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# AdStage vs Funnel Comparison - What are their main differences?

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AdStageFunnel[+ Add Product](#)

Reviews

**AdStage** [

4.3/5(95)

](https://www.g2.com/products/adstage/reviews#reviews)

**Funnel** [

4.5/5(275)

](https://www.g2.com/products/funnel/reviews#reviews)

Pricing

**AdStage**
Free Trial

**Starting at $149** per month · Report

**Funnel**
Free Trial

**Starting at $400.00** · Starter

**Pricing Insights**
from reviews

Time to Implement

**AdStage**
1 monthFaster

Based on 13 responses

**Funnel**
2 months

Based on 56 responses

Return on Investment

**AdStage**
6 months4 months sooner

Based on 9 responses

**Funnel**
10 months

Based on 48 responses

Perceived Cost

**AdStage**
$$$$$

**Funnel**
$$$$$

Average Discount

**AdStage**
7%

**Funnel**
12%5% more

 ![AdStage](https://images.g2crowd.com/uploads/product/hd_favicon/defb3786a16942bf57614dc28618e2ac/adstage.svg "AdStage")

 ![Funnel](https://images.g2crowd.com/uploads/product/hd_favicon/0d180ccd76daf1ad45b8d0cdf6635fe7/funnel.svg "Funnel")

G2 offers free advice on this comparison.

Chat with an expert

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Pros & Cons

**AdStage**
Not enough data

**Funnel**
[
Ease of Use (5)
](https://www.g2.com/products/funnel/reviews?filters%5Bsentiment_snippet%5D=1518469&qs=pros-and-cons#reviews)[
Integrations (5)
](https://www.g2.com/products/funnel/reviews?filters%5Bsentiment_snippet%5D=1518590&qs=pros-and-cons#reviews)[
Learning Curve (3)
](https://www.g2.com/products/funnel/reviews?filters%5Bsentiment_snippet%5D=1518911&qs=pros-and-cons#reviews)[
Expensive (2)
](https://www.g2.com/products/funnel/reviews?filters%5Bsentiment_snippet%5D=1518640&qs=pros-and-cons#reviews)

Integrations

**AdStage**
Not enough data

**Funnel**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image")

Adobe Commerce (formerly...

](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_216cb0c86043deb458f3480253d7d5e9/amazon-quick.jpg "Product Avatar Image")

Amazon Quick

](https://www.g2.com/products/amazon-quick/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image")

Amazon Redshift

](https://www.g2.com/products/amazon-redshift/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6f7467a9095411d659210c508d7bb82a/amazon-virtual-private-cloud-amazon-vpc.jpg "Product Avatar Image")

Amazon Virtual Private...

](https://www.g2.com/products/amazon-virtual-private-cloud-amazon-vpc/reviews)[
View all
](https://www.g2.com/products/funnel/integrations)

Screenshots

**AdStage**
 ![AdStage screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/75162/expirable-direct-uploads_2Fc1dca78e-b765-4631-a476-0f034d85e20a_2FProductArtboard-1-copy-2.png)

**Funnel**
 ![Funnel screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1894591/ecosystem-3-_11_.png)

Ratings

Meets Requirements

**AdStage**

8.5

8.584

**Funnel**

8.7

8.7238

Ease of Use

**AdStage**

8.3

8.384

**Funnel**

8.6

8.6242

Ease of Setup

**AdStage**

8.3

8.350

**Funnel**

8.7

8.7196

Ease of Admin

**AdStage**

8.9

8.950

**Funnel**

8.9

8.9165

Quality of Support

**AdStage**

9.6

9.677

**Funnel**

9.2

9.2234

Has the product been a good partner in doing business?

**AdStage**

9.3

9.348

**Funnel**

9.2

9.2163

Product Direction (% positive)

**AdStage**

9.2

9.287

**Funnel**

8.6

8.6229

Features

Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

8.6

52

8.7

189

Marketing Operations

ROI Tracking

8.2

32

|

Verified

8.4(won by 0.2)

82

|

Verified

Data Collection

9.0

38

|

Verified

9.1(won by 0.1)

128

|

Verified

Customer Insights

8.1(won by 0.5)

26

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.6

46

Multi-User Access

8.6

37

|

Verified

8.7(won by 0.1)

87

|

Verified

Spend Management

Not enough data

8.2(won by default)

57

|

Verified

Multi-Channel Data Collection

Not enough data

9.6(won by default)

68

Campaign Tracking

Not enough data

10.0(won by default)

16

Real-Time Data

Not enough data

9.1(won by default)

9

Workflow Management

Not enough data

8.9(won by default)

6

White Label

Feature Not Available

Feature Not Available

Engagement Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Tag Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Campaign Activity

Campaign Insights

8.6(won by 0.2)

42

|

Verified

8.4

85

|

Verified

Reports and Dashboards

9.0(won by 0.3)

46

|

Verified

8.7

124

|

Verified

Campaign Stickiness

8.6(won by 0.5)

22

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

69

|

Verified

Multichannel Tracking

8.7

40

|

Verified

9.0(won by 0.3)

99

|

Verified

Brand Optimization

8.7(won by 1.1)

21

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.6

42

Predictive Analytics

Not enough data

7.4(won by default)

47

|

Verified

Real-Time Analytics

Not enough data

9.7(won by default)

5

Customizable Reports

Not enough data

8.6(won by default)

7

Multi-Campaign

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Agentic AI - Marketing Analytics

Autonomous Task Execution

Not enough data

7.9(won by default)

7

Cross-system Integration

Not enough data

9.3(won by default)

38

Proactive Assistance

Not enough data

7.3(won by default)

8

Third-Party Integrations

Not enough data

9.1(won by default)

49

Social Media Integration

Not enough data

9.4(won by default)

8

Additional Functionality

Data Import/Export

Not enough data

8.6(won by default)

24

Reporting & Statistics

Not enough data

9.8(won by default)

7

Monitoring

Not enough data

7.8(won by default)

6

Real-Time Reporting

Not enough data

8.1(won by default)

7

API

Not enough data

8.8(won by default)

10

Customizable Fields

Not enough data

8.7(won by default)

15

Data Visualization

Not enough data

7.6(won by default)

9

Performance Metrics

Not enough data

9.7(won by default)

5

Data Source Connectors

Not enough data

8.5(won by default)

39

Search/Filter

Not enough data

8.8(won by default)

7

Multi-Channel Attribution

Not enough data

10.0(won by default)

5

Event Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Web Forms

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

Not enough data

8.8

108

Metrics

Sessions - Digital Analytics

Not enough data

9.0(won by default)

82

Engagement

Not enough data

8.8(won by default)

76

Entry and Exit Pages

Not enough data

8.4(won by default)

48

Standard Event Tracking

Not enough data

9.0(won by default)

54

Custom Event Tracking

Not enough data

8.8(won by default)

51

Retention

Not enough data

8.6(won by default)

58

Return

Not enough data

8.6(won by default)

59

Conversions

Not enough data

9.2(won by default)

84

Funnels

Not enough data

8.9(won by default)

49

Reporting

Real-Time Reporting

Not enough data

8.7(won by default)

58

Trending

Not enough data

8.7(won by default)

48

Retroactive Reporting

Not enough data

8.8(won by default)

67

Segmentation

Not enough data

8.5(won by default)

54

Mobile Reporting

Not enough data

8.1(won by default)

41

Unification Across Devices

Not enough data

8.1(won by default)

56

Custom Reports and Dashboards

Not enough data

9.3(won by default)

79

Other

Campaign Tracking

Not enough data

9.1(won by default)

87

E-Commerce

Not enough data

9.0(won by default)

65

User Data

Not enough data

Feature Not Available

Site Search Reporting

Not enough data

Feature Not Available

Load Time Monitoring

Not enough data

Feature Not Available

Promotional Messages

Not enough data

Feature Not Available

Administration Alerts

Not enough data

Feature Not Available

Agentic AI - Digital Analytics

Decision Making

Not enough data

9.3(won by default)

5

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Administration

API / Integrations

Not enough data

9.0(won by default)

80

Performance and Reliability

Not enough data

9.2(won by default)

81

User, Role, and Access Management

Not enough data

8.9(won by default)

79

QA Testing

Not enough data

Feature Not Available

Paid Search Advertising[Hide 64 FeaturesShow 64 Features](javascript:void(0);)

8.3

43

Not enough data

Campaign Management & Optimization

Paid Keyword Optimization

7.2(won by default)

15

Not enough data

Bid Rules

8.6(won by default)

21

Not enough data

Ad and Landing Page Scheduling

7.9(won by default)

16

Not enough data

Portfolio Bid Optimization

7.4(won by default)

16

Not enough data

Advanced Targeting Options

7.8(won by default)

17

Not enough data

Offline Capabilities

7.0(won by default)

10

Not enough data

Extensions

7.6(won by default)

12

Not enough data

Product Listing Ads

7.6(won by default)

7

Not enough data

Budget Execution & Monitoring

8.5(won by default)

25

Not enough data

Ad Creation and Editing

Feature Not Available

Not enough data

Scenario Planning

Feature Not Available

Not enough data

Audience Targeting

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Web Traffic Monitoring

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Analytics & Administration

Ad and Conversion Tracking

8.9(won by default)

29

Not enough data

Attribution

8.8(won by default)

24

Not enough data

Reports

9.1(won by default)

38

Not enough data

ROI Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Scheduled/Automated Reports

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Platform

APIs

8.3(won by default)

22

Not enough data

Notifications

8.6(won by default)

28

Not enough data

Customization

8.2(won by default)

30

Not enough data

User, Role, and Access Management

8.9(won by default)

30

Not enough data

Performance and Reliability

8.7(won by default)

34

Not enough data

Enterprise Scalability

8.8(won by default)

27

Not enough data

Workflow Capability

8.3(won by default)

26

Not enough data

Internationalization

8.8(won by default)

15

Not enough data

Performance Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Bid Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Budget Management

Not enough data

Not enough data

Additional Functionality

Activity Dashboard

Not enough data

Not enough data

Account Alerts

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

For PPC Campaigns

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Keyword Research Tools

Not enough data

Not enough data

URL Builder

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

ETL Tools[Hide 57 FeaturesShow 57 Features](javascript:void(0);)

Not enough data

9.0

38

Management

Reporting

Not enough data

8.7(won by default)

25

Auditing

Not enough data

7.3(won by default)

20

Functionality

Extraction

Not enough data

8.9(won by default)

22

Transformation

Not enough data

8.8(won by default)

25

Loading

Not enough data

9.0(won by default)

25

Automation

Not enough data

9.1(won by default)

25

Scalability

Not enough data

8.7(won by default)

22

Non-Relational Transformations

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Additional Functionality

Multiple Data Sources

Not enough data

10.0(won by default)

6

Data Import/Export

Not enough data

9.7(won by default)

6

Data Connectors

Not enough data

10.0(won by default)

5

Data Mapping

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Integration Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Ad hoc Analysis

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

API

Not enough data

Not enough data

Match & Merge

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Pipeline Management

Not enough data

Not enough data

Job Scheduling

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Quality Control

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Accounting Integration

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

eCommerce Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Replication

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Database Support

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Data Analysis Tools

Not enough data

Not enough data

Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

8.6

57

Not enough data

Platform Interoperability

Close Ecosystem API

Not enough data

Not enough data

Agentic AI - Social Media Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Social Functionality

Social Functionality

8.7(won by default)

43

Not enough data

Campaign Management

Campaign Dashboard

8.8(won by default)

48

Not enough data

Campaign Optimization

8.5(won by default)

42

Not enough data

Reach

8.9(won by default)

32

Not enough data

Bulk Editing

8.0(won by default)

31

Not enough data

Frequency Capping

8.5(won by default)

21

Not enough data

Budget Pacing

8.8(won by default)

36

Not enough data

Creative Optimization

8.1(won by default)

30

Not enough data

Rich Media Capabilties

8.1(won by default)

19

Not enough data

In-App Ads

8.6(won by default)

7

Not enough data

Mobile Rich Media Capabilities

8.7(won by default)

5

Not enough data

Batch Uploading

Feature Not Available

Not enough data

Brand Safety

Feature Not Available

Not enough data

Fraud Protection

Feature Not Available

Not enough data

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

8.8(won by default)

26

Not enough data

Retargeting

8.3(won by default)

19

Not enough data

Geo-Targeting

8.4(won by default)

21

Not enough data

Contextual Targeting

8.2(won by default)

18

Not enough data

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

8.4(won by default)

37

Not enough data

Custom Reports

8.9(won by default)

46

Not enough data

User, Role, and Access Management

9.1(won by default)

42

Not enough data

Performance and Reliability

8.4(won by default)

46

Not enough data

Enterprise Scalability

8.8(won by default)

35

Not enough data

Customization

8.7(won by default)

41

Not enough data

Workflow Capability

8.8(won by default)

38

Not enough data

Internationalization

8.9(won by default)

20

Not enough data

Notifications

8.6(won by default)

40

Not enough data

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![AdStage](https://images.g2crowd.com/uploads/product/hd_favicon/defb3786a16942bf57614dc28618e2ac/adstage.svg "AdStage")](https://www.g2.com/products/adstage/reviews)

AdStage

Small-Business(50 or fewer emp.)

50.0%

Mid-Market(51-1000 emp.)

41.3%

Enterprise(\> 1000 emp.)

8.7%

[![Funnel](https://images.g2crowd.com/uploads/product/hd_favicon/0d180ccd76daf1ad45b8d0cdf6635fe7/funnel.svg "Funnel")](https://www.g2.com/products/funnel/reviews)

Funnel

Small-Business(50 or fewer emp.)

42.5%

Mid-Market(51-1000 emp.)

44.8%

Enterprise(\> 1000 emp.)

12.7%

Small-Business

(50 or fewer emp.)

50.0%

42.5%

Mid-Market

(51-1000 emp.)

41.3%

44.8%

Enterprise

(\> 1000 emp.)

8.7%

12.7%

Reviewers' Industry

[![AdStage](https://images.g2crowd.com/uploads/product/hd_favicon/defb3786a16942bf57614dc28618e2ac/adstage.svg "AdStage")](https://www.g2.com/products/adstage/reviews)
AdStage

Marketing and Advertising

56.5%

Computer Software

8.7%

Internet

5.4%

Retail

3.3%

Staffing and Recruiting

2.2%

Other

23.9%

[![Funnel](https://images.g2crowd.com/uploads/product/hd_favicon/0d180ccd76daf1ad45b8d0cdf6635fe7/funnel.svg "Funnel")](https://www.g2.com/products/funnel/reviews)
Funnel

Marketing and Advertising

40.5%

Retail

6.6%

Apparel & Fashion

4.6%

Leisure, Travel & Tourism

4.6%

Information Technology and Services

4.6%

Other

39.0%

FAQs

## AdStage vs Funnel FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between AdStage vs Funnel?

Funnel stands out for its higher G2 rating, broader integrations, and slightly higher Ease of Setup and Quality of Support scores compared to AdStage.

| [AdStage](https://www.g2.com/products/adstage/reviews) | [Funnel](https://www.g2.com/products/funnel/reviews) |
| --- | --- |
| 4.3/5 (95 reviews) | 4.5/5 (165 reviews) |
| Small-Business | Small-Business |
| 8.3 | 8.8 |
| 9.6 | 9.1 |
| Reporting efficiency | Integrations (5 all-time mentions) |

### How do the pricing models of AdStage and Funnel compare?

Funnel is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to AdStage.

- **AdStage:** Reviewers note that AdStage is cheaper than rivals and offers solid features for the price, but some mention the price is high relative to the technology offering.
- **Funnel:** Recent reviews highlight that Funnel is much quicker and cheaper than previous alternatives, though some mention it can get expensive with additional integrations.

### What are the best alternatives to AdStage and Funnel?

The top 3 alternatives to AdStage and Funnel are Supermetrics, Skai, and Semrush.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [AdStage](https://www.g2.com/products/adstage/reviews) | 4.3/5 (95 reviews) | Small-Business | Cheaper than rivals, but some mention high price | Reporting efficiency |
| [Funnel](https://www.g2.com/products/funnel/reviews) | 4.5/5 (165 reviews) | Small-Business | Much quicker and cheaper than previous alternatives, but can get expensive with integrations | Integrations (5 all-time mentions) |
| [Supermetrics](https://www.g2.com/products/supermetrics/reviews) | 4.4/5 (823 reviews) | Small-Business | — | Data integration |
| [Skai](https://www.g2.com/products/skai/reviews) | 4.0/5 (297 reviews) | Mid-Market | — | Campaign management |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4029 reviews) | Small-Business | — | SEO analytics |

### Which Marketing Analytics features should I prioritize when comparing AdStage and Funnel?

Buyers comparing AdStage and Funnel should prioritize Reporting, Integrations, Ease of Setup, Data Management, and Automation.

- **Reporting:** AdStage (focus feature, high reviewer satisfaction); Funnel (focus feature, high reviewer satisfaction)
- **Integrations:** Funnel (5 all-time mentions for integrations, 2 for connectors quantity, 2 for easy integrations); AdStage (reviewers cite integration issues and requests for more channels)
- **Ease of Setup:** AdStage 8.3; Funnel 8.8
- **Data Management:** Funnel (3 all-time mentions for data management); AdStage (reviewers cite efficiency in reporting and data aggregation)
- **Automation:** AdStage (reviewers highlight automation of reports and rules); Funnel (1 all-time mention for automation)

### What are the pros and cons of AdStage vs Funnel?

AdStage's headline strength is reporting efficiency, while Funnel's is its integrations and data management capabilities.

- **AdStage strengths:** Reviewers highlight reporting efficiency, automation of reports, and time savings in campaign management.
- **AdStage trade-offs:** Reviewers note integration issues, occasional bugs, and a learning curve for new users.
- **Funnel strengths:** Integrations (5 all-time mentions), ease of use (5 all-time mentions), data integration (3 all-time mentions), and data management (3 all-time mentions) are frequently cited. Reviewers also praise the quantity of connectors and intuitive interface.
- **Funnel trade-offs:** Reviewers mention a learning curve (3 all-time mentions), higher cost for advanced integrations (2 all-time mentions), and occasional slow performance or connector limitations (2 all-time mentions each).

### Is AdStage or Funnel better for small businesses?

Funnel is the better fit for small businesses, with a higher G2 rating and strong small-business reviewer sentiment.

- **AdStage:** Largest segment is Small-Business; reviewers appreciate its reporting efficiency and cost-effectiveness for small teams.
- **Funnel:** Largest segment is Small-Business; reviewers consistently highlight its ease of use, integrations, and value for small business marketing analytics needs.

### Which Marketing Analytics platform has better integrations?

Funnel is favored by reviewers for integrations, with more frequent and broader integration mentions than AdStage.

- **AdStage:** Reviewers mention integration issues and requests for more channels, with specific requests for Google Analytics and additional platforms.
- **Funnel:** Data Studio (14 all-time mentions), Tableau (4 all-time mentions), and Google Ads (2 all-time mentions) are the most frequently cited integrations, with reviewers praising the quantity and ease of connectors.

### How do AdStage and Funnel compare on customer support?

AdStage and Funnel are rated near parity on Quality of Support, with AdStage at 9.6 and Funnel at 9.1, a difference below the materiality threshold.

- **AdStage:** Reviewers consistently describe support as responsive, reliable, and helpful, with many citing outstanding customer service and quick resolution of issues.
- **Funnel:** Reviewers frequently praise the support team for being fast, friendly, and professional, with several noting helpful onboarding and ongoing assistance, though a few mention occasional support delays or less friendly experiences.

### Which is easier to implement, AdStage or Funnel?

Funnel has a higher Ease of Setup score (8.8 vs. 8.3), indicating reviewers find it slightly easier to implement than AdStage.

- **AdStage:** Reviewers describe setup as straightforward but note a learning curve and some complexity with integrations.
- **Funnel:** Reviewers highlight intuitive onboarding, easy integration setup, and a user-friendly experience, though some mention an initial learning curve for complex configurations.

### Which product has better Reporting?

Reporting is the top feature for both AdStage and Funnel, with both products receiving strong reviewer satisfaction for this area.

- **AdStage:** Reporting is the most frequently cited feature in reviews, with high satisfaction reflected in reviewer comments and a focus on efficiency and automation.
- **Funnel:** Reporting is also the most frequently cited feature, with reviewers praising its data aggregation, customization, and integration with visualization tools; 5 all-time mentions for analytics and automation support its reporting strengths.

Alternatives

**AdStage Alternatives**

 ![Skai](https://images.g2crowd.com/uploads/product/hd_favicon/a84d838c2b413947a518895a94688172/skai.svg "Skai")

[
Skai
](/products/skai/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma")

[
Prisma
](/products/prisma-mediaocean/reviews)

**Funnel Alternatives**

 ![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics")

[
Supermetrics
](/products/supermetrics/reviews)

 ![Adverity](https://images.g2crowd.com/uploads/product/hd_favicon/f3154e0ddf091acb2e5cbf6c97c33fae/adverity.svg "Adverity")

[
Adverity
](/products/adverity/reviews)

 ![Improvado](https://images.g2crowd.com/uploads/product/hd_favicon/1551288245/improvado-improvado.svg "Improvado")

[
Improvado
](/products/improvado-improvado/reviews)

 ![TapClicks](https://images.g2crowd.com/uploads/product/hd_favicon/cb9f790606d41e604ee961596cb33df1/tapclicks.svg "TapClicks")

[
TapClicks
](/products/tapclicks/reviews)