all your data, transforms it on the fly and is able to send it to any destination. This includes data..."

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "
- Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote
  > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well"

### Fivetran

- Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments
  > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data."
- Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment
  > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments"
- Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment
  > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..."
- Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Nikolas, 

Would love other Census users to chime in, but there are lots of use cases our customers use us for :)

In fact, we recently revamped our..."
- Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Shannel, 

Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.

Here is a video showing the end to end..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adverity-vs-amplitude-analytics-vs-fivetran)