Introducing G2.ai, the future of software buying.Try now
Compare Adthena and Pathmatics by Sensor Tower 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adcredo
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Cyberint, a Check Point Company
Visit Website
At a Glance
Market Segments
Mid-Market (35.7% of reviews)
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
Contact Us Per Year
No pricing available
Adthena
Star Rating
(44)4.4 out of 5
Market Segments
Mid-Market (35.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us Per Year
Learn more about AdthenaPathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Pathmatics by Sensor Tower excels in ease of use with a score of 9.2, making it user-friendly for marketers, while Adthena, with a score of 8.5, is noted to have a steeper learning curve.
- Reviewers mention that Pathmatics offers superior ad intelligence reporting with a score of 9.0, which provides detailed insights into ad performance, whereas Adthena's reporting features, while solid, score lower at 8.0.
- G2 users highlight that Pathmatics' ad creatives feature scores an impressive 9.4, allowing for effective analysis of competitors' ads, while Adthena's ad creatives score is 8.8, indicating it is still strong but not as robust.
- Users on G2 report that Pathmatics shines in its centralized platform functionality with a score of 8.3, which integrates various tools seamlessly, compared to Adthena's score of 8.5, which, while good, does not offer the same level of integration.
- Reviewers say that Pathmatics has a more comprehensive approach to ROI tracking, scoring 7.3, which some users find lacking in Adthena, where the score is lower at 6.4, indicating a need for improvement in tracking effectiveness.
- Users mention that Pathmatics provides better multi-user access capabilities with a score of 8.1, facilitating collaboration among teams, while Adthena's score of 7.2 suggests it may not support team dynamics as effectively.
Pricing
Entry-Level Pricing
Adthena
Annual Subscription Pricing
Contact Us
Per Year
Your annual subscription price will be tailored specifically to your organization, based on your needs within the complex paid search ecosystem.
As a guide, our customers tend to fall into the mid-market to enterprise categories, with paid search spend between $35k – $20m+ per month. If this sounds like you, get in touch below and get started with Adthena.
Your subscription will include access to our world-class Customer Success and Account Management teams, as well as tailored Business Intelligence reports.
- Adthena is the market-leading search intelligence solution. Partner with us to shape your paid search strategy for success.
Pathmatics by Sensor Tower
No pricing availableFree Trial
Adthena
No trial information availablePathmatics by Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.4
32
8.2
272
Ease of Use
8.5
31
9.2
270
Ease of Setup
8.7
10
9.1
122
Ease of Admin
8.6
11
8.7
114
Quality of Support
9.5
31
8.7
224
Has the product been a good partner in doing business?
8.3
13
9.0
110
Product Direction (% positive)
8.1
30
8.4
255
Features by Category
Identification
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Enforcement
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Platform Basics
8.5
14
8.3
39
7.2
13
8.0
32
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
7.1
12
7.1
33
7.5
8
Feature Not Available
6.4
13
7.2
28
Platform Content
7.4
7
8.3
18
Platform Reporting
8.0
14
8.5
33
8.3
13
7.7
25
Platform Insights
Not enough data
9.4
32
Not enough data
8.9
29
Not enough data
8.6
27
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.8
30
Not enough data
9.0
28
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
8.4
22
Not enough data
8.5
21
Platform Basics
7.4
11
Not enough data
8.8
11
Not enough data
8.3
11
Not enough data
Platform Data
8.1
8
Not enough data
8.3
9
Not enough data
6.1
9
Not enough data
7.1
7
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Marketing Operations
Not enough data
7.3
76
|
Verified
Not enough data
8.4
147
|
Verified
Not enough data
7.5
95
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
Feature Not Available
Not enough data
6.9
8
Campaign Activity
Not enough data
8.2
164
|
Verified
Not enough data
8.6
167
|
Verified
Not enough data
7.8
105
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.0
120
|
Verified
Not enough data
7.4
12
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adthena and Pathmatics by Sensor Tower are categorized as Competitive Intelligence
Unique Categories
Adthena is categorized as Brand Protection and Paid Search Intelligence
Pathmatics by Sensor Tower is categorized as Marketing Analytics and Digital Advertising Intelligence
Reviews
Reviewers' Company Size
Adthena
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.9%
Retail
11.6%
Financial Services
9.3%
Public Relations and Communications
4.7%
Legal Services
4.7%
Other
48.8%
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Discussions
What does Adthena do?
1 Comment
Official Response from Adthena
Adthena is a search intelligence platform that provides competitive analysis, strategic insights, and a team of experts to help brands, marketers, and...Read more
Adthena has no more discussions with answers
Am I able to see news for brands I'm following using Pathmatics?
1 Comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
