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Compare AdSense and Google Tag Manager 
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Tag Monitor
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At a Glance
Market Segments
Small-Business (80.4% of reviews)
Small-Business (53.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdSense
Star Rating
(256)4.2 out of 5
Market Segments
Small-Business (80.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AdSenseGoogle Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerAdSense vs Google Tag Manager
When assessing the two solutions, reviewers found AdSense easier to use and set up. Reviewers also felt that AdSense was easier to do business with overall. However, reviewers felt that administration of both products was equally easy.
- Reviewers felt that Google Tag Manager meets the needs of their business better than AdSense.
- When comparing quality of ongoing product support, reviewers felt that AdSense is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Tag Manager over AdSense.
Pricing
Entry-Level Pricing
AdSense
No pricing availableGoogle Tag Manager
No pricing availableFree Trial
AdSense
No trial information availableGoogle Tag Manager
No trial information availableRatings
Meets Requirements
8.7
186
9.2
338
Ease of Use
8.4
187
8.0
339
Ease of Setup
8.3
74
7.9
199
Ease of Admin
8.3
65
8.3
191
Quality of Support
7.3
176
7.1
277
Has the product been a good partner in doing business?
8.8
65
8.1
166
Product Direction (% positive)
7.6
183
8.8
329
Features by Category
Metrics
Not enough data
9.0
208
Not enough data
8.9
207
Not enough data
8.7
201
Not enough data
9.1
233
Not enough data
9.0
239
Not enough data
8.4
184
Not enough data
8.3
181
Not enough data
9.1
225
Not enough data
8.6
186
Reporting
Not enough data
Feature Not Available
Not enough data
8.4
167
Not enough data
8.0
158
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
171
Not enough data
Feature Not Available
Other
Not enough data
8.6
185
Not enough data
8.5
169
Not enough data
8.3
166
Not enough data
9.0
197
Not enough data
8.8
157
Not enough data
7.9
124
Not enough data
8.2
151
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.8
159
Not enough data
8.7
174
Not enough data
9.0
217
Not enough data
9.1
225
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdSense and Google Tag Manager share no categories
Unique Categories
AdSense is categorized as Publisher Ad Server
Google Tag Manager is categorized as Digital Analytics and Tag Management Systems
Reviews
Reviewers' Company Size
AdSense
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.6%
Entertainment
8.5%
Information Technology and Services
7.7%
Computer & Network Security
7.7%
Internet
5.5%
Other
60.0%
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Discussions
What is AdSense used for?
3 Comments
AP
Google AdSense is the one of the best advertising program that allows website owners to earn money by displaying ads on their websites. It's like renting out...Read more
why adsense is very prone to being banned?
1 Comment
TA
If you go against adsense rules , your account may be banned, especially when you engaged in self ads clickingRead more
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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