Compare Adthena and Ahrefs 
At a Glance
Market Segments
Mid-Market (35.7% of reviews)
Small-Business (63.9% of reviews)
Entry-Level Pricing
Contact Us Per Year
Starting at $29.00
Adthena
Star Rating
(44)4.4 out of 5
Market Segments
Mid-Market (35.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us Per Year
Learn more about AdthenaAhrefs
Star Rating
(675)4.5 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ahrefs excels in providing comprehensive backlink analysis, with users highlighting its deep and up-to-date database that often uncovers links missed by other tools. This makes it a preferred choice for SEO professionals focused on improving their rankings.
- Users say that Adthena stands out for its user-friendly setup process, leveraging AI to analyze websites quickly. Reviewers appreciate how everything they need is just a few clicks away, making it an attractive option for those who prioritize ease of use.
- According to verified reviews, Ahrefs is praised for its all-in-one capabilities, combining keyword research, backlink analysis, and site health monitoring. Users find this integration saves time and helps them focus on what truly impacts their search rankings.
- Reviewers mention that while Adthena provides valuable insights into competitor strategies across SEM and SEO, it lacks the extensive review volume that Ahrefs has, which may affect the reliability of its user feedback and overall satisfaction ratings.
- G2 reviewers highlight that Ahrefs has a significantly higher overall satisfaction score, reflecting its strong market presence and user trust. This is particularly evident in its ability to meet the needs of small businesses, which make up a large portion of its user base.
- Users report that while Adthena offers great insights into competitor ads and performance predictions, its lower G2 Score and fewer reviews suggest that it may not yet have the same level of user satisfaction and market influence as Ahrefs.
Pricing
Entry-Level Pricing
Adthena
Annual Subscription Pricing
Contact Us
Per Year
Your annual subscription price will be tailored specifically to your organization, based on your needs within the complex paid search ecosystem.
As a guide, our customers tend to fall into the mid-market to enterprise categories, with paid search spend between $35k – $20m+ per month. If this sounds like you, get in touch below and get started with Adthena.
Your subscription will include access to our world-class Customer Success and Account Management teams, as well as tailored Business Intelligence reports.
- Adthena is the market-leading search intelligence solution. Partner with us to shape your paid search strategy for success.
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Free Trial
Adthena
No trial information availableAhrefs
Free Trial is available
Ratings
Meets Requirements
8.4
32
9.0
524
Ease of Use
8.5
31
8.8
531
Ease of Setup
8.7
10
9.0
268
Ease of Admin
8.6
11
8.8
193
Quality of Support
9.5
31
8.4
440
Has the product been a good partner in doing business?
8.3
13
8.8
186
Product Direction (% positive)
8.1
30
8.9
500
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Identification
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Enforcement
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Local Search Optimization
Not enough data
10.0
8
Not enough data
10.0
8
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.0
5
Not enough data
9.8
8
Platform Basics
8.5
14
8.4
99
7.2
13
8.4
108
Agentic AI - Competitive Intelligence
Not enough data
7.3
5
Platform Data
7.1
12
Feature Not Available
7.5
8
Feature Not Available
6.4
13
7.9
90
Platform Content
7.4
7
Feature Not Available
Platform Reporting
8.0
14
7.7
100
8.3
13
8.4
101
SEO Auditing & Monitoring
Not enough data
8.4
203
Not enough data
8.8
200
Not enough data
8.7
188
Not enough data
8.6
194
Agentic AI - SEO Tools
Not enough data
7.3
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.2
18
Not enough data
7.2
17
Not enough data
7.6
17
Not enough data
8.0
19
SEO Content & Rankings
Not enough data
9.2
411
Not enough data
8.8
401
Not enough data
8.5
371
Not enough data
7.8
188
Not enough data
8.2
175
SEO Reporting
Not enough data
9.1
401
Not enough data
8.2
208
Not enough data
7.9
187
Not enough data
Feature Not Available
Generative AI
Not enough data
6.3
69
Not enough data
6.3
68
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Geographic Coverage
Not enough data
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Reporting
Not enough data
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.3
11
Not enough data
6.7
11
Platform Basics
7.4
11
9.0
5
8.8
11
Not enough data
8.3
11
9.0
5
Platform Data
8.1
8
Not enough data
8.3
9
9.0
5
6.1
9
9.3
5
7.1
7
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.4
93
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
87
Not enough data
Feature Not Available
Not enough data
7.1
75
Not enough data
Feature Not Available
Not enough data
9.0
99
Agentic AI - Content Analytics
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.6
6
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adthena and Ahrefs are categorized as Competitive Intelligence and Paid Search Intelligence
Unique Categories
Adthena is categorized as Brand Protection
Ahrefs is categorized as AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, SEO Tools, and Answer Engine Optimization (AEO)
Reviews
Reviewers' Company Size
Adthena
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.9%
Retail
11.6%
Financial Services
9.3%
Public Relations and Communications
4.7%
Legal Services
4.7%
Other
48.8%
Marketing and Advertising
37.1%
Computer Software
11.8%
Information Technology and Services
9.4%
Internet
7.3%
Financial Services
2.6%
Other
31.8%
Discussions
What does Adthena do?
1 Comment
Official Response from Adthena
Adthena is a search intelligence platform that provides competitive analysis, strategic insights, and a team of experts to help brands, marketers, and...Read more
Adthena has no more discussions with answers
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
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