Compare AdStage and Looker 
Featured Products
At a Glance
Market Segments
Small-Business (50.0% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
Starting at $149 per month
No pricing available
AdStage
Star Rating
(95)4.3 out of 5
Market Segments
Small-Business (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Starting at $149 per month
Browse all 4 pricing plansLooker
Star Rating
(1,615)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in providing a user-friendly interface and design, making it easy to create interactive dashboards quickly. Users appreciate the ability to visualize key performance indicators clearly, such as engagement rates and session metrics, which enhances their data analysis experience.
- Users say that AdStage shines in its ability to streamline advertising data management, allowing for easy integration with Google Sheets. This feature enables users to manipulate data effortlessly, creating customized dashboards and in-depth reports without hassle.
- According to verified reviews, Looker has a significant advantage in overall user satisfaction, reflected in its higher G2 Score. Reviewers highlight the flexibility and customization options available, particularly for integrating various data sources, which is crucial for businesses with diverse analytics needs.
- Reviewers mention that while AdStage offers excellent customer support, Looker’s support quality is also commendable, though slightly lower in ratings. Users have noted that AdStage's customer success management is particularly responsive, contributing to a solid customer experience.
- G2 reviewers highlight that both platforms provide robust reporting capabilities, but Looker’s dashboard features are often praised for their depth and interactivity. Users have expressed satisfaction with the ability to customize reports extensively, which is essential for detailed analytics.
- Users report that while both products are relatively easy to set up, AdStage has a slight edge in this area, with users appreciating its straightforward onboarding process. However, Looker’s comprehensive features may require a bit more time to fully leverage, which some users find challenging initially.
Pricing
Entry-Level Pricing
AdStage
Report
Starting at $149
per month
Plans based on monthly ad spend
- Unlimited, customizable dashboards
- Support Center
- Chat & Email Support
Looker
No pricing availableFree Trial
AdStage
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.5
84
8.7
1,106
Ease of Use
8.3
84
8.3
1,111
Ease of Setup
8.3
50
8.2
589
Ease of Admin
8.9
50
8.3
432
Quality of Support
9.6
77
8.6
944
Has the product been a good partner in doing business?
9.3
48
8.9
410
Product Direction (% positive)
9.2
87
8.7
1,037
Features by Category
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Data Preparation
Not enough data
8.3
286
|
Verified
Not enough data
8.3
264
|
Verified
Data Modeling and Blending
Not enough data
8.5
312
|
Verified
Not enough data
8.7
330
|
Verified
Not enough data
8.3
312
|
Verified
Generative AI
Not enough data
7.1
89
Not enough data
7.1
87
Agentic AI - Analytics Platforms
Not enough data
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.3
44
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.7
46
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Metrics
Not enough data
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Reporting
Not enough data
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Other
Not enough data
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
Not enough data
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Campaign Management & Optimization
7.2
15
Not enough data
8.6
21
Not enough data
Feature Not Available
Not enough data
7.9
16
Not enough data
Feature Not Available
Not enough data
7.4
16
Not enough data
7.8
17
Not enough data
7.0
10
Not enough data
7.6
12
Not enough data
7.6
7
Not enough data
8.5
25
Not enough data
Analytics & Administration
8.9
29
Not enough data
8.8
24
Not enough data
9.1
38
Not enough data
Platform
8.3
22
Not enough data
8.6
28
Not enough data
8.2
30
Not enough data
8.9
30
Not enough data
8.7
34
Not enough data
8.8
27
Not enough data
8.3
26
Not enough data
8.8
15
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.7(won by default)
43
Not enough data
Campaign Management
8.8(won by default)
48
Not enough data
8.5(won by default)
42
Not enough data
8.9(won by default)
32
Not enough data
8.0(won by default)
31
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5(won by default)
21
Not enough data
8.8(won by default)
36
Not enough data
8.1(won by default)
30
Not enough data
8.1(won by default)
19
Not enough data
8.6(won by default)
7
Not enough data
8.7(won by default)
5
Not enough data
Targeting
8.8(won by default)
26
Not enough data
8.3(won by default)
19
Not enough data
8.4(won by default)
21
Not enough data
8.2(won by default)
18
Not enough data
Platform
8.4(won by default)
37
Not enough data
8.9(won by default)
46
Not enough data
9.1(won by default)
42
Not enough data
8.4(won by default)
46
Not enough data
8.8(won by default)
35
Not enough data
8.7(won by default)
41
Not enough data
8.8(won by default)
38
Not enough data
8.9(won by default)
20
Not enough data
8.6(won by default)
40
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Marketing Operations
8.2
32
|
Verified
8.6
222
|
Verified
9.0
38
|
Verified
8.7
241
|
Verified
8.1
26
|
Verified
8.5
228
|
Verified
8.6
37
|
Verified
8.9
245
|
Verified
Not enough data
8.4
130
Feature Not Available
Feature Not Available
Campaign Activity
8.6
42
|
Verified
8.6
231
|
Verified
9.0
46
|
Verified
8.8
261
|
Verified
8.6
22
|
Verified
8.5
213
|
Verified
8.7
40
|
Verified
8.5
214
|
Verified
8.7
21
|
Verified
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
AdStage and Looker are categorized as Marketing Analytics
Unique Categories
AdStage is categorized as Social Media Advertising and Paid Search Advertising
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
AdStage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.5%
Computer Software
8.7%
Internet
5.4%
Retail
3.3%
Staffing and Recruiting
2.2%
Other
23.9%
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.4%
Discussions
HOW DOES ADSTAGE CALCULATE MY MONTHLY SPEND?
1 Comment
Official Response from AdStage
AdStage calculates your monthly spend every night, and looks back at the last 30 days of spend to come up with the total. This total can always be monitored...Read more
WHAT HAPPENS AT THE END OF MY TRIAL?
1 Comment
Official Response from AdStage
At the end of your AdStage trial, you will be taken to the billing page in the event you would like to purchase any AdStage products. If you do not purchase...Read more
WHAT IF I SPEND MORE THAN $250K IN A MONTH?
1 Comment
Official Response from AdStage
Each AdStage product has a monthly overage fee for spends greater than $250K. These are all listed on the pricing page under the Elite tiers. Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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