Compare Adthena and Pathmatics by Sensor Tower 
At a Glance
Market Segments
Mid-Market (35.7% of reviews)
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
Contact Us Per Year
No pricing available
Adthena
Star Rating
(44)4.4 out of 5
Market Segments
Mid-Market (35.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us Per Year
Learn more about AdthenaPathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerAdthena vs Pathmatics by Sensor Tower
When assessing the two solutions, reviewers found Pathmatics by Sensor Tower easier to use, set up, and administer. Reviewers also preferred doing business with Pathmatics by Sensor Tower overall.
- Reviewers felt that Adthena meets the needs of their business better than Pathmatics by Sensor Tower.
- When comparing quality of ongoing product support, reviewers felt that Adthena is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Pathmatics by Sensor Tower over Adthena.
Pricing
Entry-Level Pricing
Adthena
Annual Subscription Pricing
Contact Us
Per Year
Your annual subscription price will be tailored specifically to your organization, based on your needs within the complex paid search ecosystem.
As a guide, our customers tend to fall into the mid-market to enterprise categories, with paid search spend between $35k – $20m+ per month. If this sounds like you, get in touch below and get started with Adthena.
Your subscription will include access to our world-class Customer Success and Account Management teams, as well as tailored Business Intelligence reports.
- Adthena is the market-leading search intelligence solution. Partner with us to shape your paid search strategy for success.
Pathmatics by Sensor Tower
No pricing availableFree Trial
Adthena
No trial information availablePathmatics by Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.4
32
8.2
272
Ease of Use
8.5
31
9.2
270
Ease of Setup
8.7
10
9.1
122
Ease of Admin
8.6
11
8.7
114
Quality of Support
9.5
31
8.7
224
Has the product been a good partner in doing business?
8.3
13
9.0
110
Product Direction (% positive)
8.1
30
8.4
255
Features by Category
Identification
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Enforcement
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Platform Basics
8.5
14
8.3
39
7.2
13
8.0
32
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
7.1
12
7.1
33
7.5
8
Feature Not Available
6.4
13
7.2
28
Platform Content
7.4
7
8.3
18
Platform Reporting
8.0
14
8.5
33
8.3
13
7.7
25
Platform Insights
Not enough data
9.4
32
Not enough data
8.9
29
Not enough data
8.6
27
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.8
30
Not enough data
9.0
28
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
8.4
22
Not enough data
8.5
21
Platform Basics
7.4
11
Not enough data
8.8
11
Not enough data
8.3
11
Not enough data
Platform Data
8.1
8
Not enough data
8.3
9
Not enough data
6.1
9
Not enough data
7.1
7
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Marketing Operations
Not enough data
7.3
76
|
Verified
Not enough data
8.4
147
|
Verified
Not enough data
7.5
95
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
Feature Not Available
Not enough data
6.9
8
Campaign Activity
Not enough data
8.2
164
|
Verified
Not enough data
8.6
167
|
Verified
Not enough data
7.8
105
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.0
120
|
Verified
Not enough data
7.4
12
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adthena and Pathmatics by Sensor Tower are categorized as Competitive Intelligence
Unique Categories
Adthena is categorized as Brand Protection and Paid Search Intelligence
Pathmatics by Sensor Tower is categorized as Marketing Analytics and Digital Advertising Intelligence
Reviews
Reviewers' Company Size
Adthena
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.9%
Retail
11.6%
Financial Services
9.3%
Public Relations and Communications
4.7%
Legal Services
4.7%
Other
48.8%
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Discussions
What does Adthena do?
1 Comment
Official Response from Adthena
Adthena is a search intelligence platform that provides competitive analysis, strategic insights, and a team of experts to help brands, marketers, and...Read more
Adthena has no more discussions with answers
Am I able to see news for brands I'm following using Pathmatics?
1 Comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
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