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Compare Adthena and SpyFu 
At a Glance
Market Segments
Mid-Market (35.7% of reviews)
Small-Business (73.0% of reviews)
Entry-Level Pricing
Contact Us Per Year
$39.00 Per Month
Adthena
Star Rating
(44)4.4 out of 5
Market Segments
Mid-Market (35.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us Per Year
Learn more about AdthenaSpyFu
Star Rating
(516)4.6 out of 5
Market Segments
Small-Business (73.0% of reviews)
Pros & Cons
Entry-Level Pricing
$39.00 Per Month
Browse all 3 pricing plansAdthena vs SpyFu
When assessing the two solutions, reviewers found SpyFu easier to use, set up, and administer. Reviewers also preferred doing business with SpyFu overall.
- Reviewers felt that SpyFu meets the needs of their business better than Adthena.
- When comparing quality of ongoing product support, reviewers felt that Adthena is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of SpyFu over Adthena.
Pricing
Entry-Level Pricing
Adthena
Annual Subscription Pricing
Contact Us
Per Year
Your annual subscription price will be tailored specifically to your organization, based on your needs within the complex paid search ecosystem.
As a guide, our customers tend to fall into the mid-market to enterprise categories, with paid search spend between $35k – $20m+ per month. If this sounds like you, get in touch below and get started with Adthena.
Your subscription will include access to our world-class Customer Success and Account Management teams, as well as tailored Business Intelligence reports.
- Adthena is the market-leading search intelligence solution. Partner with us to shape your paid search strategy for success.
SpyFu
Basic
$39.00
Per Month
SpyFu stand-alone subscription
- Unlock full access to all PRO Tools
- Unlimited keywords & domain results
- Unlimited data exports
Free Trial
Adthena
No trial information availableSpyFu
No trial information availableRatings
Meets Requirements
8.4
32
8.9
429
Ease of Use
8.5
31
8.8
436
Ease of Setup
8.7
10
9.1
266
Ease of Admin
8.6
11
9.0
261
Quality of Support
9.5
31
9.0
334
Has the product been a good partner in doing business?
8.3
13
9.3
254
Product Direction (% positive)
8.1
30
8.3
422
Features by Category
Identification
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Enforcement
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Platform Basics
8.5
14
Not enough data
7.2
13
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
7.1
12
Not enough data
7.5
8
Not enough data
6.4
13
Not enough data
Platform Content
7.4
7
Not enough data
Platform Reporting
8.0
14
Not enough data
8.3
13
Not enough data
SEO Auditing & Monitoring
Not enough data
7.8
51
Not enough data
8.6
29
Not enough data
8.0
29
Not enough data
7.9
28
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
8.1
236
Not enough data
9.0
320
Not enough data
8.6
267
Not enough data
6.9
46
Not enough data
8.0
29
SEO Reporting
Not enough data
9.2
312
Not enough data
8.8
56
Not enough data
7.9
54
Not enough data
7.8
40
Generative AI
Not enough data
5.8
10
Not enough data
6.0
10
Platform Basics
7.4
11
8.7
22
8.8
11
7.9
24
8.3
11
8.7
30
Platform Data
8.1
8
6.7
19
8.3
9
8.7
26
6.1
9
8.3
27
7.1
7
7.7
21
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adthena and SpyFu are categorized as Paid Search Intelligence
Unique Categories
Adthena is categorized as Competitive Intelligence and Brand Protection
SpyFu is categorized as SEO Tools
Reviews
Reviewers' Company Size
Adthena
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SpyFu
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.9%
Retail
11.6%
Financial Services
9.3%
Public Relations and Communications
4.7%
Legal Services
4.7%
Other
48.8%
Marketing and Advertising
40.3%
Internet
6.4%
Information Technology and Services
5.8%
Computer Software
5.4%
Retail
2.0%
Other
40.1%
Discussions
What does Adthena do?
1 Comment
Official Response from Adthena
Adthena is a search intelligence platform that provides competitive analysis, strategic insights, and a team of experts to help brands, marketers, and...Read more
Adthena has no more discussions with answers
What’s the best way to use competitor research for SEO?
1 Comment
MS
There are a number of ways to use competitive info from SpyFu for SEO:
1. Review a competitor's keywords - where do your keywords or your client's...Read more
How to be a software developer for SpyFu?
1 Comment
Official Response from SpyFu
Hi David. Our Developers come from a variety of backgrounds, but they all have these things in common: a few years of developer expertise and very strong...Read more
How do I sort keywords by location?
1 Comment
MH
Search on youtube........
also you can visit https://tech-tweet.comRead more
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