# Adthena vs The Search Monitor Comparison - What are their main differences? 

At a Glance

Star Rating

**Adthena** [

4.4/5(44)

](https://www.g2.com/products/adthena/reviews#reviews)

**The Search Monitor** [

4.4/5(6)

](https://www.g2.com/products/the-search-monitor/reviews#reviews)

Market Segments

**Adthena**
Mid-Market (35.7% of reviews)

**The Search Monitor**
Small-Business (33.3% of reviews)

Pros & Cons

**Adthena**
Not enough data

**The Search Monitor**
Not enough data

Entry-Level Pricing

**Adthena**
 **Contact Us** Per Year

**The Search Monitor**
 **$599** per month

Pricing

Entry-Level Pricing

**Adthena**

Adthena

Annual Subscription Pricing

Contact Us

Per Year

Your annual subscription price will be tailored specifically to your organization, based on your needs within the complex paid search ecosystem. As a guide, our customers tend to fall into the mid-market to enterprise categories, with paid search spend between $35k – $20m+ per month. If this sounds like you, get in touch below and get started with Adthena. Your subscription will include access to our world-class Customer Success and Account Management teams, as well as tailored Business Intelligence reports. 

- Adthena is the market-leading search intelligence solution. Partner with us to shape your paid search strategy for success.

[Learn more about Adthena](/products/adthena/reviews)

**The Search Monitor**

The Search Monitor

Pro

$599

per month

Includes 250 Keywords

- Paid Search Ads
- Offer Monitoring
- Organic Listings

[Browse all 2 pricing plans](/products/the-search-monitor/pricing)

Free Trial

**Adthena**

Adthena
No trial information available

**The Search Monitor**

The Search Monitor

Free Trial is available

Ratings

Meets Requirements

8.4

32

Not enough data

Ease of Use

8.5

31

Not enough data

Ease of Setup

8.7

10

Not enough data

Ease of Admin

8.6

11

Not enough data

Quality of Support

9.5

31

Not enough data

Has the product been a good partner in doing business?

8.3

13

Not enough data

Product Direction (% positive)

8.1

30

Not enough data

Features by Category

Brand Protection[Hide 37 FeaturesShow 37 Features](javascript:void(0);)

8.6

10

Not enough data

Identification

Reseller Database

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Violations

9.2(won by default)

6

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Mobile App Monitoring

Not enough data

Not enough data

Domain Monitoring

Not enough data

Not enough data

Marketplace Monitoring

Not enough data

Not enough data

Paid Search Monitoring

Not enough data

Not enough data

Enforcement

Communication

Not enough data

Not enough data

Plans

Not enough data

Not enough data

Track

8.0(won by default)

5

Not enough data

Activity Dashboard

Not enough data

Not enough data

Additional Functionality

Customizable Templates

Not enough data

Not enough data

Access Control

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Case Management

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Intellectual Property Protection

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Investigation Management

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Brand Guidelines

Not enough data

Not enough data

Brand Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Change Management

Not enough data

Not enough data

Brand Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Violation Tracking

Not enough data

Not enough data

Local SEO[Hide 35 FeaturesShow 35 Features](javascript:void(0);)

Not enough data

Not enough data

Local Search Optimization

Rank Tracking

Not enough data

Not enough data

Online Listings

Not enough data

Not enough data

Google My Business

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Dashboards and Reporting

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Pageview Tracking

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Link Management

Not enough data

Not enough data

Listing Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Reviews Management

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Geo Rankings

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Localization Automation

Not enough data

Not enough data

Bounce Rate Analysis

Not enough data

Not enough data

Keyword Research Tools

Not enough data

Not enough data

SEO Audit

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Backlink Monitoring

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Competitive Intelligence[Hide 63 FeaturesShow 63 Features](javascript:void(0);)

7.6

15

Not enough data

Platform Basics

Centralized Platform

8.5(won by default)

14

Not enough data

Web Tracking

7.2(won by default)

13

Not enough data

Activity Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Agentic AI - Competitive Intelligence

Autonomous Task Execution

Not enough data

Not enough data

Platform Data

Product Details

7.1(won by default)

12

Not enough data

Customer Feedback & Reviews

7.5(won by default)

8

Not enough data

Channel Acquisition

6.4(won by default)

13

Not enough data

Platform Content 

Battlecards

7.4(won by default)

7

Not enough data

Platform Reporting

Customizable Dashboard

8.0(won by default)

14

Not enough data

Benchmark Reporting

8.3(won by default)

13

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Additional Functionality

Real-Time Data

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Real Time Comparisons

Not enough data

Not enough data

Website Monitoring

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

API

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Cost Analysis

Not enough data

Not enough data

Custom Pricing Rules

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

Profitability Analysis

Not enough data

Not enough data

Repricing engine

Not enough data

Not enough data

Scenario Planning

Not enough data

Not enough data

Dynamic Pricing

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Market Data Analysis

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Pricing Analytics

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Price List Management

Not enough data

Not enough data

Automatic Adjustments

Not enough data

Not enough data

Predictive Pricing Models

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

SEO Tools[Hide 107 FeaturesShow 107 Features](javascript:void(0);)

Not enough data

Not enough data

SEO Auditing & Monitoring

SEO Alerting

Not enough data

Not enough data

SEO Auditing

Not enough data

Not enough data

SEO Change Tracking

Not enough data

Not enough data

Technical SEO

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Agentic AI - SEO Tools

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Google Analytics Integration

Not enough data

Not enough data

SEO Content & Rankings

Link Building

Not enough data

Not enough data

Keyword Research

Not enough data

Not enough data

SERP Rank Tracking

Not enough data

Not enough data

Localization

Not enough data

Not enough data

Content Insights

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Keyword Research Tools

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

SEO Reporting

Competitor Analysis

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Custom Reports

Not enough data

Not enough data

White Label

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Scheduled/Automated Reports

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Retargeting

Not enough data

Not enough data

API

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Broken Link Discovery

Not enough data

Not enough data

URL Shortener

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Custom Domains

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Backlink Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

For Marketing and Advertising

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Link Editing

Not enough data

Not enough data

URL Customization

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Link Analytics

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Localization Automation

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Link Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Backlink Monitoring

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Content Personalization

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Problem Area Alerts

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Multivariate Testing

Not enough data

Not enough data

Behavior Analytics

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Product Recommendations

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Mobile Friendly Test

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Paid Search Intelligence[Hide 8 FeaturesShow 8 Features](javascript:void(0);)

7.7

11

Not enough data

Platform Basics

Benchmarking

7.4(won by default)

11

Not enough data

Ad Creatives

8.8(won by default)

11

Not enough data

Paid Search Data

8.3(won by default)

11

Not enough data

Platform Data

Alerts

8.1(won by default)

8

Not enough data

Data Access

8.3(won by default)

9

Not enough data

Web Traffic

6.1(won by default)

9

Not enough data

Subdomains

7.1(won by default)

7

Not enough data

Agentic AI - Operational Risk Management

Proactive Assistance

Not enough data

Not enough data

Local Marketing[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

Not enough data

Not enough data

Platform

Internationalization

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Performance and Reliability

Not enough data

Not enough data

Reporting and Dashboards

Not enough data

Not enough data

Mobile User Support

Not enough data

Not enough data

Reviews

Reviewers' Company Size

[![Adthena](https://images.g2crowd.com/uploads/product/hd_favicon/43385ccfa38e4daabf6754fe7f8dbd49/adthena.svg "Adthena")](https://www.g2.com/products/adthena/reviews)

Adthena

Small-Business(50 or fewer emp.)

31.0%

Mid-Market(51-1000 emp.)

35.7%

Enterprise(\> 1000 emp.)

33.3%

[![The Search Monitor](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_bccfb2622c7b2c535829336a4890585e/the-search-monitor.png "The Search Monitor")](https://www.g2.com/products/the-search-monitor/reviews)

The Search Monitor

Small-Business(50 or fewer emp.)

33.3%

Mid-Market(51-1000 emp.)

33.3%

Enterprise(\> 1000 emp.)

33.3%

Small-Business

(50 or fewer emp.)

31.0%

33.3%

Mid-Market

(51-1000 emp.)

35.7%

33.3%

Enterprise

(\> 1000 emp.)

33.3%

33.3%

Reviewers' Industry

[![Adthena](https://images.g2crowd.com/uploads/product/hd_favicon/43385ccfa38e4daabf6754fe7f8dbd49/adthena.svg "Adthena")](https://www.g2.com/products/adthena/reviews)
Adthena

Marketing and Advertising

20.9%

Retail

11.6%

Financial Services

9.3%

Public Relations and Communications

4.7%

Legal Services

4.7%

Other

48.8%

[![The Search Monitor](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_bccfb2622c7b2c535829336a4890585e/the-search-monitor.png "The Search Monitor")](https://www.g2.com/products/the-search-monitor/reviews)
The Search Monitor

Wholesale

16.7%

Marketing and Advertising

16.7%

Insurance

16.7%

Information Technology and Services

16.7%

Education Management

16.7%

Other

16.7%

Alternatives

**Adthena Alternatives**

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb")

[
Similarweb
](/products/similarweb/reviews)

 ![SpyFu](https://images.g2crowd.com/uploads/product/hd_favicon/1501537262/spyfu.svg "SpyFu")

[
SpyFu
](/products/spyfu/reviews)

 ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs")

[
Ahrefs
](/products/ahrefs/reviews)

**The Search Monitor Alternatives**

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking")

[
SE Ranking
](/products/se-ranking/reviews)

 ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb")

[
Similarweb
](/products/similarweb/reviews)

 ![SpyFu](https://images.g2crowd.com/uploads/product/hd_favicon/1501537262/spyfu.svg "SpyFu")

[
SpyFu
](/products/spyfu/reviews)

### Spotlight Categories

- [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa)
- [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)
- [Sales Training and Onboarding Software](https://www.g2.com/categories/sales-training-and-onboarding)
- [Virtual Data Room Software](https://www.g2.com/categories/virtual-data-room-vdr)