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Compare Adthena and Ahrefs 
Featured Products
At a Glance
Market Segments
Mid-Market (35.7% of reviews)
Small-Business (63.6% of reviews)
Entry-Level Pricing
Contact Us Per Year
Starting at $29.00
Adthena
Star Rating
(44)4.4 out of 5
Market Segments
Mid-Market (35.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us Per Year
Learn more about AdthenaAhrefs
Star Rating
(631)4.5 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ahrefs excels in user satisfaction, boasting a higher overall score compared to Adthena. Users appreciate its robust features, particularly the backlinking tool, which many find superior to other options, allowing for effective management of extensive backlink profiles.
- According to verified reviews, Ahrefs has a significantly larger user base, with nearly 600 reviews compared to Adthena's 44. This volume of feedback suggests a more reliable understanding of user experiences, with many praising Ahrefs for its user-friendly dashboard that helps keep website updates on track.
- Users say that while Adthena offers a quick setup process, it lacks the depth of features found in Ahrefs. Reviewers highlight Adthena's AI capabilities for competitor analysis, but some feel it doesn't match the comprehensive competitor research tools available in Ahrefs.
- Reviewers mention that Ahrefs provides a more extensive range of functionalities, such as the content gap feature that allows users to identify opportunities for improvement. This feature is often cited as a game-changer for SEO strategies, setting Ahrefs apart from Adthena.
- According to recent user feedback, Adthena shines in its ability to monitor competitors across both SEM and SEO, offering unique insights into competitor ad strategies. However, some users feel that its overall capabilities are not as robust as those of Ahrefs, particularly in terms of benchmark reporting.
- G2 reviewers highlight that while Adthena has a higher score for support quality, users of Ahrefs still find the platform to be a reliable partner in business, with many appreciating the ease of use and the ability to share reports seamlessly with stakeholders.
Pricing
Entry-Level Pricing
Adthena
Annual Subscription Pricing
Contact Us
Per Year
Your annual subscription price will be tailored specifically to your organization, based on your needs within the complex paid search ecosystem.
As a guide, our customers tend to fall into the mid-market to enterprise categories, with paid search spend between $35k – $20m+ per month. If this sounds like you, get in touch below and get started with Adthena.
Your subscription will include access to our world-class Customer Success and Account Management teams, as well as tailored Business Intelligence reports.
- Adthena is the market-leading search intelligence solution. Partner with us to shape your paid search strategy for success.
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Free Trial
Adthena
No trial information availableAhrefs
Free Trial is available
Ratings
Meets Requirements
8.4
32
9.0
498
Ease of Use
8.5
31
8.8
504
Ease of Setup
8.7
10
8.9
241
Ease of Admin
8.6
11
8.8
183
Quality of Support
9.5
31
8.3
416
Has the product been a good partner in doing business?
8.3
13
8.7
176
Product Direction (% positive)
8.1
30
8.9
473
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Identification
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Enforcement
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Local Search Optimization
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
8.9
6
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
9.7
5
Platform Basics
8.5
14
8.4
98
7.2
13
8.4
106
Agentic AI - Competitive Intelligence
Not enough data
7.3
5
Platform Data
7.1
12
Feature Not Available
7.5
8
Feature Not Available
6.4
13
7.8
89
Platform Content
7.4
7
Feature Not Available
Platform Reporting
8.0
14
7.6
98
8.3
13
8.4
100
SEO Auditing & Monitoring
Not enough data
8.3
199
Not enough data
8.8
187
Not enough data
8.7
183
Not enough data
8.5
183
Agentic AI - SEO Tools
Not enough data
7.3
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.1
17
Not enough data
7.2
17
Not enough data
7.6
17
Not enough data
7.9
18
SEO Content & Rankings
Not enough data
9.1
394
Not enough data
8.8
385
Not enough data
8.5
363
Not enough data
7.8
184
Not enough data
8.2
172
SEO Reporting
Not enough data
9.0
384
Not enough data
8.2
203
Not enough data
7.8
186
Not enough data
Feature Not Available
Generative AI
Not enough data
6.3
69
Not enough data
6.3
68
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Geographic Coverage
Not enough data
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Reporting
Not enough data
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.3
11
Not enough data
6.7
11
Platform Basics
7.4
11
Not enough data
8.8
11
Not enough data
8.3
11
Not enough data
Platform Data
8.1
8
Not enough data
8.3
9
Not enough data
6.1
9
Not enough data
7.1
7
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.3
91
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.1
85
Not enough data
Feature Not Available
Not enough data
7.0
74
Not enough data
Feature Not Available
Not enough data
9.0
94
Agentic AI - Content Analytics
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.6
6
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adthena and Ahrefs are categorized as Competitive Intelligence and Paid Search Intelligence
Unique Categories
Adthena is categorized as Brand Protection
Ahrefs is categorized as AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, SEO Tools, and Answer Engine Optimization (AEO)
Reviews
Reviewers' Company Size
Adthena
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.9%
Retail
11.6%
Financial Services
9.3%
Public Relations and Communications
4.7%
Legal Services
4.7%
Other
48.8%
Marketing and Advertising
37.1%
Computer Software
12.2%
Information Technology and Services
9.3%
Internet
7.5%
Financial Services
2.5%
Other
31.4%
Discussions
What does Adthena do?
1 Comment
Official Response from Adthena
Adthena is a search intelligence platform that provides competitive analysis, strategic insights, and a team of experts to help brands, marketers, and...Read more
Adthena has no more discussions with answers
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
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