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Compare AdSense and OpenX 
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At a Glance
Market Segments
Small-Business (80.4% of reviews)
Small-Business (40.0% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
AdSense
Star Rating
(256)4.2 out of 5
Market Segments
Small-Business (80.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AdSenseOpenX
Star Rating
(19)3.2 out of 5
Market Segments
Small-Business (40.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about OpenXAdSense vs OpenX
When assessing the two solutions, reviewers found AdSense easier to use, set up, and administer. Reviewers also preferred doing business with AdSense overall.
- Reviewers felt that AdSense meets the needs of their business better than OpenX.
- When comparing quality of ongoing product support, reviewers felt that AdSense is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AdSense over OpenX.
Pricing
Entry-Level Pricing
AdSense
No pricing availableOpenX
No pricing availableFree Trial
AdSense
No trial information availableOpenX
No trial information availableRatings
Meets Requirements
8.7
186
6.6
18
Ease of Use
8.4
187
7.6
18
Ease of Setup
8.3
74
6.5
8
Ease of Admin
8.3
65
7.5
6
Quality of Support
7.3
176
6.5
16
Has the product been a good partner in doing business?
8.8
65
6.9
7
Product Direction (% positive)
7.6
183
5.6
16
Features by Category
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
6.8
10
SSP
Not enough data
7.3
11
Not enough data
6.8
10
Not enough data
8.5
11
Not enough data
8.0
10
Not enough data
6.5
10
Categories
Categories
Shared Categories
AdSense and OpenX are categorized as Publisher Ad Server
Unique Categories
AdSense has no unique categories
OpenX is categorized as App Monetization Platforms, Supply Side Platform (SSP), and Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
AdSense
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OpenX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.6%
Entertainment
8.5%
Information Technology and Services
7.7%
Computer & Network Security
7.7%
Internet
5.5%
Other
60.0%
Marketing and Advertising
35.3%
Internet
11.8%
Publishing
5.9%
Public Relations and Communications
5.9%
Online Media
5.9%
Other
35.3%
Discussions
What is AdSense used for?
3 Comments
AP
Google AdSense is the one of the best advertising program that allows website owners to earn money by displaying ads on their websites. It's like renting out...Read more
Why some of countries we get low cpc?
1 Comment
SK
Due to the different currency values of various countriesRead more
OpenX has no discussions with answers
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