# AdSupply vs Realize Comparison

| | AdSupply | Realize | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 3.0 out of 5 | 
| **Total Reviews** | 14 | 32 | 
| **Largest Market Segment** | Small-Business (38.5% of reviews) | Small-Business (56.3% of reviews) | 
| **Entry Level Price** | No pricing available | Pay As You Go | 

---
## Top Pros & Cons

### AdSupply

**Not enough data**

### Realize

Pros:
- Advertising (1 reviews)
- Affordable (1 reviews)

Cons:
- Bug Issues (1 reviews)
- Data Inaccuracy (1 reviews)

---
## Ratings Comparison
| Rating | AdSupply | Realize | 
|---|---|---|
  | **Meets Requirements** | 7.8 (10 reviews) | 6.3 (26 reviews) | 
  | **Ease of Use** | 8.3 (10 reviews) | 6.9 (25 reviews) | 
  | **Ease of Setup** | Not enough data | 6.5 (10 reviews) | 
  | **Ease of Admin** | Not enough data | 6.4 (7 reviews) | 
  | **Quality of Support** | 7.7 (10 reviews) | 5.9 (23 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 7.4 (7 reviews) | 
  | **Product Direction (% positive)** | 7.7 (10 reviews) | 6.6 (24 reviews) | 

---
## Pricing

### AdSupply

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Realize

#### Entry-Level Pricing

Plan: Realize Pricing

Price: Pay As You Go

Description: Realize stands out by offering a performance-linked model where advertisers pay for actual engagement, ensuring every dollar is focused on delivering true value. 

Campaigns are billed on CPC basis or CPM basis for programmatic/Select targeting.

Key Features:
- Sign Up to Realize

[Learn more about Realize](https://www.g2.com/products/taboola-realize/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdSupply** | N/A | N/A |
| **Realize** | N/A | N/A |

#### Channel Functionality

| Feature | AdSupply | Realize | 
|---|---|---|
| **Display Functionality** | Not enough data | Not enough data | 

#### Platform Interoperability

| Feature | AdSupply | Realize | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdSupply | Realize | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdSupply | Realize | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 
| **Campaign Optimization** | Not enough data | Not enough data | 
| **Reach** | Not enough data | Not enough data | 
| **Bulk Editing** | Not enough data | Not enough data | 
| **Batch Uploading** | Not enough data | Not enough data | 
| **Brand Safety** | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Budget Pacing** | Not enough data | Not enough data | 
| **Creative Optimization** | Not enough data | Not enough data | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 

#### Targeting

| Feature | AdSupply | Realize | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | 
| **Geo-Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | AdSupply | Realize | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdSupply** | N/A | N/A |
| **Realize** | N/A | N/A |

#### Retargeting

| Feature | AdSupply | Realize | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 
| **Geo Targeting** | Not enough data | Not enough data | 
| **Cross-channel Retargeting** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdSupply | Realize | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdSupply** | N/A | N/A |
| **Realize** | N/A | N/A |

#### Platform Interoperability

| Feature | AdSupply | Realize | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Mobile Functionality

| Feature | AdSupply | Realize | 
|---|---|---|
| **Mobile Functionality** | Not enough data | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | AdSupply | Realize | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdSupply | Realize | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 
| **Campaign Optimization** | Not enough data | Not enough data | 
| **Reach** | Not enough data | Not enough data | 
| **Bulk Editing** | Not enough data | Not enough data | 
| **Batch Uploading** | Not enough data | Not enough data | 
| **Brand Safety** | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Budget Pacing** | Not enough data | Not enough data | 
| **Creative Optimization** | Not enough data | Not enough data | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 

#### Targeting

| Feature | AdSupply | Realize | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | 
| **Geo-Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Mobile

| Feature | AdSupply | Realize | 
|---|---|---|
| **Mobile Tracking** | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 

#### Platform

| Feature | AdSupply | Realize | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

### Ad Networks

| Product | Score | Reviews |
|---|---|---|
| **AdSupply** | N/A | N/A |
| **Realize** | N/A | N/A |

#### Campaign Management - Ad Networks

| Feature | AdSupply | Realize | 
|---|---|---|
| **Video Advertising** | Not enough data | Not enough data | 
| **Ad Inventory Quality** | Not enough data | Not enough data | 
| **Advanced Targeting Options** | Not enough data | Not enough data | 
| **Mobile Ad Support** | Not enough data | Not enough data | 
| **Diverse Ad Formats** | Not enough data | Not enough data | 
| **AI-Driven Optimization** | Not enough data | Not enough data | 
| **Real-Time Bidding (RTB)** | Not enough data | Not enough data | 

#### Reporting & Analytics - Ad Networks

| Feature | AdSupply | Realize | 
|---|---|---|
| **Performance Tracking** | Not enough data | Not enough data | 
| **Fraud Detection & Prevention** | Not enough data | Not enough data | 
| **Budget & Revenue Optimization Insights** | Not enough data | Not enough data | 

#### Agentic AI - Ad Networks

| Feature | AdSupply | Realize | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdSupply** | N/A | N/A |
| **Realize** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdSupply | Realize | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Ad Networks Software](https://www.g2.com/categories/ad-networks)


**Unique to Realize (4):** [Retargeting Software](https://www.g2.com/categories/retargeting), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | AdSupply | Realize | 
|---|---|---|
| **Small-Business** | 38.5% | 56.3% | 
| **Mid-Market** | 30.8% | 31.3% | 
| **Enterprise** | 30.8% | 12.5% | 

### By Industry

#### AdSupply

- **Internet:** 30.8%
- **Marketing and Advertising:** 23.1%
- **Writing and Editing:** 7.7%
- **Telecommunications:** 7.7%
- **Research:** 7.7%
- **Education Management:** 7.7%
- **Construction:** 7.7%
- **Accounting:** 7.7%

#### Realize

- **Marketing and Advertising:** 40.6%
- **Financial Services:** 9.4%
- **Alternative Medicine:** 3.1%
- **Apparel & Fashion:** 3.1%
- **Computer Software:** 3.1%
- **Construction:** 3.1%
- **Consumer Goods:** 3.1%
- **Health, Wellness and Fitness:** 3.1%
- **Legal Services:** 3.1%
- **Leisure, Travel & Tourism:** 3.1%
- **Other:** 25.0%

---
## Alternatives

### Alternatives to AdSupply

- [MaxBounty](https://www.g2.com/products/maxbounty/reviews) — 4.2/5 stars (20 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [Admixer.Network](https://www.g2.com/products/admixer-network/reviews) — 4.9/5 stars (22 reviews)
- [Adpushup](https://www.g2.com/products/adpushup/reviews) — 4.4/5 stars (24 reviews)
- [Perion One](https://www.g2.com/products/perion-one/reviews) — 4.0/5 stars (91 reviews)
- [Convert2Media](https://www.g2.com/products/convert2media/reviews) — 4.4/5 stars (13 reviews)
- [Google AdMob](https://www.g2.com/products/google-admob/reviews) — 4.3/5 stars (70 reviews)
- [Perform[cb]](https://www.g2.com/products/perform-cb/reviews) — 4.7/5 stars (15 reviews)
- [Agentio](https://www.g2.com/products/agentio/reviews) — 4.9/5 stars (66 reviews)
- [Unity Ads](https://www.g2.com/products/unity-ads/reviews) — 4.3/5 stars (61 reviews)

### Alternatives to Realize

- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Outbrain Direct Response by Teads](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews) — 3.4/5 stars (91 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5426 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1991 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)

---
## Top Discussions

### AdSupply

No discussions available for this product.

### Realize

- Title: [Is Taboola a good advertising platform?](https://www.g2.com/discussions/is-taboola-a-good-advertising-platform) — 1 comment
  > **Top comment:** "Absolutely not. They send fake traffic and charge a lot of money for doing so.

If you want to waste money, choose Taboola"
- Title: [How is Taboola different from Google ads?](https://www.g2.com/discussions/how-is-taboola-different-from-google-ads) — 1 comment
  > **Top comment:** "The traffic is expensive and it is bots - my personal experience.

Oh, and try getting a refund from them. In my opinion, SCAM"
- Title: [What is Taboola good for?](https://www.g2.com/discussions/what-is-taboola-good-for) — 1 comment
  > **Top comment:** "Right now it's good for generating traffic and brand awareness."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adsupply-vs-taboola-realize)